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Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.

Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.

“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.

Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.

Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.

Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.

“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.

“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”

Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.

Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.

While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.

Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.

“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.

Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.

Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”

Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.

“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”

Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.

At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.

On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.

The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.

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Are tariffs the answer to save America’s declining aluminium industry?

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Are tariffs the answer to save America's declining aluminium industry?

On the banks of the Ohio River in a rural corner of one of America’s poorest states sit two factories, one next to the other. 

One is open. The other is shuttered. Both cut to the heart of what Donald Trump hopes he can do to transform America’s industrial base.

Ravenswood, West Virginia, is a town built on aluminium. Since the 1950s, the wonder-metal has kept this place on the map.

Once upon a time, the metal itself was produced here. A massive smelting plant dominated the skyline, and inside, huge furnaces, transforming American aluminium ore (alumina) into the metal we recognise.

The newly smelted metal was then sent by river, rail and road to other factories dotted across the country to be cast – turned to sheet and coil for the nation’s cars, planes, trucks and so much more.

Kaiser Aluminium plant in West Virginia
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The Kaiser Aluminium plant closed its smelters in 2009

Kaiser Aluminium closed its smelters in 2009. The plant now sits idle. Fencing surrounds it; grass partially obscures the entrance, where hundreds of workers would once have passed.

Two hundred metres down the road, there is a different story.

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Constellium Ravenswood is one of the world’s largest factories of its kind.

With over a thousand employees it produces plate, sheet and coiled aluminium for numerous industries: aerospace, defence, transportation, marine and more.

Its products are custom designed for clients including Boeing, Lockheed Martin and NASA.

Constellium Ravenswood is one of the world's largest factories of its kind

But here’s the problem. The Constellium plant uses aluminium now sourced from abroad. America’s primary aluminium production has dropped off a cliff over the past few decades.

The Kaiser plant next door which could have provided the metal for its neighbour to process and press was instead the victim of cheap foreign competition and high energy costs.

Smelting aluminium requires huge amounts of constant energy. If the smelters are ever turned off, the metal inside will solidify, destroying the facility.

Aluminium factory in West Virginia
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Constellium Ravenswood is one of the world’s largest factories of its kind

In 2023, the annual rate of US primary aluminium production fell 21.4% on the previous year, according to the Aluminium Association.

However, the Canadian Aluminium Association projected that their annual production would be up by 6.12% in 2024 compared to the previous year.

The story is clear – this industry, like so many in America, is in steep decline. Competition and high production and energy costs are having a huge impact.

The danger ahead is that secondary aluminium production in America could go the way of primary production: firms down the supply chain could choose to buy their sheeting and coils from abroad too.

The answer, says President Trump, is tariffs. And the chief executive of Constellium agrees with him.

“We believe in free AND fair trade,” Jean-Marc Germain told Sky News from the company’s corporate headquarters in Baltimore. “And the point is that trade has been free but not fair.”

“There has been massive growth in the capacity installed in China. Kudos to the Chinese people, that is admirable, but a lot of that has been allowed by illegal subsidies. What it means is that overall, trade of aluminium products is broken as an international system. And I think those tariffs are a way to address some of that very uneven playing field that we are seeing today.”

Mr Germain says the tariff plan will reset the market. He accepts that blanket tariffs are a blunt and risky tool, but cuts out circumvention by one country to another.

“Obviously, this process creates some collateral damage. It is clear that not all countries and not all products are unfairly traded. But because of the sheer size of China and the history of Chinese production making its way through certain countries into the US… a blunt approach is required,” he says.

Jean-Marc Germain, CEO of Constellium
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Jean-Marc Germain, chief executive of Constellium, agrees with Trump’s tariffs

The White House 25% tariff plan for steel and aluminium is global and causing huge angst.

Experts say a long-term domestic rebalance, revitalising the American industrial sector, will take many years and is not guaranteed.

But upending the status quo and disrupting established supply chains risks significant short and medium-term disruption, both at source and destination.

The foreign aluminium arriving at Ravenswood’s Constellium plant to be pressed will now cost 25% more – a hike in price which Mr Germain says his firm can ride out to achieve the longer-term rebalance.

“I’m not going to say that an increase in cost is a good thing for customers. But I think it’s important to look at things and put them in proportion…” he says.

Proportion is not a luxury all can afford. 250 miles to the east, in Washington DC and just four miles from the frenetic policy decisions at the White House, the Right Proper Brewing Company is a dream realised for Thor Cheston.

Thor shows me around his small warehouse-based business that is clearly thriving.

He takes me to the grain silos around the back. The grain is from Canada.

Thor relies on an international supply chain – the cans are aluminium and from Canada too. Some of the malt is from Germany and from Britain.

It is a complex global web of manufacturing to make American beer. Margins are tight.

Read more:
What are Donald Trump’s tariffs and how does it affect the UK?
Starmer: ‘Everything is on the table over US tariffs’

“We don’t have the luxury of just raising our prices. We’re in a competitive landscape,” Thor says. Competition with big breweries, who can more easily absorb increased costs.

The cans will probably go up in price on his next order. He doesn’t yet know how much of the 25% will be passed on to him by his supplier.

“We’ve dealt with major problems like this before. We’ve had to pivot a lot. We have survived the global pandemic. We’ve done it before, but we don’t want to. We just need a break.”

What about the government’s argument to ‘buy American’?

“It’s not as simple as that,” Thor says.

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Will there be impacts from Trump’s latest tariffs?

Back in West Virginia the mighty Ohio River snakes past the Ravenswood factories.

It still carries what’s left of America’s heavy industry. A vast multi-vessel barge full of coal passed as I chatted to locals in the nearby town of Parkersburg, a pleasant place but not the thriving industrial community it once was.

“We used to have a really nice aluminium plant right down the river here and it shut down,” one resident reflects in a passing conversation.

Here you can see why many rolled the dice for Trump.

Sam Cumpstone blames Obama
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Sam Cumpstone said Obama ruined lives in West Virginia by shutting down mines

“In West Virginia, we’re big on coal,” Sam Cumpstone tells me.

He works in the railways to transport coal. The industry went through economic devastation in the late noughties, the closure of hundreds of mines causing huge unemployment.

Sam is clear on who he blames: “Obama shut down mines and made ghost towns in West Virginia. It ruined a lot of people’s lives.”

There is recognition here that Trump’s sweeping economic plans could cause prices to rise, at least in the short term. But for Trump voter Kathy Marcum, the pain would be worth it.

Trump supporter Kathy Marcum talking in West Virginia
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Trump supporter Kathy Marcum believes tariffs are the way forward

“He’s putting tariffs on other countries that bring their things in, and that way it equals out. It has to be even-stevens as far as I’m concerned… He is a smart businessman. He knows what the hell he’s talking about.

“It might be rough for a little while, but in the long run I think it will be best for the country.”

Communities have been let down over generations – either by politicians or by inevitable globalisation. There is still deep scepticism here.

“No politician worth millions or billions of dollars cares about me or you. Nobody,” Sam tells me at the end of our conversation.

The Trump tariff blueprint is full of jeopardy. If it fails, it will be places like West Virginia, that will be hit hardest again.

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Sports

Devers fans twice more, now at 12 K’s this year

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Devers fans twice more, now at 12 K's this year

ARLINGTON, Texas — Boston Red Sox designated hitter Rafael Devers became the first major leaguer to strike out 12 times in a season’s first four games.

Devers went 0-for-4 with two more strikeouts Sunday in Boston’s 3-2 loss to the Texas Rangers.

Devers’ latest mark for futility came a day after he became the first big leaguer to be fanned 10 times in the first three games of a season.

He’s 0-for-16, though he did draw a two-out walk in the ninth Sunday to keep the inning alive and put the potential tying run in scoring position.

The 12 strikeouts broke the previous record of 11 in the first four games, which had been done four times previously since 1901, according to SportRadar.

Brent Rooker of the Athletics struck out 11 times to open last season. The others were Atlanta’s Ronald Acuña Jr. in 2020, Minnesota’s Byron Buxton in 2017 and Houston’s Brett Wallace in 2013.

Devers is now solely the Red Sox DH after their offseason acquisition of third baseman Alex Bregman.

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Hamlin gets 1st win at Martinsville in 10 years

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Hamlin gets 1st win at Martinsville in 10 years

MARTINSVILLE, Va. — Denny Hamlin ended an agonizing 10-year winless streak at Martinsville Speedway, holding off teammate Christopher Bell in his home state.

The Joe Gibbs Racing star, who was raised a few hours away in the Richmond suburb of Chesterfield, leads active Cup drivers with six victories at Martinsville. But Sunday was Hamlin’s first checkered flag on the 0.526-mile oval in southwest Virginia since March 29, 2015 and also his first with crew chief Chris Gayle, who joined the No. 11 team this season.

With the 55th victory of his career (tying NASCAR Hall of Famer Rusty Wallace for 11th on the all-time list), Hamlin also snapped a 31-race winless streak since last April at Dover. He led a race-high 274 of the final 275 laps after taking the lead from Chase Elliott.

“Chris Gayle, all the engineers, the pit crew, everybody really just deciding they were going to come here with a different approach than what we’ve been over the last few years,” said Hamlin, who was a frequent contender during his 19-race win drought at Martinsville with 10 top fives. “It was just amazing. The car was great. It did everything I needed it do to. Just so happy to win with Chris, get 55. Gosh, I love winning here.”

Bell, who leads the Cup Series with three wins in 2025, finished second after starting from the pole position, and Bubba Wallace took third as Toyotas swept the top three. The Chevrolets of Elliott and Kyle Larson rounded out the top five.

“It was a great weekend for Joe Gibbs Racing,” said Bell, who had finished outside the top 10 the past two weeks. “Showed a lot of pace. All four of the cars were really good. Really happy to get back up front. The last two weeks have been rough for this 20 team. Really happy for Denny. He’s the Martinsville master. Second is not that bad.”

Hamlin had to survive four restarts — and a few strong challenges from Bell — in the final 125 laps as Martinsville produced the typical short-track skirmishes between several drivers.

The most notable multicar accident involved Toyota drivers Ty Gibbs and Tyler Reddick, who had a civil postrace discussion in the pits.

Bubba’s big day Bubba Wallace tied a season best and improved to eighth in the Cup points standings but was left lamenting his lack of speed on restarts after being unable to pressure Hamlin.

“I’m trying to scratch my head on what I could have done different,” said Wallace, who drives the No. 23 Toyota for the 23XI Racing team co-owned by Hamlin and NBA legend Michael Jordan. “My restarts were terrible. One of my best traits, so I need to go back and study that. The final restart, I let that second get away. I don’t know if I had anything for Denny. It would have been fun to try. But all in all, a hell of a day for Toyota.”

Special day turns sour

After being honored Sunday morning with a Virginia General Assembly proclamation commending Wood Brothers Racing’s 75th anniversary, Josh Berry led 40 laps in the team’s hometown race before disaster struck. Berry’s No. 21 Ford was hit in the left rear by the No. 23 Toyota of Wallace while exiting the pits, causing Berry’s car to stall in Turn 2.

Berry, who can withstand a poor finish because his Las Vegas victory qualified him for the playoffs, returned after losing two laps for repairs. He still managed to lead the most laps for Wood Brothers Racing at Martinsville since NASCAR Hall of Famer David Pearson led 180 on April 29, 1973 (the team’s most recent victory at the track just east of its museum in Stuart, Virginia).

Up next

The Cup Series will race next Sunday at historic Darlington Raceway, the South Carolina track that will celebrate a “throwback weekend” that encourages teams to feature vintage paint schemes and crew uniforms.

It’s the first of two annual races on the 1.366-mile oval that dates to 1950. Brad Keselowski won last year’s throwback race, and Chase Briscoe won the Southern 500 last September.

The Associated Press contributed to this report.

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