KNOXVILLE, Tenn. — The roar of the Neyland Stadium crowd was still ringing in Tennessee coach Josh Heupel’s ears when he finally got home late Saturday night.
“And that’s a good thing,” Heupel told ESPN. “There’s always the next game, but a scene like that is something you don’t want to forget. I’ve never seen anything like it.”
He hopes to see a lot more like it, as does a suddenly recharged Tennessee fan base that is basking in Saturday’s 38-33 win over Florida, a game that, in typical fashion for this series, went down to the very end.
It was also a game, at least in the eyes of long-suffering Tennessee fans, that looked all too familiar in those final frantic minutes. Florida clawed back from a 38-21 deficit midway through the fourth quarter, and after recovering an onside kick, the Gators had one final heave by quarterback Anthony Richardson from the Tennessee 39-yard line to win it.
Tennessee defensive end Byron Young hit Richardson as he released the pass, and cornerback Kamal Hadden had an easy interception at the 6-yard line to seal the game.
Only then could Heupel or anybody wearing Tennessee’s shade of orange (Pantone 151) exhale.
“It’s like a punch-drunk fighter. You’re just waiting for that next blow to come,” said Tennessee fan Rusty Rathburn, who made the trip from Portage, Michigan, along with sons Luke and Max to see his alma mater accomplish something it has done only twice in the past 18 years — beat Florida.
“We’ve had so much misery against these guys. You’re waiting for us to screw it up. But this team is different.”
Similarly, Heupel spent all week hammering home to his players that this was a different team, different game, different year. And, yet, he was also keenly aware of how deeply the scars run among the Big Orange faithful when it comes to the Gators, who had dominated this rivalry back to the height of Phillip Fulmer’s successful tenure at Tennessee, when even some of his most talented teams didn’t have an answer for old nemesis Steve Spurrier.
So, yes, Heupel soaked up the moment with his players and the fans, most of whom remained in the stands covered in orange-and-white checkerboard for nearly 20 minutes after the game.
“I love the pride and the passion of our fan base, and I can promise you that our players feel every bit of it,” Heupel said.
Indeed, Neyland Stadium was electric, bursting at the seams, as the Pride of the Southland marching band played “Rocky Top” loud enough and long enough for it seemingly to be heard in every corner of the state, from Mohawk to Union City and all points in between.
Haven’t been many of these moments for @Vol_Football over the last two decades when @GatorsFB has come to town. Rocky Top was rocking. pic.twitter.com/3e79RkyhJN
— Chris Low (@ClowESPN) September 25, 2022
It’s true this was hardly the best Florida team that Tennessee has faced over the years. After all, the Vols were 10½-point favorites, the most they’ve been favored in the series since the 1970s. Billy Napier is in his first season as Florida’s coach, and the Gators have some big holes to fill on their roster.
Still, it was Florida, and as Spurrier himself put it last week, “It just seems like a whole lot of good things always happen to the Gators in this game and a whole lot of bad things happen to the Vols.”
So who could blame the Big Orange Nation for partying like it was 1998, the year of the Vols’ last national championship? The party might continue for a while with Tennessee having a bye week this Saturday.
“It’s surreal, to be able to come here and really just experience this and see how it’s all changed from when I first got here until what it is now,” junior defensive tackle Omari Thomas said. “It’s something we want to keep building on, and honestly, get it better and better each week.”
Saturday’s postgame scene will be hard to match.
Former players from five different decades flocked to Heupel to hug him. They hugged current players, and they hugged each other. Heath Shuler was there. So were Al Wilson, Josh Dobbs, two generations of Colquitts (Craig and Britton) as well as Jabari Davis and Fred White, who weren’t bashful about lighting up victory cigars.
Arian Foster, a four-time Pro Bowler, was back at Neyland for the first time since he played his final game at Tennessee during the 2008 season.
“I can promise you that I will be back,” said Foster, who led the NFL in 2010 with 1,616 yards rushing.
Tony Vitello, Tennessee’s fiery baseball coach, had done his part to fire up the crowd before the game, and he was a buzz saw afterward. Earlier in the week, he said his biggest goal was to not get arrested.
It appears he achieved that goal and didn’t chest-bump any officials (or umpires), either. Vitello even joked on the set of ESPN’s College GameDay before the game that “if we win, everybody could go streaking.”
It was that kind of day on Rocky Top, a breakthrough of sorts for a football program that has wallowed around in a gator-infested wasteland for most of the past two decades. Entering Saturday’s game, the Vols had more coaches (six) than they had wins over the Gators (five) in the previous three decades.
Wilson, who was inducted into the College Football Hall of Fame last year, speaks for the entire Tennessee fan base when he says he still feels the pain of those Florida losses going all the way back to the 1990s.
“I lost five games my whole college career, and three of them were to Florida. I mean, come on. We were sick of losing to them and sick of hearing about everything that Spurrier said,” said Wilson, the heart and soul of Tennessee’s 1998 national championship team.
Earl Brown and his wife, Judy, are some of the most dedicated Tennessee fans on the planet. Earl has been to 320 Tennessee football games in a row without missing one, a streak that goes back to 1996.
“There’s joy and relief,” Brown said. “There were a lot of years in there that we were the better team and didn’t win. I think this is the one that gets us back through that door of getting to where we all want to be again.”
The Vols (4-0) haven’t won more than eight games in the regular season since 2007, Fulmer’s next-to-last season.
Stephen Crutchfield hasn’t missed a Tennessee SEC game since 2007. He lives three blocks from Neyland Stadium in the Fort Sanders area just off campus. He said one of the reasons he moved there was to be closer to the Vols’ football cathedral.
“At the end of the day, people just want to win, and it doesn’t matter if it’s a defensive battle or the way we play now with a lot of offense,” Crutchfield said. “People don’t want to hear that you’re building anything or that you’re getting better or that you’re a class away. They just want to win, which makes a [win] like this so important.”
That’s why Rathburn, who graduated from Tennessee in 1987, didn’t mind making the eight-hour drive and a significant financial investment to be in Knoxville on Saturday. He paid $1,375 for three tickets in the upper deck and forked over $700 per night for a hotel room.
“This ranks up there with the ’98 Florida game with how crazy the place was,” Rathburn said. “I don’t remember it much louder. The Tennessee fans were hungry for this. There’s hope now, the kind of hope we haven’t had in a while. It’s amazing what Heupel has done in less than two years.”
Heupel’s demeanor is about as steady as it gets, and that steadiness has endeared him to his players. Tennessee fired previous coach Jeremy Pruitt after an internal investigation uncovered 18 Level 1 violations for impermissible recruiting benefits. Even with that NCAA cloud hovering, Heupel has steered the Vols to the No. 8 spot in the latest AP poll, their highest ranking since 2006.
“The guys play hard for Josh because he coaches unafraid,” said Scott Altizer, who returned as director of football relations last year after working for 20 years on Tennessee’s football staff beginning in 1994. “He preaches letting it all hang out and going out and having fun.”
Casey Clausen, the only Vols quarterback to have beaten Florida twice in his career (2001 and 2003), sees a version of Tennessee that he hasn’t seen in a while, a version that falls in line with Heupel’s go-for-broke, warp-speed offense.
“There’s a juice that’s back in the program, and for the younger generation of players, they don’t necessarily know about the past with Florida or anybody else, nor do they care or should they care,” said Clausen, who lives in California and still follows the Vols closely.
“Coach Heupel seems to have it back to, ‘It’s our team versus their team,’ and all the other noise doesn’t matter. You see that in the way this team plays, even when it doesn’t play its best football.
“The other thing is that he’s not playing with some of the same 4- and 5-star players a lot of the other SEC teams have, but he’s going to get there. You look at that offense and how fun it is to play in it, and why wouldn’t a big-time skill player want to come and play in that offense?”
This was a massive recruiting weekend for the Vols, as some of the top prospects on their board were in town.
Heupel made sure to practice what he preaches late Saturday night. Several of the former players, including Foster, were in the locker room after the game. And although nobody would say for sure, in the middle of that circle of 125 players dancing, Heupel might have been showing off a few moves of his own.
“If you can’t have fun in that environment, you can’t have fun anywhere,” said Heupel, who showcased his best vertical leap since his Oklahoma playing days and got in a few Tiger Woods-sized fist pumps after Jaylen Wright‘s 5-yard touchdown run gave his team a 38-21 lead midway through the fourth quarter.
Heupel typically has a large contingent of family in town for home games, and by the time he got home Saturday night after meeting with recruits and doing his TV show, he switched roles from coach to uncle with several nieces and nephews running around the house.
Finally, at the end of the night, he got to spend some quiet time with his wife, Dawn.
“Everybody had gone to bed, and we just looked at each other and said, ‘What a great day,'” Heupel said. “It was a huge moment for us as we continue to build this program and how much the players have invested. It’s really a lot of fun when you’re a part of the climb.”
But, as Heupel is quick to point out, the Vols are still in the early stages of that climb. After an open date, they play LSU on Oct. 8 and Alabama on Oct. 15, facing two of the past three national champions. That’s not to mention a game with No. 7 Kentucky on Oct. 29 and a trip to defending national champion Georgia on Nov. 5. The win over Florida was only the fifth Tennessee victory over Alabama, Florida or Georgia since the start of Fulmer’s final season in 2008, making the Vols 5-38 against those teams in that span.
That’s why Heupel was right back at the football complex at 7:30 Sunday morning meeting with recruits.
“There’s always another big game, another test right around the corner,” he said.
And while the Vols have more points through four games (194) than any Tennessee team since 1915 (202), Heupel isn’t about to get ahead of himself. The Vols made the kinds of mistakes in their first two games against nationally ranked opponents (Pittsburgh and Florida) that usually result in defeat — blocked punts, fumbled punts, fumbles in the red zone and not recovering onside kicks.
What’s more, Tennessee has struggled mightily against the pass on defense, both in getting to the quarterback and especially at covering receivers. The Vols are also precariously thin at some key positions, including the offensive line and defensive secondary.
“There are so many things we can do a lot better and will have to do better as we go forward, but I go back to the resiliency of our players,” Heupel said. “Obviously, we didn’t finish that game the way we needed to, and you could sense that from the crowd a little bit when [Florida] got the onside kick. But what I love about our group is that they just keep playing.”
One of the Heupels’ traditions after games is gathering all the family members in town for a picture on the field.
Heupel and his wife were looking through those pictures together late Saturday night.
“We’re all standing there together and the stadium is still checkerboarded behind us, and this is still probably 20 minutes after the game had ended,” he said. “That’s going to be a cool background to that picture for us.”
Come December, Heupel wouldn’t mind having a few more pictures like that to admire.
How Team USA came together — and learned the true meaning of the WBC
MIAMI — Truly understanding what the World Baseball Classic means took a little while for Team USA, which at its first workout March 7 realized it was far less a team than a collection of players who hoped to become one. The players looked around at one another, marveled at the talent and realized they’d be sharing locker rooms and meals — and perhaps an airplane ride to the knockout round — and they recognized the only thing that could coalesce them was time. Only winning would grant them that luxury.
Halfway across the globe, Samurai Japan, the top-ranked national team in the world, was on its 19th day together. The Japanese WBC team, comprising the biggest stars in Nippon Professional Baseball and top major leaguers, had played four exhibition games over the previous two weeks, which followed four more it had played in November, which came after it had won gold medals at the Tokyo Olympics in July 2021. This was a real team, battle-tested, forged in competition, beloved by a country where half the televisions would tune in to see it try to win Japan’s first WBC title since 2009.
The WBC final, which LoanDepot Park will host at 7 p.m. ET on Tuesday, brings together a pair of squads with decidedly different backgrounds. It’s the perfect foundation for two countries with contrasting styles and philosophical approaches to the game. The United States is here on the strength of its ability, which overwhelmed lesser opponents even with the reality that baseball is the sport ripest for Davids toppling Goliaths. Japan, though filled with world-class players, spent years preparing for this, determined to right the wrongs of losses in the past two WBC semifinals and return to championship glory.
“We came here to the U.S., and we are trying to beat the U.S.,” Japan manager Hideki Kuriyama said upon arriving in Miami, before either team had won its semifinal game. “Not just myself. I think I’m representing all my players from the past and the coaches. So I think we’re all in the mind of coming to the U.S. and we will beat the U.S.”
For all of the phenomenal individual matchups the final might offer — none as tantalizing as the possibility of Shohei Ohtani preparing to close out a victory for Japan with his Los Angeles Angels teammate Mike Trout standing in the batter’s box facing him — the truest representation of the WBC is how so many of its participants share Samurai Japan’s win-win-win ethos after experiencing the tournament. They care. They care deeply.
Now, too, Team USA finally feels like a team. In the time since March 7, the U.S. has won, then lost, then won and won and won and won. And winning in the sort of environment these games foment — loud and passionate, a baseball audience more resembling the playoffs in October than the exhibition the WBC, at its essence, actually is — has brought them together, and back to a simpler time.
This, American players have said this week, feels like the baseball of their teenage years, when they would gather with other elite players from around the country for select tournaments and try to fuse into something more in short order. It’s not easy. As much as baseball is a series of individual matchups — every pitch entails a hitter trying to beat a pitcher — the soul of the game is in the flow of what happens when bat meets ball. How they move together and communicate less with words than glances. A baseball team is truly a team when the players know one another’s tendencies well enough to forgo even a look and simply feel where someone will be on the field.
Surviving a pool-play scare after a loss to Mexico bought Team USA the time it desired and needed. And after the flight from Phoenix to Miami, manager Mark DeRosa noticed a change in the group — a comfort with one another, with coaching luminaries including Ken Griffey Jr. and Andy Pettitte and Brian McCann and Michael Young, with the idea that this bracket that didn’t end with one team being fitted for World Series rings could still deliver games that meant everything. Because it feels like they do.
“It’s really been such a pleasure to be around them, and it takes a minute for them to relax and not want to impress each other,” DeRosa said. “That’s the biggest thing. Like, the cage sessions have gotten way more relaxed and way more fun and jovial, and the guys are messing around with Griff and Mac and Mike Young.”
There’s a deep appeal to this, in the challenge and the charm of it, and the MLB stars who populated rosters across the tournament, winners and losers, have marveled at the WBC’s ability to make them as invested in the results of these games as they are in the ones in October. One night after they dusted Cuba in their own semifinal, the members of Team USA watched Japan’s spectacular come-from-behind victory against Mexico on Monday night, coming together like a bunch of friends for a watch party.
The U.S. is peaking at the right time. After the blowout against Cuba, the entire bullpen, including Milwaukee Brewers closer Devin Williams and Houston Astros closer Ryan Pressly, is working with a day of rest. The lineup starts with Trout, Mookie Betts, Paul Goldschmidt and Nolan Arenado, is followed by four All-Star-caliber players of DeRosa’s choice and ends with red-hot Trea Turner. It’s the sort of challenge not even the best pitchers in the world can take on without butterflies colonizing their stomachs.
That’s whom they’ll be up against, though: Kuriyama tabbed left-hander Shota Imanaga to start the game and is pocketing San Diego Padres star Yu Darvish — who skipped spring training to be with the Japanese team for its early workouts — to use in midgame leverage situations. If Japan’s lineup — which includes Ohtani, Boston Red Sox rookie Masataka Yoshida and Japanese home run king Munetaka Murakami batting third, fourth and fifth — can get to presumed Team USA starter Merrill Kelly, Ohtani is the best bet to pitch the ninth in his first relief appearance since closing out a game in the 2016 NPB playoffs.
It’s easy to point out the flaws of the WBC. The timing isn’t great, with starting pitchers not stretched out and thus less likely to commit to such intense competition out of fear of hurting themselves. The injuries — New York Mets closer Edwin Díaz suffering a torn patellar tendon celebrating Puerto Rico beating the mighty Dominican Republic and Houston second baseman José Altuve breaking his thumb on an errant Daniel Bard fastball — are fuel for skeptics whose tanks otherwise grow emptier by the day.
What they don’t understand — what they actively choose not to understand — is that baseball is about more than Major League Baseball. It is truly a game for the world, from the U.S. to Japan to Cuba to Mexico to the D.R. to Puerto Rico to Venezuela and beyond. And the WBC has filled a vacuum that for too long existed, bringing together disparate baseball cultures and allowing them, too, to meld into something bigger and better.
“There’s no reason why the stars of our game should not be playing in this,” said Team USA third baseman Arenado, who is, along with St. Louis Cardinals teammate Goldschmidt, the only returning player from the 2017 championship group.
It’s safe to say that the 2026 incarnation of the WBC will have significantly more returnees. Trout, the Team USA captain, has developed a strong relationship with Betts, someone with whom he shares so much in common but never knew because their interactions were limited to the hustle and bustle of All-Star Games and occasional matchups between their teams. Both have pledged to return — and Bryce Harper, who had planned to play for Team USA until Tommy John surgery sidelined him, could join them and constitute an outfield of three future Hall of Famers.
The hope is that a generation of kids today is watching this WBC and gleaning indelible moments from it. It’s damn near impossible to see Turner’s go-ahead grand slam against Venezuela and not appreciate the deed itself. Down late, elimination looming, one of the best players in the world, relegated to the No. 9 hole on account of the brilliance surrounding him daily, taking a swing for the ages.
“These guys are the best at what they do, they’re ultimate competitors, and in an environment like that there is 100% buy-in,” DeRosa said. “It just happens organically. And to represent your country, it means the world. Maybe it doesn’t start out that way, but I mean, it has become that. These guys want it.”
Team USA will come together one final time Tuesday night. They’ll take their last bus ride to the stadium and hit the cages knowing there won’t be any more messing around with Griff and Mac and Young and button up their jerseys realizing the inevitability that three or so hours later, when they take them off, they’ll do so for good. Or at least for the next three years, at which point maybe they’ll gather in hopes they once again can put the “team” in Team USA.
Everything you need to know about the NHL-Fanatics jersey deal
The NHL announced on Tuesday that Fanatics, its longtime e-commerce and fan apparel partner, will become its new outfitter of on-ice uniforms and authentic jerseys beginning in 2024-25.
As fans, we’re accustomed to seeing the Nike swoosh or the Adidas stripes on sports uniforms. But this NHL deal will mark the first time Fanatics branding will be directly on an official player uniform for a professional sports property.
Why did the NHL choose Fanatics? What are the company’s plans for player jerseys? What does this mean for some of the innovative designs we’ve seen under Adidas, like the Reverse Retro collection?
We spoke with Doug Mack, CEO of Fanatics commerce, and Brian Jennings, NHL executive vice president of marketing, to find the answers to these questions and many more about this landmark 10-year deal.
How did Fanatics become the NHL’s official game-worn uniform maker?
While that process officially started last year, the seeds were planted back in 2005, when GSI Commerce took over the NHL’s e-commerce operation. That partnership was so successful — tripling online sales — that the league inked a 10-year contract extension with GSI in 2009.
GSI Commerce CEO Michael Rubin acquired Fanatics, which was a Florida-based sports retailer, and merged their assets in 2011. That’s also the year Rubin sold GSI to eBay for $2.4 billion and then bought back the sports e-commerce business to relaunch as Fanatics.
Fanatics has incrementally broadened its relationship with the NHL. It runs retail stores at a few NHL arenas and onsite at events like the NHL All-Star Game and Winter Classic. It operates the NHL’s flagship retail store in Manhattan, which opened in 2021.
It also started to make more gear, not only for fans but for those inside the league. In 2017, Fanatics acquired the rights to make replica jerseys for fans and created the “Breakaway” jersey. Among the innovations were more stain-resistant materials and a foldable jersey logo crest for easier storage.
In 2018, Fanatics received the rights to Authentic Pro, making the practice wear for players, coaches and staff — “basically everything that they use when they’re not in the actual game,” Mack said.
Even as Fanatics made more and more items for the NHL, there was no guarantee that it would become the league’s next jersey maker when the league’s seven-year deal with Adidas was up.
“It was never, ‘If you do well on this, this is what happens next,'” Mack said. “I think there was us doing all that, Adidas doing the on-ice items. But as things unfolded over time, it was more the NHL seeing what we’ve done and approaching us to say, ‘Are you up for taking this next step?'”
As ESPN first reported in July 2022, Adidas decided to step away from making hockey jerseys and would not extend its deal with the NHL beyond the 2023-24 season.
Jennings said when the NHL knew Adidas was getting out of the hockey jersey business, it surveyed the “competitive landscape” to see what else what out there. In short order, it became apparent that Fanatics offered something “very appealing” to the league as a jersey-maker, Jennings said.
“It continues to be a natural progression with everything that we’re doing with a partner in Fanatics going back to 2005 to the e-commerce play. With that, we’ve grown with them,” Jennings said. “Each step of the way, you’ve just watched this increase in commitment to product, commitment to performance, commitment to design.”
What is the message to fans who see Fanatics as just an e-commerce and replica jersey company?
Jennings anticipates there will be some NHL fans who question this decision, after years of knowing Fanatics only one way.
“It’s fair. I guess the only thing that I could say is to let us prove the things that we’re talking about, right?” he said.
The main counterargument for the NHL is that this isn’t Fanatics’ first rodeo when it comes to making professional sports uniforms. They make close to 100,000 of them for Major League Baseball each season.
Nike is the “official outfitter” of Major League Baseball, but Fanatics has made MLB’s Nike-branded uniforms for all 30 teams since 2017, when it acquired Majestic. Fanatics also makes authentic NFL jerseys that also carry a Nike logo, which are sold online and in retail stores.
“The Fanatics brand is fairly well-known to fans, but we’re often thought of as more of an e-commerce company,” Mack said. “This isn’t the first time we’ve done performance product, but this will be the most visible we’ve ever been in making that performance product.”
Mack said that Fanatics will use that MLB experience and apply it to hockey. “We build on what’s working today, and then we bring in resources and thinking to bring new innovation,” he said.
For example, they’ll use the same factory based in Saint-Hyacinthe, Quebec, that Adidas did to produce its jerseys. Mack says Fanatics is also relying on past experience on the personnel side. Keith Leach, currently Fanatics Brands NHL VP/GM, will be the head of the authentic jersey project, having previously worked on game-worn gear with CCM, Reebok and Adidas. Jennings said Leach will “keep the trains on the right track from a supply chain perspective.”
Dom Fillion, its creative lead, served on the on-ice jersey design teams for Reebok and Adidas. He was the initial designer at Adidas when those jerseys launched.
“I understand there may be, initially, some trepidation [from fans], but I do have a lot of confidence in the team at Fanatics,” Jennings said. “I look back at the history with our locker room, at what they’re doing with other leagues, and I do think that they will be able to do this.”
Was there any concern about the same company providing authentic and replica jerseys in addition to the majority of the NHL’s other apparel?
Putting all of their jersey eggs in the Fanatics basket would seem to run counter to what the NHL did in its most recent U.S. media rights deal: Getting away from a monolithic setup to spread the wealth among multiple networks.
Jennings pushed back on that notion, saying the NHL doesn’t “want to have a monolithic model” in retail and that he doesn’t believe the Fanatics deal provides one.
Jennings said while Fanatics will be the “workhorse” for NHL merchandise and gear, there will always be “tastemaker” brands that are creating other retail items. He cited collections from Erin Andrews and 47 Brand as examples of other partners making NHL-related merchandise.
“No one company can do every product category and do it incredibly well,” he said.
Mack says the deal indicates that the NHL values Fanatics’ work over the years.
“The NHL went through the logical steps with us for us to show what we can do,” Mack said. “The NHL has made bets on us in the past, we’ve delivered on those bets, and this was a natural place to go next.”
Will NHL jerseys look radically different in 2024-25?
Not according to the NHL and Fanatics. One of the reasons Fanatics will use that factory in Saint-Hyacinthe is so the jerseys have little variation from what they are today. The specs for the jerseys will be exactly the same. While there will be differences in some of the fabrics and materials, “it will be almost indiscernible” to the jerseys currently in use, according to Jennings.
Mack said it’s important to take time and get the players’ feedback on the uniforms before doing anything to alter them.
“We’re very optimistic about the players’ reaction to what we bring to market in 2024-25,” he said. “We’ve been successful because we don’t just change for change’s sake. We look at what’s working well today.”
What about NHL logo redesigns?
Teams have been known to do a total rebrand when a new gear-maker signs on with the NHL. When Reebok made its debut, teams like the San Jose Sharks, Washington Capitals and Vancouver Canucks took the opportunity to remake their kits.
Typically, teams inform the NHL around April that they’re thinking about doing a jersey or logo change for the following season. Many of them aren’t acted upon: Either a team gets second thoughts or it goes through the design process and doesn’t find a good alternative.
That design process can be an intense and lengthy one, which is why the NHL will ask teams to put a hold on uniform overhauls for the time being. Jennings said that outside of anniversary jerseys that have to be produced in a timely manner, teams will likely hold off on any major redesigns until after Fanatics is “up and running” as the official uniform maker.
“You’ll probably see minimal changes. We’ll ask the teams for their cooperation in that,” he said. “We want to make sure that we’re delivering a high-quality product and not have any types of delays. Designing or redesigning a uniform is where a lot of times the biggest delays happen.”
What happens to Adidas specialty jerseys, like the Reverse Retro collection?
Jennings said the NHL owns any jersey design that ever gets worn on the league’s ice surface. That has been part of every deal they’ve made with a gear maker. Adidas doesn’t have providence over any of the jerseys it helped create.
Does that mean we’ll see more Reverse Retro jerseys? The two collections of that brand extension were incredibly popular among fans. But Jennings said those jerseys were made in the spirit of “limited drops or a scarcity model,” meaning we shouldn’t expect to see these particular versions of those jerseys for quite some time.
“Maybe in the future we go back into the vault and reexamine them,” he said.
In fact, Jennings said that the NHL would have ended the Reverse Retro program had Adidas reupped with the league. “Reverse Retro was incredibly successful for two years. But I wouldn’t have gone back and done Reverse Retro 3.0. I think it had done its thing,” he said.
Instead, the NHL has challenged Fanatics to carve its own path. It may not be apparent in the first two seasons of their 10-year deal, but Jennings said that the 2026-27 season is where fans might start to see “the innovation and technology story that we want to tell with the jersey.”
What might happen in 2026-27?
Jennings mentioned that season as the earliest target for significant changes to the NHL sweater. In particular, there could be changes to what materials are used in game sweaters, including the exploration of lighter fabric options for the jersey and logo crest.
“There are always these quantum leaps in performance fabrics and materials,” he said.
There are other areas of focus for Fanatics and the NHL, including player safety. Jennings said they will explore how to better guard players from accidental skate lacerations, potentially with added protection built into the sleeves or socks.
There also have been discussions within the NHL about enhancements that could be made to jerseys that are unique to certain positions, be it a forward, defenseman or goaltender.
“The development, the testing of it, the reinforcement of it, that all takes some time,” Jennings said.
What do the next several months look like for Fanatics and the NHL?
Fanatics and the NHL will immediately begin working with all 32 teams, their equipment managers and players to create a seamless transition of these new product rights as they approach the 2024-25 season.
The next year will be one with plenty of information gathering from players and teams.
“We’re going to say, ‘This is the baseline,’ and figure out what’s working and what could be better,” Mack said. “How could the athletes feel better when performing in this product? And then we’ll go through multiple generations of updates. It’s not an overnight dramatic change just to make a splash.”
Jennings said marketing meetings will begin soon for not only the 2024-25 season, but also the seasons that follow.
“If you think the changes in retail were dramatic over the last five years, they’re going to be even that much more dramatic in the next 10 years,” he said. “And Fanatics, driven by Michael Rubin and his senor team, are definitely visionaries.”
Could this lead to Fanatics taking over more in-arena stores?
Currently, Fanatics operates onsite retail stores for the New Jersey Devils and the Capitals. They wouldn’t mind adding more arenas to the fold.
“What’s actually really exciting about this vertically integrated relationship is the innovation you can bring,” Mack said. “We have the ability to make championship products in the certain arenas that we run.”
Such as 2018, after the Capitals won the Stanley Cup: Fanatics had the rights to make championship products. Washington fans attending their watch party in D.C. could buy Capitals Stanley Cup gear immediately after they won the championship in Las Vegas. During the Caps’ Cup run, the D.C. retail stores were able to replenish their stock quicker because they also made the apparel.
“We certainly would love to service any NHL team that wants it, but it goes team by team,” Mack said. “This is not a league decision. The team decides who operates in their arena. We feel that because of the vertical rights, our ability to provide the best fan experience in the arena is unrivaled.”
Crowning a champion in college football’s 2023 64-team playoff
The old survive-and-advance adage, the football version anyway, has us down to 16 teams.
Yep, the Sweet 16 awaits in ESPN’s 2023 fictional NCAA football tournament.
The early rounds have already provided a few shockers, not to mention some memorable moments and games. Both veterans and freshmen have stepped up to steer their teams to this point. All four No. 1 seeds are still alive: Georgia, Michigan, Ohio State and Alabama. The lowest remaining seed is No. 10 Pittsburgh.
To recap, the original seeds were based to some degree on ESPN’s latest SP+ projections entering the 2023 season. We’re long past seeds meaning anything. All that matters now is how a team plays on game day. So let’s finish football’s version of a 64-team tournament.
We’ll dedicate it to the late Mike Leach, who suggested a decade ago when he was at Texas Tech that college football should go to a 64-team tournament like basketball.
(1) Georgia 34, (4) Ole Miss 24: Back in the day, Kirby Smart and Lane Kiffin used to go at it on the Alabama practice field when they were working under Nick Saban. Both had elite players, too. Kiffin has significantly upgraded the Rebels’ roster, but the Dawgs are still too strong on the defensive side of the ball and get a two-sack performance from Mykel Williams to thwart Ole Miss drives in the fourth quarter.
(3) Washington 38, (2) Oregon 35: Kalen DeBoer and Washington take a massive step in DeBoer’s second season in Seattle. The Huskies’ balance on offense and defense is on full display against longtime rival Oregon, which takes the lead midway through the fourth quarter on Bo Nix‘s 67-yard touchdown pass to Kyler Kasper. Michael Penix Jr. answers, though, in the final seconds with his fourth touchdown pass of the game to send the Huskies to the Elite Eight.
(3) Washington 24, (1) Georgia 23: Georgia’s quest to win a third straight national championship comes to a bitter end when Washington defensive end Bralen Trice bats down a fourth-down pass at midfield inside the final minute to keep the Dawgs from moving into field-goal range. Georgia tight end Brock Bowers has a huge game with a pair of touchdown catches, but Washington receiver Rome Odunze has the biggest catch of the game, a 24-yard touchdown in traffic that puts Washington ahead to stay and keeps the Huskies’ dream season alive.
HOW WE GOT HERE
First round: (1) Georgia over (16) East Carolina, (2) Oregon over (15) Syracuse, (3) Washington over (14) Washington State, (4) Ole Miss over (13) Houston, (12) Nebraska over (5) TCU, (6) Mississippi State over (11) Michigan State, (10) Maryland over (7) Oregon State, (9) Oklahoma State over (8) Arkansas
Second round: (1) Georgia over (9) Oklahoma State, (2) Oregon over (7) Maryland, (3) Washington over (6) Mississippi State, (4) Ole Miss over (12) Nebraska
(4) Notre Dame 30, (1) Michigan 27: Would love to see these two Midwest blue bloods still playing every year, but a marquee postseason showdown will do for now. Blake Corum and the Wolverines’ running game set the tone early, and the Irish don’t get many offensive possessions. But then Notre Dame quarterback Sam Hartman heats up, and with some excellent protection from his offensive line, he picks apart the Michigan secondary and leads the Irish into the Elite Eight.
(2) LSU 37, (6) Wisconsin 20: One of the hottest teams in the tournament, LSU does a little bit of everything right in racing past Wisconsin. The Tigers pass for more than 300 yards, rush for more than 200 yards and hold the Badgers to just one offensive touchdown. If that’s not enough, defensive tackle Maason Smith comes up with a strip-sack touchdown to give LSU a cushion too steep for Wisconsin to overcome.
(2) LSU 31, (4) Notre Dame 27: Brian Kelly left Notre Dame after a highly successful tenure in South Bend to chase national championships at LSU. As fate would have it, Kelly has to go through his old school in Year No. 2 on the Bayou to get to the Final Four. It’s not easy, either, as Marcus Freeman’s club plays with confidence and swagger, and even with some early mistakes, Notre Dame manages to hang around. LSU quarterback Jayden Daniels isn’t sharp to open the game, but he’s clutch when it counts and leads a game-clinching touchdown drive in the final minutes.
HOW WE GOT HERE
First round: (1) Michigan over (16) Western Kentucky, (2) LSU over (15) UTSA, (3) Clemson over (14) Kansas, (4) Notre Dame over Wake Forest (13), (5) Oklahoma over (12) Cincinnati, (6) Wisconsin over (11) Miami, (7) North Carolina over (10) Baylor, (8) Missouri over (9) Minnesota
Second round: (1) Michigan over (8) Missouri, (2) LSU over (7) North Carolina, (6) Wisconsin over (3) Clemson, (4) Notre Dame over (5) Oklahoma
(1) Ohio State 40, (4) Texas A&M 31: Ohio State’s defensive secondary play has received its share of heat the past couple of seasons, and the Buckeyes again give up too many big plays in the passing game. The Texas A&M combination of Conner Weigman-to-Ainias Smith is especially effective, and Smith does a lot of his damage after the catch. The Buckeyes are able to withstand the Aggies’ offensive onslaught with a running game that wears down Texas A&M’s defense with a rotation that goes four deep.
(2) Tennessee 44, (3) USC 41: It’s always fun when a football game turns into a tennis match, and that’s what happens with these two high-powered offenses as they go back and forth. USC quarterback Caleb Williams is dynamic (as usual), and Tennessee quarterback Joe Milton III plays like he has something to prove with everybody hyping Williams before the game. A special teams play, however, turns the game in the Vols’ favor. Dee Williams returns a punt 66 yards to set up the go-ahead touchdown.
(1) Ohio State 37, (2) Tennessee 31: The Vols have come a long way in three years under Josh Heupel, and their offense is a daunting challenge for any defense to stop. The Buckeyes don’t necessarily stop the Vols, but they’re successful in limiting their possessions on offense. One of the ways they do that is by feeding the ball to running back Dallan Hayden, who runs for 131 yards and churns out one first down after another to keep drives alive. It’s a big day for the entire Hayden family. Dallan’s dad, Aaron Hayden, was a star running back for Tennessee in the early 1990s.
HOW WE GOT HERE
First round: (1) Ohio State over (16) South Alabama, (2) Tennessee over (15) BYU, (3) USC over (14) Duke, (4) Texas A&M over (13) West Virginia, (5) UCLA over (12) Iowa State , (11) Illinois over (6) Kentucky, (10) Louisville over (7) Iowa, (8) South Carolina over (9) Texas Tech
Second round: (1) Ohio State over (8) South Carolina, (2) Tennessee over (10) Louisville, (3) USC over (11) Illinois, (4) Texas A&M over (5) UCLA
(1) Alabama 29, (5) Texas 21: These two teams played a year ago in the second week of the season with Alabama squeaking by on the road. Now, it’s win or go home, and with Bryce Young taking his wizardry to the NFL, the Crimson Tide go back to their roots with a bruising running game under first-year coordinator Tommy Rees. Three different Alabama runners rush for more than 60 yards, led by Jam Miller‘s 130 yards, to keep the Tide’s national championship hopes alive.
(3) Florida State 38, (10) Pitt 17: Pittsburgh’s impressive run into the Sweet 16 comes to an end, and even though the game isn’t close, it’s a reminder of the job Pat Narduzzi has done with the Panthers’ program. It’s also a reminder that Mike Norvell has Florida State back in the national discussion. Trey Benson rushes for a season-high 184 yards, and the Seminoles are three wins away from their first national title since 2013.
(1) Alabama 33, (3) Florida State 28: Quarterbacks make their names in big games, especially when championships are at stake. Ty Simpson, following in the massive footsteps of Bryce Young, goes from a good player to the best player on the field in an epic game that sees the two teams trade leads, game-changing plays and memorable moments. Simpson’s ability to scramble out of trouble and find open receivers is the difference, and Alabama’s running game helps open up some things for Simpson and the passing game.
HOW WE GOT HERE
First round: (1) Alabama over (16) Colorado, (2) Penn State over (15) SMU, (3) Florida State over (14) Troy, (4) Utah over (13) Purdue, (5) Texas over NC State (12), (6) Kansas State over (11) UCF, (10) Pitt over (7) Florida, (8) Auburn over (9) Tulane
Second round: (1) Alabama over (8) Auburn, (10) Pittsburgh over (2), (3) Florida State over Kansas State (7), (5) Texas over (4) Utah
(1) Alabama 31, (3) Washington 23: Coaching turnover has been nothing new for Nick Saban, and with two new coordinators this season, everyone was watching to see how the changes would impact the offense and defense. On defense, the Crimson Tide force more turnovers under Kevin Steele and create more negative plays. Outside linebacker Dallas Turner makes a living in the Washington backfield, and tackle Jaheim Oatis stonewalls anything the Huskies try to get inside and collapses the pocket. Defense has defined Saban’s career, and it’s the defense that spearheads Alabama’s trip to the national championship game.
(1) Ohio State 30, (2) LSU 28: The last time LSU won a national championship, it did so with a quarterback that started his career at Ohio State, a guy by the name of Joe Burrow. The Tigers again have a transfer quarterback. Jayden Daniels came to the Bayou by way of Arizona State, and he’s up to the challenge against an Ohio State defense that rolls the dice with its pressure. The Buckeyes don’t give up any big plays, but Daniels moves the chains with short passes and key conversion runs. Ohio State gets one last shot after a short LSU punt, and the Buckeyes’ best player reminds everybody why he’s the best receiver in college football. Marvin Harrison Jr. turns a slant route into a 56-yard touchdown, and Brutus Buckeye breathes a huge sigh of relief.
(1) Alabama 35, (1) Ohio State: 28: We’re down to two of the true powerhouses in college football, two programs that have defined excellence for a long time. Some of the names have changed, but new ones emerge at the most important time of the season. Ohio State quarterback Kyle McCord takes the Alabama defense’s best shot and just keeps getting back up and making plays. The list of great receivers who’ve come through Alabama over the past few seasons is staggering, but it’s a junior college transfer, Malik Benson, who makes the play that changes this game. He gets behind the Ohio State secondary for a 72-yard touchdown, and Alabama ends its “lengthy drought” with its first national championship since the 2020 season. It’s Saban’s seventh national title at Alabama, and under his leadership, the Tide have never gone more than two seasons without a title.
Technology2 years ago
Game consoles were once banned in China. Now Chinese developers want a slice of the $49 billion pie
Politics1 year ago
Have the last few wobbly weeks seen a turning point for Johnson as PM?
Sports5 months ago
‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
Sports1 year ago
Team Europe easily wins 4th straight Laver Cup
Politics1 year ago
Yvette Cooper promoted and Lisa Nandy to shadow Gove on levelling up brief in Labour reshuffle
Business6 months ago
Liz Truss’s ‘favourite’ economist says chancellor ‘took his eye off ball’ and ‘overstepped the mark’ with mini-budget
Politics1 year ago
Govt minister says she ‘doesn’t believe’ Stanley Johnson inappropriately touched MP
Videos6 months ago
World leaders come together for Queen Elizabeth’s funeral