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Rushi Sunak’s home town of Southampton is in the bottom 20% for income deprivation and on Shirley High Street it’s visible in the boarded-up store fronts and pound shops.

“At least he’s from Southampton,” says a window cleaner. “Like that’s supposed to mean something.”

Then he shakes his head: “Nah! They’re all the same.”

Sifting through items at the £1 clothes shop are Zoe Kayley and her daughter.

“Let’s hope he does something about energy bills,” she says. “They used to be manageable, but they’ve just gone up and up. It’s too much.”

The Truss mini-budget aimed to help people like Zoe, but the chancellor Jeremy Hunt has scaled some of it back with the cap on household bills ending sooner.

Many feel the bigger problem is inequality. Southampton recently applied for £55m from the government’s levelling-up fund.

More on Rishi Sunak

Zoe Kayley wants the new prime minister to focus on the cost of energy
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Zoe Kayley wants the new prime minister to focus on the cost of energy

Now Mr Sunak will determine what levelling-up actually means, along with the reappointed Michael Gove as minister.

For postal workers on the picket line on Shirley High Street, it means wages meeting inflation.

“Profit isn’t a bad word,” says Rob Hayhurst, a postal worker and union rep. “But it is when profits are going up and wages stay the same.

“Sunak needs to ensure a fair wage, not just for us, but nurses, teachers, ambulance workers.”

Postal worker Rob Hayhurst says Mr Sunak 'needs to ensure a fair wage'
Image:
Postal worker Rob Hayhurst says Mr Sunak ‘needs to ensure a fair wage’

As he says it, an ambulance wails down the High Street towards Southampton General Hospital, where the new prime minister was born.

The hospital now has a record 50,000 people waiting for treatment.

In leadership debates with Liz Truss, Mr Sunak promised to put the NHS on a “war footing” and tackle waiting lists.

The last chancellor scrapped the social care levy and there are questions over how much this PM, who says he has to make “tough decisions”, will invest in the creaking system.

‘He needs to get us out of this mess’

Outside Southampton’s largest hospital I meet Leslie Jones, visiting her husband, Stephen, who has had an operation on a brain tumour.

Leslie Jones says her husband, who's just had cancer surgery, is waiting for a hospital bed
Image:
Leslie Jones says her husband, who’s just had cancer surgery, is waiting for a hospital bed

“He is getting all the care he needs, but for the right treatment he needs to move now to another hospital and we are waiting for a bed,” she says.

“And I suspect it is bed blocking, because they can’t move people out into the social care system, because there aren’t enough places.”

Other patients said high staff turnover in the hospital was visible and one patient suggested “we need to encourage immigration” to get more nurses.

The PM used to work at Kuti's Indian restaurant
Image:
The PM used to work at Kuti’s Indian restaurant
Lucian says Mr Sunak was 'always enthusiastic and wanting to learn'
Image:
Lucian says Mr Sunak was ‘always enthusiastic and wanting to learn’

Mr Sunak is the son of a GP and a pharmacist and worked in his mother’s shop and did shifts at Kuti’s Indian restaurant, where jazz singer Lucian got to know him and describes him as “always enthusiastic and wanting to learn”.

“He needs to get us out of this mess,” he says. “But we all need to club together and get behind him. He needs the party and the country’s support.”

Mr Sunak says “economic stability” will be at the heart of his government, but even if he achieves that the boy from Southampton has his challenges stacked up.

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A conversation with historian Sir Niall Ferguson on Trump, tariffs and China

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A conversation with historian Sir Niall Ferguson on Trump, tariffs and China

👉Listen to The World with Richard Engel and Yalda Hakim on your podcast app👈

Richard and Yalda are joined by one of the world’s most eminent historians and political commentators to discuss culture wars, trade wars, and the possibility of World War Three over Taiwan.

Sir Niall says the US may be in the stage of “buyer’s remorse” with the Trump presidency, and predicts that by this time next year, he could be “deeply underwater” in the polls.

To get in touch or to share questions for Richard and Yalda, email theworld@sky.uk

Click here to visit their YouTube channel where you can watch all the episodes.

Click here to fill in our listener survey!

Episodes of The World With Richard Engel And Yalda Hakim will be available every Wednesday on all podcast platforms.

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In the idyllic Cognac region of southern France, Trump’s tariffs threaten a centuries-old way of life

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In the idyllic Cognac region of southern France, Trump's tariffs threaten a centuries-old way of life

The impact of Trump’s tariffs is reaching deep into every economy.

We travelled into the French rural heartland, heading for Cognac – the home of French brandy.

It is only half the size of Surrey but its exports to America are worth €1bn a year and that trade is now severely threatened.

The first buds are out on the vines of Amy Pasquet’s vineyard.

An American, she has married into the industry and with her French husband owns JLP Cognac.

She knows more than most the bond brandy has formed between their two countries that goes back to the war.

Tariffs latest: Follow live updates

More from World

Ms Pasquet said: “A lot of the African-American soldiers had really loved their experience here and had brought back the cognac. And I think that stayed because this African-American community truly is a community and they want to drink like their grandfather did.”

The ties remain with rappers like Jay Z’s love for cognac.

However, Ms Pasquet adds: “There’s also this other community of people who have been drinking bourbon for a long time, love bourbon, but find the prices just outrageous today. So they want to try something different.”

Amy Pasquet owns JLP Cognac with her husband
Image:
Amy Pasquet owns JLP Cognac with her husband

JLP’s products were served at New York’s prestigious Met Gala.

They were preparing to launch new product lines in the US. But now that’s in doubt.

It is hard being an American in France now, Ms Pasquet says.

Her French neighbours are appalled by what US President Donald Trump is doing.

She continues: “They’re like, okay, America’s forgotten how close France and America are as far as (their) relationship is concerned. And I think that’s hurtful on both sides. I think it’s important to remember that the US is many things, and not just this one person, and there are millions of inhabitants that didn’t vote for him.”

aaa

A fresh challenge for a centuries-old tradition

Making cognac takes years, using techniques that go back centuries. In another vineyard we met Pierre Louis Giboin whose family have been doing it for more than 200 years.

In a cellar dating back to the French Revolution, barrels of oak sit under thick cobwebs, ageing the brandy.

The walls are lined with a unique black mould that thrives off the vapours of cognac.

They have seen threats come and go over those centuries, wars, weather, pestilence. But never from a country they regard as one of their oldest allies and best of customers.

Read more:
What China could do next as Trump’s tariff war
How tariffs will affect your money

Could Trump’s tariffs tip the world into recession?

Pierre Louis Giboin's family has been making cognac for centuries
Image:
Pierre Louis Giboin’s cellar dates back to the French revolution

Mr Trump’s tariffs, says Mr Giboin, now threaten a way of life.

“It’s at the end of like very good times in the Cognac region. It’s been like 10 years when everything’s been perfect, we have good harvest, we sell really easily all the stock, but now I mean it’s the end.”

Ms Pasquet and Mr Giboin are unusual.

Most cognac makers sell their produce through the drink’s four big houses, Hennessy, Remy Martin, Martell and Courvoisier.

Some have been told the amounts they can sell have been drastically reduced.

Independents though like them must find new markets if the tariff threat persists.

Confusion away from the chaos

Outside in the dappled light of a Cognac evening Mr Giboin and I toast glasses of pineau – the diluted form of cognac drunk as an aperitif.

In this idyllic corner of France, a world away from Washington, Mr Trump’s trade war on Europe simply makes no sense.

“He’s like angry against the whole world and the way he talks like that Europe the EU was made against the US to cheat on the US. It’s just crazy to think like this,” Mr Giboin says.

It’s not just what Mr Trump’s done. It’s how Europe now strikes back that concerns the French. And it’s not just in Cognac where they’re concerned

France exports more than €2bn worth of wine to America.

In the heart of the Bordeaux wine region, Sylvie Courselle’s family have been making wine since the 1940s at their Chateau Thieuley vineyard.

It’s bottling season but they can’t prepare the wine headed for America while everything is up in the air.

Showing me the unused reels of US labels for her wine she told me she was losing sleep over the uncertainty.

Later she was meeting with her American distributors.

Gerry Keogh sells Ms Courselle’s wine across the US.

He says the entire industry is reeling

Sylvie Courselle with distributers
Image:
Sylvie Courselle with distributers

The Chateau Thieuley vineyard in the Bordeaux wine region
Image:
The Chateau Thieuley vineyard in the Bordeaux wine region

“I think it’s like anything. You don’t really believe it’s happening. And even when you’re in the midst of it, it was kind of like 9/11.

“You’re like… This is actually happening. It’s unbelievable. And when you start seeing the repercussions from the stock market, et cetera, and how it’s impacting every level, it’s quite shocking.”

They know the crisis is far from over and could now escalate.

“We feel stuck in the middle of this commercial war and we don’t have the weapons to fight, I think,” Ms Courselle said.

It is, she says, very stressful.

Jerry Keogh
Image:
Gerry Keogh

aaaaa

The histories of America and France have been intertwined for centuries through revolutions against tyranny and two wars fighting for liberty.

America used to call France its oldest ally, but under Donald Trump its now seen here as turning on France and the rest of Europe in a reckless and unjustified trade war.

It is all doing enormous harm to relations between the US and its European allies.

How Europe now decides to retaliate will help determine the extent of that damage.

Continue Reading

World

In the idyllic Cognac region of southern France, Trump’s tariffs threaten a centuries-old way of life

Published

on

By

In the idyllic Cognac region of southern France, Trump's tariffs threaten a centuries-old way of life

The impact of Trump’s tariffs is reaching deep into every economy.

We travelled into the French rural heartland, heading for Cognac – the home of French brandy.

It is only half the size of Surrey but its exports to America are worth €1bn a year and that trade is now severely threatened.

The first buds are out on the vines of Amy Pasquet’s vineyard.

An American, she has married into the industry and with her French husband owns JLP Cognac.

She knows more than most the bond brandy has formed between their two countries that goes back to the war.

Tariffs latest: Follow live updates

More from World

Ms Pasquet said: “A lot of the African-American soldiers had really loved their experience here and had brought back the cognac. And I think that stayed because this African-American community truly is a community. and they want to drink like their grandfather did.”

The ties remain with rappers like Jay Z’s love for cognac.

However, Ms Pasquet adds: “There’s also this other community of people who have been drinking bourbon for a long time, love bourbon, but find the prices just outrageous today. So they want to try something different.”

Amy Pasquet owns JLP Cognac with her husband
Image:
Amy Pasquet owns JLP Cognac with her husband

JLP’s products were served at New York’s prestigious Met Gala.

They were preparing to launch new product lines in the US. But now that’s in doubt.

It is hard being an American in France now, Ms Pasquet says.

Her French neighbours are appalled by what US President Donald Trump is doing.

She continues: “They’re like, okay, America’s forgotten how close France and America are as far as (their) relationship is concerned. And I think that’s hurtful on both sides. I think it’s important to remember that the US is many things, and not just this one person, and there are millions of inhabitants that didn’t vote for him.”

aaa

A fresh challenge for a centuries-old tradition

Making cognac takes years, using techniques that go back centuries. In another vineyard we met Pierre Louis Giboin whose family have been doing it for more than 200 years.

In a cellar dating back to the French Revolution, barrels of oak sit under thick cobwebs, ageing the brandy.

The walls are lined with a unique black mould that thrives off the vapours of cognac.

They have seen threats come and go over those centuries, wars, weather, pestilence. But never from a country they regard as one of their oldest allies and best of customers.

Read more:
What China could do next as Trump’s tariff war
How tariffs will affect your money

Could Trump’s tariffs tip the world into recession?

Pierre Louis Giboin's family has been making cognac for centuries
Image:
Pierre Louis Giboin’s cellar dates back to the French revolution

Mr Trump’s tariffs, says Mr Giboin, now threaten a way of life.

“It’s at the end of like very good times in the Cognac region. It’s been like 10 years when everything’s been perfect, we have good harvest, we sell really easily all the stock, but now I mean it’s the end.”

Ms Pasquet and Mr Giboin are unusual.

Most cognac makers sell their produce through the drink’s four big houses, Hennessy, Remy Martin, Martell and Courvoisier.

Some have been told the amounts they can sell have been drastically reduced.

Independents though like them must find new markets if the tariff threat persists.

Confusion away from the chaos

Outside in the dappled light of a Cognac evening Mr Giboin and I toast glasses of pineau – the diluted form of cognac drunk as an aperitif.

In this idyllic corner of France, a world away from Washington, Mr Trump’s trade war on Europe simply makes no sense.

“He’s like angry against the whole world and the way he talks like that Europe the EU was made against the US to cheat on the US. It’s just crazy to think like this,” Mr Giboin says.

It’s not just what Mr Trump’s done. It’s how Europe now strikes back that concerns the French. And it’s not just in Cognac where they’re concerned

France exports more than €2bn worth of wine to America.

In the heart of the Bordeaux wine region, Sylvie Courselle’s family have been making wine since the 1940s at their Chateau Thieuley vineyard.

It’s bottling season but they can’t prepare the wine headed for America while everything is up in the air.

Showing me the unused reels of US labels for her wine she told me she was losing sleep over the uncertainty.

Later she was meeting with her American distributors.

Gerry Keogh sells Ms Courselle’s wine across the US.

He says the entire industry is reeling

Sylvie Courselle with distributers
Image:
Sylvie Courselle with distributers

The Chateau Thieuley vineyard in the Bordeaux wine region
Image:
The Chateau Thieuley vineyard in the Bordeaux wine region

“I think it’s like anything. You don’t really believe it’s happening. And even when you’re in the midst of it, it was kind of like 9/11.

“You’re like… This is actually happening. It’s unbelievable. And when you start seeing the repercussions from the stock market, et cetera, and how it’s impacting every level, it’s quite shocking.”

They know the crisis is far from over and could now escalate.

“We feel stuck in the middle of this commercial war and we don’t have the weapons to fight, I think,” Ms Courselle said.

It is, she says, very stressful.

Jerry Keogh
Image:
Gerry Keogh

aaaaa

The histories of America and France have been intertwined for centuries through revolutions against tyranny and two wars fighting for liberty.

America used to call France its oldest ally, but under Mr Trump it is now being as turned on, as France, along with the rest of Europe, finds itself in what many would argue is a reckless and unjustified trade war.

It is all doing enormous harm to relations between the US and its European allies.

How Europe now decides to retaliate will help determine the extent of that damage.

Continue Reading

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