On November 15, Lucid Motors announced it will stream a global launch event called “In the Air and Beyond,” in which the American automaker will debut the final two trims of its flagship sedan – the Air Pure and Air Touring. Lucid is also promising progress updates regarding its business strategy and future EV models like its electric SUV. Here’s what to expect.
Lucid Motors ($LCID) currently sits just over a year removed from first deliveries of its flagship EV, the Air sedan. That journey began with its limited run Dream Edition, followed by a Grand Touring version which saw a Performance upgrade earlier this year. We got a chance to drive that bad boy up the coast of California and highly recommend checking it out.
From the get-go, Lucid has promised four different variations of the Air: the two mentioned above, plus the Air Touring and Air Pure. Although the public was given initial pricing and some tidbits on the latter two’s specs, most of the pertinent details have remained a secret.
We’ve been expecting those last two versions of the Air to arrive sometime this year, but before we got that news, Lucid surprised everyone in August with a tri-motor version of its first EV called the Air Sapphire.
As exciting as Sapphire is, we haven’t forgotten about the other versions of the Air, nor have we forgotten Lucid’s long promised second EV model, Project Gravity. The automaker clearly has a lot in the works as it continues to bolster its EV production in Arizona, but we’d argue we’re all due for some tasty news. It appears Lucid will oblige later this month in correlation with Automobility LA.
Tune in to Lucid’s global event for EV updates including Gravity
According to a press release from Lucid Motors today, it will officially launch its Touring and Pure versions of the Air during a global event on November 15, followed by business announcements and an update regarding the aforementioned Project Gravity SUV.
The event will be the first time Lucid Motors publicly shares its entire lineup of Air EVs side by side, including the Sapphire. Following the live event, Lucid will deliver the first Air Touring to its new owner out of its Beverly Hills Studio. Full specs (including EPA range) of the last two versions of the Air will be revealed on the 15th, but here’s a little appetizer from Lucid:
Air Pure, the elemental Lucid Air, has a starting price of $87,400 and is distinguished by its metal roof and Mojave PurLux interior. Air Pure will initially launch with a dual-motor, all-wheel-drive configuration.
Lucid Air Touring, with an MSRP of $107,400, is the quintessential Air, featuring the best balance of performance, luxury, design, and space. As such, it can be optioned with two different battery pack sizes, as well as Air’s unique Glass Canopy – a single piece that reaches from the base of the windshield to over the heads of the front passengers for an unobstructed view.
Following the global online event, Lucid will be celebrating its entire Air EV lineup at various events around the LA area, including an appearance at Automobility LA at the Los Angeles Convention Center. Here are some events you can look forward to that week if you’ll be in town:
All five trim levels – from Air Pure to Air Sapphire – will be on display for media, customers, and fans at the Lucid Studio Beverly Hills the week of November 15
Lucid’s senior vice president of design and brand Derek Jenkins will be featured at the CDN Forum LA during the Los Angeles Auto Show on Thursday, November 17
Lucid is sponsoring CDN’s LA Design Night on the 17th at the convention center where the Air Pure and Sapphire will be on display
Lucid Motors CEO and CTO Peter Rawlinson will deliver the opening keynote at the Automotive News World Congress on Friday, November 18
Lucid’s “In the Air and Beyond” EV launch event will begin at 10AM PST/1PM EST on November 15. You can tune in from anywhere after registering here. More details are sure to come following this event and the upcoming LA Auto Show. Check back with Electrek soon.
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A new report states that Tesla will pause part of new Model Y production at Gigafactory Shanghai for 3 weeks to upgrade the lines.
The shutdown will extend beyond the regular Chinese New Year.
The Chinese New Year is technically 2 weeks long, but the official holiday lasts a week, during which significant parts of the country’s industries shut down.
That includes the auto industry and Tesla, but it looks like the American automaker plans to do things a bit differently this year after having just started production of its updated Model Y at Gigafactory Shanghai.
According to a new report from Bloomberg, Tesla plans to shut down part of its new Model Y production lines from around January 22 to February 14.
In comparison, Tesla only plans to shut down production of the Model 3, the only other vehicle produced at the plant, from January 26 to February 3.
Tesla only recently started production of the updated version of its best-selling electric SUV. The report states that the automaker will take advantage of this extended Lunar New Year shutdown to upgrade parts of the production lines in order to streamline and ramp up production capacity.
The automaker delivered about 480,000 Model Ys in China in 2024 – up about 5% year-over-year.
It makes sense. Over the last few weeks, Tesla has basically been running a pilot of production of the upgraded version, which is entirely different from the previous version, but there are enough differences that new parts and processes can create bottlenecks.
Tesla likely found ways to optimize production during that time and now will implement it during this extended shutdown.
We will try to keep track of the Model Y production and rollout in China as any delay or production issues can be extremely impactful, considering the Model Y is the world’s best-selling EV and China is the biggest EV market.
Any kind of issue there can be extremely impactful on Tesla and the broader EV market.
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American Honda shared a business outlook for 2025 during a recent briefing with the media. In terms of electrification, the next 12 months for Honda will be much of the same: facelifting tried-and-true ICE models like the CR-V and Passport. However, there was one exciting piece of news from Honda on the BEV front—the automaker has confirmed it will begin US production of an Acura RSX EV.
Honda and its premium sub-brand Acura, for that matter, are getting more and more coverage on Electrek’s homepage thanks to the combined efforts in adding new BEV models… although that transition has still been relatively slow compared to other OEMs.
Nevertheless, Honda launched the all-electric Prologue, which has found quick success with US consumers. Shortly thereafter, Acura launched the ZDX, which sits atop the same Ultium platform as Prologue, provided through a partnership with GM.
Honda has since backed out of that partnership—at least the part where GM provides vehicle architecture—and has been developing its own in-house platform that will one day power its new 0 Series lineup of BEVs. These originally debuted at CES 2024 and remerged at this year’s event as prototypes—and now they’re white! They will also feature a new proprietary vehicle OS called ASIMO (more on that below).
While we await the arrival of those Honda BEVs, we can expect to see a new Acura model hit the market first, based on an SUV called the Performance EV Concept, which debuted at Monterey Car Week this past August. At the time, the Acura Design Studio described the concept as “the evolution of Acura’s performance-focused design direction and the brand’s next all-electric model.”
That new production model didn’t have a name yet, but we did learn it would be the first BEV to debut on Honda’s new bespoke platform and the first all-electric model to roll off its assembly lines at the new Honda EV Hub in Marysville, Ohio.
Today, we learned that the Performance EV Concept has evolved into a full-fledged passenger model with a familiar name – the Acura RSX EV.
Acura brings back the “RSX” nameplate as an EV SUV
During a media briefing earlier this week, American Honda shared its 2025 outlook, led by vice president of sales, Lance Woelfer. This year’s strategy includes the production of its first original BEV in Ohio using domestically and globally sourced parts as a new hybrid model and several ICE vehicles (boo).
Woelfer confirmed that the first bespoke all-electric model coming out of Ohio will be the Acura RSX EV. This move marks the return of a notable nameplate in the Acura lineup that evolved from the original Honda Integra. The Acura RSX was sold in North America from the early- to mid-2000s and still has a decent fanbase, especially amongst fans of the Honda Integra and Japanese Domestic Market (JDM) enthusiasts.
Acura revived the Integra nameplate in 2021 as a Honda Civic-based liftback, and although that model is sharp, it remains combustion, hence why Acura has revived the RSX name as an EV model. Per Mike Langel, assistant vice president, Acura National Sales.
The nameplate pays homage to the Acura RSX with its coupe-like silhouette, but it truly represents a forward-looking approach to fun-to-drive performance. Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand.
The Acura RSX EV, seen in a unique camo wrap above, looks quite sleek, but I predict Integra and RSX purists may reject this new model out of the gate because it’s undeniably an SUV, not a sporty compact like the vehicle(s) it’s named after. This reminds me of when Ford introduced the Mustang Mach-E, and brand loyalists argued, “That’s not a Mustang.” Just like the Mach-E, the Acura RSX EV represents a new generation of performance models, no matter what you call it.
The new SUV also represents a massive step for Honda and its premium brand, as the Acura RSX EV will be the first model to utilize Honda’s new EV platform and its new ASIMO OS operating system introduced at CES 2025. At the time, Honda said ASIMO will constantly update its in-vehicle software via over-the-air (OTA) updates for both the digital UX and integrated dynamics controls that will allow the automaker to deliver “a personalized ownership experience that will enhance the joy of driving.”
Acura says the RSX EV is slotted to begin development testing in real-world conditions this week ahead of planned production in Ohio later this year. We plan to visit Honda’s EV Hub later this month, so perhaps we can capture some images of where this new SUV will be built or, better yet, look at the prototype up close.
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On today’s episode of Quick Charge, we look into a new study revealing that Toyota outspends all other automakers when it comes to funding climate change denying politicians and Fred accuses Elon of misrepresenting the data behind Full Self Driving (again).
We’ve also got word that the recently redesigned Tesla Model Y is being built in Giga Berlin, Hyundai’s electrified lineup is leading a record export year for the brand, and a new study says cleantech investments will beat out conventional energy production for the first time in 2025.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
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