
Dawgs leave no doubt as Saturday exposed Bama, Clemson
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adminGeorgia entered Saturday’s showdown with Tennessee as the No. 3 team in the country, which says something about how these evaluations are made.
It’s true, of course, that the Bulldogs looked listless at times against miserable competition like Kent State and Missouri. And it’s true, too, that after a dominant Week 1 win over Oregon, there’s been little on the Dawgs’ schedule to get excited about. And no one can dispute that Tennessee had been impressive in a narrow win over Alabama and dominant victories against LSU and Kentucky.
None of this was wrong.
Yet, how could anyone doubt these Bulldogs?
The defending champs delivered their reminder in Saturday’s 27-13 win over the Volunteers, and barring an unlikely meltdown in the season’s final three games, they’ve essentially punched their playoff ticket.
For so many of the rest of college football’s top contenders, Saturday was nightmare material.
Alabama lost in overtime to LSU, giving Brian Kelly a signature win and upending the SEC West hierarchy. Bryce Young struggled, the Alabama defense had no answers for Jayden Daniels and the Crimson Tide became the third top-10 team to lose Saturday.
Ohio State slumbered through a miserable day in Evanston, as Northwestern held C.J. Stroud to just 76 passing yards. The Buckeyes prevailed 21-7, but it was the “Star Wars” prequels — part of the canon, but no one wants to watch it ever again.
Clemson‘s top-four ranking will be short-lived. DJ Uiagalelei was benched for the second straight game, only Cade Klubnik entered in relief just long enough to throw an INT deep in the Tigers’ own territory to set up an easy Irish TD. Notre Dame marched to a dominant 35-14 win that may well have been a death blow to Clemson’s playoff hopes.
Michigan rebounded to an easy win over Rutgers, but the Wolverines trailed at the half. TCU trailed entering the fourth quarter. Illinois‘ magical season came to an end against Michigan State. Kansas State, Oklahoma State and Syracuse — all riding a wave of enthusiasm just weeks ago — all lost, too.
According to ESPN Stats & Information research, six teams had 40-to-1 or shorter odds to win the national title entering Saturday. Three of them lost.
And then there was Georgia, defending champs, simply taking care of business.
A year ago, the narrative Georgia endured was one of doubt — doubt because of history, doubt because of its former walk-on QB, doubt because we demanded proof every week, and no team can deliver that.
This year, however, Georgia is powered not by the doubters, but by its own rabid confidence. This team is like the Kobe Bryant-era Los Angeles Lakers. Why get too excited over a road trip to Sacramento? Conserve your energy, bide your time.
After the season-opening win over Oregon, Georgia didn’t need its A-game. Heck, Stetson Bennett might as well have relaxed on a lawn chair, dangling his feet in a kiddie pool for the first half in each of Georgia’s past seven wins. These games simply didn’t matter beyond ensuring that Georgia finished with more points than the other team — a job that’s become exhaustingly easy.
Just look at how Saturday’s win unfolded. There were moments of pure brilliance, of course, like Bennett’s throw in the back of the end zone, hitting Marcus Rosemy-Jacksaint. And indeed, the matchup problems Georgia presents with Brock Bowers and Darnell Washington are utterly unfair, but that duo accounted for just 34 yards against Tennessee.
0:39
Marcus Rosemy-Jacksaint elevates to make an outstanding snag and gets both feet in bounds to give the Bulldogs a 21-3 lead.
Bennett completed just 17 passes (and one run that offered an answer to a few hundred prank callers). There were no 100-yard receivers, no 100-yard rushers, no pick-sixes or long kick returns. Between rain-soaked hedges, Georgia was simply better at all the little things, and it forced Tennessee to play by that same blueprint, a plan foreign to the high-flying Vols. Tennessee climbed to the No. 1 ranking by outflanking all comers, by seeing how the magic trick was done, then plowing through the smoke and crashing through the mirrors. But Georgia offered none of that. The Dawgs just lined up, mano-a-mano, and won.
Nothing Georgia did Saturday was remarkable in a micro sense, but to view the win from a macro level was utterly breathtaking. This is what championships are built upon — not fireworks and drama, but 11 guys doing the right thing at the same time, one play after another, again and again. This is what Georgia does better than anyone else can.
Georgia is 9-0 and has two wins over top-eight opponents by a combined score of 76-16, not because of a treasure trove of highlights and otherworldly performances, but because they’re just repeatedly, relentlessly better.
Tide, Tigers dealt daggers
Alabama is the fulcrum on which all good playoff resumes are built, but this year, the Tide’s chances of punching their own playoff ticket now look all but over.
Dabo Swinney assured the world he had his QB even after benching DJ Uiagalelei against Syracuse and, turns out, he was right. Cade Klubnik‘s interception deep in his own territory doomed the Tigers to a brutal 35-14 loss to Notre Dame, which may well cost Clemson a playoff berth, too.
For the Tide, it’s their third loss in their past 10 games, its worst stretch since losing three of 10 in 2013 and 2014. But back then, those three losses were surrounded largely by dominance. The 2013 campaign ended with back-to-back losses, but the nine games that preceded them were all wins by 13 or more, and the 2014 season included a trip to the first College Football Playoff.
Now? Alabama could easily have four losses to its name already, if not for an injury to Texas QB Quinn Ewers and — well, whatever the heck you want to say about Texas A&M. Since winning the 2020 national championship, Alabama has had 10 games that either ended with a loss or a one-possession win.
So what’s gone wrong? Certainly, the receivers have not played well this season. The defense, too, has struggled at times, and had no answers for Daniels’ mobility on Saturday. And then, of course, there’s offensive coordinator Bill O’Brien, who spent Saturday looking like a dad really trying to relate to his teenage kids as he talked to them about the birds and bees.
Folks, Bill O’Brien is in the booth with his hat backwards ? pic.twitter.com/RrgbO6oKeV
— Morgan Moriarty (@Morgan_Moriarty) November 6, 2022
Whatever the reasons, the bigger takeaway is this: Alabama used to beat teams getting off the bus. Now, that air of invincibility is gone, and that 2020 dominance feels like an awfully long time ago.
The same is true for Clemson, which ruffled feathers with its No. 4 ranking in the committee’s initial top 25 after close wins against Wake Forest, Florida State and Syracuse. But wins are wins, and the Tigers continued to pile them up, in spite of all the red flags. The luck came to a screeching halt Saturday, as Notre Dame utterly annihilated the Tigers’ O-line, frustrated Clemson’s QBs into two brutal INTs and scored on a botched punt.
It’s not enough for Notre Dame to doom the ACC to a slow death by refusing to join full time. Now the Irish have all but knocked the ACC out of playoff contention. Notre Dame has now won 28 straight games against the ACC in the regular season, including beating both of 2022’s likely division champs this season. Jack Swarbrick also stole Jim Phillips’ lunch money just for fun.
Clemson’s path to 11-1 is still fairly straightforward — home against Louisville, Miami and South Carolina to close out the regular season — but there’s a real question of whether turning over the offense to Klubnik with an eye toward 2023 makes sense. Clearly the young QB needs reps, but it seems equally clear he doesn’t make Clemson immediately better.
Alabama and Clemson have combined to win five of the eight national championships in the playoff era. There’s never been a season in which neither team made the playoff. After Saturday, 2022 is shaping up as a new era.
TCU gives us the drama we deserve
It’s a shame the College Football Playoff committee doesn’t see the beauty of TCU‘s modus operandi in 2022. The Horned Frogs entered Saturday ranked No. 7 in the committee’s initial top 25, a slap in the face for a team that had yet to lose, that had four wins on the road, that had toppled four straight ranked foes.
The argument, it seemed, was that TCU doesn’t win impressively enough, but “impressive” is a subjective term, and frankly, we can’t imagine why anyone would prefer a blowout to what has become the Horned Frogs’ weekly three-hour drama.
The narrative played out just as it always does on Saturday. TCU jumped out to an early lead over Texas Tech. The Red Raiders charged back and took a 17-14 lead into the fourth quarter. Then TCU pounced. The Horned Frogs are predators, and they enjoy toying with their prey.
Against Texas Tech, TCU scored 21 points in the fourth quarter. Sonny Dykes’ crew has now outscored opponents 55-14 in the final frame of its past four games.
The committee believes these late-game heroics are a sign of weakness. But perhaps TCU is just too cool for the committee. The Horned Frogs are the team that arrives to a party fashionably late, sporting a tuxedo T-shirt, a belt buckle the size of a Ford Focus and carrying a bottle of Hennessy it’s not intending to share.
Who needs blowouts? The college football season gives us far too many of those. TCU gives the people want they want — drama, intrigue, purple. It’s as if Prince were a college football team.
And sure, the dominance of other teams might impress the committee, but dominance is a tricky thing to maintain. Just look at Ohio State‘s Saturday trip to Evanston, Illinois. The usually dominant Buckeyes went to halftime tied at 7 with lowly Northwestern, pulled into the depths of misery by a team that knows that terrain far better. C.J. Stroud‘s Heisman Trophy campaign hit its biggest roadblock of the season against an opponent that surrendered 33 points to Iowa last week. Stroud averaged less than 3 yards per pass in Saturday’s 21-7 win. Now that is a real reason for committee skepticism.
But TCU? Those close games aren’t a reason for doubt. They’re a mark of certainty. TCU is consistent, and there’s genuine value in that. The Horned Frogs are like an episode of “Law and Order: SVU.” The early scenes might be tough to watch, the bad guys will have the upper hand and Ice-T will seem confused about what’s happening — but in the end, the audience knows the good guys always find a way to win.
So, what’s not to like about that? The committee wants blowouts, wants boredom. Well, not everyone gets the luxury of playing in the same division as Rutgers and Indiana.
We’ll take drama every time, and TCU — those guys know how to deliver the goods.
Noles win big
A year ago, Florida State‘s final-drive comeback to beat Miami likely sealed head coach Manny Diaz’s fate. He was fired at year’s end, despite the Hurricanes winning five of their final six games. That loss was too much to ignore.
And the move paid off, because this year’s loss to Florida State is definitely one Miami fans will want to ignore.
Jordan Travis threw three touchdowns in Florida State’s 45-3 win over the rival Canes, the largest road win by either team in the history of this series.
Trey Benson, who was entirely overlooked by Mario Cristobal when the two were together at Oregon, got a good taste of revenge, carrying 15 times for 128 yards and two touchdowns.
The win was so dominant that John Ruiz’s next Miami stadium proposal will actually be just a circus tent in the Everglades, while the Seminoles now have a genuine shot to run the table and finish the regular season with nine wins.
Heisman Five
The three leading Heisman contenders all had a brutal Week 10. Bryce Young, C.J. Stroud and Hendon Hooker combined to complete just 53% of their passes, averaged 5.4 yards per throw and had just one passing TD with two picks. Their Heisman campaigns certainly aren’t over, but after performances like that, we’re dropping all three from the list for this week, at least. So, who should be in the mix if we forget about the top contenders?
1. North Carolina QB Drake Maye
The redshirt freshman threw for 293, ran for 74 and accounted for three touchdowns in North Carolina’s 31-28 win over Virginia. Maye has been borderline flawless this season and has led UNC to come-from-behind wins against Georgia State, Duke, Pitt and the Cavaliers.
Four more touchdowns for Nix in Saturday’s 49-10 win over Colorado, and he’s now accounted for 35 touchdowns on the season. That’s one more than he had in 2020 and 2021 combined at Auburn.
3. USC QB Caleb Williams
Williams has accounted for 14 touchdowns in his past three games after Saturday’s 41-35 win over Cal, with a date against woeful Colorado up next. But the final two games on USC’s slate — at UCLA and home against Notre Dame — are what will likely make or break Williams’ Heisman chances.
4. UCLA QB Dorian Thompson-Robinson
DTR had his fifth career game with multiple rushing and passing touchdowns in Saturday’s 50-36 win over Arizona State. He’s just the ninth Power 5 QB of the playoff era with five such games, joining the likes of Jalen Hurts, Lamar Jackson, Marcus Mariota and Patrick Mahomes.
5. Minnesota RB Mohamed Ibrahim
He missed Minnesota’s Week 5 game against Purdue (and the Gophers’ offense disappeared) but he’s still well over 1,000 yards on the season after Saturday’s performance which included 32 carries, 128 yards and two touchdowns. Ibrahim has now eclipsed 100 rushing yards in 17 straight games dating back to Minnesota’s bowl win over Auburn at the end of the 2019 campaign. Since at least 2004, no other running back has had a longer streak.
Going for two
Point 1: Texas A&M was down more than a dozen players for this one, in large part due to the flu.
In fairness, there was no room in the budget for flu shots what with everyone checking their couch cushions to afford Jimbo Fisher’s buyout.
Point 2: Anthony Richardson accounted for four touchdowns — two passing, two rushing — and turned in his best game of the season, and Carolina Panthers owner David Tepper is already wondering if he can just go ahead and draft Richardson now.
Point 1: Liberty is a failed 2-point try away from being undefeated with wins over two Power 5 teams and BYU right now. The Flames’ remaining schedule is a road trip to UConn and home against Virginia Tech and New Mexico State. There’s a good chance this team will finish 11-1 in the regular season. It’s honestly a bit heartbreaking to consider how close we might’ve been to Liberty holding a parade through Lynchburg and claiming a national championship based on some rather murky language in an obscure passage in the Book of Revelation.
Point 2: Unless Houston Nutt has any pending litigation at Auburn, doesn’t it seem like Hugh Freeze makes a ton of sense there?
Point 1: Temple running back Edward Saydee entered Saturday with just 290 rushing yards on the season. But against USF, Saydee carried 24 times for 265 yards and three touchdowns in the 54-28 win.
Point 2: It’s fair to wonder if this was the last straw for USF’s Jeff Scott. The Bulls are 1-8 on the year and haven’t won a conference game. The 54 points allowed to Temple are 24 more than the Owls had scored in a game this season. Under Scott, USF is 4-26, and with SMU, a road trip to Tulsa and the finale against No. 25 UCF remaining, it’s unlikely things will get much better.
Kansas 37, Oklahoma State 16
Point 1: Kansas is going bowling. Well, sure, we assume the Kansas football team spends much of December bowling anyway — probably using those lanes with the gutter barriers because no one can endure more failure after a typical Jayhawks season. But this year, Kansas is actually going to a football bowl game, thanks to Saturday’s win over Oklahoma State. It will be Kansas’ first bowl game since 2008. In the interim, every FBS team except UMass and James Madison have played in a bowl.
Point 2: Saturday also marked Kansas’ first win over an AP top-25 opponent since 2010, when the Jayhawks knocked off No. 15 Georgia Tech. According to ESPN Stats and Information, the longest current losing streak against ranked opponents now belongs to Rutgers.
Point 1: There were 140 total points scored in this game. That is more than nine different teams had for the entire season entering Saturday. In Iowa, the broadcast of this game was censored as obscene content and replaced with images of Kirk Ferentz enjoying a warm glass of milk.
Point 2: Clayton Tune threw for 527 yards, ran for 111 and had eight touchdowns. And he lost. Tanner Mordecai, on the other hand, accounted for 10 touchdowns in the win — Ten! — and the combined effort of 16 passing touchdowns is the most ever in a game in FBS, FCS, Division II or Division III history, according to ESPN Stats & Information research.
Texas 34, Kansas State 27
Point 1: Bijan Robinson is a bad, bad man, and perhaps the most overlooked superstar in college football. He finished Saturday with 30 carries for 209 yards, and now has more than 1,100 rushing yards on the season. If Texas can win out, there’s a non-zero chance Robinson can fight his way into the Heisman conversation.
Point 2: Kansas State has to be the most difficult team to pin down this season. Lose to Tulane, beat Oklahoma. Get edged by TCU late, destroy Oklahoma State, then lose to Texas. It’s hard to blame Adrian Martinez for any of it. He threw for 329, ran for 52 and accounted for three touchdowns Saturday. Still, he clearly brought too much Nebraska with him to Kansas State. The Cornhusker curse cannot be erased by a simple trip through the transfer portal.
Point 1: Rutgers led 17-14 at the half. Never forget that. On the other hand, in its past four games, Michigan has outscored its opponents 100-3 in the second half.
Point 2: Blake Corum and Donovan Edwards each ran for 109 yards, and Michigan’s ground game continues to dominate. The Wolverines are one of just three teams to rush for 150 yards or more in each of their first nine games this season, along with Oregon State and Air Force.
The most college football thing to happen in Week 10
For years, we’d foolishly assumed that the “Tech” in Louisiana Tech insinuated some type of boring technical education, like mechanical engineering or learning how to fix computers by unplugging them and then plugging them back in. But no. All this time, La Tech has been working on a far greater marvel of human achievement.
0:23
Louisiana Tech Bulldog’s mascot Tech XXII drives around the end zone in a remote controlled Bugatti.
Did any of the previous 21 Tech mascots have their own cars? Does it make any sense that the dog is driving a Bugatti rather than, say, a perfect scale model of the General Lee from “Dukes of Hazzard”? And what does Uga think about all of this?
On second thought, don’t bother asking any of those questions. Something this perfect does not need a backstory.
Oh, and Louisiana Tech beat Middle Tennessee 40-24, so honestly any team that doesn’t have a live mascot in a remote-control car is probably just throwing away wins.
The other most college football thing to happen in Week 10
Hey, kid. Do your impression of what’s happened to Virginia‘s offense this season.
This kid is living his best life at the football game ?@UVAFootball pic.twitter.com/fXVDKtzxzb
— ACC Network (@accnetwork) November 5, 2022
Under-the-radar game of the week
Marshall won a game in which it didn’t score a touchdown, had just 89 passing yards, and turned the ball over twice. Iowa is so jealous right now.
On the other hand, Marshall’s defense forced four turnovers, held Old Dominion to just 209 yards of offense, and stuffed the Monarchs on 14 of 16 third- or fourth-down tries.
0:27
Old Dominion quarterback Hayden Wolff coughs up the football and Marshall’s TyQaze Leggs jumps on it.
The Thundering Herd beat Old Dominion, 12-0, in the fourth game this season without a touchdown being scored. The first two, of course, included Iowa. The third came last week between Miami and Virginia. So, congrats, Marshall. We’re sure you’re excited to add your name to that illustrious crew.
Under-the-radar play of the week
After back-to-back losses in ACC play, the league’s defending champ finally got back in the win column with a 19-9 victory over Syracuse.
That’s not to say all went well for Pitt, however.
Pitt manages a 2 yard punt pic.twitter.com/FvVjQg210m
— CJ Fogler AKA Perc70 #BlackLivesMatter (@cjzero) November 5, 2022
See, this is why the analytics said to go for it.
Nothing could be finer …
There haven’t been many easy ones for North Carolina this season, but the Tar Heels escaped Virginia 31-28 on Saturday to give Mack Brown his first win in Charlottesville in his career. Drake Maye threw for 293 yards, ran for 74 more and accounted for three touchdowns to further bolster his Heisman credentials. UNC is now 8-1 and looks all but assured of winning the ACC Coastal.
But the party doesn’t end in Chapel Hill.
On Friday, Duke toppled Boston College 38-31 to move to 6-3, meaning all four of the North Carolina schools in the ACC — including NC State and Wake Forest, too — are bowl eligible for the first time ever.
None of this makes up for the fact that vinegar-based barbecue sauce is like wringing out a gym sock onto your pulled pork, but it’s still deserving of a serious Ric Flair “Woooooooo!” to celebrate.
UConn gets chesty
We don’t want to alarm anyone, but UConn is one win away from bowl eligibility. It’s fine. The odds are still not in its favor, but if you’ve been considering building that bomb shelter in your backyard, now might be a good time to plunk down the deposit.
The Huskies picked up win No. 5 on Friday by beating UMass, which comes just one week after toppling Boston College, and that had UConn’s social media team feeling its oats.
Crown us. ?
The Kings of New England have arrived and are here to stay#HuskyRevolution pic.twitter.com/xnuIXrIiKl
— UConn Football (@UConnFootball) November 5, 2022
This is new territory for UConn, so we’ll forgive the mashup of John Irving and George R.R. Martin, but what’s utterly unforgivable is this total erasure of Holy Cross. The Crusaders are 9-0, and until UConn beats them, there will be no official title of Kings of the North bestowed upon anyone.
Big bets and bad beats
The safest bet in sports paid out again Saturday. Whenever two service academies get together, it’s limbo time — go low, lower and even lower on the game totals. The total for Saturday’s matchup between Army and Air Force was just 40.5 — a number Army had eclipsed by itself in each of its past two games, and a total Air Force had hit alone four times this season. But we know how this story ends. Army’s offense managed just 145 yards total, and the two teams combined to run the ball — and run out the clock — 85 times. Final: Air Force 13, Army 7. The win ensured the Falcons the Commander-in-Chief’s Trophy for the first time since 2016, and since 2005, the under in any game featuring two service academies is 43-9-1, including the past 10 straight (and 15 of the past 16).
Michigan State pulled off the shocker against No. 16 Illinois, despite managing just 294 total yards — 147 fewer than the Illini — and going 3-of-11 on third down. The Spartans were 16-point underdogs in the game and the money line on a Michigan State win paid out at +550. We’re hoping Spartans boosters had plenty of cash on their guys in this one, since a win like this undoubtedly means a hefty extension is coming for Mel Tucker.
Entering Week 10, Ohio State had the shortest odds to win the national championship at +190, according to Caesars Sportsbook. But after Georgia’s domination of Tennessee, the Bulldogs are now the clear betting favorite at +150. Ohio State is the second-shortest odds now at +200.
The game total for SMU-Houston closed at 65.5. The Mustangs and Cougars hit that with 5:34 left in the second quarter, then doubled the total with 5:13 left to play in the game.
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FSU freshman shot, in critical but stable condition
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9 hours agoon
September 1, 2025By
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Andrea AdelsonSep 1, 2025, 10:08 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.
According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.
In its statement, Florida State said Pritchard was visiting family at the time he was shot.
“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.
Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.
The Associated Press contributed to this report.
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Army player rescues man from burning vehicle
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September 1, 2025By
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Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.
Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.
The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.
Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.
The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.
Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”
Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.
“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”
Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.
Sports
‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick
Published
9 hours agoon
September 1, 2025By
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David Hale
CloseDavid Hale
ESPN Staff Writer
- College football reporter.
- Joined ESPN in 2012.
- Graduate of the University of Delaware.
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Andrea Adelson
CloseAndrea Adelson
ESPN Senior Writer
- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Aug 31, 2025, 07:00 PM ET
CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.
This is the new normal for North Carolina.
“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”
The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.
One reporter asked what it was like sitting in living rooms with recruits during the spring.
“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”
For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.
“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”
It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.
When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.
“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”
That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.
Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.
“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”
IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.
In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.
“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”
Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.
“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”
Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.
One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.
“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”
In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”
“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”
Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.
“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”
By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.
Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.
“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”
To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.
“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”
While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.
“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”
After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.
Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.
Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.
“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”
Both brothers committed in June.
Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.
“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”
What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.
“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”
Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.
Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?
“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”
VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.
Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.
To his surprise, the event was friendly.
“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”
A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.
“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”
If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.
Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.
“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”
By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.
Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.
Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”
UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.
Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.
A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”
Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.
“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”
A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.
In the Belichick era, there are insiders and there are outsiders.
North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.
Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.
On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.
“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”
𝐌𝐢𝐜’𝐝 𝐔𝐩 🎙️🎙️🎙️@Belichick_B pic.twitter.com/cf2axVs1D6
— Carolina Football (@UNCFootball) August 15, 2025
This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.
Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.
“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”
Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.
“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”
Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.
“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”
Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.
In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”
Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.
“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”
If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.
Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.
“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”
Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.
Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.
“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”
UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.
“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.
Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”
Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.
“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.
Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”
“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”
Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.
“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”
In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.
In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.
“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”
North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.
“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”
For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.
“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”
What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.
The new era of North Carolina football is here.
Michael Rothstein and Eli Lederman contributed to this story.
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