Jamal Edwards’ mother Brenda and stars including Mahalia and Max Cyrus pay tribute as he is honoured with posthumous award
Stars including Mahalia and Max Cyrus have paid tribute to music entrepreneur Jamal Edwards – someone who “turned on the light in the room” for others to shine.
Along with the YouTube star’s mother Brenda, they spoke to Sky News at the Music Industry Trusts Award (MITS) 2022 ceremony – at which he became the first recipient of the prize to be honoured posthumously.
Edwards, a YouTube star who helped launch the careers of artists including Ed Sheeran, Dave, Rita Ora and Jessie J, died suddenly at home in Acton, west London, in February at the age of 31.
Brenda Edwards (right) attended the ceremony with her daughter, Tanisha Edwards
Speaking as she was due to accept the prestigious MITS prize on her son’s behalf, for his outstanding contribution to the industry, Ms Edwards said he had been a “voice of calm” to many in the entertainment industry and beyond.
“I just wish I had that voice around me a bit more now,” she said.
Music stars including Jorja Smith, Little Simz, Mahalia and Cyrus were on the bill performing at the ceremony held in Edwards’ memory, as he joined previous winners including Kylie Minogue, Pete Tong, Sir Elton John and Annie Lennox.
Attending with her daughter Tanisha – both wearing blue as a nod to Chelsea FC, the club Edwards supported – Ms Edwards told Sky News: “I’m very proud to be receiving this award on behalf of Jamal. Very sad, obviously. I still haven’t come to terms with it, in a way of… he’s gone, I’m still on the ‘he’s here’.
“I have so many conversations with so many people talking about him in the present and I think that brings me quite a bit of joy because it shows that his legacy is still alive and what he wanted to achieve is still going.”
Born in Luton before moving to west London as a child, Edwards grew up on a council estate and went on to be appointed an MBE for services to music as well as an ambassador for the Prince’s Trust, which helps young people set up their own businesses.
His online urban music platform SBTV helped dozens of UK artists rise to prominence over the years.
At the MITS ceremony, he was remembered for his championing of young artists, but also for his work with good causes including mental health and homelessness charities.
Pic: Music Industry Trusts Award
“That was so important, he put it down into his last wishes that I continue what he’s doing and focus on mental health and wellbeing and young people, and focus on helping the homeless,” Ms Edwards said.
“Those were both things that he championed from a very, very young age. And he would go every single year at Christmas to help out in a homeless shelter for young people.”
Ms Edwards, a singer who appeared on X Factor and is also a panellist on Loose Women, said her son was a “behind the scenes person and was very shy”, but after his death people wanted to learn about the man who helped kickstart “all these amazing careers”.
She added: “I’m very proud of that, and the determination that he had and the tenacity that he had. And for him, the word wasn’t impossible. It was ‘I’m possible’. And I hold on to that all the time…
“I’m very proud of what he achieved. And I’m hoping that with us continuing the legacy that other young people will see: ‘I can achieve it’. If you just believe it, you can.”
Mahalia credits Edwards with helping her break into the industry
‘He turned on the light in the room for others to shine’
MOBO winner Mahalia, who was helped by Edwards when she was 12, told Sky News: “I think being from Leicester, trying to penetrate an industry that is kind of solely based in London felt pretty impossible…
“I remember meeting Jamal and just saying to him, ‘can I sing for you?’ and him saying, ‘yeah’. At that point he was really kind of having a moment in the music industry, and for him to give me just a couple minutes of his time… I think is really telling of the kind of guy he was.
“It was him that gave me my first YouTube debut. I think he is and was an incredible man. I think people particularly coming through right now can learn a lot from him, to be honest.”
Cyrus, the musician and producer, who had worked with Edwards, described him as “a phenomenal human being with a great heart”.
He added: “Far too often we sometimes forget about the people who open the doors for others… he [turned] on the light in the room for others to have a light shone on them.”
In August, a coroner concluded that Edwards died after taking drugs and suffering cardiac arrhythmia.
After his death, his mother warned others of the dangers of taking recreational drugs, saying in a statement: “Jamal is proof that this can happen to anyone. His passing has shown that one bad decision on any one occasion can lead to devastating consequences.”
Coach tickets to Glastonbury 2025 were sold out in half an hour, organisers have said, as they roll out a new booking system for festivalgoers.
They were the first group of tickets to be sold for the world-famous festival in Somerset, which is set to take place between 25 and 29 June.
This year, fans navigated a new system to buy the tickets as they were “randomly assigned a place in a queue” instead of having to refresh the holding page once they went live.
The organisers said in a post on X: “The Glastonbury 2025 tickets + coach travel which were on sale this evening have now all been sold.
“Our thanks to everyone who bought one.”
They added that National Express services would be available to bring festivalgoers from across the country to Glastonbury.
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Standard tickets will go on sale on Sunday at 9am. Last year they were sold out within an hour.
See Tickets said in a post on X that “confirmation emails are going out now to everyone who got @Glastonbury coach tickets this evening”.
Tickets for the annual event at Worthy Farm in Somerset cost £373.50 plus a £5 booking fee, and are sold exclusively through the See Tickets website, with no third-party sellers involved.
The new ticket system has changed the way people join the booking system.
Organisers previously warned hopefuls to log in “at least a few minutes” before the sale opened today and to avoid refreshing the page.
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Festivalgoers were also told not to attempt to game the system by using multiple devices.
The sale follows chaos earlier this year when tickets for the Oasis reunion went on sale, seeing a multitude of disappointed fans as well as those who felt cheated after being charged hundreds of pounds more for their tickets than was originally advertised.
Anyone wishing to buy tickets for Glastonbury must have registered by 11 November, a rule in place to avoid touting.
Entertainment
Christmas adverts – the 10 most-anticipated ads as the festive battle for customers commences
With just under six weeks to go to Christmas Day, the countdown has officially begun, with all the big brands rolling out their seasonal adverts.
Becoming something of an institution over recent years, many see the festive ads as the starting pistol for their Christmas preparation/panic, despite us only being halfway through November.
And with an estimated £10.5bn spent on this year’s Xmas ads, it’s not just about inducing a fuzzy warm feeling in viewers, but also about encouraging them to put their hand in their pocket.
As we brace ourselves for festive fun, we take a swift look at this year’s bevvy of commercial offerings, as the annual battle of the Christmas adverts begins.
John Lewis
A girl called Sally falls into a clothes rack reminiscent of CS Lewis’s The Lion, The Witch And The Wardrobe, but instead of finding Narnia, she ends up in John Lewis.
Pic: PA
Through family flashbacks we lean how much she loves her older sister, whose gift she has carelessly left it to the last minute to buy. Spoiler alert – as one would expect in an advert for a retailer, she finds a pressie.
With the retailer famous for its use of cover versions in their Christmas ads, this one is the origin story for a new cover, with a concurrent competition on TikTok to find an aspiring artist to rerecord a version, which will be featured on the Christmas Day airing and released by record label BMG too.
Waitrose
Marketed as a whodunnit – this big-budget production has a host of celebrity cameos, an intricate storyline and not one but two parts.
Pic: Waitrose
Comedian Joe Wilkinson, Fleabag star Sian Clifford and Succession’s Matthew Macfadyen all have a role in the ensemble, revolving around hunting down the thief of a “chilled desert”.
Being Christmas, when tensions are traditionally high, everyone has reason to have scoffed it. The culprit won’t be revealed until the second part of the ad is released, but in the meantime, activity at Kings Cross Station, in stores and on social media is set to keep the investigation very much alive.
Sainsbury’s
Sainsbury’s goes big for its advert, calling on a beloved Roald Dahl character – the BFG, or Big Friendly Giant – to travel the country with a supermarket worker called Sophie (who pleasingly is a real store employee) in the search for the perfect festive treats.
Pic: Sainsbury’s
A CGI BFG procures salmon, sprouts and cheese before a bit of magic helps him whip it all up into a feast, which he then gifts to an unsuspecting family through the window.
The first ones to release their ad earlier this month, the dulcet tones of national treasure Stephen Fry wrap the action, with a call to arms to stock up in readiness for Christmas.
M&S
Another national treasure – Dawn French – is back for this one, playing both herself and a festive fairy, who gives both French and her home a make-over ready for a Christmas soiree.
Pic: PA
French, whose multi-Christmas-dinner eating antics on The Vicar Of Dibley put her into the Xmas annals, is transformed into “the quintessential hostess” with a bit of help from her little friend.
Banking on the idea that you can never have enough of a good thing, there are six instalments of the advert running between now and the New Year. Who doesn’t like a second – or sixth – helping.
Lidl
This one pulls on the heartstrings, with a little girl inspired to give a gift to a boy who appears not to have any, after an old lady gives her some magic bells.
Pic: Lidl
Directed by Oscar-winning filmmaker Tom Hooper (he directed The King’s Speech), a CGI racoon and giant gingerbread man add a little action to events around the dinner table.
But the take home message is to think about giving as well as receiving, with the return of the retailer’s toy banks scheme set up at supermarkets with the aim of donating over 100,000 toys, to ensure no child experiences a giftless Christmas.
Aldi
Kevin the Carrot is back for a ninth year running, this time trying to save the Christmas spirit from a bunch of hard-boiled humbug villains.
Pic: Aldi
With the ad narrated by actor Jim Broadbent, our plucky hero braves an oven, a Mission Impossible-inspired ventilation system and Bond-esque snow jet-ski dash across the mountains, all to save Christmas.
Helped by his wife Katie, he of course pulls it off. A fan favourite, soft toys of the root vegetable are sold in stores, and this year cuddly humbugs are on sale too.
Morrisons
It’s a song and dance number from Morrisons, courtesy of their singing oven gloves performing Bugsy Malone’s You Give A Little Love.
Pic: Morrisons
A choir of 26 Morrisons employees gave voice to the gloves, recording their rendition of the song at the iconic Abbey Road Studios in London.
Like Lidl, the retailer pulled out the directing big guns, hiring The Greatest Showman director Michael Gracey to oversee proceedings.
Asda
Bagging the prize for the most gnome puns in one advert, Asda sees a flash mob of gnomes preparing the store for Christmas.
Pic: Asda
The resulting advert isn’t as irritating as it sounds on paper, thanks to nice performances by the two human characters in the ad – Maggie and Bill.
And as we know, Christmas is all about the merchandise, so the supermarkets are of course selling special Xmas versions of their garden gnomes to accompany their already 50-strong gnome range. Who knew?
Tesco
Tesco reminds us of those members of the family who are no longer here to join us on the big day, with a man carrying on his late grandmother’s festive tradition of baking gingerbread.
Pic: Tesco
He becomes obsessed with the spicy treat, as it infiltrates every part of his day from his haircut to a trip to see the Christmas lights.
He eventually gets together with his grandad to bake a gingerbread house, revealing it to the family at lunch, thus keeping the tradition alive.
Greggs
And in the most unlikely festive cameo of the year, Greggs has enlisted Nigella Lawson to star in its first Christmas ad.
Pic: PA
Rapturously endorsing their festive bakes, Lawson has her hands full of pasties, and her table full of take-away coffees, as she promotes the bakery’s festive-themed fare.
Whether or not you believe the 64-year-old TV chef really tucks into their sausage rolls in real life – the attention-grabbing collaboration looks like a wise move for the chain, whose sales have jumped in recent weeks as it continues its UK expansion.
Entertainment
Paul Mescal says being the star of Gladiator II as it premieres in London is ‘absolutely, wildly overwhelming’
Gladiator II star Paul Mescal has said bringing Sir Ridley Scott’s legacy sequel to the big screen has been a “wildly… overwhelming” experience.
The star was speaking to Sky News on the red carpet at the film’s royal premiere which was attended by His Majesty the King, who had earlier hosted members of the film and TV industry at a Buckingham Palace reception.
When asked about making the move from indie films, like All Of Us Strangers and Aftersun, into one of the most eagerly anticipated films this year, Mescal said: “I’m excited to play with what the audience is expecting of me.”
“The royal audience is one thing… I think we’ve seen how an audience responded to the film, royal or not, and I think we’re excited for people to see it.”
A whole 24 years after Sir Ridley Scott’s Roman blockbuster starring Russell Crowe, Mescal plays Lucius who, much like the original, finds himself trying to win back his freedom after powerful emperors of Rome conquer his home.
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The King greets stars at film and TV event
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With an actual-scale model of the Colosseum built for the production, the film comes with high costs and a lot of hype.
“I’m struggling with words at the moment,” Mescal admitted, taking in the occasion, having come from the champagne reception at Buckingham Palace.
“This has been an absolutely, wildly – I keep using the word overwhelming – but I think if this isn’t slightly overwhelming then I don’t know what the hell is. I’m having a great time.”
Sir Ridley explained his reason for casting Mescal was that he saw aspects of “a young Albert Finney” in him.
While the pressure is on for the sequel to do well at the box office, the director said he’s learnt how to deal with the weight of expectations over the years.
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“Any film of [this] scale, it doesn’t matter how we play it down, it’s colossally stressful. You better embrace stress or don’t do the job.”
Before heading to the premiere, the King welcomed directors, actors, TV presenters, stunt performers and costume designers at the palace to mark the centenary of the Film and TV Charity, of which Charles has become patron.
Sir Ridley, actor Joseph Fiennes, actress India Amarteifio from the hit Netflix show Queen Charlotte, and TV presenter Claudia Winkleman were among the celebrities who attended the event.
Gladiator II is in cinemas on 15 November.
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