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Today, we bring you an exclusive first-drive review of the Theron Reever, an electric ATV that could make you stop waiting for the Tesla Cyberquad and set the stage for a new segment being electrified.

Over the last few years, we have seen the wave of electrification taking over the auto industry spilling over to motorsports.

Taiga Motors has been a great example with its electric snowmobile and electric jet ski, and Electrek’s own Micah Toll is constantly testing some new fun battery-powered vehicles.

Now we get to present you with a first step into electrifying a new segment in a serious way: electric ATVs.

There have been a few electric ATVs on the market already, but most of them have not been designed to be electric from the ground up; they are often converted from gasoline-powered ATVs and often with lead-acid batteries.

The Theron Reever is different. The team behind it has designed the ATV from the ground up to be the best ATV possible – to do that these days, you have to do it with a battery-electric powertrain.

Theron Reever

Theron Sport is a small start-up based in Shawinigan, Quebec, founded by engineer Bastien Theron with the goal of bringing an electric ATV to market.

Bastien, along with two partners, built a small team that developed the Reever, which could end up being the first production electric ATV built to be electric from the ground up.

The team is building the ATV itself down to the frame, and it made a point to try to source parts as locally as possible and reduce the reliance on China, where supply chain issues have immobilized many vehicle programs over the last few years.

When touring Theron’s shop, I was impressed by the level of knowledge that Bastien, the CEO and cofounder, had for every single component that was going into the electric ATVs down the wire harnesses.

One of the best examples is Theron’s battery module in the Reever. With the prototype, Theron used modules from a salvaged Tesla vehicle.

Since Tesla has open-sourced its patents, the company had the opportunity to take a lot of inspiration from the Tesla module (left) for its own battery module (right).

Theron is using similar cylindrical li-ion battery cells as Tesla’s and with its battery modules, it is able to put up to 20 kWh of battery capacity in the relatively small form factor that is the Reever ATV.

In comparison, the original Nissan Leaf, a full-size car, had a 24 kWh battery pack.

It’s hard to talk about what kind of range can be enabled with 20 kWh of battery capacity since it completely depends on how you use the ATV, but Theron quotes a range of 180 km (110 miles), which is more than the average ATV rider needs for a whole week.

It’s a two-seater, so whether or not you are alone on the ATV will have a major difference. It also has a towing capacity of up to 1,500 pounds, and it can be used as a workhorse. All those situations will affect your range.

The Theron Reever can be charged on a regular outlet overnight, or if you have a J1772 level 2 charger (like for electric cars), it will be charged up in just three hours.

The ATV’s battery pack powers a 52 kW electric motor that enables a top speed of up to 100 km/h (62 mph), which is probably faster than you ever want to go on an ATV.

Over the last year, Theron has produced several advanced prototypes of the Reever, and several of them are already in the hands of customers. It has an interesting approach to including its early clients in the development process by delivering them prototypes that they test for them. Theron regularly picks those prototypes back up to update them with production parts until they have a full production version of the Reever.

I had the opportunity to play with one of those electric Reever ATV prototypes last weekend and put a first-ride review together.

Here’s my first-ride video review of the Theron Reever electric ATV prototype:

Theron Reever pricing and availability

The company has been mostly operating in stealth mode until now. It is now advanced enough in the development process that it is comfortable taking reservations.

Simultaneously, it is currently in the process of closing a financing round that would finance its production line, which is currently being designed to bring the electric ATV to volume production next year.

You can reserve the Theron Reever for a $450 USD deposit on the company’s website.

The electric ATV starts at $14,000 USD for the version with the 10 kWh battery pack.

If you want the version with a bigger 20 kWh battery pack for more range and energy capacity, you are going to have to pay $17,500.

Both versions can be upgraded with a second motor for an all-wheel-drive powertrain for $4,000 USD.

Based on my discussions with the company, production will be limited to about 100 units in 2023, but the plan is to ramp up significantly from there with the volume production line. It is going to be a first-come, first-served kind of thing.

Electrek’s Take

I am extremely excited about this project. As I have stated before, I am often skeptical of small start-ups in the EV sphere just because of how difficult it is to bring a vehicle to market, but I am more optimistic about projects like this that don’t involve an actual car.

It’s still extremely difficult to bring an ATV to production, but the entire homologation process and regulatory space is an order of magnitude less complicated and expensive to navigate, which greatly increase the chances of success for a project like this one.

Theron is not out of the woods yet, but I like their chances, and I think that they have a good team with the right approach.

After meeting them, it has become clear that they are EV nerds who are also EV enthusiasts, and they want to create the best ATV experience possible with an electric powertrain.

They are currently completely focused on bringing the Reever to production, but there are quite a few cool things to come after that will make the ownership experience even cooler. First off, the company plans to enable Reever owners to turn their ATVs into power stations. You will be able to power most electric tools and devices anywhere using your ATV’s battery packs.

Theron also designed the vehicle to be compatible with accessories that will also be powered by the battery pack, like an electric snowblower and an intelligent trailer.

It’s hard not to get excited by this project. I reserved one, and I can’t wait.

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ZEEKR unveils new 001 design refresh with 900V architecture, 7-minute charging, and a ‘starry’ interior

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ZEEKR unveils new 001 design refresh with 900V architecture, 7-minute charging, and a 'starry' interior

Chinese EV brand ZEEKR has announced a new design refresh to its flagship 001 EV model – the second in as many years. This latest upgrade to the 001 features ZEEKR’s 900V architecture, enabling better performance and some of the fastest charging speeds we’ve seen. The interior also appears quite cozy, allowing for a starry night setting on the panoramic roof.

If you know anything about the EV brand ZEEKR, you’ve probably heard of the 001 shooting brake EV. The flagship EV initially debuted in April 2021 and found early success in China before expanding its availability to new markets in Europe.

By 2023, the 001 has contributed to 64% of Zeekr’s annual global sales, including a high-performance quad motor variant called the 001 FR that was introduced in 2023. However, ZEEKR began selling a new model called the 007 in January 2024, which immediately overtook the 001 in popularity.

As a result, ZEEKR introduced a 001 refresh in February 2024, which offered customers new, lower-priced trims, plus improved performance. Even after the refresh, ZEEKR’s other models, like the 007 GT (which features newer tech at a lower price), continue to outsell the 001. So, ZEEKR has gone back to its design lab and introduced yet another 001 refresh for 2025, a much bigger overhaul.

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  • ZEEKR-001-refresh-

ZEEKR 001 refresh will hit the market on October 11

Although most of China is currently on holiday to celebrate the Mid-Autumn Festival, ZEEKR’s marketing team was hard at work, sharing numerous images, videos, and performance specs of the new 001 refresh on social media channels like Weibo and WeChat.

According to the company, the 2025 001 refresh EVs are already making their way to ZEEKR showrooms around China before the official launch and start of deliveries on October 11. Those pre-order holders will be some of the first to experience the new 001 upgrades, which are centered around ZEEKR’s new E-Powertrain technology – a full-stack 900V architecture.

This is a significant upgrade from the 001’s previous 800V system. The result is significantly faster 12C charging, enabling 10-80% SOC in just seven minutes. Variants include an AWD version that offers 925 hp (680kW), accelerating from 0 to 100 km/h (0 to 62 mph) in 2.83 seconds to a top speed of 280 km/h (174 mph).

ZEEKR is also selling a RWD variant powered by CATL’s Qilin battery technology, offering notable (CLTC) range improvement of up to 810 km (503 miles). This version was equipped with a larger pack (113 kWh) compared to the 100 kWh in the 2024 model, which achieved a CLTC range of 750 km (466 miles).

ZEEKR-001-refresh-
Source: ZEEKR/Weibo

The 2025 ZEEKR 001 refresh also features plenty of upgrades to the interior. As showcased by the automaker in a video on Weibo, a new interior design theme called “Starry Sky Concert Hall” features premium textiles and an immersive display that can be activated across the EV’s interior roof. As you can see in the video here, stars and constellations twinkle amidst the glow of the moon, while shooting stars occasionally fly across the ceiling.

Other upgrades in the 001 refresh include a new chassis and “CCD Electromagnetic Damping System,” inclusion of ZEEKR’s G-AES (General Obstacle Avoidance) emergency active safety technology, which enables automatic avoidance at speeds up to 130 km/h (81 mph), and all-scenario tire blowout protection which can keep the shooting brake stable at speeds up to 120 km/h (75 mph) after a tire fails.

As mentioned above, the ZEEKR 001 refresh is expected to reach customers in China this weekend; however, there is no word yet on whether or when it will become available in other markets, such as Europe.

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Tesla is in hot water for mishandling insurance claims

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Tesla is in hot water for mishandling insurance claims

California is taking significant enforcement action against Tesla Insurance, alleging the company has been systematically failing to handle claims properly and harming its customers in the state. The California Department of Insurance announced the action, threatening to revoke Tesla’s license to operate in the state and impose significant fines.

This isn’t the first time we’ve seen Tesla’s insurance arm in hot water, but this action from a major market like California represents a serious escalation.

According to the press release, the California Department of Insurance has issued “Accusations” and “Notices of Orders to Show Cause” against Tesla Insurance Services, Inc., Tesla Insurance Company, and their partner, State National Insurance Company. The Department alleges that these companies have repeatedly failed to comply with California’s claims handling laws, leading to significant harm for policyholders – most of whom are Tesla drivers.

The Department of Insurance laid out some of the core allegations:

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  • Egregious delays in responding to policyholder claims in all steps of the claims handling process, causing financial harm, out-of-pocket expenses, potential third-party liability exposure, and distress to policyholders.
  • Unreasonable denials and delays in fully paying valid claims to consumers. Failure to conduct thorough, fair, and objective investigations of claims, thus denying consumers the insurance benefits they expect.
  • Failure to advise policyholders of their rights to have their claims denials reviewed by the Department – a major consumer protection in California to make sure insurers are held accountable by their regulator.

The state claims that despite numerous warnings and meetings where Tesla and its partners promised to improve, “the number of justified consumer complaints and violations continued to mount.”

The companies now face potential penalties of up to $5,000 for each unlawful, unfair, or deceptive act, or up to $10,000 for each act determined to be willful. Given the Department alleges “hundreds” of mishandled claims, the fines could quickly add up into the millions.

The companies have 15 days to respond to the allegations. If the issues are not resolved, the case will go before an administrative law judge to determine if Tesla can continue to sell insurance in California.

Electrek’s Take

That does sound like Tesla, especially the part where they are ignoring the notices.

This might be more important than it sounds, as insurance is critical to Tesla’s future, particularly if it is to be an autonomous one.

Tesla first started its insurance arm to lower cost to customers and “better account for how its autonomous driver assistance features improve safety.”

However, ultimately, Tesla drivers would find it hard to insure vehicles with level 3-5 autonomous driving technology, and Tesla planned to offer those services whenever it actually achieves these levels of autonomy.

Based on these statements by the California Department of Insurance, it doesn’t sound like Tesla is ready to take on that responsibility.

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Tesla teases stripped-down Model Y expected to be unveiled on Tuesday

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Tesla teases stripped-down Model Y expected to be unveiled on Tuesday

Tesla appears to be teasing its upcoming stripped-down Model Y, which is now expected to be unveiled on Tuesday, October 7th.

Yesterday, Tesla teased a product unveiling planned for October 7th with a cryptic image of what appears to be a wheel, or wheel cover, or a fan spinning.

Now, Tesla has released a second teaser and this time, it features headlights:

Our main guess with the first teaser was the new stripped-down Model Y, and this second teaser pretty much confirms it, as it features the same headlights as the prototypes already spotted in public and leaked on the website.

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The vehicle is based on the refreshed Model Y launched earlier this year, but Tesla removed many standard features to reduce the price.

One of the features removed is the front light bar, with now just the narrow headlights remaining.

Tesla has been teasing the release of “more affordable models” since last year, but there’s been confusion around what Tesla plans to release.

As we have reported for almost a year, CEO Elon Musk canceled Tesla’s planned “$25,000 EV” in favor of stripped-down versions of its Model 3 and Model Y.

Due to Tesla still referring to them as “new, more affordable models”, many people believed that Tesla would still bring to market new, cheaper models.

In fact, the automaker initially stated that it would arrive in the “first half of 2025.”

The first half of 2025 came and went without new, cheaper models. Instead, Tesla claimed that the “first build” of the new model was produced in June, and it will launch later this year.

In July, Musk finally confirmed that the first “new affordable model” is in fact simply a Model Y.

The new stripped-down Model Y is codenamed E41 and is expected to feature cheaper materials and fewer features than the normal Model Y, which starts at $45,000 in the US.

It is expected to be equipped with more affordable materials, such as a textile interior, and to lose the Model Y’s glass roof, as well as features like the rear screen and more.

Electrek’s Take

The problem with this program is that, rather than launching a brand-new model, it will mostly cannibalize Tesla’s existing Model Y sales.

At best, it will boost Model Y demand by ~10-15% when Tesla’s production capacity is operating at ~60%.

And to achieve that, I think the variant needs to be closer to $35,000 than the $40,000 we have seen in leaks earlier.

If that’s the case, I think it will do the same thing at the Cybertruck RWD that only lasted a few months because people felt they lost too many features for the $10,000 price difference.

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