Today, we bring you an exclusive first-drive review of the Theron Reever, an electric ATV that could make you stop waiting for the Tesla Cyberquad and set the stage for a new segment being electrified.
Over the last few years, we have seen the wave of electrification taking over the auto industry spilling over to motorsports.
Now we get to present you with a first step into electrifying a new segment in a serious way: electric ATVs.
There have been a few electric ATVs on the market already, but most of them have not been designed to be electric from the ground up; they are often converted from gasoline-powered ATVs and often with lead-acid batteries.
The Theron Reever is different. The team behind it has designed the ATV from the ground up to be the best ATV possible – to do that these days, you have to do it with a battery-electric powertrain.
Theron Reever
Theron Sport is a small start-up based in Shawinigan, Quebec, founded by engineer Bastien Theron with the goal of bringing an electric ATV to market.
Bastien, along with two partners, built a small team that developed the Reever, which could end up being the first production electric ATV built to be electric from the ground up.
The team is building the ATV itself down to the frame, and it made a point to try to source parts as locally as possible and reduce the reliance on China, where supply chain issues have immobilized many vehicle programs over the last few years.
When touring Theron’s shop, I was impressed by the level of knowledge that Bastien, the CEO and cofounder, had for every single component that was going into the electric ATVs down the wire harnesses.
One of the best examples is Theron’s battery module in the Reever. With the prototype, Theron used modules from a salvaged Tesla vehicle.
Since Tesla has open-sourced its patents, the company had the opportunity to take a lot of inspiration from the Tesla module (left) for its own battery module (right).
Theron is using similar cylindrical li-ion battery cells as Tesla’s and with its battery modules, it is able to put up to 20 kWh of battery capacity in the relatively small form factor that is the Reever ATV.
In comparison, the original Nissan Leaf, a full-size car, had a 24 kWh battery pack.
It’s hard to talk about what kind of range can be enabled with 20 kWh of battery capacity since it completely depends on how you use the ATV, but Theron quotes a range of 180 km (110 miles), which is more than the average ATV rider needs for a whole week.
It’s a two-seater, so whether or not you are alone on the ATV will have a major difference. It also has a towing capacity of up to 1,500 pounds, and it can be used as a workhorse. All those situations will affect your range.
The Theron Reever can be charged on a regular outlet overnight, or if you have a J1772 level 2 charger (like for electric cars), it will be charged up in just three hours.
The ATV’s battery pack powers a 52 kW electric motor that enables a top speed of up to 100 km/h (62 mph), which is probably faster than you ever want to go on an ATV.
Over the last year, Theron has produced several advanced prototypes of the Reever, and several of them are already in the hands of customers. It has an interesting approach to including its early clients in the development process by delivering them prototypes that they test for them. Theron regularly picks those prototypes back up to update them with production parts until they have a full production version of the Reever.
I had the opportunity to play with one of those electric Reever ATV prototypes last weekend and put a first-ride review together.
Here’s my first-ride video review of the Theron Reever electric ATV prototype:
Theron Reever pricing and availability
The company has been mostly operating in stealth mode until now. It is now advanced enough in the development process that it is comfortable taking reservations.
Simultaneously, it is currently in the process of closing a financing round that would finance its production line, which is currently being designed to bring the electric ATV to volume production next year.
The electric ATV starts at $14,000 USD for the version with the 10 kWh battery pack.
If you want the version with a bigger 20 kWh battery pack for more range and energy capacity, you are going to have to pay $17,500.
Both versions can be upgraded with a second motor for an all-wheel-drive powertrain for $4,000 USD.
Based on my discussions with the company, production will be limited to about 100 units in 2023, but the plan is to ramp up significantly from there with the volume production line. It is going to be a first-come, first-served kind of thing.
Electrek’s Take
I am extremely excited about this project. As I have stated before, I am often skeptical of small start-ups in the EV sphere just because of how difficult it is to bring a vehicle to market, but I am more optimistic about projects like this that don’t involve an actual car.
It’s still extremely difficult to bring an ATV to production, but the entire homologation process and regulatory space is an order of magnitude less complicated and expensive to navigate, which greatly increase the chances of success for a project like this one.
Theron is not out of the woods yet, but I like their chances, and I think that they have a good team with the right approach.
After meeting them, it has become clear that they are EV nerds who are also EV enthusiasts, and they want to create the best ATV experience possible with an electric powertrain.
They are currently completely focused on bringing the Reever to production, but there are quite a few cool things to come after that will make the ownership experience even cooler. First off, the company plans to enable Reever owners to turn their ATVs into power stations. You will be able to power most electric tools and devices anywhere using your ATV’s battery packs.
Theron also designed the vehicle to be compatible with accessories that will also be powered by the battery pack, like an electric snowblower and an intelligent trailer.
It’s hard not to get excited by this project. I reserved one, and I can’t wait.
FTC: We use income earning auto affiliate links.More.
Investors are entering 2025’s first-quarter earnings season with a huge cloud of uncertainty hanging over them — thanks primarily to U.S. President Donald Trump’s tariffs.
The scale of duties announced in April, along with the volatility injected by subsequent updates and reversals in policy, have so far exceeded even the most bearish forecasts.
Negotiators from the European Union and the U.K. are in talks with U.S. officials to try to alleviate their respective 25% and 10% blanket tariffs, while also grappling with broader tariffs on steel, aluminum and autos. Meanwhile, the rest of the world watches on to see whether red-hot tensions between Washington and Beijing will cool, averting a trade war between the two biggest economies that would have far-ranging repercussions.
Two major earnings reports have already landed in Europe, providing an indication of the tone to come.
Luxury giant LVMH said its categories such as beauty, wines and spirits were vulnerable to a pullback in spending by “aspirational clientele.” Dutch semiconductor firm ASML, which manufacturers chipmaking machines critical to global tech, said tarifs were “creating a new uncertainty” around demand. But neither was able to quantify the scale of the impact.
Here are five other major European firms yet to report earnings that could face big hits from the tariff turmoil.
Maersk
Danish shipping giant Maersk, a bellwether for global trade, is poised to report first-quarter earnings on May 8. Shares of the company have been highly volatile in recent weeks, moving sharply as investors react to the Trump administration’s back-and-forth tariff announcements.
An escalating trade war between the U.S. and China, the world’s two largest economies, has been a major source of concern for the maritime and transport sector.
Analysts expect Maersk’s first-quarter earnings before interest, depreciation, taxes and amortization (EBITDA) to come in at $2.3 billion, according to an LSEG-compiled consensus, down from $3.6 billion in the final three months of 2024.
Maersk earlier this month described the U.S. tariffs as “significant” and — in their current form — clearly not good news for the global economy, stability and trade.
“It is still too early to say with any confidence how this will ultimately unfold. We need to see how countries will respond to these plans — and to what extent they choose to negotiate, impose counter-tariffs, adjust import duties, or pursue a combination of these measures,” the company said in a statement on April 3.
Shell
Shell is scheduled to report first-quarter earnings on May 2. It comes after the British oil giant in March announced plans to boost shareholder returns, cut costs and double down on its liquefied natural gas (LNG) push.
In a later trading update, Shell trimmed its first-quarter LNG production outlook, citing unplanned maintenance, including in Australia.
A Shell logo in Austin, Texas.
Brandon Bell | Getty Images News | Getty Images
Oil and gas stocks have been caught up in tariff-fueled market turmoil in recent weeks, with energy majors exposed to growing recession fears, subdued oil demand and falling crude prices.
Analysts at wealth manager Hargreaves Lansdown said earlier this month that Shell’s “sharpened focus on efficiency and quality leaves it well-placed to grow free cash flow and shareholder distributions.”
But it can’t control the oil price, Hargreaves Lansdown noted, “so, investors have to be prepared for the relatively high level of volatility that accompanies the entire sector.”
Shell is expected to report first-quarter adjusted earnings of $5.14 billion, according to an LSEG-compiled consensus, down from $7.73 billion in the same period a year ago. The energy major reported adjusted earnings $3.66 billion in the final three months of 2024.
Equity analysts have singled out Shell as the best capital allocator among its European peers, pointing toward the firm’s steadfast commitment to cost discipline under CEO Wael Sawan.
Volkswagen
Germany’s Volkswagen is one of many automotive firms expected to take a hit from tariffs — particularly those on Canada and Mexico — though results out April 30 should give a clearer indicaion of how much it expects to be able to shoulder through operations in Chattanooga, Tennessee.
The U.S. in April implemented a 25% charge on all foreign cars imported into the country, which appears to have already caused some panic-buying.
Volkswagen’s Chief Financial Officer Arno Antlitz told CNBC last month the company was in favor of open markets but already felt “like an American company” due to its thousands of U.S. employees.
However, analysts warn tariffs are especially negative for German carmakers which export thousands of vehicles a year to the U.S., while many cars produced in the country still require European-made parts.
Volkswagen is expected to produce higher year-on-year revenue in the first quarter, up to 77.6 billion euros ($88.2 billion) from 75.5 billion euros, an LSEG-compiled consensus shows. Earnings before interest and taxes (EBIT) are seen dipping to 4.03 billion euros from 4.6 billion euros.
Lufthansa
As geopolitical tensions mount, some have questioned whether travel demand will suffer or trends will change — and the results of German airline group Lufthansa, due April 29, could hold some clues.
Lufthansa CEO Carsten Spohr told CNBC in early March that he expected global demand to drive “significantly” higher profit in 2025 and had not seen any dent in transatlantic bookings. But a lot has changed since then, with the scale of Trump’s tariffs and rhetoric fueling public anger and even boycotts of U.S. products.
A Lufthansa Airlines plane taxiing for takeoff as an United Airlines plane lands at San Francisco International Airport (SFO) in San Francisco, California, United States on February 7, 2025.
Anadolu | Anadolu | Getty Images
Figures for March published by the International Trade Administration showed a 17.2% year-on-year fall in visitor arrivals from Western Europe to the U.S., against a 3.4% dip from Asia and a 17.7% increase from the Middle East.
Lufthansa Group, which includes the German flag carrier along with SWISS, Austrian Airlines, Brussels Airlines and Italy’s ITA Airways, has already been grappling with challenges including strikes, global price pressures and Boeing aircraft delivery delays.
According to an LSEG-compiled consensus, analysts expect the group to report revenue of around 8.07 billion euros in the first quarter, up from 7.4 billion euros the previous year, and a roughly $630 million loss in EBIT, trimmed from a $871 million loss year-on-year and down from $482 million profit the prior quarter.
The Trump administration said last week that it had opened an investigation into how importing certain pharmaceuticals affects national security, widely seen as a prelude to tariffs on drugs — also suggested to be happening in the coming months by Commerce Secretary Howard Lutnick.
There remains no clarity over what size the tariffs will be, and when or even if they will come into effect.
For Denmark’s Novo Nordisk, Europe’s second-largest listed company, that leaves exposed the U.S. sales of its hugely popular obesity and diabetes treatments Ozempic and Wegovy. Traders will be hoping its May 7 results give an indication of how it is preparing for that, and how much can be offset by its “very significant” manufacturing set-up in the U.S.
Emily Field, head of European pharmaceuticals research at Barclays, told CNBC earlier this month that tariffs were the “No. 1 question on investors’ minds.”
— CNBC’s Karen Gilchrist andAnnika Kim Constantinocontributed reporting.
Tesla has settled another wrongful death lawsuit, and it has significant implications based on Tesla’s legal strategy of not settling unless it is at fault.
Admitting a mistake is difficult. We humans are not good at it, which is why I respected Elon Musk when he said that Tesla wouldn’t seek victory in “just” legal cases against it and would “never settle an unjust case” against the company:
We will never seek victory in a just case against us, even if we will probably win. – We will never surrender/settle an unjust case against us, even if we will probably lose..
This strategy also means that if Tesla ever settles a case, it is admitting that it was in the wrong, even if settlements often come with no admission of wrongdoing.
Tesla has very rarely settled cases and Musk made this comment back in 2022. A lot has changed since then.
Advertisement – scroll for more content
In fact, around the same time Musk made that comment, he announced that he was building a team of “hardcore lawyers” at Tesla to pursue legal cases aggressively.
But it started to happen over the last few years.
In the UK, a Tesla owner challenged Tesla over its failure to deliver on its full self-driving claims and won a settlement that represented a refund of his purchase cost for FSD, with interest, after filing a claim in small claims court in 2023.
Now, Tesla has settled a second wrongful death lawsuit.
The estate of Clyde Leach, a Tesla Model Y owner, sued Tesla for wrongful death after his Model Y “suddenly accelerated, went off the road, and slammed into a pillar at an Ohio gas station.” Leach, 72, died from “blunt force trauma, burns, and other injuries” after the vehicle burned down following the impact.
Unlike Huang’s case, the lawsuit didn’t focus specifically on Tesla’s Autopilot or other ADAS features, but it claimed that a defect led to a “sudden acceleration” that contributed to the crash.
This makes it particularly interesting that Tesla, which claims never to settle unjust claims against the company, has confirmed that it settled the case with Leach’s estate in a filing on Monday in federal court in San Francisco.
The terms of the settlement have not been released.
Electrek’s Take
In Tesla’s early days, there were numerous claims of “sudden unintended acceleration” regarding Tesla vehicles. I would often look into them, and we even had third parties review the telemetric logs; you could almost always prove pedal misplacement.
I assumed some of it also had to do with people not being used to vehicles that accelerate as quickly as Teslas, leading to less forgiving situations when pressing the wrong pedal.
However, considering Tesla settled this case and Musk’s claim that Tesla would not settle an “unjust” claim, there could be a case that sudden acceleration could occur with Tesla vehicles.
This could complicate a lot of other cases against Tesla.
FTC: We use income earning auto affiliate links.More.
Despite the will-they, won’t-they uncertainty surrounding the future of tariffs and union jobs and – let’s face it – just about everything else in every industry these days, GM says it has no plans to move production of its Ultium-based EVs from Mexico to the US.
The General seems to know a good thing when it sees one, so it should come as no surprise to learn that GM has no plans to scuttle its assembly lines out of the country.
“At this time, GM has no plans to halt or relocate production of any of our EV models made in Mexico,” the director of GM de México’s EV operations, Adrián Enciso, told the Spanish-language newspaper, Milenio. “It’s possible that additional models, such as (the new 2026 Chevy Spark) could be built here, too.”
Advertisement – scroll for more content
Market Watch is reporting that the proposed tariffs, if they take effect, could raise GM’s cost to make electric cars in Mexico by up to $4,300 per vehicle. But while that could put a significant per-unit dent in GM’s profits, it’s worth noting that the EVs might continue to be built in Mexico and sold in Canada and other markets – the new Spark, especially, is targeted towards Central and South America, anyway.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.