Tesla starts hiring for Cybertruck production
Tesla is starting to hire workers specifically for Cybertruck production at Gigafactory Texas, according to job listings seen by Electrek.
When Tesla unveiled the Cybertruck back in 2019, Tesla said that the electric pickup truck would make it to market by the end of 2021. As the deadline was approaching, the automaker confirmed that production slipped to 2022.
CEO Elon Musk later said that Tesla was targeting a start of production for the electric pickup truck in “late 2022” at Gigafactory Texas. With the focus clearly on bringing the Model Y to production at the factory, and that being delayed as well, it appeared likely that the Cybertruck production timeline could also slip.
In March 2022, it was confirmed that Tesla aims to complete Cybertruck development this year for production in 2023, and in June, Musk said that Tesla is aiming for production to start in mid-2023.
In its communications, Tesla has stuck to a mid-2023 timeline over the last few months, and it is starting to become more real than just words with actual production equipment specific to Cybertruck coming to Gigafactory Texas.
Now Electrek has even spotted the first job listings specific to Cybertruck production – confirming that Tesla is starting to hire for the electric pickup truck program in Texas.
Tesla currently has six job listings related to Cybertruck production at Gigafactory Texas. One is for someone to lead Cybertruck production, and the automaker just added five new listings for Cybertruck BIW:
BIW stands for Body in White, which is the step in the production process where the vehicle’s body is put together.
This is expected to be a challenge for Tesla when it comes to the Cybertruck since it has been designed with an exoskeleton stainless steel body, which is unlike the general method with a body frame with panels.
The company has ordered the world’s biggest casting machine in order to be able to build the electric pickup truck’s body, and since it’s a technology used on a new scale, Tesla is expected to have some kinks to iron out before moving to mass production.
Tesla wrote in the job description for Dimensional Engineer on the Cybertryck BIW team:
“The Dimensional Engineer will work with Production Teams and report to the Dimensional Engineering Manager for BIW, Cybertruck. Working closely with Sustaining Engineering to understand, help define and ensure lines are following body accuracy, fit, gap and craftmanship specs. From these Key indicators drive actions back to body lines.”
Tesla is also still looking for a “Manufacturing Operations Leader”‘” for the Cybertruck program.
The automaker wrote in the job description:
“We’re looking for a highly motivated leader to build world-class teams and lead Cybertruck Operations at Gigafactory Texas. You will be responsible for meeting the production forecast and ensuring company goals are achieved. The ideal candidate will have a track record of significant achievements, tremendous drive, and a willingness to roll up their sleeves.”
As we reported last week, Tesla is also still looking to hire an overall leader at Gigafactory Texas to oversee all manufacturing programs at the plant – more commonly referred to as a plant director.
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Tesla has started to offer discounted financing on Cybertruck as the electric pickup truck undoubtedly turns out to be a flop.
Tesla claimed over 1 million reservations for the Cybertruck, and CEO Elon Musk said he could see Tesla producing 500,000 units per year.
However, that was before Tesla announced that the production version would be much more expensive and have a shorter range than what was initially announced.
The Cybertruck has now been in production for a year and a half, and it looks like Tesla would be lucky to sell about 10% of Musk’s goal of 500,000 units.
The automaker doesn’t report Cybertruck sales, but it is estimated that Tesla delivered roughly 40,000 Cybertrucks in 2024, and it is expected to have even more issues selling the truck this year.
Tesla has taken several steps to help sales.
We reported that Tesla launched Cybertruck leases to help move vehicles. The company is even still tucked with “Foundations Series” Cybertrucks, and we found out that Tesla buffed “Foundations Series” badges out of some trucks to sell them as cheaper regular Cybertrucks.
For the remaining “Foundations Series,” which there still are despite Tesla switching to regular Cybertruck production in October, Tesla has even offered free Supercharging for life.
Now, Tesla is stepping up its game, and it is offering discounted financing on new Cybertruck orders:
Tesla announced 1.99% APR for a limited time:
1.99% APR available for a limited time for well-qualified buyers
WIthout the “promotion”, the rate for excellent credit is 5.84%.
While Tesla is discounting the rates, it is not discounting them as much as for new Model 3 orders.
We reported earlier this week that Tesla offers 0% and 0.99% with $0 down on new Model 3 orders in the US until the end of the quarter.
Electrek’s Take
It is very possible that Tesla can’t sell more than 10,000 Cybertrucks this quarter, which would extrapolate to 40,000 units per year or less than 10% of what Elon said he would see Tesla delivering.
Now, the cheaper single motor Cybertruck should help, but by how much? It could bring Tesla to 20-30% of the volume Elon saw possible?
I think it’s fairly clear that the Cybertruck is a flop.
Tesla launched a single new vehicle in the last 5 years and it is a flop.
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Environment
Toyota launched its cheapest EV in China and it crashed the server starting at just $15,000
Toyota looks to grab a bigger share of the world’s largest EV market as it takes aim at BYD and other low-cost leaders. On Thursday, Toyota launched its cheapest EV in China, the bZ3X, starting at roughly $15,000. The new electric SUV crashed the server with over 10,000 orders in an hour.
Meet Toyota’s cheapest EV in China, the bZ3X
The bz3X is Toyota’s “first 100,000 yuan-level pure electric SUV” in China and its cheapest EV to hit the market so far.
Toyota’s Chinese joint venture, GAC-Toyota officially launched the “Bozhi 3X,” or bZ3X for short, in China on March 6. Shortly after, the company said orders for its new electric SUV were “so popular that the server crashed” after revealing prices start at just over $15,000 (109,800 yuan).
After securing over 10,000 orders in just one hour, Toyota boasted again that “the server is overwhelmed.” The launch comes after blind pre-orders opened in December, starting at just under $14,000 (100,000 yuan).
The bZ3X is available in two versions, with or without its full-scenario smart driving tech. The non-smart tech model starts at 109,800 yuan ($15,000) with five trim options while the smart driving model starts at 149,800 yuan ($20,500).
For 159,800 yuan ($22,000), the range-topping “610 Max” trim provides up to 610 km (379 miles) CLTC range from a 67.92 kWh LFP battery. The base “430 Air” gets up to 430 km (267 miles) from a 50.03 kWh LFP battery pack.
Toyota said the interior provides “a mobile space that is comfortable as home,” with front and rear seats that can fold down to provide nearly 10 feet (3 meters) of space.
Inside, the electric SUV has a 14.6″ infotainment screen with voice recognition and an 8.8″ driver display. It also includes a two-spoke multi-function steering wheel.
Toyota’s new bZ3X is its first vehicle with the Momenta 5.0 Intelligent Driving System. Powered by NVIDIA Drive AGX Orin X, it comes with 25 ADAS features, such as parallel parking, remote control parking, high-speed pilot, light traffic assist, and blind spot monitoring.
GAC-Toyota claimed it will be “one of the first automakers in the world to realize a one-stage end-to-end intelligent driving model.” With human-like intelligence, the vehicle “gets smarter and better with use.”
At 4,600 mm long, 1,875 mm wide, and 1,645 mm tall, Toyota’s cheapest EV in China is about the size of BYD’s Yuan Plus (Atto 3) at 4,455 mm long, 1,875 mm wide, and 1,615 mm tall. Starting at 115,800 yuan ($16,000), Toyota’s new bZ3X slightly undercuts BYD’s electric SUV.
What do you think of Toyota’s new electric SUV? Would you buy one for around $15,000? We’ll keep dreaming.
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