Consumer insights and analytics specialist J.D. Power has released its annual US Electric Vehicle Experience (EVX) Ownership Study that relays not only an increase in EV customer satisfaction but also a shift to more traditional factors, like vehicle quality and styling, rather than categories like range. In its first year of eligibility, the Rivian R1T garnered the top satisfaction rating amongst premium EVs, dethroning 2022’s leader, the Tesla Model 3.
J.D. Power is an American consumer intelligence company founded in the late 1960s that uses big data and AI to evaluate detailed consumer interactions and trends across many industries, including automotive, financial services, healthcare, insurance, technology, and media.
Each year, the company releases its US Electric Vehicle Experience (EVX) Ownership Study, which benchmarks customer satisfaction with the critical attributes that affect the total or overall EV ownership experience.
For the past two years, the study has been conducted through the EV driver app and research firm PlugShare and has rated BEVs and PHEVs in both the premium and mass-market automotive segments. J.D. Power’s leading premium BEV for 2022 was the Tesla Model 3, joined by the Kia Niro EV as the highest-rated mass-market model.
This year, however, J.D. Power is reporting a new premium EV with the highest customer satisfaction that also represents a shift in factors most important to customers, like towing. Here’s the 2023 data:
Credit: J.D. Power
Rivian R1T takes J.D. Power crown for premium EVs
According to J.D. Power’s 2023 EVX Ownership Study, the Rivian R1T and MINI Cooper electric have the highest levels of owner satisfaction for premium and mass-market Evs, respectively. The R1T ranked highest in seven of the 10 categories within the study for a total of 794 points (out of 1,000). Second was the Tesla Model 3, with 759 points.
The MINI electric garnered 782 points, followed by the Kia EV6 (762) and Mustang Mach-E (742). Compiling all three years of the study, J.D. Power points out that customer satisfaction for premium EVs averages 756 points, while mass-market vehicles sit at 730. Executive director of the EV practice at J.D. Power Brent Gruber spoke to this year’s results:
The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers. Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.
According to J.D. Power, the biggest inhibitors to customer satisfaction in premium EVs are squeaks and rattling, while infotainment remains the biggest complaint for mass-market BEV owners for a third consecutive year. Mass-market vehicle owners also reported a much larger qualm with public charging availability as those EVs do not have access to Tesla’s Supercharger network… but only for a bit longer.
The past year brought the debut of multiple all-electric trucks in addition to the Rivian R1T, and customer satisfaction surprisingly reflected positive feedback for those who did use their all-electric towing capabilities. Drive range satisfaction was also higher among those who towed compared to those who hadn’t, stating that estimated range accuracy met customer expectations.
First-time BEV ownership is up 11% compared to 2022, and mass-market EVs are seeing adoption at a higher rate than premium models. Those customers note decreased operational costs and tax credits as their primary reasons for purchasing their first EV, while driving performance remains the top reason for first-time premium BEV buyers.
J.D. Power states that customers for the study included 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs who were surveyed from August through December 2022.
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Royal Enfield’s new electric motorcycle brand, Flying Flea, just pulled the wraps off its second model – the scrambler-inspired FF.S6 – at EICMA 2025, and it’s an agile, tech-packed machine that brings serious trail-ready vibes to city streets.
Inspired by the iconic 1940s Flying Flea motorcycle (which was literally parachuted into battle, hence the logo), the FF.S6 is a modern reimagining with off-road chops and futuristic tech. Royan Enfield assures us that this is a far cry from an average urban electric motorcycle. Instead, it’s a lightweight, connected, and capable machine that blends classic scrambler style with serious smart features.
Built on a lightweight frame with staggered 19-inch front and 18-inch rear wheels, a USD front fork, and chain final drive, the FF.S6 is ready for both tight urban corners and loose gravel backroads. A high-torque electric motor paired with a magnesium finned battery case keeps weight low while enhancing cooling, and the long enduro-style seat offers comfort for longer rides.
Tech-wise, the FF.S6 goes way beyond what you’d expect from a typical commuter. A circular high-res touchscreen display nods to the original Flying Flea while delivering fully connected features, including lean-angle sensing ABS, traction control, off-road mode, and built-in navigation. Voice Assist lets riders launch music or maps hands-free through their phone, and OTA updates ensure the bike gets smarter over time.
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The system is powered by a Snapdragon QWM2290 processor, the same class of chip you’d find in advanced smartphones. Riders can use a smartwatch or phone app to manage everything from keyless start to charging status and diagnostics.
Production of the FF.S6 is expected to begin by the end of 2026.
Electrek’s Take
Sure, this is largely just an experiment in applying some mods to the same motorcycle prototype that Royal Enfield showed us last year, but it’s a cool-looking example of it! And while we’re still waiting to see what these bikes will cost (not to mention a few more hard and fast tech specs), I’m glad to see that Royal Enfield’s Flying Flea team is jumping in with bold design and bleeding-edge software. The FF.S6 looks like a scrambler but thinks like a smartphone and rides like an urban bike – likely. And for a new wave of connected urban riders, that might be the perfect combination.
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A turbine blade is lifted onto a rack near tower sections at the Revolution Wind project assembly site at State Pier in New London, Connecticut, US, on Friday, Oct. 24, 2025.
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Danish renewables giant Orsted on Wednesday reported a quarterly net loss as the beleaguered company continues to battle U.S. President Donald Trump’s anti-wind policies.
The world’s biggest offshore wind farm group posted a net loss of 1.7 billion Danish kroner ($261.8 million) for the July-September period. The result, which was slightly better than analysts feared, was significantly down from profit of 5.17 billion Danish kroner in the same period last year.
The company, however, reiterated its full-year earnings before interest, taxes, depreciation, and amortization (EBITDA) guidance of 24-27 billion Danish kroner, excluding earnings from new partnerships and cancellation fees.
It comes shortly after the company announced it had reached a deal to sell a 50% stake in its Hornsea 3 offshore wind farm in the U.K. to Apollo Global Management in a deal worth $6 billion.
“I’m satisfied with the good progress across our entire construction portfolio and our solid operational performance,” Orsted CEO Rasmus Errboe said in a statement.
“Our key focus is to continue delivering on our business plan, which will enable Ørsted to remain a global leader of offshore wind with a strong foothold in Europe,” he added.
Shares of Orsted were 1.2% higher on Wednesday morning. The stock price has fallen sharply this year amid concerted efforts from the White House to halt several ongoing developments and suspend new licensing.
The firm on Wednesday said that operating profit came in at 416 million euros ($477.8 million) for the July-September period, above expectations of 305 million euros estimated by analysts in a company-compiled consensus.
Shares of Vestas jumped more than 14% on the news, soaring to the top of the pan-European Stoxx 600 index, as investors welcomed signs of a successful turnaround following years of losses.
Asked about some of the headwinds facing the wind industry, notably from the Trump administration, Vestas CEO Henrik Andersen said the company has a “well-established” supply chain in the U.S.
“For us, we see the U.S., both customers and the buildout in the U.S., as some of our core responsibility to help the U.S. with,” Andersen told CNBC’s “Squawk Box Europe” on Wednesday.
“Then sometimes maybe we have to get a bit of a slap that it is not everyone that likes the nature of a wind turbine. But I think, in general, … energy drives decision making and [the] cost of energy drives decision making,” he added.
Earlier this year, we covered the unveiling of the NIUMM, an electric microcar designed for urban residents (and especially those with a NIU scooter already, since it shares the same batteries). Now the company is actually bringing it to market.
The electric microcar was on display at EICMA 2025, the Milan Motorcycle Show, where NIU showed off how it shares the same drivetrain as its NQi-series scooters.
The small format L6e quadricycle uses a pair of NQi batteries – the same ones from NIU’s scooters – to power the little not-a-car up to around 70 km (43 miles) at speeds of up to 45 km/h (28 mph). That’s the maximum allowable speed for the L6e class.
For anyone who already owns the scooter, those two batteries may be sufficient. But the range can be nearly doubled by carrying a second pair of batteries in the convenient extra battery slots built into the vehicle.
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When the NIUMM was originally launched, it wasn’t yet clear if it was actually headed for production, or at least when that may be. But NIU’s Director of International, Sieghart Michielsen, explained that the vehicle is finishing homologation testing now, marking the last major obstacle to its commercial launch.
L6e quadricycles have carved out a unique and growing niche in European cities, where their compact size, low speed, and lightweight classification make them ideal for navigating dense urban environments. These light four-wheeled vehicles are limited to a top speed of 45 km/h (28 mph) and a maximum weight of 425 kg (excluding batteries), allowing them to be driven with a moped license in many countries.
That accessibility, combined with their affordability and electric drivetrains, has made L6e quadricycles especially popular among teenagers, city dwellers, and older adults looking for an easy-to-use alternative to cars.
One of the most iconic examples is the Citroen Ami, a no-frills, ultra-compact electric vehicle that has gained cult status in urban areas thanks to its minimalist design, €7,000 price tag, and availability through subscription or car-sharing services. My wife and I spent a week living with a Citroen Ami while on vacation in Greece, and it proved to be a fascinating way to navigate around.
Other standout L6e models like the Renault Twizy, the Microlino, and the Eli Zero, have helped demonstrate real demand for niche, small vehicles. These vehicles offer just enough comfort and protection from the elements for short city trips, while avoiding the cost, complexity, and parking headaches of full-size cars –making them an increasingly attractive option in Europe’s car-light future.
NIU could leverage the growing momentum for these types of vehicles if it can stick the landing with the NIUMM. While we still don’t have solid pricing or availability timelines yet, it looks like we’re looking at sooner rather than later.
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