Consumer insights and analytics specialist J.D. Power has released its annual US Electric Vehicle Experience (EVX) Ownership Study that relays not only an increase in EV customer satisfaction but also a shift to more traditional factors, like vehicle quality and styling, rather than categories like range. In its first year of eligibility, the Rivian R1T garnered the top satisfaction rating amongst premium EVs, dethroning 2022’s leader, the Tesla Model 3.
J.D. Power is an American consumer intelligence company founded in the late 1960s that uses big data and AI to evaluate detailed consumer interactions and trends across many industries, including automotive, financial services, healthcare, insurance, technology, and media.
Each year, the company releases its US Electric Vehicle Experience (EVX) Ownership Study, which benchmarks customer satisfaction with the critical attributes that affect the total or overall EV ownership experience.
For the past two years, the study has been conducted through the EV driver app and research firm PlugShare and has rated BEVs and PHEVs in both the premium and mass-market automotive segments. J.D. Power’s leading premium BEV for 2022 was the Tesla Model 3, joined by the Kia Niro EV as the highest-rated mass-market model.
This year, however, J.D. Power is reporting a new premium EV with the highest customer satisfaction that also represents a shift in factors most important to customers, like towing. Here’s the 2023 data:
Rivian R1T takes J.D. Power crown for premium EVs
According to J.D. Power’s 2023 EVX Ownership Study, the Rivian R1T and MINI Cooper electric have the highest levels of owner satisfaction for premium and mass-market Evs, respectively. The R1T ranked highest in seven of the 10 categories within the study for a total of 794 points (out of 1,000). Second was the Tesla Model 3, with 759 points.
The MINI electric garnered 782 points, followed by the Kia EV6 (762) and Mustang Mach-E (742). Compiling all three years of the study, J.D. Power points out that customer satisfaction for premium EVs averages 756 points, while mass-market vehicles sit at 730. Executive director of the EV practice at J.D. Power Brent Gruber spoke to this year’s results:
The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers. Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.
According to J.D. Power, the biggest inhibitors to customer satisfaction in premium EVs are squeaks and rattling, while infotainment remains the biggest complaint for mass-market BEV owners for a third consecutive year. Mass-market vehicle owners also reported a much larger qualm with public charging availability as those EVs do not have access to Tesla’s Supercharger network… but only for a bit longer.
The past year brought the debut of multiple all-electric trucks in addition to the Rivian R1T, and customer satisfaction surprisingly reflected positive feedback for those who did use their all-electric towing capabilities. Drive range satisfaction was also higher among those who towed compared to those who hadn’t, stating that estimated range accuracy met customer expectations.
First-time BEV ownership is up 11% compared to 2022, and mass-market EVs are seeing adoption at a higher rate than premium models. Those customers note decreased operational costs and tax credits as their primary reasons for purchasing their first EV, while driving performance remains the top reason for first-time premium BEV buyers.
J.D. Power states that customers for the study included 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs who were surveyed from August through December 2022.
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National Grid Renewables has broken ground on its 100 MW Apple River Solar Project in Polk County, Wisconsin.
The Wisconsin solar farm, which will use US-made First Solar Series 6 Plus bifacial modules, will be constructed by The Boldt Company, creating 150 construction and service jobs. Apple River Solar will generate over $36 million in direct economic benefits over its first 20 years.
Once it comes online in late 2025, Apple River Solar will supply clean energy to Xcel Energy, which serves customers throughout the Upper Midwest. According to National Grid Renewables, the solar farm will generate enough energy to power around 26,000 homes annually. It will also offset about 129,900 metric tons of carbon dioxide emissions each year – equivalent to taking 30,900 cars off the road.
“We are excited to see this project begin as it underscores our dedication to delivering clean, reliable and affordable energy to our customers,” said Karl Hoesly, President, Xcel Energy-Wisconsin and Michigan. “This project is an important step in those goals while bringing significant economic benefits to Polk County and the local townships.”
Electrekreported in February that Xcel Energy, Minnesota’s largest utility, expects to cut more than 80% – and possibly up to 88% – of its emissions by 2030, putting it on track to hit Minnesota’s goal of net zero by 2040. It also says it’s on track to achieve its clean energy goals for all the Upper Midwest states it serves – Minnesota, Wisconsin, North Dakota, South Dakota, and Michigan.
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Tesla has announced that it will finally deliver 500 kW charging as it is about to install its long-awaited V4 Supercharger cabinets.
The rollout of Supercharger V4 has been a strange one, to say the least.
Tesla has been deploying the new charging stations for two years and calling them “Supercharger V4”, but it has only been deploying the charging stalls.
Supercharger stations are made of two main parts: the stalls, which are where the charging cable is located, and the cabinets, which are generally located further back and include all the power electronics.
For all these new “Supercharger V4”, Tesla was actually using Supercharger V3 cabinets. This has been limiting the power output of the charging stations to 250 kW – although
Today, Tesla officially announced its “V4 Cabinet”, which the automaker claims will enable of “delivering up to 500kW for cars and 1.2MW for Semi.”
Here are the main features of the V4 Cabinet as per Tesla:
Faster charging: Supports 400V-1000V vehicle architectures, including 30% faster charging for Cybertruck. S3XY vehicles enjoy 250kW charge rates they already experience on V3 Cabinet — charging up to 200 miles in 15 minutes.
Faster deployments: V4 Cabinet powers 8 posts, 2X the stalls per cabinet. Lower footprint and complexity = more sites coming online faster.
Next-generation hardware: Cutting-edge power electronics designed to be the most reliable on the planet, with 3X power density enabling higher throughput with lower costs.
Tesla reports that its first sites with the new V4 Cabinets are going into permitting now. The company expects its first sites to open next year.
We recently reported about Tesla’s new Oasis Supercharger project, which includes larger solar arrays and battery packs to operate the charging station mostly off-grid.
Early in the deployment of the Supercharger network, Tesla promised to add solar arrays and batteries to all Supercharger stations, and Musk even said that most stations would be able to operate off-grid.
While Tesla did add solar and batteries to a few stations, the vast majority of them don’t have their own power system or have only minimal solar canopies.
Back in 2016, I asked Musk about this, and he said that it would now happen as Tesla had the “pieces now in place” with Supercharger V3, Powerpack V2, and SolarCity:
It took about 8 years, but it sounds like the pieces are now getting actually in place with Supercharger V4, Megapacks, and this new Oasis project.
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Hyundai has a new secret weapon it’s about ready to unleash. To revamp the brand in China and counter BYD’s surge, Hyundai is launching a new AI-powered EV next year. The new model will be Hyundai’s first dedicated electric car for the world’s largest EV market.
With the help of Haomo, a Chinese autonomous startup, Hyundai will launch its first EV equipped with generative AI. It will also be its first model designed specifically for China.
A Hyundai Motor official said (via The Korea Herald) the company is “working to load the software” onto the new EV model, “which will be released in the Chinese market next year.” The spokesperson added, “The level of autonomous driving is somewhere between 2 and 2.5.”
In comparison, Tesla’s Autopilot is considered a level 2 advanced driver assistance system (ADAS) on the SAE scale (0 to 5), meaning it offers limited hands-free features.
With Autopilot, you still have to keep your eyes on the road and hands on the steering wheel, or the system will notify you and eventually disengage.
Haomo’s system, DriveGPT, unveiled last spring, takes inspiration from the OpenAI’s popular ChatGPT.
The system can continuously update in real-time to optimize decision-making by absorbing traffic data patterns. According to Haomo, DriveGPT is used in around 20 models as it looks to play a bigger role in China.
Hyundai hopes new AI-powered EV boosts sales in China
Electric vehicle sales continue surging in China. According to Rho Motion, China set another EV sales record last month with 1.2 million units sold, up 50% from October 2023.
Over 8.4 million EVs were sold in China in the first ten months of 2024, a notable 38% increase from last year.
BYD continues to dominate its home market. According to Autovista24, BYD accounted for 32.9% of all PHEV and EV (NEV) sales in China through September, with over half of the top 20 best-selling EV models.
Tesla was second with a 6.5% share of the market, but keep in mind these numbers only include plug-in models (PHEV).
Like most foreign automakers, Hyundai is struggling to keep up with the influx of low-cost electric models in China. Beijing Hyundai’s sales have been slipping since 2017. Through September, Korean automaker’s share of the Chinese market fell to just 1.2%.
According to local reports, Hyundai is partnering with other local tech companies like Thundersoft, a smart cockpit provider, and others in China to power up its next-gen EVs
With its first AI-powered EV launching next year, Hyundai hopes to turn things around in the region quickly. The new model will be one of five to launch in China through 2026.
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