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The Environmental Protection Agency (EPA) announced a strict new auto pollution rule in April that will all but ensure that EVs make up as much as 60% of new cars sold in the US in just seven years – here’s how that could impact EV sales.

Electrek spoke with Ronen Slonim, lead data analyst at Fullpath, an auto industry customer data and experience platform, about how the new EPA rule could impact car dealerships, original equipment manufacturers (OEMs), and EVs sold by direct sales.

How will the EPA’s new rules impact direct-sales models vs. dealerships? 

Let’s look at Tesla, which uses a direct-sales model. Tesla has cut their prices several times over the last year or so in an attempt to compete with pricing offered by dealerships and engage a wider audience. While Tesla’s cuts initially resulted in a boost in sales numbers and a short-term decline in EV sales at dealerships, this method of price slashing to beat dealers is not sustainable in the long term, especially when you consider the steady increase of EV purchases at dealerships in the second half of 2022.

Volkswagen dealership EV sales jumped by 126% during the second half of 2022 compared to the same period in the previous year, and brands such as Kia and Volkswagen, which are producing quality EVs at lower price points, can be credited with pushing Tesla to drop their prices in the first place.

While EV adoption in the US has been slow compared to much of Europe and Asia, competitive pricing has proven to increase interest and purchasing. The EPA’s proposed rules will open up the market in the US, providing dealerships with an opportunity to educate the public and increase EV sales.

How have OEMs that introduced EV sales fared so far? 

Though the general environment is challenging, we’re seeing a widening gulf between those OEMs that offer EVs and those that don’t. Those who do have EV offerings are faring much better than their have-not counterparts.

Almost all car brands have seen a decrease in the number of cars sold, both new and used, in 2022 as compared to 2021. However, Kia not only saw a massive 33.5% increase in sales following the pandemic but also saw a 3.5% increase in 2022 sales compared to 2021. Kia has also seen one of the lowest percentage changes of returning customers in three years (-0.9%), compared to the average reduction in returning customer sales (-22.6%). Kia’s EV-centric mindset might explain why it’s seeing continued success while major car brands such as Toyota are struggling to maintain market relevance due to a lack of EV strategy. 

Electric car sales increased despite recent industry and economic hurdles, yet Toyota doesn’t even make the top 20 regarding EV production. Toyota slipped to No. 2 in auto sales in the US, with General Motors taking the top spot.

What will the implications of the EPA’s new rules be when it comes to brand perception and loyalty?

Car brands that have put faith in their EVs have seen greater success and brand loyalty than those that haven’t. The EPA’s proposed rules might appear drastic, but the auto industry has been driving the change with the rapid adoption of EV initiatives from major OEMs and significant increases in EV sales. OEMs that prioritize adoption have seen greater success in the past year.

OEMs were once able to bank on brand loyalty, with statistics from just five years ago showing 81% of used and 76% of new car owners repeatedly buying the same type of car. While brand loyalty is rapidly decreasing in automotive, data suggests that consumers are more loyal to the offerings, prices, and initiatives taken by OEMs, with major growth in EV sales at dealerships seen in the second half of 2022.

Despite still seeing fewer returning customers, Volkswagen has managed to slow their year-over-year reduction from -31% customer return sales from 2020-21 to -16% in 2021-22. The significant reduction indicates that Volkswagen’s new auto strategy, which focuses on digital adoption and EV initiatives, is making a significant impact. Comparing Volkswagen’s EV sales stats with returning customer sales data suggests that consumers may no longer be loyal to a specific brand, but a brand’s commitment to meet consumer demand and interests has become a defining factor in car sales. 

This trend can be seen across all car brands and price points. For instance, Porsche is the only OEM to have seen brand loyalty increase a significant 32% since 2019. By prioritizing its electric sports car, Porsche has positioned itself as the must-have luxury car brand.

Read more: A dramatic new EPA rule will force up to 60% of new US car sales to be EVs in just 7 years

Photo: VW


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Trump’s crypto agenda is being threatened by his pursuit of personal profits

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Trump's crypto agenda is being threatened by his pursuit of personal profits

U.S. President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, D.C., U.S., May 8, 2025.

Kent Nishimura | Reuters

President Donald Trump is standing in his own way when it comes to passing crypto legislation.

Lawmakers this week rejected the GENIUS Act — a bill meant to establish federal rules for stablecoins — due in part to concerns that President Trump’s personal cryptocurrency ventures have created an unprecedented conflict of interest.

“Currently, people who wish to cultivate influence with the president can enrich him personally by buying cryptocurrency he owns or controls,” Sen. Jeff Merkley, D-Ore., said in a statement to CNBC explaining his opposition to the bill. “This is a profoundly corrupt scheme. It endangers our national security and erodes public trust in government.”

Stablecoins are digital currencies that are pegged to the value of other assets, like the U.S. dollar.

Getting anything passed in Congress is a steep uphill battle for Republicans given their razor-thin majority in the House, filibuster-proof requirement in the Senate, and Democrats’ increasingly unified stance against President Trump’s agenda. But enough Democrats appeared to be on board with a stablecoin law to bring about a rare bipartisan win for the president.

That’s until $TRUMP got in the way.

The president’s meme coin, which he launched just before the inauguration in January, has added billions of dollars of paper worth to his coffers. Its value soared last month after the project ran a promotion offering top $TRUMP holders a dinner with the president and a “VIP White House tour.” Sen. Richard Blumenthal, D-Conn., called it a “pay-for-play scheme.” First Lady Melania Trump has a coin as well.

The GENIUS bill failed to advance in the Senate on Thursday. It needed 60 votes to move to the Senate floor for final passage. The final tally was 48 in favor and 49 against. Three senators didn’t vote.

Read more about tech and crypto from CNBC Pro

Earlier in the week, Senate Democrats unveiled the “End Crypto Corruption Act,” spearheaded by Merkley and Minority Leader Chuck Schumer of New York, meant to prohibit elected officials and senior executive branch personnel and their families from issuing or endorsing digital assets.

But the key defections to the stablecoin legislation came last weekend, when a group of nine Senate Democrats — four of whom had previously voted for the bill in committee — said that they wouldn’t support it and called for stronger provisions to address “anti-money laundering, foreign issuers, and national security.”

‘Ongoing self-dealing’

Sen. Lisa Blunt Rochester of Delaware was one of the four. She pointed directly at Trump’s financial entanglements.

“I also remain concerned about the ongoing self-dealing and financial conflicts of interest being carried out by the Trump family,” she wrote in a statement on Thursday.

It’s not just about the $TRUMP and $MELANIA meme coins. There’s also the Trump family crypto venture World Liberty Financial, which was established last year and launched a stablecoin just as the administration pushed for looser regulations on digital assets.

Reports have indicated that Abu Dhabi-based MGX is using Trump’s stablecoin for a $2 billion investment in crypto exchange Binance, creating yet another potential conflict of interest for a sitting president.

For some investors and entrepreneurs in the crypto industry, the president’s pursuit of personal profits is creating a major impediment to long-awaited advancements. After years of setbacks during the Biden administration, the crypto lobby became a powerful force in funding Trump’s 2024 campaign and in successfully backing industry-friendly candidates for Congress.

“It’s unfortunate that personal business is getting in the way of good policy,” said Ryan Gilbert, founder of fintech venture fund Launchpad Capital. “I would hope that everybody in the administration, including the president, gets out of the way of good policy.”

The White House didn’t respond to a request for comment. At a press conference on Friday, White House press secretary Karoline Leavitt said, when asked about the meme coin dinner, that “the president is abiding by all conflict of interest laws.”

“The president is a successful businessman, and I think it’s one of the many reasons that people reelected him back to this office,” Leavitt said.

Pantera's legal chief on what's next after Congress blocks key crypto bill

A number of top Democrats, including Sen. Elizabeth Warren of Massachusetts and Kirsten Gillibrand of New York have joined the parade of critics, targeting President Trump’s personal pursuits. Gillibrand helped introduce the GENIUS Act earlier this year, but she said this week that there are “a number of outstanding issues that needed to be addressed before the bill could pass the full Senate.”

“I believe it is essential to the future of the U.S. economy and to everyday Americans that we enact strict stablecoin regulations and consumer protections where none currently exist,” Gillibrand said in a statement. “I remain extremely confident and hopeful that very soon we can finish the job.”

Sen. Blumenthal called for an investigation into Trump-linked coins, demanding financial records from World Liberty Financial and slamming the president for “the attempted use of the White House to host competitions to prop up the value of $TRUMP.”

Sen. Ruben Gallego, D-Arizona, had supported the GENIUS Act but said he couldn’t move forward this week after Republicans declined to provide more time to negotiate.

“Without more time to at least finish the bill, there was no true bipartisan path forward,” he wrote on X.

Launchpad’s Gilbert said the GENIUS Act is just the first piece. More broadly, the president’s conflicts could have an impact on hopes for other legislative achievements and deregulation efforts as well as the reputation of the U.S. crypto industry on the world stage.

“We will be the laughing stocks of the world for this particular reason, and it will hold back continued investment and innovation,” Gilbert said. “There was hope for the past six months that that we could lead in the United States, and that investment should pour into crypto-related businesses, and then it will be simpler and doable again, for all companies to take a lead and to invest in crypto assets.”

However, he said, “if the GENIUS Act doesn’t pass, we’re back to square one.”

WATCH: Ether surges nearly 25% for its best week in four years: CNBC Crypto World

Ether surges nearly 25% for its best week in four years: CNBC Crypto World

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Volvo teases all-new XC70 PHEV with 125 miles of electric range for 2026

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Volvo teases all-new XC70 PHEV with 125 miles of electric range for 2026

Volvo Cars has teased an all-new Volvo XC70 plug-in hybrid crossover with 400 hp and 200 km (approx. 125 miles) of all-electric range, giving it the longest battery-only range of any of the company’s plug-in hybrid offerings.

Built on the company’s new SMA platform for extended-range plug-in hybrids, the new XC70 resurrects an iconic name for the brand and represents an important product addition to the lineup and meet the growing demand for longer-range plug-in hybrids – especially in China, where the 2026 Volvo XC70 will be available for order later this year.

“The XC70 marks our strategic entry into the extended-range plug-in hybrid segment, a perfect bridge to full electrification,” says Håkan Samuelsson, president and returning chief executive of Volvo Cars. “[XC70] enables us to maintain and develop a balanced product portfolio, while offering a highly attractive alternative to customers who are not yet ready for fully electric cars. This is also an example of regionalization, where we adapt to the local market needs.”

Early reports indicate that the car shares a platform with the 400 hp Lynk & Co 08. It’s called the “CMA” in Lynk & Co speak, but the short version is 1.5L turbocharged engine and dual electric motors

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Up front, the XC70 features the same, shield-like closed grille as the brand’s newest all-electric models. It’s paired with an active grille shutter in the bumper that adjusts automatically opens and closes to to optimize for aerodynamics, cabin climate, and cooling – whatever is needed in the moment to maximize energy efficiency and, ultimately, driving range. 

The trademark Volvo “Thor’s Hammer” headlight design has evolved into distinctive DRLs – the headlights on the XC70 are actually beneath those, and feature Matrix LED technology that adapts the headlights intelligently to road and traffic situations, helping to improve both visibility and safety without blinding everyone in your path.

Towards the rear, the vertical taillight design creates a modern look consistent with Volvo styling cues … styling cues, by the way, taken from the granddaddy of the entire XC line. The V70 Cross Country. Which, you know, is what “XC” is all about to begin with.

Volvo V 70 XC Cross Country

OG V 70 XC Cross Country; via Volvo Cars.

I mean, sure – the new XC70 isn’t boxy enough, but we all have to make sacrifices in the name of efficiency and ecology, right? And, frankly, if the new ES90 or EX90 models are any indication, XC70 drivers won’t be suffering too badly.

Launch is set for late Q3, with a base price of about 400.000 yuan (about $55,000 USD). No word yet on global availability.

It’s real pretty, guys

SOURCE | IMAGES: Volvo Cars.


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American energy sector set to invest $100B in battery storage by 2030

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American energy sector set to invest 0B in battery storage by 2030

Members of the US energy industry has committed to investing $100 billion over the next five years to build and buy American-made batteries for large, utility-scale deployments of battery energy storage systems (BESS).

Executives from the American Clean Power Association (ACP) and several utility company representatives said Tuesday that they were committed to a fivefold increase in active investments that could, according to the Association, lead to 100% American-made BESS projects – but that vision depends on both a streamlined permitting environment and predictable tax and trade policy, the ACP said.

This commitments “demonstrate what success can look like,” said ACP CEO Jason Grumet, adding that many industry players have been waiting in a sort of holding pattern until some long-term clarity develops around Trump’s tariff and trade policies. “There is a remarkable tension right now between probably the best fundamentals for investment in the energy sector that we’ve seen in a generation and the greatest amount of uncertainty that we’ve seen in a generation.”

Those fundamentals involve rapidly dropping battery costs with increasing density – and that efficiency improvement is coming with reliability, too, Hyundai joining Tesla (and others) in delivering batteries good for hundreds of thousands of miles of driving. The tension, of course, comes from the fact that most batteries, today, are made in Asia.

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Form Energy CEO Mateo Jaramillo says his company sources more than 80% of its battery content in the US and much of the rest from Europe and “non-China Asia.” And, while they’re working to re-shore even more, they remain exposed to heavily tariffed Chinese-made inputs.

Form eventually hopes to source raw iron from US mines in Michigan and Minnesota – and they’re not alone. Executives from other companies spoke up as well:

COVID-era disruptions across the global battery supply chain convinced Fluence that an energy storage market as robust as the United States’ needed a stronger domestic manufacturing base, Fluence Americas President John Zurancik said in the press briefing. The company’s U.S. investments are now bearing fruit as it expects to deliver its first U.S.-made lithium-iron-phosphate, or LFP, batteries this week for deployment later this year, he said.

Like Fluence, LG Energy Solution Vertech expects to significantly expand its U.S. manufacturing operations in 2025 and 2026. The South Korean battery powerhouse will adapt existing production lines at its Holland, Michigan, factory to deliver 16.5 GWh of stationary storage batteries this year and add 11 GWh of new capacity in 2026, its CEO said in a statement provided by ACP.

UTILITY DIVE

Even industry stalwarts like Wärtsilä have begun sourcing components for the container-based Quantum 3 BESS system we covered last summer from a geographically diverse set of suppliers, with manufacturing capacity across different regions of North America, Asia, and Europe. This should enable the company’s customers to take advantage of any local tax incentives while avoiding the kind of tariffs impacting global battery markets.

The ACP’s announcement adds about $85 billion to a set of “active investments” worth $10 billion to $15 billion, executives with the trade group said in a press briefing.

Electrek’s Take

250 MW Sierra Estrella BESS project in Avondale, AZ; via SRP.

Battery energy storage just makes sense – and it’s being leveraged in smart ways by companies like Zenobē, who are using smart BESS deployments to help hold down ratepayer costs while improving grid resilience and reliability. Volvo, too, is working to develop rapidly deployable BESS solutions that can support temporary job sites and disaster relief efforts.

Then there’s the rich people. Located in Abu Dhabi, the world’s largest storage project will feature a 5.2 GW solar PV plant coupled with a 19 gigawatt-hour (GWh) BESS. You can check that out here, then let us know what you think of all these projects in the comments.

SOURCE: Utility Dive; featured image via Wärtsilä.

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