Australia’s EV campaign video will make you want to go electric no matter where you live
The Electric Vehicle Council of Australia launched a fun new ad campaign video to drive EV adoption by highlighting the many benefits of going electric. Although the video targets those living in Australia, the message holds true anywhere you live.
Australia, like much of the world, is at a critical point as it aims to reduce carbon emissions and improve the well-being of its citizens.
Australia’s government introduced its new National Electric Vehicle Strategy last month as part of its initiative to drive EV adoption and reduce road emissions. The new plan consists of three primary goals, including the following:
- Encourage Australians to go electric.
- Increase the amount of affordable and accessible EVs.
- Establish the resources and infrastructure needed to support rapid EV adoption.
Electric vehicle sales surpassed hybrids for the second month in a row in Australia last month, according to The Driven, as the industry shifts to zero-emission options.
However, the government says that its lack of national policy thus far has made it harder to access EVs than it should be. Australia is next to Russia as one of the only advanced economies without a fuel efficiency standard.
Although the country is planning to limit emissions through its new EV strategy, due to the lack of fuel efficiency standards currently, new cars in Australia use 40% more fuel than in the EU and 20% more than in the US, making it urgent to accelerate the pace of EV adoption.
New video shows the benefits of owning an EV in Australia
To encourage buyers to make the switch, The Electric Vehicle Council of Australia launched a new video ad campaign to show EVs not only look cool and emit zero emissions but are also super functional.
The video starts off by highlighting the advanced technology and software loaded in EVs, such as in a Tesla, BMW, Hyundai, or Genesis EV.
Or, for the performance people out there, the powerful Porsche Taycan GTS, with up to 590 hp (440 kW), can hit 0 to 60 mph in 3.5 seconds.
In addition, several EVs now, like the Hyundai IONIQ 5 and Kia EV6, offer helpful features, like vehicle-to-load (V2L), to upgrade your weekend getaway with portable power. Or, with vehicle-to-grid (V2G), you can use the EV’s battery to power your home and save money on utility bills.
The idea of the new campaign is to show people EVs can do it all; whether you are looking for a weekend getaway, more performance, or to save the environment, there is an electric car for you.
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A new, all electric Peterbilt 579EV is in-service at Honda’s Lincoln, Alabama assembly plant, where it’s busy transporting newly-built Honda cars from the plant to a nearby railhead for shipment to dealers across the country.
Part of a pilot program between Honda, Alabama Power, and Virginia Transportation Corp., the new electric semi truck will help stakeholders gather data about the practicality and performance of the battery-powered Pete and use it to generate case studies for broader electrification initiatives. Other supporters of the pilot project include the Alabama Clean Fuels Coalition and, of course, Peterbilt.
“We remain committed to delivering for our customers and the environment,” offered Leo Doire, owner and CEO of Virginia Transportation Corp. “Our new Peterbilt 579EV model will be tested to determine how well it performs against the high productivity demands of our operations. The partners we have at the table will help us maximize this opportunity and prepare to scale up if we get the results we are hoping for.”
The truck itself has been spec’ed to be perfect for the kind of short haul and drayage applications Honda has in mind. This particular Peterbilt 579EV is fitted with PACCAR’s 400 kWh battery and a 670 hp electric motor good for an impressive 2,050 lb-ft of peak torque at 0 rpm.
The truck offers 150 miles of operating range and can be charged in about 3 hours on a 120 kW charger installed specifically for that purpose. A charger, it should be noted, that was partially paid for by Alabama Power.
“Alabama Power’s ‘Make Ready’ program provides businesses with valuable rebates to help reduce the upfront costs of installing EV infrastructure,” says Alabama Power Electric Transportation Manager Hasin Gandhakwala. “We are committed to partnering with customers who are exploring state and federal grant opportunities. Alabama Power is dedicated to advancing EV technologies to better serve the needs of our customers.”
The electric semi is a continuation of a decarbonization project Honda initiated in 2011, when the company recruited Virginia Transport Corp. to help find ways to reduce emissions at its Alabama facilities. VTC’s efforts have led to changes that displaced more than 475,000 gallons of diesel in 2023 alone.
Electrek’s Take
With the big Pete’s 82,000 lb. GVWR and 150 miles of range between charging sessions, it seems like these guys will be making a lot of back-and-forth runs between the Honda plant and the CSX terminal to me. Here’s hoping they see the benefits of electrifying the rest of their vehicle transport fleets somewhat sooner than later.
SOURCE | IMAGES: Alabama Power.
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On today’s episode of Quick Charge, we’ve got big solar breaking ground all over, despite the incoming administration’s supposed lack of love for home-grown clean energy. Our guests today walk us through home solar, energy storage, and more.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations sitewide. Learn more by clicking here.
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Read more: Saldivar’s Trucking: first owner-operator to deploy Volvo VNR Electric semi.
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Tesla is now using ‘Tesla Electric’, its electric utility service in Texas, to help sell cars with a new incentive.
After gaining experience through its virtual power plants (VPPs), Tesla took things a step further with the launch of “Tesla Electric” back in 2022.
Instead of reacting to specific “events” and providing services to your local electric utilities, as Tesla Powerwall owners have done in VPPs in California, Australia, and a few other markets, Tesla Electric is actively and automatically buying and selling electricity for Tesla Powerwall owners – providing a buffer against peak prices.
The company is essentially becoming an energy retailer.
Tesla Electric is currently only available to Powerwall owners in Texas and the UK, but the company has plans to expand its products through this new division.
The company has been growing its Tesla Electric userbase in Texas and now it plans to use it to help sell cars.
Tesla has two different plans under the program:
| Feature | Tesla Electric Fixed Plan | Tesla Electric Dynamic Plan |
|---|---|---|
| Pricing Structure | Competitive fixed rate for electricity, with a discounted rate during low-cost hours. | Competitive variable rate, with higher rates during peak demand periods. |
| Contract Term | 12-month commitment. | Month-to-month flexibility. |
| Unlimited Vehicle Charging | Available for an additional $15/month per vehicle, allowing unlimited charging. | Available for an additional $25/month per vehicle, allowing unlimited charging. |
| Powerwall Credits | Earn $400 credit per year per Powerwall by participating in the Tesla Virtual Power Plant, with Tesla managing the Powerwall to share energy with the grid when needed. | Earn $120 credit per year per Powerwall by participating in the Tesla Virtual Power Plant, with the customer managing the Powerwall to optimize earnings. |
| Energy Sharing with Grid | Sell energy back to the grid at a fixed rate per kWh. | Sell energy back to the grid at 90% of the real-time market price per kWh. |
The first one enable you to charge your electric car for just $15 a month.
With this new incentive, Tesla is brining that down to $5 a month for a year for people who take delivery by the end of the year:
Get $5/mo Unlimited Overnight Charging With Tesla
To get unlimited overnight charging for $5 per month per vehicle for a full year, you must complete the following steps by December 31, 2024:
- Order and take delivery of a new Tesla vehicle
- Sign up for the Tesla Electric Fixed Plan
To be eligible, you need to live in an area of Texas that allows you to choose your electricity provider, be a new Tesla Electric member and take delivery of a new Tesla vehicle. Promotion is subject to change at any time.
This appear to be part of Tesla’s effort to deliver a record number of more than 515,000 vehicles in Q4 in order for its annual deliveries not to be down for the full year.
ver the last few weeks, we have been reporting on a series of sale incentives that Tesla has put in place to make sure it has the demand to achieve this record quarter.
In Europe, it includes a year of free Supercharging and heavy discounts.
In the US, there are also good inventory discounts, 3 months of free Supercharger and FSD, FSD transfer, and more.
And everywhere, Tesla is heavily subsidizing loans with lower interest rates.
But it’s the first time that Tesla is using such a targeted incentive, at the state level, and using its Tesla Electric program.
It’s interesting.
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