LOUISVILLE, Ky. — It was the spring of 2022, and despite how his words sounded when replayed on the local news later, Jeff Brohm was just trying to be polite.
Brohm was back in his hometown of Louisville, Kentucky, speaking to 100 or so alums of Flaget High School — “Where Paul Hornung, Howard Schnellenberger and my dad went,” Brohm noted. He spent the better part of an hour talking football before he got the question — the one he always seemed to get.
“When are you coming back to coach at Louisville?”
Brohm was Kentucky’s “Mr. Football” in 1988, then became a star quarterback at Louisville. He worked as an assistant for the Cardinals under Bobby Petrino for six seasons, too, before moving on to head coaching jobs at Western Kentucky and Purdue. He was offered the head job at Louisville after Petrino was fired in 2019, but he demurred — “Bad timing,” he said — and for the next four years, Cardinals fans longed for a second chance to bring Brohm home.
And so the question came again — this time from a nice gentleman — and Brohm didn’t want to be rude.
“I love this town,” Brohm said. “I’m an alumnus of Louisville. So, anything can happen in the future.”
Now, he might’ve offered a few important caveats before answering — like the fact that Louisville already had a coach and that Brohm already had another job. But the event had been so lighthearted that, truly, Brohm didn’t give his reply much thought. Nor did he think about the reporter with the camera.
“I talked for an hour and 10 minutes and it was the only time I referenced Louisville,” Brohm recalled. “And that’s all I heard about after.”
Brohm insisted he wasn’t insulting Purdue, and he wasn’t angling for the Louisville job. It was a lot of hubbub over nothing. Really.
“And then sure enough,” Brohm said, “it actually happened a year later.”
Yes, Brohm is finally back in his hometown, coaching at his alma mater, much to the delight of the innumerable fans who’d pined for his homecoming for years. When Satterfield left for Cincinnati at the end of last season, Brohm was offered the job again, and this time, it all felt right.
Of course, those dream jobs always feel magical at first, yet it doesn’t always turn out to be such a happy reunion. For every Steve Spurrier or Kirby Smart, who went home and won a national title, there are others, like Scott Frost, who withered under the outsized expectations.
When it doesn’t work out, it’s not just a job that’s lost.
“When you’re coaching somewhere else, you put in the work, but if it doesn’t work out, hey, I can always go home,” Brohm said. “Well, this is home.”
It’s something Brohm said he thinks about nearly every day now. After years of anticipation, he finally has the job he always wanted. He can’t afford to fail.
BROHM ARRIVED TO immense fanfare in Louisville, but he also saw a ticking clock. Everyone loved him the day he was hired because he’d done so much for the city and the school over the years, but eventually, there would be real data points on his job performance, and he can’t afford a misstep.
“All the positivity now is because we haven’t lost a game yet,” Brohm said. “I’ve been around some good days here, and there’s been tremendous fan support at all levels when you’re doing great things. We want to get that going as fast as we can.”
It’s the same balance Mario Cristobal understood when he opted to leave a cozy gig at Oregon to return to Miami with a plan to resurrect his alma mater. The problem, as he saw it, was a massive schism between the size of the job and the optimism of Miami’s fans.
“The clear fact, the fact that’s as clear as the day is long, is Miami didn’t get to this spot overnight,” Cristobal said, “and Miami isn’t getting out of this spot overnight.”
That’s Cristobal’s tagline for the program in Year 2. But when he first arrived, the fan base was so overjoyed at the thought that their prodigal son, who’d won two national titles at Miami as a player, would restore the program’s past glory that there wasn’t much room for the cold, hard truth.
The Hurricanes finished 2022 with a 5-7 record with embarrassing losses to Middle Tennessee and rival Florida State. After the season, a sizable chunk of Cristobal’s first staff departed, as did a number of players. The excitement that followed his arrival in Coral Gables had quickly turned into skepticism.
Cristobal saw most of it coming, the inevitable struggles, and it nearly convinced him to stay at Oregon.
The hours, the pressure, the expectations, he thrives on that, he said, but he knew it would take its toll on his family. It was a big risk.
But it was home.
“I don’t want to go to the grave without Miami winning,” Cristobal said. “I don’t. I would’ve had a lot of regret. I know if I’d said no, the ship would’ve sailed, and the next time it came around, it might’ve been too late.”
It’s the double-edged sword of being a program’s favorite son. The often sizable challenges of the present are viewed through the glories of past success, and when reality sets in, things can get ugly.
Dave Wannstedt had won Super Bowls in the NFL, so he seemed like an ideal hire at Pitt, where he’d starred as a player. Six years later, he was fired after a 7-5 campaign.
Jim Harbaugh has taken Michigan to back-to-back College Football Playoffs, but that success came on the heels of a dismal 2020 campaign that forced him to take a pay cut. That Michigan didn’t fire him rankled a sizable contingent of Wolverines fans who’d once celebrated his return.
Frost was supposed to be the miracle that returned Nebraska to greatness. He’d coached UCF to an undefeated season in 2017, and he had his pick of plumb jobs in the aftermath. But he wanted to go home, to a place where he’d quarterbacked the Huskers to a 24-2 record in two seasons. His coaching tenure there ended after an embarrassing home loss to Georgia Southern that dropped his record at Nebraska to 16-31.
So yes, Brohm isn’t assuming he has an inch of runway at Louisville.
“When you take a little more pride in what you’re doing, it makes you work a little harder, take a little more time figuring it out so you don’t let people down,” Brohm said. “There are a lot of guys on our staff with local connections, and they want to win here, and they want to win now.”
JOSH HEIRD INSISTS he had more than one candidate for the job after Satterfield departed for Cincinnati. Yes, Brohm was at the top of the list — but not just because of his local ties. He was a heck of a coach, had just led Purdue to the Big Ten title game, had been to seven bowl games in nine years as a head coach.
Of course, Heird also admits it would’ve been a problem if he’d gone in another direction.
“If it wasn’t Jeff,” Heird said, “whoever it was would be compared to Jeff from Day 1.”
Heird actually joked at Brohm’s introductory news conference that “for the last 12 months, you’ve made my life miserable.” Yeah, there was a bit of pressure to get the prodigal son back onto campus.
Heck, Louisville defensive lineman Ashton Gillotte had started following a Twitter account with the handle, @BringBrohmHome. The account’s owner has a website, too, with flight tracker data and video of Brohm’s playing days. The account’s bio now notes the success of the initiative: “Destiny typed into existence.”
The Brohm effect has Louisville as excited for the 2023 season as fans have been for any year since Lamar Jackson was on campus, with season ticket sales already up more than 20%. Running back Jawhar Jordan said he gets approached at the grocery store now by fans wanting to talk about the team.
“There’s constant people,” Brohm said. “There’s more speaking functions and going out in the community and it’s all important to do that.”
That’s largely meant his wife and kids have enjoyed the perks of being back in Louisville. Brohm’s been on the clock since the moment he accepted the job.
“I tell them I’m glad they’re having fun,” Brohm said. “I’m working my ass off here.”
If it’s time-consuming, Brohm has at least been met with something akin to a red carpet at local high schools, booster club meetings and fan fests. These people know him, and that brings instant cache. That’s the real value of coming home. There’s no sales pitch needed to convince fans to get excited or donors to write a big check or the administration to buy-in on a plan to get better.
Spurrier remembers arriving at Florida in 1990 to a far less optimistic welcome. The Gators had finished 7-5 the year before — and had actually lost at least five games in four straight seasons before he took the job.
Spurrier’s arrival wasn’t accompanied by lofty expectations, so he invited them.
“Some people thought I was a little cocky or brash,” Spurrier said, “because I told them we could win the SEC.”
In his first season, the Gators went 9-2. In his second season, they played in the Sugar Bowl. And for the next 10 years after that, Florida won at least nine games and finished ranked in the top 12 every season.
“There was the pressure I put on myself and the team,” Spurrier said. “We could be Alabama and Georgia and Tennessee and all those guys, but we had to believe. When you believe you can do it, your chances get a lot better.”
Brohm wants fans and his players to believe, too, so he’s not hiding from expectations. He’s embracing them. He’s seen what the town is like when Louisville’s good, when the whole program is humming and the city is along for the ride. To make that happen again in his hometown — what could be better?
So yes, there’s pressure. No one’s set higher expectations than he has.
He grew up here. His family, his wife’s family — they’re from here, too. His kids love Louisville. There’s nowhere else Brohm would rather be. He can’t mess that up.
“The last thing I want to do is be a failure and lose and lose the name I built there because we didn’t win,” Brohm said. “It motivates me to work harder, so that if for some reason it doesn’t work, I can look in the mirror and say, ‘OK, there’s nothing I could have done more to get this done.'”
Dan Wetzel is a senior writer focused on investigative reporting, news analysis and feature storytelling.
Tennessee coach Josh Heupel was on the team bus Saturday morning as it pulled in front of Neyland Stadium for the annual spring game. It was the end of a tumultuous, and potentially career-defining, week.
The Volunteers had just split with their star quarterback, Nico Iamaleava, after an attempted renegotiation of Iamaleava’s compensation for the 2025 season fell through.
Heupel and Iamaleava had always had a strong relationship, but when the QB didn’t report to practice Friday, there was little choice. “We’re moving on as a program without him,” Heupel would say later.
After all, how can you run a college team when your leader is holding out?
“There’s nobody bigger than the ‘Power T,'” Heupel said.
A great line. And a true one that would ring out as a rallying cry to NIL-weary coaches across the country: “If they want to play holdout, they might as well play get out,” Miami coach Mario Cristobal echoed.
Still, this is the SEC. This is major college football with all the expectations and pressure. This is a coaching profession where careers can turn on a single game, let alone season. “Do it the right way” tends to work only if you win.
As Heupel was about to step off the bus to face a crowd of Volunteers fans, his team was, at least on paper, less of a contender than two days prior. The reaction could have gone in any direction.
He was greeted with roaring cheers.
Iamaleava’s legacy as a quarterback remains unknown, a work in progress for the 20-year-old with three years of collegiate eligibility remaining.
In terms of his impact on the early days of the NIL era in college football though, he is a seminal figure, somehow representing both ends of the pendulum swing of player empowerment.
In the spring of 2022, Iamaleava, then just a high school junior, agreed to a four-year deal worth approximately $8 million with Tennessee’s NIL collective, Spyre Sports Group. It included a $350,000 up-front payment, per reporting by the Athletic, with money paid out during his senior season at Warren High School in California.
It was a bold, and strategically smart, play by Tennessee. While other schools were wading cautiously into NIL and the NCAA was feverishly trying to set up so-called “guardrails,” the Vols smartly saw where things were headed. When the NCAA eventually challenged the deal, the state’s attorney general stepped in and won an injunction.
Now, however, the player who was once cheered and who was paid millions before becoming the full-time starter is the poster child for NIL backlash. Rather than play out the final season of his deal — which would pay him about $2.2 million — Iamaleava reportedly wanted some $4 million that was commensurate with what other quarterbacks who transferred this year were getting.
Asking for more was Iamaleava’s right, but with rights comes risk. As with any negotiation, you can push too far.
Iamaleava is a promising and tough player, but 11 of his 19 touchdown passes last season came against lesser competition. He has great potential, but something didn’t sit right in Knoxville with how the process has played out.
This felt obnoxious.
“It’s unfortunate, just the situation and where we’re at with Nico,” Heupel said. “I want to thank him for everything that he’s done since he’s gotten here … a great appreciation for that side of it.”
That said, if being the starter and cornerstone at Tennessee — with its rich history, its massive fan base, its QB-developing head coach, its SEC spotlight and years of familiarity — isn’t enough without a few more bucks, then so be it.
It can’t all be about money, even these days.
“This program’s been around for a long time,” Heupel said. “A lot of great coaches, a lot of great players that came before, laid the cornerstone pieces, the legacy, the tradition that is Tennessee football. It’s going to be around a long time after I’m done and after they’re gone.”
Whatever games Tennessee might lose without Iamaleava, it gained in dignity by drawing a line in the sand. That’s what the fans were rightfully cheering; a boomerang that saw the school claw back some power.
Just as Iamaleava had the right under current rules to walk away if his demands weren’t meant, so too could the Volunteers. If it’s all business, then let it be all about business.
Iamaleava will be fine, mind you. He has already made more money than most Americans ever will, and he can’t legally drink yet. And this isn’t the first of these kinds of disputes, just the first that was so public and messy.
Iamaleava might or might not get $4 million next season. Negotiations were poorly managed, costing the player leverage and reputation. The market for a guy with questionable commitment, especially during the late transfer cycle, could be limited, what with big-time schools mostly set at QB.
He will still get plenty though. Would he have developed better long term under Heupel playing for the Vols? Well, Iamaleava didn’t think it was worth finding out.
Again, his career, his choice. It’s all fair game.
As for Tennessee, it might not even take a step back this season. Having a QB focused on his next deal rarely works in the first place. This might even be a boost for team chemistry.
Long term, it’s still Tennessee. It’s still Rocky Top. Heupel still has the No. 1 quarterback recruit in the Class of 2026 — Faizon Brandon of North Carolina — committed.
Most importantly, the Vols served a very public reminder that spending cash doesn’t assure anything. Money matters, but it has to be on the right guys — just as it is in the NFL or NBA. Think of how some of those big-budget Texas A&M recruiting classes worked out.
Ohio State is believed to have had the largest NIL budget last season. If it had gone to players who cared only about their deals and not each other, the Buckeyes would have collapsed after the loss to Michigan. Instead they got stronger.
What Iamaleava, once the poster child for players getting their value when he was still a recruit, has become is proof that a team can have values, too.
A program has to stand for something.
Tennessee showed it does, and that is why Heupel, at the end of a difficult week, found Tennessee fans standing for something as well.
CHICAGO — At 27, Luis Robert Jr. is already a relic of sorts, the last remaining player from the White Sox’s all-too-brief era of contention.
On the south side of Chicago, that era seems like a very long time ago. That’s how a pair of 100-loss seasons, including last year’s record-setting 121-loss campaign, can warp a baseball fan’s perception of time. In fact, it was only 3½ years ago when, on Oct. 12, 2021, Chicago was eliminated by the Houston Astros from the American League Division Series.
Seventeen players appeared in that game for the White Sox. Robert had a hit that day but had to leave early with leg tightness — one of a string of maladies that have bedeviled his career. He is the only one of those 17 still in Chicago.
The irony: If Robert was playing up to his potential, he wouldn’t be around, either. And if he regains his mojo, he’s as good as gone.
Robert has the chance to be the most sought-after position player in 2025’s in-season trade market. Pull up any speculative list of trade candidates and Robert is near the top. Executives around the league ask about him eagerly. Despite a lack of positive recent results — including a disastrous 2024 and a rough start to this season — it’s not hard to understand why.
“A player like Luis Robert always gets a lot of attention,” White Sox GM Chris Getz said when the season began. “We’re really happy where he’s at, and how he approached spring training and how he’s performing. We expect him to perform at a very high level.”
Robert’s tools are impossible to miss. His bat speed (93rd percentile in 2025, per Statcast) is elite. His career slugging percentage when putting the ball in play is .661, slotting him in the 89th percentile among all hitters. It’s the same figure as New York Mets superstar Juan Soto. Robert’s sprint speed (29.0 feet per second) is in the 94th percentile. When healthy, he’s a perennial contender to add a second Gold Glove to the one he won as a rookie.
Still, the allure of Robert is as much about his contract as it is about his baseline talent. Smack in his prime and less than two years removed from a 5.3 bWAR season, Robert will earn just $15 million in 2025 and then has two team-friendly club options, both at $20 million with a $2 million buyout.
No potentially available hitter has this combination: a recent record of elite production, a right-now prime age, top-of-the-charts underlying talent and a club-friendly contract with multiyear potential but plenty of off-ramps. That such a player toils for a team projected to finish in the basement has for a while now made this a matter of if, not when, he is moved.
“I didn’t think I’d be here,” Robert said through an interpreter. “But I’m glad that I’m here. This is the organization that made my dream come true. It’s the only organization that I know.”
The White Sox could certainly have dealt Robert by now, based on that contract/talent combination alone. But the luxury of the contract from Chicago’s standpoint is that it buys the team time to seek maximum return. First, Robert has to show he’s healthy — so far, so good in 2025 — then he needs to demonstrate the kind of production that would make an impact for a team in win-now mode.
“He’s just extremely talented,” first-year White Sox manager Will Venable said. “The one thing that I learned about him, and watching him practice every day, is he practices extremely hard. He’s extremely focused. He certainly has the physical ability, but he’s the type of player he is because he works really hard.”
Certainly, the skills are elite, but the production has been inconsistent and, for now, headed in the wrong direction.
When Robert broke in with Chicago a few years ago, he was a consensus top-five prospect. ESPN’s Kiley McDaniel ranked Robert fifth before the 2020 season, but in his analysis of the ranking, McDaniel noted one of the key reasons Robert is still on the White Sox five years later: “The concern is that Robert’s pitch selection is weak enough — described as a 35 on the 20-80 scale — that it could undermine his offensive tools.”
Since the beginning of last season, there have been 202 hitters with at least 450 plate appearances. According to the FanGraphs metric wRC+, only 15 have fared worse than Roberts’ 80. Only 10 have posted a worse ratio of walks to strikeouts (0.22). Only nine have a lower on-base percentage (.275).
Despite starting the season healthy, his superficial numbers during the early going are even worse than last year. As the team around him plunged to historic depths, Robert slashed to career lows across the board (.224/.278/.379 over 100 games). This year, that line is a disturbing .163/.250/.245.
There is real evidence that Robert is trying to reform. The most obvious evidence is a walk rate (10.3%) nearly double his career average. The sample is small, but there are under-the-hood indicators that suggest it could be meaningful. For example, Robert’s early chase rate (34.2%, per Statcast) is a career low and closer to the MLB standard (28.5).
For aggressive swingers well into their careers, trying to master plate discipline is a tall task. Few established players of that ilk have had a longer road to travel than Robert. During the wild-card era, there have been 1,135 players who have compiled at least 1,500 plate appearances. Only 17 have a lower walk-to-strikeout ratio than Robert’s career figure (0.21).
On that list are 133 hitters with a career mark of 0.3 W/SO or lower, who together account for 645 different seasons of at least 300 plate appearances. Only 26 times did one of those seasons result in at least a league-average ratio, or about 4%. Only one of those hitters had two such seasons, another 24 did it once and 108 never did it.
Still, 4% isn’t zero. To that end, Robert spent time during the winter working out with baseball’s current leader in W/SO — Soto.
“It’s no secret that one of the reasons why he’s one of the best players in the game is that he’s quite disciplined,” Robert said. “And that’s one of the things I want to improve.”
That’s easier said than done, and for his part, Soto said the workouts were mostly just that — workouts, though they were conducted with Robert’s hitting coach on hand. As with everyone else, it’s the sheer talent that exudes from Robert that caught Soto’s eye.
“Tremendous baseball player and tremendous athlete,” Soto told ESPN’s Jorge Castillo in Spanish. “He showed me a lot of his abilities that I didn’t know he had. That guy has tremendous strength, tremendous power. And he really surprised me a lot in everything we did.”
In this year’s Cactus League, Robert produced a .300/.386/.500 slash line, with four homers.
“If I’m able to carry on the work that I did during spring training, I’m going to have a good season,” Robert said. “Especially in that aspect of my vision of the whole plate. I know I can do it.”
Getz — who will have to determine if and when to pull the trigger on a Robert deal — lauded Robert’s efforts during the spring.
“Luis Robert is in an excellent spot,” Getz said. “The amount of three-ball counts that he had in spring training was by far the most he has had as a professional player. So that just speaks to his determination and focus to put together quality at-bats.”
It’s a bittersweet situation. The remaining vestige of the last good White Sox team remains the club’s most talented player. He’s in his age-27 season, often the apex of a hitter’s career. Yet if he reaches that apex, it’s only going to smooth his way out of town.
For the White Sox, all they can do is make sure Robert can stay focused on the field, while tuning out the trade chatter that isn’t going away.
“We’re going to support Luis,” Getz said. “I know that oftentimes he gets asked questions whether he’s going to be traded, but I’ve been really impressed with how he’s been able to remain focused on his craft. He’s very motivated to show the baseball world what he’s capable of doing.”
DURHAM, N.C. — Former football players from Duke and North Carolina have a hearing next week in lawsuits seeking additional eligibility from the NCAA for playing careers they say were derailed by injuries, ailments and personal difficulties.
Former Duke football players Ryan Smith and Tre’Shon Devones are plaintiffs in one of the complaints filed in Durham County Superior Court on April 3, while former UNC player J.J. Jones and former Duke player Cameron Bergeron are plaintiffs in a similar lawsuit filed the same day. Their complaints seek to prevent the NCAA from following its longstanding policy of having athletes complete four years of eligibility within a five-year window.
Their cases are now set for April 22 in North Carolina Business Court.
Specifically, the athletes point to lost potential earnings — $100,000 to $500,000, according to the lawsuits — from rules allowing athletes to profit from their fame through activities utilizing their name, image and likeness (NIL).
The complaints allege the NCAA and member schools “have entered into an illegal agreement to restrain and suppress competition” while also saying the waiver process allowing exemptions to its five-year rule is enforced “arbitrarily,” and that the process has denied them the ability to reach their “full potential.”
In February, former NC State football player Corey Coley Jr. filed a lawsuit with a similar argument in U.S. District Court in North Carolina.
“The NCAA stands by its eligibility rules, including the five-year rule, which enable student-athletes and schools to have fair competition and ensure broad access to the unique and life-changing opportunity to be a student-athlete,” the NCAA said in a statement. “The NCAA is making changes to modernize college sports but attempts to alter the enforcement of foundational eligibility rules — approved and supported by membership leaders — makes a shifting environment even more unsettled.”