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ONE OF THE last things Kirby Smart said to Nick Saban last December at midfield of Mercedes-Benz Stadium following the SEC championship game proved to be prophetic.

“You can’t keep doing this much longer,” Smart joked with his former boss.

Alabama and Saban had just beaten Georgia and Smart — again — and five weeks later, Saban’s legendary coaching career would come to an end when he announced his retirement after 17 seasons and six national championships in Tuscaloosa. Before leading Georgia on a remarkable run of its own, Smart was part of four of those national titles as Saban’s defensive coordinator.

Granted, Saban hasn’t gone far, joining ESPN’s “College GameDay” crew. But he has traded the sideline stage for the TV stage, and for his suite during Alabama home games, which is where he will be Saturday night when Smart leads his No. 2 Bulldogs into Bryant-Denny Stadium to face No. 4 Alabama in one of the most anticipated matchups of the season (7:30 p.m. ET, ABC/ESPN+).

In eight seasons under Smart, Georgia has won two national titles, played for a third and won 13 or more games in each of the past three seasons. For all of Smart’s dizzying success, his only kryptonite was Saban. In fact, the last coach other than Saban to beat Smart was Dan Mullen at Florida in 2020, and Mullen is now an ESPN analyst as well.

Not counting Smart’s first season at Georgia in 2016, he has lost just 11 games. Five of those were to Saban, although Smart’s only win against Saban, in 2021, sent the Bulldogs to their first national championship in 41 years when they beat the Crimson Tide 33-18 in Indianapolis. Georgia repeated as national champs the next year, the first team to do so since Alabama in 2011 and 2012, and the Bulldogs won an SEC-record 29 straight games before losing to Alabama and Saban last season in the SEC championship game, costing them a spot in the College Football Playoff.

Who could blame Smart if he were to steal a quick glance across the field during pregame warmups Saturday to make sure Saban isn’t standing on the other sideline, still casting a shadow over Smart and the rest of the sport?

“I feel like he’s still in it, so I don’t really see it as there being a shadow,” Smart told ESPN. “He’s announcing. He’s still involved. He’s still trying to make things right in our game, with Congress or whomever. He ain’t going nowhere. This dude loves it, and he is going to be part of it for a long time. The game is better with him in it. I just have so much respect for him.

“He’s just not coaching anymore, and I don’t get any more chances to beat him.”

Only 48, Smart is far from finished. In fact, he might just be getting started. And not that he really cares, but with Saban retired, Smart has become the face of college football (at least from a coaching standpoint), and in many respects, one of the sport’s most salient voices. He’s the co-chair of the NCAA Football Rules Committee and the architect of a football machine that has produced more NFL first-round draft picks (17) than Smart has had losses (16) in eight seasons at Georgia.

“He understands what’s good for the game, what’s bad for the game. He’s on top of the sport right now,” said Dan Lanning, who was Smart’s defensive coordinator before becoming Oregon’s head coach two years ago. “He’s separated himself and put himself in a category of his own.”

But Smart wants no part of the Saban comparisons, and with good reason. Smart said probably nobody has impacted college football more than Saban, and that the precedent Saban set on the field is something everyone, himself included, will be chasing for a long time.

“We’ve been really good the last few years and had a lot of success and I’m certainly thankful for that. But in no way, shape or form does that put me on the pedestal or the statue that he was on,” Smart said. “I think there’s a group of people out there leading their programs who are really good coaches, and they’re lucky to have the programs that they do.

“But I don’t see it as a one-person spot or role or whatever word you want to use for it right now, not with him gone. I see it as a lot of guys out there competing and seeing who’s going to be the best and who’s going to have the next run — if there is one.”

With Saban’s phenomenal career at Alabama over, it’s Smart’s time to be front and center in the pressure cooker, and it will be fascinating to see how his image, job and life change — if they change at all — with his nemesis and mentor no longer coaching. Those who know Smart best suggest he has already laid the pathway to continued success.

“Nobody had more of a front-row seat to how Coach [Saban] did it than Kirby,” said Ole Miss coach Lane Kiffin, who was the offensive coordinator on Alabama’s 2015 national championship team when Smart was the defensive coordinator.

“You see a lot of what made [Saban] so great in what Kirby’s doing at Georgia, the way they recruit, the development of players, the organization, the size, length and physicality of the players. A lot of people who’ve come through there have tried to copy [Saban’s] model. As you’ve seen, it’s a lot easier said than done. It’s also the reason very few of us ever beat him, even Kirby.”


BARRY ODOM, NOW the coach at UNLV, entered the SEC head-coaching octagon at Missouri in 2016, the same year Smart was hired at Georgia, both taking the reins at their alma maters. Odom made it four years before being fired. Smart replaced Mark Richt after working under Saban for 10 consecutive seasons, including with the Miami Dolphins in 2006.

Odom said Smart is too focused on what’s right in front of him to let anything change him or the way he runs his program.

“He doesn’t have any blind spots. He’s elite, and I think he’ll go down in the history of college football as one of the best coaches ever,” Odom said. “And the crazy thing is there’s no drop-off. He has done it every single year.”

Georgia is the only team in the country to be ranked in the top seven of the final AP poll each of the past seven seasons, and Smart has been at his best in some of the biggest games. He has won five straight AP top-five matchups, one shy of the longest such streak ever by a head coach. Lou Holtz won six straight from 1988-90 at Notre Dame, and Saban won six in a row from 2017-18.

Before taking over the Bulldogs, Smart had several chances to leave Alabama for other jobs while working for Saban. When Gus Malzahn was hired at Auburn prior to the 2013 season, there was support on the Plains to hire Smart, especially from former coach Pat Dye, but Smart had promised Saban he would stay on as defensive coordinator through the national championship game. Then-Auburn athletic director Jay Jacobs and the search committee were uncomfortable with the thought of the new coach at Auburn staying at rival Alabama for another month and helping lead the Tide to a national title.

There were other opportunities, too. Smart was South Carolina’s top target to fill its vacancy following the 2015 season after Steve Spurrier resigned midseason and was meeting with representatives from the school the day Richt was fired as Georgia’s head coach. Heading into the 2012 season, he was the front-runner at Southern Miss but withdrew his name from consideration. Richt even made a lucrative offer to lure Smart back to Georgia to be his defensive coordinator in 2011.

“Kirby’s done as good a job as anybody in college football, and he was patient and smart when he was [at Alabama] to wait for the right job,” Saban said. “Kirby had the right perspective on things. So many coaches take jobs because they think, whether it’s money or the title, that it’s going to promote their career. The only thing that promotes your career is winning, and we were in a great position here to continue winning and having really good defenses.

“Some guys aren’t patient enough to do that, but Kirby was and it paid off for him. He got what is probably the best job in the SEC and made it even better.”

It wasn’t a total rebuild for Smart as Richt had averaged nearly 10 wins a season, but getting the players to buy in to his way of doing things didn’t happen overnight. Georgia lost five games his first season, including losses to Georgia Tech and Vanderbilt.

“I wanted more than relevance. I wanted dominance,” Smart said of his mindset when taking the Georgia job. “I wanted to be consistent. I wanted to be competing for national championships and be very consistent, and that’s the one thing that I’m most proud of, the consistency that we’ve shown.”

Going back to his playing days, Smart has usually gotten what he has wanted. His former teammates and his coach at Georgia, Jim Donnan, never doubted Smart had the right temperament, intelligence and savvy to take a perennial top-20 program under Richt to the level where it would start stacking up championship trophies. Richt’s teams won at least 10 games in four of his final five seasons, but Georgia’s last SEC championship was in 2005. Smart was the running backs coach on that team, and it was also a productive year for him away from football. He met his wife, Mary Beth, who was working in the athletic association’s business office and played basketball at Georgia.

Donnan, who lives in Athens and remains close to the program, remembers seeing Smart, then a sophomore, tutor future Pro Football Hall of Famer Champ Bailey on the practice field when Bailey was a freshman in 1996.

“Kirby knew everything, what guys at every position were supposed to do. He was outgoing and demanding,” said Donnan, who gave Smart his coaching start in 1999 as an administrative assistant. Donnan took over as Georgia’s coach in 1996 after Ray Goff was fired. Smart had just finished his freshman season under Goff, and Donnan immediately knew he had a special leader in Smart.

“When you take over a program, there’s always going to be some doubters among the players that were there with the other coach,” Donnan said. “But right away, Kirby was very good about adjusting to me and not saying, ‘Hey, we didn’t used to do it that way.’ He made sure nobody else did either, and basically said, ‘Get on or get off.’ Even as a second-year player, he had the other guys’ respect.”

Matt Stinchcomb, now a television analyst for ESPN, was a two-time All-America offensive tackle at Georgia and played all four seasons (1995-98) with Smart.

“You’re dealing with an incredibly driven, high-capacity, high-horsepower guy who’s on go every second of every day,” Stinchcomb said. “He was the same way as a player, very demanding and forthright, and would communicate it whether you liked what he said or not, and I do think that has served him well in this capacity.

“I don’t think that he is careless with how he communicates, but he won’t let the importance of a message be diminished by how it might be received. If it needs to be said, it’s going to get said.”

Smart reminds his players often that humility in the SEC is only a week away. Two weeks ago, Georgia looked very beatable in a sluggish 13-12 win at Kentucky, and that might have been the perfect teaching moment for Smart as he got his team ready for Alabama during a bye week. The Tide have a chance to win their ninth game in the teams’ past 10 meetings, this time with first-year coach Kalen DeBoer at the helm. Smart (28-12) and DeBoer (8-2) are the only two current coaches in the SEC with winning records against teams that finished the season ranked in the final AP poll.

“The wind blows pretty hard up there at the top,” Stinchcomb said. “I don’t see [the Bulldogs] toppling, but when you grow the beast the way Kirby has, it only gets harder.”

It’s exactly what Smart signed up for when he took the job. He was undaunted by the gaudy expectations at a place that many around college football considered one of the sport’s biggest underachievers given how long it had been since Georgia last won a national championship — 1980 with Herschel Walker leading the way.

Perhaps the only other coach in the past two decades to walk in under that kind of pressure at his alma mater was Jim Harbaugh when he returned to Michigan in 2015.

Even Harbaugh didn’t match Smart’s early success, especially in the games that mattered most. Harbaugh lost five straight to rival Ohio State, which put a damper on his three 10-win seasons in his first five years in Ann Arbor. But he finally broke through and beat Ohio State each of his final three seasons, winning the Big Ten all three years and the national title in 2023.

“The thing about Kirby is he’s won so much so fast,” said North Carolina’s Mack Brown, who was at Texas eight years before winning a national championship. “Coach [Barry] Switzer said it best. He said that you create a monster, and it’s hard to keep that monster fed because he gets hungry.”

Last Saturday, an ESPN reporter was with Switzer at the Oklahoma-Tennessee game in Norman, Oklahoma, when a fan asked him, “I saw Coach Saban said college football is going to the dogs. What’s he talking about?”

“I think he was talking about Georgia,” Switzer said, laughing. “They’re beating everybody’s ass.”


JUST ABOUT EVERYBODY who came through the Alabama program when Saban and Smart were there together will tell you that Smart is probably the most like Saban of any of his former assistants.

And, yet, Smart didn’t try to be a Saban clone.

“If you were going to replicate [Saban], Kirby would be the one,” said Arkansas State athletic director Jeff Purinton, who came to Alabama in 2007 with Saban and worked as closely as anybody with him outside the football staff as associate athletic director for football communications.

“Think about how long and how much those two were together going back to when Kirby was at LSU with [Saban] in 2004. They were in the defensive back room together every day, both relentless recruiters. They’re a lot alike, but Kirby was also going to be his own guy and put his stamp on it.”

And for the record, Smart was always on Saban’s team in the staff’s lunchtime 3-on-3 basketball games.

“I was the damn commissioner. I picked the teams,” Saban said.

Smart said being able to use Saban’s blueprint was important, but joked “not as important as having good players and good facilities.”

His feel for his alma mater, Georgia’s geographic footprint for recruiting and the history of the program provided Smart advantages that a lot of former Saban assistants didn’t necessarily have when they landed head jobs.

“There are a lot of positives about this place that some of those other folks didn’t have, but I think you get comfortable in your own skin and you make decisions on things you want to do,” Smart said. “I definitely think I’ve changed during the time I’ve been here and it’s not as similar to Alabama as it was when I first got here. But even Nick evolved every year I was there.

“You’ve got to. You either evolve or you die, and we’ve certainly done that here.”

Smart, whose father, Sonny, was a high school football coach and mother, Sharon, was an English teacher, has been willing to listen and accept new ideas, even though he can be unbending on some of the most minute details.

“I like input. I like smart people around me,” Smart said. “It’s not a dictatorship deal. You make good decisions when you have good people around you.”

Just as Saban worked closely with sports psychologist Kevin Elko for two decades, Smart brought in Drew Brannon, a sports psychologist partnered with AMPLOS and based in Greenville, South Carolina, in 2020. Brannon had worked with Georgia athletes in the past, and Smart came out of the 2020 COVID season feeling as if something were missing in his program.

“Don’t underestimate the difference that made,” said Neyland Raper, who was Smart’s director of football operations before taking a job as the Big 12’s director of football operations and competition in July. “We had skull sessions with the players where they got up and told their stories. We formed small groups, and we did surveys with the players, trying to find more connectivity. You could see it transforming.

“Clemson was always the beacon of culture and Alabama the beacon of talent, and we moved to where we were somewhere in the middle ground. It’s worked because in this era of NIL and the money being paid, you wouldn’t believe how many kids who are really good players take a discount to come to Georgia. But, hey, that’s why they’re winning because players aren’t going there just for the money.”

For all the success on the field, it has been a turbulent year and a half off the field for Smart and the Georgia program. Players have continued to run afoul of the law with driving-related incidents, even after a fatal crash in January 2023 where recruiting staff member Chandler LeCroy and former player Devin Willock were killed while racing a car driven by star defensive lineman Jalen Carter. Both cars were traveling at more than 100 mph, and police said alcohol was involved in the crash.

There have been at least 20 arrests or citations involving players for driving-related violations, including DUI, speeding and reckless driving. Two of the most recent players to be arrested — running back Trevor Etienne (a DUI charge that was pleaded down) and cornerback Daniel Harris (a reckless driving charge after police said he was clocked at 106 mph) — missed playing time. Etienne was suspended for the season opener against Clemson, and Harris was held out of the win over Kentucky two weeks ago.

Smart said the issues have been addressed repeatedly and that punishment, including taking away players’ NIL money, has been doled out even if it’s not announced publicly.

“I’ll say what I’ve been saying, and that is that we’ve worked very hard with our administration to try to prevent it and stop it, and most importantly, keep everybody safe,” Smart said. “We’ve got to find a way to do that.”

On the field, what has separated Georgia, winner of 42 straight regular-season games under Smart, is the same thing that fueled Alabama’s dominance under Saban.

“We worked our ass off in recruiting,” Saban said. “We got good players and then we did a good job of developing the players. If you look at recent history, Georgia is having a No. 1, No. 2 or No. 3 recruiting class every year, and they’re doing a great job of developing those really good players. So the combination of those two things has put them in the position to be one of the dominant programs in the country, probably the most dominant.”

Quarterback Carson Beck said the competition and depth of talent on the practice field has been the secret sauce under Smart, and it was the same way with Saban at Alabama. Smart squeezes out the uncompetitive, those players who simply aren’t a fit.

“If you’re afraid of competition, Georgia is the wrong place for you,” Beck said. “And if you don’t want to be coached hard and coached that way every single day, Coach Smart is the wrong coach for you.”

Practices at Alabama under Saban weren’t for the squeamish. He was constantly on the move, barking at coaches and players alike, and his way of getting his point across wouldn’t have been rated PG. Smart is the same way, only he has a microphone, and his voice reverberates — especially once the trees begin to lose their leaves in the fall — throughout the Five Points neighborhood behind the Georgia practice fields.

“I mean, it starts from the top down,” Beck said. “That’s every big business, every team, and Coach [Smart] is the pinnacle. There’s no letup. He’s at the top and it’s going to work all the way down.”

Smart’s personality and connection with his players have shown through loudly (and with explicit language) in videos of his impassioned locker room speeches that have appeared on social media in recent years.

“It’s like any family,” he said. “You’re most honest with the people you care the most about.”

Family is important to Smart. He allowed co-defensive coordinator Will Muschamp, one of his closest confidants, to transition to an analyst’s role, freeing up Muschamp and his wife, Carol, to travel on weekends to watch their son, Whit, play at Vanderbilt. Smart has made similar arrangements so assistant coaches could be at their kids’ activities.

“When Kirby’s not in the football building or recruiting, he’s with his family,” Donnan said.

Smart’s penchant for having a hand in everything that touches his program is renowned. As control freaks go in the coaching ranks, and there are many, Smart is at or near the top. And if you think Smart is all-knowing when it comes to his football team, Donnan said you ought to see him at one of his three kids’ sporting events. His youngest son, Andrew, played in the Little League World Series this summer.

“He’s a good dad, and he can tell you everything about every kid on the team, knows all their strengths and weaknesses,” Donnan said. “I mean, he’s talking about the left fielder, knows which kids won’t swing the bat, which ones go after bad pitches.

“He doesn’t miss a whole lot.”

But, then, he learned from the best.

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Bill Belichick’s legacy takes a detour at North Carolina

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Bill Belichick's legacy takes a detour at North Carolina

IT’S IMPOSSIBLE TO look down to the sideline, at the man standing alone, squinting out at the field with his default look of irritation and disgust, and not wonder what he’s doing there. He looks at the papers he’s holding, squinting harder, and jots down something with the pencil stub in his right hand before peering back onto the field as if he’s trying to figure out what, exactly, is taking place in front of him.

He’s 73 years old, the hair under and inside his visor showing signs of early comb-over. There is a berth around him, a wide one, and it’s rare that he approaches anyone or anyone approaches him. An assistant runs over every so often and hands him a tablet that he jabs with his finger a few times before handing it back. He occasionally barks at an official. He walks to one end of the sideline to watch a few plays from behind the line of scrimmage, and the negative space moves with him, like he’s emanating an invisible force field.

He is the most famous and successful coach in NFL history, long past the age of needing to prove anything to anybody, even further past the age of needing the money or the work, and yet there he is, coaching a University of North Carolina football team that, at 4-7, has proved stubbornly unable to bend to his will. It’s like watching a monarch preside over a small-town school board. He coached the most envied and despised team in the NFL, and now he coaches a below-average ACC team that elicits almost no emotional response. He continues to preach the tenets of his faith: Fix your mistakes, get better every day, do your job. There is not and never has been room for frivolity, or peripheral concerns of any flavor, or even outward signs of joy. The rare smile, the northern white rhino of the sports world, is more a baring of teeth. We are left to presume he enjoys what he’s doing simply because he keeps doing it.


DESPITE THE DEPRESSING season, despite his personal life spooling into the open, despite the most basic question — Why is he doing this? — there are times when Bill Belichick shows it’s all still in there.

It is nearly an hour past the final play of UNC’s game against Stanford when he finally appears at the lectern in the atrium of the school’s football complex. He stands, as always, and begins to speak about his team’s 20-15 win, its second ACC victory in a row and a sign — fleeting as it may be — that he just might make this college thing work after all.

He looks less weary and uninterested than usual, which means his grumbling is delivered loudly enough to hear. He graciously tells a young man who asked a lengthy question about the tendencies and strengths and weaknesses of UNC’s next opponent, Wake Forest, that he doesn’t have an answer for him yet but that it’s a great question. He makes eye contact. He’s trying. For once, the back-and-forth doesn’t feel like penance.

Fewer than 15 minutes pass before Brandon Faber, Belichick’s media relations liaison, says the coach has time for one more question.

Belichick doesn’t move.

“We’ve got time for a couple more if you want,” he says, tossing a hand in the air like it’s no big deal, like this is how he always operates. “I know I kept you hanging here, so I can go a little longer if you want.”

There is a molecular shift in the room. Belichick wants more questions? This doesn’t happen. Belichick speaks for roughly 20 minutes every Tuesday morning, and then briefly after every game. The Tuesday conversations revolve almost entirely around that week’s game, and the postgame conversations revolve almost entirely around the game that just ended. There’s almost no space for nuance or introspection or anything beyond pregame platitudes and postgame autopsies.

As anyone who has ever witnessed the Kabuki of a Belichick news conference knows, time is not the only limiting factor. He tends to treat each question as if it’s dipped in acid; he is intentionally vague (“Every game is decided between the white lines,” he said in the lead-up to Saturday’s Duke game) when he’s not being intentionally obvious (“Defensively, we send our defense out there to prevent the offense from scoring”). There are times he will answer a question at length, using the most unilluminating words possible. Hard worker, both sides of the ball, understands the system — it’s the verbal equivalent of dimming the lights, and every word is uttered in the same toneless drone. It’s easy to get drawn in, like watching a hypnotist’s pendulum, and convince yourself you’re hearing something incisive simply because of the person delivering the message. It is both gift and art.

Over the past few weeks, the discussions have focused inordinately on whether North Carolina can get to six wins, a .500 record, and squeeze its way into a bowl game for the seventh straight season. Considering that 82 schools play in bowl games, and considering that two of UNC’s wins are over Richmond and Charlotte, the bar is low enough to be subterranean. And even after Saturday’s loss to Duke, there is the possibility that a win over North Carolina State on Saturday could get the Tar Heels into a bowl game on the virtue of their Academic Progress Rate if there are not enough six-win teams to fill out the bowl schedule. Belichick, predictably, has waved away questions about the postseason, perhaps unwilling to acknowledge the truth: An invite to the Gasparilla Bowl, especially one based on a technicality, would be a far sadder end to his first college season than a week in the office poring over the names appearing in the transfer portal.

But as evening becomes night on this Saturday in Chapel Hill, a five-point win over a bad Stanford team has UNC’s athletic director and chancellor standing toward the back of the room, bouncing and smiling with happiness and, no doubt, relief. Notably absent — for the first time in Belichick’s postgame news conferences — is his girlfriend, Jordon Hudson. A New York Post article on Friday offered a potential reason for Belichick’s tardiness and Hudson’s absence: After the game, the outlet reported, Belichick’s daughter-in-law Jen, the wife of defensive coordinator Steve Belichick, spent 40 minutes berating Bill and Hudson in the coach’s office.

Belichick seems unaffected. He has opened the floor, and the questions begin to stray beyond the normal margins. He’s asked about the logo on his quarter-zip, an interlocking diagonal UNC that, a reporter suggests, might be a throwback to the 1950s, when Belichick’s father was a Tar Heels assistant. “It’s from Lawrence Taylor’s time,” Belichick says.

But it’s a question regarding the development of young players that hot-wires him into a different space. He started this thing called Sunday Night Football, a controlled scrimmage between players who didn’t suit up for the game that weekend. They play the theme song from the “Sunday Night Football” broadcast through the speakers at Kenan Stadium. Every coach in the program watches, every player is in attendance, every play is filmed from all the angles, like it’s happening in a full stadium on a Saturday afternoon. “Everybody’s out there,” receivers coach Garrick McGee says, “and everybody’s into it.”

The game is followed by a Tuesday or Wednesday night meeting with Belichick and the SNF participants. He spends at least an hour going over the film and relaying the notes he requires his assistants to take and provide to him. McGee has been a college coach, including a head coach, for 29 years, and he says, “I’ve been doing this a long time, and this is different than any place out there. The meeting Bill has with the players is something I’ve never seen before.”

Belichick shrugs and says, “It’s something we’ve always done, going all the way back to Cleveland. … When your players who don’t get a lot of playing time just run the other team’s plays, it’s hard for you to evaluate how they can run your plays. We created those opportunities to see how they’re progressing in running our stuff. I want to see our players running our plays, to make sure they can do what we need them to do, not just running plays off cards from something Virginia ran, or Stanford ran.”

He’s rolling now. There’s a spark, a cadence to his words that makes this feel like we’re in a classroom and not a news conference. This is his turf: running drills off to the side, working on “basics” with the non-regulars after practice every single day, seeing something nobody else sees. He’s trying to remind everyone: This is a system, and it’s proven. It’s an attempt to take back whatever he feels has been lost in the months since he signed on to this job and lived through the seeming embarrassments of the 24-year-old Hudson appearing to stage-manage an interview on “CBS Sunday Morning” (something the coach attributed to “selectively edited clips and stills from just a few minutes of the interview to suggest a false narrative”) and the routs at the hands of TCU and Clemson, and the boos and emptying stands at Kenan Stadium, and the revelation that his buddy and general manager Michael Lombardi (salary: an NCAA-best $1.5 million) took a trip to Saudi Arabia seeking funding for the program, and the indignity of having to issue a statement affirming his commitment to the Tar Heels after rumors spread that he would be open to a buyout after The Athletic reported, five games in, that his team was rife with dysfunction.

He rattles off the names of players who have gone from Sunday Night Football to regular and productive playing time: receiver Madrid Tucker, running backs Demon June and Benjamin Hall.

Turns out the man whose late career has centered on one unanswerable question — Did Belichick create Tom Brady or did Brady create Belichick? — was just setting up for the mic drop:

“That’s what Brady did the whole 2000 season,” he says. “He never played. He was the fourth-string quarterback, but he did all those plays — running our offense against our defense. The guys who didn’t play, that’s what a lot of them did. They weren’t great. They weren’t even good. But a lot of them became good, and some of them became great.”

This, you think, is it: This is why they believe, and why North Carolina, a basketball school desperate to find its spot in the college football firmament, is paying him $50 million for five years.

This is why they still believe.


BELICHICK’S FIRST STOP on campus after his hiring was the men’s lacrosse office. Belichick is a lacrosse fanatic: He was the captain of the team at Wesleyan, his sons played the sport, his daughter coaches at Holy Cross. It’s hard to say lacrosse is his happy place — this is Belichick, after all — but it seems to serve as a refuge. Head coach Joe Breschi returned to his office that day in mid-December to find a note:

“First stop on campus: visiting lacrosse office – BB”

Lacrosse, a spring sport, shares a practice field with the football team. Belichick watched one of the team’s early spring practices, and he was confused by the temporary tape on the field to designate the crease around each goal.

“We’ve never been allowed to line the football field,” Breschi told him.

Under Breschi, the Heels are consistently one of the top teams in the country. They won the 2016 national championship, but they’ve never been deemed significant enough to mark their own territory.

“I’ll take care of it,” Belichick said.

Breschi, 11 months later, remains unable to contain his amazement.

“The next day,” he says. “The very next day, there were lines on the field. We got the field lined! I’ve been here 18 years and never got the field lined.”

Belichick has become something of a Professor of Championships on the Chapel Hill campus. He gave a speech to Breschi’s lacrosse team last spring, and just last week he addressed the NCAA top-seeded field hockey team before it lost to No. 2 Northwestern in the Final Four on Friday. Head coach Erin Matson introduced Belichick: “For any field hockey program, it’s always going to be rare for the head football coach, especially during game week, to come over and take time out of their week and talk to you guys. But it’s extremely rare that we get coach Bill Belichick.”

Belichick stood before them and said, “You plan for what’s going to happen, but once the game starts, you play the game.”

It’s a similar message heard by the men’s lacrosse team. Belichick spoke to the team after he ordered the field to be lined, and shortly afterward, Breschi got a message from Belichick. “He wanted to know if we had any extra sticks and sweatshirts lying around,” Breschi says. He rounded up six of each.

“So you know what we’re wondering, right?” Breschi asks. “We’re wondering if he’s playing lacrosse in his free time.”


LOOKING OUT OVER Kenan Stadium on a gorgeous November Saturday, homecoming no less, the stands less than half filled 20 minutes before kickoff as three military paratroopers glide gently to midfield, it takes some work to imagine why the season began with such high expectations.

Despite having 70 new players, the excitement was fueled by a belief that Belichick could magically transform an entire program through the sheer force of his personal history. The university issued statements from Brady and UNC great Taylor, who said, “Carolina got a chance to win it all.”

“There was unprecedented hype,” says Adolfo Alvarez, UNC’s student body president. “Our opener was prime time on a holiday [Labor Day]. It was a new era for the university, and the entire day was a celebration. Michael Jordan was there, Mia Hamm was there. When the pregame video showed Belichick, everybody went crazy. It was like, ‘This is really happening.’

“Then the game kicked off.”

It’s all overly documented, every loss seemingly engineered to inflict maximum pain: TCU 48-14 in that opener; Clemson 28-3 after the first quarter; a final-play fumble at the goal line that would have beaten Cal; a failed 2-point conversion that would have beaten Virginia; a backsliding and dispiriting loss to Wake Forest to drop to 4-6; Saturday’s loss to Duke made possible by a late fourth-quarter fake field goal the Heels were comically unprepared to defend.

“They paid $14 million for a football team that’s really not very good, and that doesn’t count the money they paid for the coaches,” says a source who works closely with the UNC athletic department and requested anonymity to speak freely. “At the very least, that feels like a very bad business decision.”

The busiest guy in the program is the one who makes sure the punt team is ready. The Heels are scoring 18.7 points per game, 121 out of 134 FBS teams. The roster formation, handled mostly by people with no experience with the NCAA’s ever-changing landscape, looks in retrospect to have been haphazard. Quarterback Gio Lopez is being paid a reported $4 million over two years despite being rated ESPN’s No. 100 player in last season’s portal. He has improved throughout the season, but he is a left-handed passer who struggles to throw moving to his right, a fact that serves to shorten the playbook. Belichick’s devotion to him — “We’re just trying to win the game” — has been a recurring question after every game. The one salvation has been the defense, coordinated by Belichick’s son Steve.

“There was a certain investment in the team,” Alvarez says, “and people wanted results.”

Bill Belichick declined an interview request for this article but did respond to a few emailed questions. Asked what he learned from his first run through the new and mostly untamed NCAA landscape, where every player is an annual free agent, he responded, “I try to be as honest as I can about our program. We want student-athletes to come here who want to work hard every single day and strive to be their best to help the team be successful, so I would not do anything differently than we have in the past.”


EVERY STORE ALONG Franklin Street in Chapel Hill selling UNC gear carries a gray hoodie, sleeves cut off, with “Chapel Bill” written across the front in Carolina blue. Back in the heady days, before the team played a game, the slogan was trademarked by a company owned by Belichick and managed by Hudson.

“We couldn’t keep them on the shelves when he first got here,” an employee in one of the non-licensed shops told me in early November. “Lately the only ones we sold were for Halloween costumes.” Couples went out as Bill and Jordon, she says. The guys wore the hoodies with a visor, and their girlfriends wore cheerleading outfits.

The seepage of his personal life into the public realm is the most unbelievable twist of the entire Belichick saga. This is a man whose entire coaching image was predicated upon avoiding controversy and encouraging his players to do the same, and now, his relationship with a woman nearly five decades younger has thrown him straight into the national fixation with glorious nothingness.

From the moment Belichick was hired, Hudson took an active role in communicating with the university’s athletic department. They had been appearing together publicly since 2024, and she was, at Belichick’s behest, included in all emails directed to the coach. According to emails acquired first by The Assembly through a Freedom of Information Act request, she demanded to know whether the university was actively monitoring the school’s Facebook page “for slanderous commentary and subsequently deleting it/blocking users that are harassing BB in the comments.” Told that they were following university guidelines regarding threats and hate speech, Hudson responded, “I understand what the policy is — are we doing anything to enforce or monitor it?” She began another email regarding the perception that Steve Belichick might owe his job as defensive coordinator to nepotism by writing: “I would like to preventatively raise awareness regarding a sometimes subtle, sometimes obvious, frequently occurring detail within media releases and social media posts.” She asked that the university not use photos of Steve and Bill together lest they be viewed as “visual prompts” to charge Belichick of nepotism. (There is no mention of Belichick’s son Brian, a Tar Heels defensive backs coach, or Matt Lombardi, Michael’s son and the team’s quarterbacks coach.)

There were angry emails from professors and alums, asking why the university was serving as a publicist for Hudson. It turned into a never-ending vortex of gossip and speculation. Pablo Torre, on his podcast “Pablo Torre Finds Out,” turned l’affaire Hudson into his own cottage industry. On April 29, a professor of public law and government, Christopher B. McLaughlin, wrote an email to athletic director Bubba Cunningham with the subject line “please end this circus.” He continued: “When you agreed to pay a king’s ransom to hire Bill Belichick, did you also know that you were hiring Jordon Hudson to serve as the primary face of UNC athletics?” Reached via email, McLaughlin declined to comment.

“Obviously, anybody can date anybody they want,” says Alvarez, the student body president. “But the coach does report to the university, and you have to show people you’re focused on coaching. Your personal life shouldn’t have too much overlap into your job. I think it was the CBS interview that caused people to say, ‘OK, what’s going on?'”

The focus has shifted as Hudson has receded into the background and the Tar Heels’ season has dragged on. (Although her attempt to trademark the term “gold digger” in late August, in the middle of the storm, was objectively hilarious, and a sign that she is willing to merrily lean in.) But there was Belichick, the day after the Wake Forest game, the man who would have been the unanimous winner of Least Likely to Attend Cheer Extreme Code Black’s performance in a coed competition at Dorton Arena in Raleigh, North Carolina, attending Cheer Extreme Code Black’s performance in a coed competition at Dorton Arena in Raleigh, North Carolina.

In the photo that made its way across the internet, Belichick stood against a wall watching Hudson’s Code Black team perform. (Hudson, the second runner-up in the Miss Maine USA pageant this year, won a collegiate cheerleading championship at Bridgewater State in 2021.) The look on his face as he watched the backflips and human pyramids was familiar. He looked like he was facing a group of reporters.


MAYBE THE SADDEST part, for now, is the football.

Belichick has been routinely outcoached, by Wake Forest’s Jake Dickert and Duke’s Manny Diaz and Clemson’s beleaguered Dabo Swinney. His team does not display the typical Belichick hallmarks of discipline and preparedness. Against Duke, the Tar Heels had more penalty yardage (103) than rushing yards (101) and had two offensive personal fouls.

The Heels have displayed a seasonlong aversion to open-field tackling. Diaz caught Belichick’s team off guard with a trick play — an offensive tackle split wide as an eligible receiver and the tight end in the tackle spot — that Belichick devised with the Patriots. This, the sloppiness and the inattention to detail, is not what anyone in Chapel Hill expected.

Case in point: a week ago Saturday at Wake Forest, 27 seconds left, Wake leading 21-12. The Demon Deacons had the ball on the UNC 2-yard line, fourth down. The Wake Forest players were celebrating, the game was over, all that was left was a kneel-down to close it out.

But then Belichick, for reasons that remain elusive, called timeout.

And Wake Forest, perhaps deciding what the hell, ran a play and scored a touchdown to win 28-12.

What was he doing? What was the motivation? Was it a test to see whether Dickert would take the bait or take a knee? Did he misread the score?

Regardless, Belichick clearly didn’t approve of the path Dickert chose. As the coaches headed for midfield for the traditional handshake, Dickert removed his cap in a clearly deferential manner, and Belichick brushed past him with a drive-by handshake that didn’t appear to include any eye contact.

After engaging in the lengthy back-and-forth after the Stanford game, Belichick was back to normal: weary, short, impatient. He said he was “just trying to keep the game alive” by calling the timeout. “I didn’t know what they were going to do. Block a field goal, make a stop. I mean, we keep competing.”

He was asked what he said to Dickert during the brusque handshake. Belichick shrugged and stared. He seemed to be looking for a way to avoid answering the question. He shrugged again.

“Congratulations?” he said, unconvincingly. “I don’t know.”

The hope generated by two straight ACC wins vanished. He answered questions for roughly five minutes.

Lombardi, whose reputation as a self-promoter is renowned in NFL circles, touted the Heels by using the much-mocked term “33rd NFL team,” owing to the vast NFL experience of its coaching staff. Shortly after his hiring, he boasted, “We’re not here to finish fourth in the ACC. We’re here to compete for championships.”

After the Wake Forest debacle, Lombardi was asked on his weekly radio show if he had a message for the fans leading up to the final home game Saturday against Duke.

It turns out Lombardi did.

“I just hope everybody uses their tickets.”

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Skenes receives record $3.4M in pre-arbitration

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Skenes receives record .4M in pre-arbitration

Pittsburgh Pirates pitcher Paul Skenes received a record $3,436,343 from this year’s pre-arbitration bonus pool, raising his two-year total to $5,588,400 under the initiative to direct more money to top younger players.

A 23-year-old right-hander who debuted in May 2024, Skenes had an $875,000 salary in the major leagues after earning $564,946 in pay last year. He won’t be eligible for salary arbitration until after the 2026 season.

Kansas City Royals shortstop Bobby Witt Jr. had the previous high of $3,077,595 for the 2024 season. MLB and the union agreed to the $50 million annual pool in their March 2022 labor settlement.

Philadelphia Phillies pitcher Cristopher Sanchez was second this year at $2,678,437 after earning a $576,282 bonus for 2024.

He was followed by Houston Astros pitcher Hunter Brown at $2,206,538, Seattle Mariners pitcher Bryan Woo at $1,540,676 and Arizona Diamondbacks outfielder Corbin Carroll at $1,341,674, according to figures compiled by Major League Baseball and the players’ association.

Also topping $1 million were Athletics first baseman Nick Kurtz at $1,297,017, Chicago Cubs outfielder Pete Crow-Armstrong at $1,206,207, Athletics catcher Drake Baldwin at $1,175,583, Milwaukee Brewers second baseman Brice Turang at $1,155,884 and Tampa Bay Rays third baseman Junior Caminero at $1,068,739.

Milwaukee became the first team with as many as 10 players earning the bonuses in one year. The Detroit Tigers and Miami Marlins tied for the second most this year with six each. Brewers players totaled the most money at $4,742,392, followed by Pittsburgh at $4,362,309 and the Athletics at $3,103,411.

Several of the players receiving bonus money have long-term contracts, a group that includes Carroll, Sánchez, Boston Red Sox outfielders Roman Anthony and Ceddanne Rafaela and pitcher Brayan Bello, Milwaukee outfielder Jackson Chourio and pitcher Aaron Ashby, Cleveland Guardians pitcher Tanner Bibee, Detroit infielder Colt Keith and San Diego Padres outfielder Jackson Merrill.

A total of 101 players will receive the payments under a plan aimed to get more money to players without sufficient service time for salary arbitration eligibility going into the season, which was two years, 132 days. Players signed as foreign professionals are not eligible.

Eighteen players earned bonuses based on awards. An eligible player receives $2.5 million for winning an MVP or Cy Young Award, $1.75 million for second in the voting, $1.5 million for third, $1 million for fourth, fifth or selection to the All-MLB first team, $750,000 for Rookie of the Year, $500,000 for second in Rookie of the Year voting or All-MLB second team.

All-MLB teams are voted by fans, media members, broadcasters, former players and officials.

A player is eligible to receive the bonus for one achievement per year, earning only the highest amount. The remaining money is allocated by a WAR formula.

Washington Nationals outfielder Daylen Lile received the smallest bonus of $150,000 — while he was not among the top 100 by WAR, he finished fifth in NL Rookie of the Year voting.

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Red Sox acquire durable Gray in trade with Cards

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Red Sox acquire durable Gray in trade with Cards

The Boston Red Sox have acquired veteran right-hander Sonny Gray in a trade with the St. Louis Cardinals, it was announced Tuesday.

In return, St. Louis receives left-handed prospect Brandon Clarke and right-hander Richard Fitts. Boston also will receive $20 million to help cover Gray’s salary, sources told ESPN’s Jeff Passan.

Gray, 36, waived his no-trade clause to leave the Cardinals. The three-time All-Star went 14-8 with a 4.28 ERA last season while not missing a start for St. Louis.

He had been guaranteed $40 million for the next two seasons: $35 million for 2026 and a $5 million buyout of a $30 million team option for 2027. His contract was changed to guarantee him $41 million: a $31 million salary for next year and a $30 million mutual option for 2027 with a $10 million buyout.

By pairing Gray with ace Garrett Crochet in the starting rotation, the Red Sox now have two of the five pitchers to record at least 200 strikeouts in each of the last two seasons, per ESPN Research. Gray struck out 201 batters last season after striking out 203 in 2024.

Red Sox chief baseball officer Craig Breslow had said adding a starting pitcher behind Crochet was one of the team’s goals for the offseason, and the deal for Gray gives Boston significant starting-pitching depth heading into 2026.

Behind Crochet and Gray are right-handers Brayan Bello and Kutter Crawford, with a number of left-handed options for the backend of the rotation: veteran Patrick Sandoval, 24-year-old Kyle Harrison and a pair of rookies that threw important innings down the stretch this year, Payton Tolle and Connelly Early.

Right-hander Hunter Dobbins tore his right ACL in July but is expected back by spring training. Right-handed veteran Tanner Houck underwent Tommy John surgery in August and is slated to miss most of, if not all, the 2026 season.

While the Red Sox have expressed interest in Minnesota right-hander Joe Ryan, among other starting-pitching trade targets, they went for the shorter-term play with Gray, who has pitched in the big leagues for 13 years, making the All-Star team as recently as 2023. He has a career 125-102 record with a 3.58 ERA in 330 starts.

The 6-foot-4 Clarke, 22, features a fastball that can touch 100 mph and is coupled with a nasty slider. He threw 38 innings in Class A this season, striking out 60 but walking 27 for a 4.03 ERA.

Fitts, who turns 26 next month, was 2-4 with a 5.00 ERA in 10 starts for the Red Sox in his rookie season. He struck out 40 while giving up 11 home runs in 45 innings.

“[Fitts] has already begun his big league career, and with his power stuff and willingness to attack the strike zone, he has the ability to start games at the highest level for many years,” said Cardinals president of baseball operations Chaim Bloom, who previously held that job with the Red Sox.

“Both have the potential to be part of our growing core for a long time.”

ESPN’s Jeff Passan and The Associated Press contributed to this report.

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