Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won)
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
A Kia official said the New Ray is “the best choice for customers waiting for an entry-level minicar.” Kia’s low-cost EV is among the top-selling electric cars in Korea.
Over 8,500 Ray EVs were sold in Korea during the first eight months of 2024, topping the EV6 at 7,248 and Kia’s new EV3 at 5,977.
The Ray is the third best-selling EV in Korea, behind the Tesla Model Y (24,240 units sold this year) and the Hyundai IONIQ 5 (14,662 units sold).
On Wednesday, Kia launched the 2025 Ray EV. Although the new model has the same low $20,500 (27.35 million won) starting price tag, it now comes with additional features.
2025 Kia Ray EV (Source: Hyundai Motor Group)
2025 Kia Ray EV prices by trim
Kia said all 2025 Ray EV trims include its Drive Wise II and Style packages. The Drive Wise package includes several new ADAS features, like safe exit warning and blind-spot collision avoidance assist.
Meanwhile, the Style upgrade features projection headlights, LED rear combination lamps, and more.
2025 Kia Ray EV (Source: Hyundai Motor Group)
The $21,500 price is for the 1-seater Light trim. The 4-seater Light starts at $21,000 (27.75 million won), while the 2-seater model starts at $20,700 (27.45 million won).
With government incentives, the Kia Ray EV can be bought for as little as $15,000 (20 million won).
2025 Kia Ray EV trim
Cost (KRW)
Cost (USD)
4-seater
Light: 27.75 million won Air: 29.55 million won
$21,000 $22,300
2-seater
Light: 27.45 million won Air: 27.95 million won
$20,700 $21,100
1-seater
Light: 27.35 million won Air: 27.80 million won
$20,500 $21,000
Kia Ray EV price by trim (Source: Kia)
With a 35.2 kWh battery, the electric mini car can drive up to 127 miles (205 km) in Korea. In the city, it can get up to 145 miles (233 km).
With new lower-priced models, including the Casper Electric and Kia EV3, Hyundai Motor expects to see EV sales accelerate into 2025. Kia opened its first EV-only plant last week, where it will build the EV3 and upcoming EV4 models.
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Booming global EV automaker Build Your Dreams (BYD) has hit a snag with the Chinese government, which has delayed the green light to build a new plant in Mexico amid fears that proprietary technology in the southern part of North America could more easily make its way into the United States
BYD is no stranger to Electrek’s daily EV news beat. The Chinese auto conglomerate continues to prove that it is a global force to be reckoned with, delivering some of the most advanced EV technology within a growing lineup of models across multiple marques.
We’ve already seen BYD expand well outside of its native China into new markets in Asia, Europe, and South America. While we have had opportunities to test drive BYD models in the US, plans to enter its market have been speculation. That prospect appears to be a longshot given the current political climate under the Trump administration and a looming trade war, not only against China but to its neighbors in Mexico and Canada.
Before the current hostile trade environment amongst these global superpowers, BYD had made significant strides in its international production strategy, including new facilities in Brazil, Hungary, and Indonesia. Since 2023, BYD has also been working on erecting a new facility in Mexico and has already delivered some models to the nation, including the Yuan Plus, seen above and below.
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According to a new report, however, BYD’s progress in Mexico has been halted by China’s Ministry of Commerce. The ministry is weary of approving said plant in fears that the automaker’s technology could more easily make its way into the R&D centers of EV automakers in the US.
100 deliveries of the BYD Yuan Plus in Guadalajara / Source: BYD US
BYD’s Mexico plant on hold as Chinese Ministry weighs risk
Per The Financial Times, China’s Ministry of Commerce has delayed its approval of BYD’s EV manufacturing plant in Mexico, a vital green light required by domestic automakers to produce EVs overseas. A source in the report cited Mexico’s proximity to the United States as the most significant concern for the delay.
Those respective authorities in China fear that BYD’s advanced (and in many cases, leading) technology could more easily end up in the possession of US competitors through Mexico, as the US neighbors to the south would gain unrestricted access to the Chinese automaker’s technology and production practices. Those powers went as far as to suggest that Mexico could even assist the US in gaining access to BYD’s technology.
That level of paranoia is justified and accurately represents the current trade climate and market competition among global trader partners. There is also growing sentiment of animosity toward the US following proposed tariffs on imports from other countries, like China’s hub of Beijing and even Mexico.
Despite China’s fears, Mexico has taken a stand against both Trump (while simultaneously trying its best to maintain a productive relationship with the US) and China, placing its own tariffs on Chinese textiles. Per a source close to the matter:
Mexico’s new government has taken a hostile attitude towards Chinese companies, making the situation even more challenging for BYD.
Trump has accused Mexico of being a “backdoor” for products produced in China to more easily make their way north to US consumers thanks to NAFTA, which is likely another reason for caution among the Chinese Ministry officials.
BYD is one of several Chinese EV automakers attempting to set up shop in Mexico to gain at least some form of presence in North America. In the past year, we’ve seen Hozon Auto sub-brand Neta and ZEEKR sign multiple regional partnerships to prepare for market entry.
However, those plans, including those of BYD, could be on hold for the foreseeable future as the Chinese government weighs the risk and reward of enabling the technology of those companies to be more susceptible to benchmarking tactics from US competitors.
In BYD’s case, it has not entirely ruled out a plant in Mexico. Still, those plans are certainly in limbo, especially since the Chinese automaker lacks a necessary supply chain in the region and would need to import parts from China, which would certainly face higher tariffs. Per BYD executive vice president Stella Li:
Every day is different news, so we just have to do our job. More study has to be done on how we can satisfy and improve to deliver the best result to everybody.
This is a continuing narrative we will keep an eye on.
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U.S. President Donald Trump speaks to reporters before boarding Air Force One as he departs from Joint Base Andrews in Maryland, D.C., U.S., March 14, 2025.
Kevin Lamarque | Reuters
President Donald Trump is scheduled to meet with oil industry executives at the White House on Wednesday, as he aims to boost domestic production even as his tariffs weighing on crude prices.
Trump will meet with members of the American Petroleum Institute’s executive committee, a spokesperson for the lobby group said without disclosing who specifically would attend.
The White House did not respond to a request for comment. Exxon and Chevron declined to comment.
Trump has made energy central to his agenda, with a focus on boosting fossil fuel production, and has ditched the Biden administration’s commitments to fight climate change.
API wants the Trump administration to increase leases for oil and gas drilling on federal lands and waters, make pipeline permitting easier and expedite approvals for new liquified natural gas exports, according to a roadmap released by the lobby group.
Interior Secretary Doug Burgum, a former North Dakota governor, made clear to oil and gas executives at an energy conference in Houston last week that the Trump administration intends to make it as easy as possible for the oil and gas industry to drill on federal lands and waters.
Trump has established an interagency National Energy Dominance Council led by Burgum.
U.S. crude oil prices have pulled back about 14% since Trump took office as his tariffs have raised fears of a recession that could crimp demand. An OPEC+ decision to increase production starting in April has also weighed on prices.
Elon Musk has shared a survey that was clearly negative about Tesla last week, but it was made to look positive for Tesla after bots rigged the results.
Tesla’s sales dropped by 41% in Germany last year compared to 2023 despite EV sales surging 27% during the year.
In 2024, the decline was attributed to tougher EV competition, but this year is even more brutal and different. The sharp decline is attributed to Tesla CEO Elon Musk’s rapidly losing credibility with Germans over his meddling in local elections and promoting the far-right AfD party.
Our article on the survey went viral, with millions of views on X:
However, we were surprised yesterday when Musk himself shared the same survey, but with entirely different results.
Musk shared a post that claimed the survey now points to “70% of people in Germany would buy a Tesla again”:
This reversal of the results of the ongoing poll raised some red flags.
Sure enough, T Online has now reported that the survey has been manipulated by bots, with 253,000 votes coming from just two IP addresses in the US:
Where these votes—and the sudden reversal of opinion—came from was initially unclear. At first glance, the number of article views in recent days and the number of survey participants do not seem to match. Initial internal research now shows that 253,000 of the votes cast came from just two IP addresses in the US . This suggests that the survey may have been manipulated.
They shut down the survey after those findings were revealed.
Electrek’s Take
Well, this should help Tesla’s recovery in Germany: manipulating surveys to make it look like people actually would buy Tesla vehicles when they clearly don’t want to and are not buying them.
It was so obviously manipulated.
70% of people want to buy a Tesla, in particular, when most surveys show that EVs, in general, are not even at that level yet.
In addition, Tesla is having issues selling more than a thousand vehicles a month in Germany right now.
The desperation is palpable.
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