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The growing popularity and reach of the Premier League globally is leaving rival European football competitions struggling to compete.

Not only to find an audience, but to find outlets to even show the matches.

So German football had to think differently – going to where Gen Z is engaging with football through content creators.

And that’s why tonight, Harry Kane’s Bayern Munich will begin their defence of the Bundesliga title live to 1.4 million subscribers on the That’s Football channel on YouTube.

Harry Kane in Bundesliga action last season. Pic: Reuters
Image:
Harry Kane in Bundesliga action last season. Pic: Reuters

It’s run by Mark Goldbridge, known for passionate but often provocative, punchy commentary about players on streams – often going viral.

His brand was built by being filmed reacting to Manchester United matches.

“People need to appreciate that we have a certain content style, and that’s very, very popular,” Goldbridge told Sky News.

“That is an area that needs to be catered [to] and that’s why, without the rights, we’ve had such big, big audiences.”

Goldbridge revealed he isn’t paying to show his 20 Friday night matches this season – reinforcing how the Bundesliga struggled to find a buyer in Britain.

Sky Sports previously had a four-year rights deal to exclusively show those German matches here, but will now only show the prestige Saturday evening slot live.

Bundesliga teams Eintracht Frankfurt and RB Leipzig during their match in April. Pic: Reuters
Image:
Bundesliga teams Eintracht Frankfurt and RB Leipzig during their match in April. Pic: Reuters

European leagues are finding it increasingly difficult in this market to sell their rights because domestic football is so dominant and appealing.

The focus of football budgets is on domestic games for Sky as well as Discovery-owned TNT Sports, which also focuses its European football coverage on men’s continental competitions, including the Champions League.

More Premier League matches will be shown live than ever before – with at least 215 on Sky, the parent company of Sky News, and others on TNT.

Sky Sports also has live men’s rights to the English Football League and Scottish matches, as well as sharing the Women’s Super League with the BBC.

The Bundesliga is also making the games broadcast by Goldbridge’s channel available to the BBC to stream online. They will further be on The Overlap, a YouTube channel part-owned by Gary Neville.

While the former England and Manchester United player is a star pundit on Sky, he could also be seen as a rival to the Comcast-owned broadcaster by attracting fans to newer outlets of his channel.

Behind the scenes of covering a Premier League game
Image:
Behind the scenes of covering a Premier League game

‘A progressive step’

Bundesliga International CEO Peer Naubert said: “Our approach is as diverse as our supporters: by combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.

“This multi-layered strategy allows us to connect with more audiences across the UK and Ireland, giving every supporter the chance to engage … in the way that suits them best.”

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Goldbridge doesn’t see himself as a rival yet to long-established broadcasters.

“We’re not looking to replace what you can find on Sky or the BBC or anything like that,” he said. “This is a community that will be live with us, watching the Bundesliga, learning about it.

“And if I get a pronunciation wrong, or I don’t know about a player, then I’ve got my community there to back me up. I don’t profess to know everything.”

Kane celebrates the Bundesliga title with his Bayern Munich teammates. Pic: Reuters
Image:
Kane celebrates the Bundesliga title with his Bayern Munich teammates. Pic: Reuters

‘This is the future’

But he can be relatable to audiences, with more than two million subscribing to his The United Stand channel, earning him millions of pounds over the last decade.

“We’ve been there growing in the background and I think certain media outlets have ignored that, maybe hoping it would go away,” he said.

“I certainly think synergy and collaboration need to happen more because there are things in the mainstream that I don’t like and there will be people out there that really don’t like the way we watch football, but a lot of people do.

“And it’s about offering that choice to people and there are different ways people listen to football on the radio, people watch it with a commentator, some people turn the audio off completely, some people watch things like this (watch-a-long).

“And I think that is the future, to offer more choice.”

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‘At least 16’ killed in latest Israeli attacks on Gaza – as 10 children arrive in UK for NHS treatment

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'At least 16' killed in latest Israeli attacks on Gaza - as 10 children arrive in UK for NHS treatment

At least 16 people are said to have died overnight in Israeli attacks in Gaza – as the first group of 10 children arrived in the UK for urgent NHS treatment.

Officials said more than half of those killed in the latest attacks were in Gaza City, where Israel this week began a major ground offensive.

A mother and her child died at an apartment in the city’s Shati refugee camp, according to the Shifa hospital.

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Sky News analysis shows major escalation in Gaza war

The al-Adwa and Nasser hospitals said other victims included a pregnant woman – among three killed when a house was hit in the Nuseirat refugee camp in central Gaza – and two parents and their child in the Muwasi area west of Khan Younis.

The Israel Defence Forces (IDF) launched its ground assault on Tuesday, in what it called a “new phase” in its bid to destroy Hamas and force the release of the remaining hostages.

It said it was looking into the deaths caused by the latest strikes.

Troops and tanks continued to push deeper into Gaza City on Wednesday despite widespread condemnation of the attempt to take full control of the city.

More on Gaza

UK Foreign Secretary Yvette Cooper has called the operation “utterly reckless and appalling”.

Ms Cooper – who last night helped greet the pro-Israel President Trump – said it would “only bring more bloodshed, kill more innocent civilians & endanger the remaining hostages”.

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Is Israel committing genocide?

Meanwhile, 10 critically ill and injured children from Gaza have arrived in Britain for medical care alongside 50 companions, the World Health Organisation said on Wednesday.

It said they were first evacuated to Jordan and that “robust” security checks were undertaken before the group got approval to travel.

The foreign secretary said the children were “unable to get the medical care they need to survive” in Gaza.

More are expected to arrive in the coming weeks, in what Health Secretary Wes Streeting said “reflects the very best of our NHS values – compassion, care and expertise when it matters most”.

A small number of children were previously brought to the UK and are being treated privately through the Project Pure Hope initiative.

Smoke rises from Gaza after an explosion, as seen from Israel. Pic: Reuters
Image:
Smoke rises from Gaza after an explosion, as seen from Israel. Pic: Reuters

It comes as a coalition of aid groups today urged the international community to do more to stop Israel’s attacks, which it said had caused “an unprecedented humanitarian catastrophe”.

“States must use every available political, economic, and legal tool at their disposal to intervene. Rhetoric and half measures are not enough. This moment demands decisive action,” said a statement signed by the heads of more than 20 organisations working in Gaza.

The call comes a day after a UN commission said Israel was committing genocide in Gaza – a claim the country vehemently denies as “distorted and false”.

Sky News analysis shows thousands of families remain in crowded tent camps in Gaza City, with the UN estimating last week that a million people remain there. Israel, however, believes 40% of the population has already fled south.

Displaced Palestinians are fleeing northern Gaza as the new offensive escalates. Pic: Reuters
Image:
Displaced Palestinians are fleeing northern Gaza as the new offensive escalates. Pic: Reuters

Many are taking what little they can and attempting the perilous journey south after Israel warned them to evacuate ahead of it new offensive.

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The IDF said another route south for those fleeing would open from noon local time on Wednesday, running along Salah al-Din street along Gaza’s coastline, for two days.

Israel has not said how long its Gaza City operation will last, but that it will involve both air and ground forces and the number of soldiers will increase over the coming days.

It insists it takes strenuous efforts to issue warnings and avoid civilian casualties, but that it’s complicated by Hamas deliberately embedding itself in civilian areas.

Health officials in Gaza say nearly 65,000 people have died in the two years of the war – a figure that does not specify the number of Hamas members killed.

The terror attack on Israel in October 2023 killed around 1,200 and saw 251 taken hostage. Forty-eight remain in Gaza, but fewer then half are though to still be alive.

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Pressure mounts on PM to raise Israel’s Gaza offensive with Trump

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Pressure mounts on PM to raise Israel's Gaza offensive with Trump

Sir Keir Starmer is under mounting pressure to raise Israel’s bombardment of Gaza with Donald Trump during his UK state visit, after a UN Commission said a genocide was taking place.

Liberal Democrat leader Sir Ed Davey used the president’s arrival on Tuesday night to call for action on the escalating situation, as Israeli forces advance in Gaza City.

Sky News analysis has found thousands of families remain in the city’s crowded tent camps, despite a ground offensive beginning yesterday.

Sir Ed, who is boycotting the state dinner being held for Mr Trump, said Sir Keir must “press” the president now.

He said: “What is happening in Gaza is a genocide. And the president of the United States, who wants a Nobel Peace Prize, is doing nothing to stop it.”

Displaced Palestinians flee northern Gaza. Pic: AP
Image:
Displaced Palestinians flee northern Gaza. Pic: AP

On Tuesday, a United Nations Commission agreed Israel was committing genocide in Gaza – the first time such an explosive allegation has been made publicly by a UN body.

Israel‘s foreign ministry said it “categorically rejects this distorted and false report” and called for the commission to be abolished.

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Is Israel committing genocide?

‘We cannot be bystanders’

Reports suggest the situation will be a talking point between Sir Keir and Mr Trump during his visit.

It comes before the UK is due to recognise a Palestinian state at the UN General Assembly later this month, along with allies including Canada and France.

In a late night statement, Canada’s foreign ministry described the Gaza City offensive as “horrific”.

Lib Dem leader Sir Ed added: “We have long said that Hamas is genocidal and condemned them for their actions.

“Now, I think we have to say that what the Netanyahu government is doing amounts to genocide.”

Labour MP Rosena Allin-Khan, a former shadow minister, also called on her party leader to make discussing the situation in Gaza with Mr Trump a “top priority”.

Speaking to Sky News’ Politics Hub With Sophy Ridge, she said: “We say ‘never again’ when we look at Bosnia and Rwanda, but here we are again, and it’s been livestreamed, and we’ve all seen it.

“We cannot be bystanders to a genocide.”

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‘We cannot be bystanders’

UN report pulls no punches

The accusation of genocide is made by the UN Independent International Commission of Inquiry on the Occupied Palestinian Territory.

It alleges Israel has been “killing Palestinians or forcing them to live in inhumane conditions that led to death; causing serious bodily or mental harm, including through torture, displacement and sexual crime; deliberately imposing inhumane conditions, and fourthly, imposing measures intending to prevent births”.

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Earlier this month, the International Association of Genocide Scholars also passed a resolution stating that Israel’s conduct passed the threshold of committing genocide.

However, a report from the British government said it had “not concluded” that Israel intended to “destroy in whole or in part a national, ethnic, racial or religious group”.

Nearly 65,000 people are now believed to have died, according to figures collated by Gaza’s Hamas-run health ministry. It does not distinguish between civilians and combatants in its count.

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Thousands of families remain in Gaza City as Israeli army advances

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Thousands of families remain in Gaza City as Israeli army advances

As the Israeli army advances on Gaza City, thousands of families remain in the city’s crowded tent camps.

Sky News analysis of satellite imagery taken on Monday 15 September shows tent camps stretching across the western half of the city.

A close-up view shows one camp spilling out on to the city’s beaches.

Tents on the Gaza City beachfront on 15 September 2025. Pic: Planet Labs PBC
Image:
Tents on the Gaza City beachfront on 15 September 2025. Pic: Planet Labs PBC

The Israel Defence Forces (IDF) launched its ground assault overnight on Tuesday 16 September, in what the military said was a “new phase” in its offensive.

“Gaza is burning,” defence minister Israel Katz posted on X as the operation began. “IDF soldiers are fighting bravely to create the conditions for the release of the hostages and the defeat of Hamas.”

UK Foreign Secretary Yvette Cooper described the offensive as “utterly reckless and appalling”, adding that it “will only bring more bloodshed, kill more innocent civilians & endanger the remaining hostages”.

Footage verified by Sky News shows Israeli tanks entering the Gaza Strip from the north overnight on Tuesday.

Israeli soldiers later filmed themselves in an area just north of Gaza City.

Satellite imagery taken a day earlier shows that while some tent camps in the area have been abandoned in the past few days, many others have not.

The IDF advance comes after an intense week of airstrikes targeting buildings in Gaza City. Sky News has verified dozens of videos showing strikes on buildings across the city.

Several of these strikes destroyed entire tower blocks, such as this strike on Al Ghafari Tower.

At least 50 people were killed across the Gaza Strip on Tuesday, health officials said, most of them in Gaza City.

The IDF said it estimated 40% of people in Gaza City had fled south, while Hamas said that only 190,000 out of 1.3 million residents had left (15%).

An evacuation order for the entire city was first issued on 9 September, with a map on 13 September instructing Palestinians to flee to what Israel has designated a “humanitarian area” along a stretch of sandy coastline known as Al Mawasi.

Satellite imagery from Sunday 14 September shows that the area is already crowded with tents.

Tents in the IDF-designated Al Mawasi humanitarian zone on 14 September 2025. Pic: Planet Labs PBC
Image:
Tents in the IDF-designated Al Mawasi humanitarian zone on 14 September 2025. Pic: Planet Labs PBC

Last week, the UN’s Gaza humanitarian country team said that “neither the size nor scale of services provided is fit to support those already there, let alone new arrivals”.

Those fleeing south face a journey of at least 15km (9.3 miles), much of it through Israeli-designated combat zones. Local health officials said at least one vehicle travelling south from Gaza City had been hit by an Israeli strike.

Among those staying put on Tuesday was Um Mohammad, who lives in the Sabra neighbourhood of Gaza City.

“It is like escaping from death towards death, so we are not leaving,” she said.

The IDF says the next stage of the operation will involve both air and ground forces, and that the number of soldiers involved will increase over the coming days.

Additional reporting by Sam Doak, OSINT producer.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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