The growing popularity and reach of the Premier League globally is leaving rival European football competitions struggling to compete.
Not only to find an audience, but to find outlets to even show the matches.
So German football had to think differently – going to where Gen Z is engaging with football through content creators.
And that’s why tonight, Harry Kane’s Bayern Munich will begin their defence of the Bundesliga title live to 1.4 million subscribers on the That’s Football channel on YouTube.
Image: Harry Kane in Bundesliga action last season. Pic: Reuters
It’s run by Mark Goldbridge, known for passionate but often provocative, punchy commentary about players on streams – often going viral.
His brand was built by being filmed reacting to Manchester United matches.
“People need to appreciate that we have a certain content style, and that’s very, very popular,” Goldbridge told Sky News.
“That is an area that needs to be catered [to] and that’s why, without the rights, we’ve had such big, big audiences.”
Goldbridge revealed he isn’t paying to show his 20 Friday night matches this season – reinforcing how the Bundesliga struggled to find a buyer in Britain.
Sky Sports previously had a four-year rights deal to exclusively show those German matches here, but will now only show the prestige Saturday evening slot live.
Image: Bundesliga teams Eintracht Frankfurt and RB Leipzig during their match in April. Pic: Reuters
European leagues are finding it increasingly difficult in this market to sell their rights because domestic football is so dominant and appealing.
The focus of football budgets is on domestic games for Sky as well as Discovery-owned TNT Sports, which also focuses its European football coverage on men’s continental competitions, including the Champions League.
More Premier League matches will be shown live than ever before – with at least 215 on Sky, the parent company of Sky News, and others on TNT.
Sky Sports also has live men’s rights to the English Football League and Scottish matches, as well as sharing the Women’s Super League with the BBC.
The Bundesliga is also making the games broadcast by Goldbridge’s channel available to the BBC to stream online. They will further be on The Overlap, a YouTube channel part-owned by Gary Neville.
While the former England and Manchester United player is a star pundit on Sky, he could also be seen as a rival to the Comcast-owned broadcaster by attracting fans to newer outlets of his channel.
Image: Behind the scenes of covering a Premier League game
‘A progressive step’
Bundesliga International CEO Peer Naubert said: “Our approach is as diverse as our supporters: by combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.
“This multi-layered strategy allows us to connect with more audiences across the UK and Ireland, giving every supporter the chance to engage … in the way that suits them best.”
Goldbridge doesn’t see himself as a rival yet to long-established broadcasters.
“We’re not looking to replace what you can find on Sky or the BBC or anything like that,” he said. “This is a community that will be live with us, watching the Bundesliga, learning about it.
“And if I get a pronunciation wrong, or I don’t know about a player, then I’ve got my community there to back me up. I don’t profess to know everything.”
Image: Kane celebrates the Bundesliga title with his Bayern Munich teammates. Pic: Reuters
‘This is the future’
But he can be relatable to audiences, with more than two million subscribing to his The United Stand channel, earning him millions of pounds over the last decade.
“We’ve been there growing in the background and I think certain media outlets have ignored that, maybe hoping it would go away,” he said.
“I certainly think synergy and collaboration need to happen more because there are things in the mainstream that I don’t like and there will be people out there that really don’t like the way we watch football, but a lot of people do.
“And it’s about offering that choice to people and there are different ways people listen to football on the radio, people watch it with a commentator, some people turn the audio off completely, some people watch things like this (watch-a-long).
“And I think that is the future, to offer more choice.”
After the last elections, which took place in 2021, a party led by influential Shia cleric Muqtada al Sadr won the largest number of seats but withdrew from negotiations to form a new government.
Speaking in a televised speech following the announcement of the initial results, Mr Sudani said: “The voter turnout is clear evidence of another success, reflected in the restoration of confidence in the political system.”
Iraq has been wrecked by violence and dominated by powerful Iran-backed militias since it was invaded by a US-led coalition in 2003.
Earlier this year, Mr Sudani travelled to London to negotiate a series of deals on the economy and diplomacy.
Speaking to Sky News during his visit, he insisted he was in control of Iraq despite the presence of armed groups using its territory to attack Israel.
He said: “We’re not embarrassed in any way, we carry out our duties to enforce the law, to maintain security and stability in Iraq and reject all means of violence. We won’t allow any side to dictate the decision between peace and war.”
Ukraine’s justice and energy ministers have resigned amid a major embezzlement and kickbacks scandal involving the state nuclear power company.
Volodymyr Zelenskyy called for the removal of Justice Minister Herman Halushchenko and Energy Minister Svitlana Grynchuk on Wednesday, with the pair later submitting their resignations.
The damaging scandal – fast becoming one of the most significant government crises since Moscow launched its full-scale invasion – has put top officials under scrutiny.
It could not come at a worse time for Ukraine, as Russia’s renewed attacks on energy infrastructure cause rolling blackouts and Kyiv’s outnumbered forces retreat under relentless assaults.
Image: Svitlana Grynchuk file image. Pic: Reuters
Image: Site of a Russian drone strike in Kharkiv, Ukraine, on 12 November, 2025. Pic: Reuters
At the centre of the scandal, Mr Halushchenko and other well-known ministers and officials are alleged to have gained payments from constructing fortifications against Moscow’s assaults on energy infrastructure. Former Deputy Prime Minister Oleksiy Chernyshov is also alleged to have been involved.
Mr Halushchenko said he would defend himself legally, while Mr Grynchuk posted on social media: “Within the scope of my professional activities there were no violations of the law.”
The findings of a 15-month investigation, including 1,000 hours of wiretaps, were revealed by the same anti-corruption watchdogs Mr Zelenskyy sought to weaken earlier this year.
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Image: Herman Halushchenko – file image. Pic: Reuters
Image: Blackout in Ukraine. Pic: Reuters
These resulted in the detention of five people, and another seven linked to about $100m (£76m) in alleged kickbacks in the energy sector.
Ukrainian officials are scrambling for European funds to manage mounting energy shortages as Moscow targets critical infrastructure and natural gas production in an attempt to damage public morale.
The nation has been plagued by corruption since gaining independence, and Mr Zelenskyy was elected on a mandate to eliminate graft.
Military procurement scandals also led to the ousting of Defence Minister Oleksii Reznikov in 2023.
Oleksandr Merezhko, a lawmaker with Zelenskyy’s party, said the scandal looks “really bad in the eyes of our European and American partners”.
He said: “Internally this scandal will be used to undermine unity and stability within the country. Externally, our enemies will use it as an argument to stop aid to Ukraine.
Image: Volodymyr Zelenskyy, Galushchenko and former Energoatom CEO Petro Kotin. Pic: Reuters
“While Russians destroy our power grid and people have to endure blackouts, someone at the top was stealing money during the war.”
But questions remain over how high the alleged corruption goes.
The National Anti-Corruption Bureau, known as NABU, refrained from identifying the suspects.
But it said they included a businessman, a former adviser to the energy minister, an executive who oversaw physical protection at state energy company Energoatem, and others responsible for money laundering. It dubbed the scheme “Midas”.
The agency also accused eight people of abuse of office, bribery, and possession of disproportionate assets.
The investigation, which NABU said conducted over 70 raids, was welcomed by the Ukrainian president, who urged officials to cooperate with it. Energoatom said the inquiry didn’t disrupt its operations.
Image: Situation on the battlefield
NABU released excerpts of tapes in which the network, using code names and secretive language, discussed blackmail and pressuring Energoatom contractors to extract 10% to 15% in bribes and kickbacks in exchange for them to do business without facing internal blocks.
The network took advantage of a regulation enforced during martial law prohibiting contractors from claiming debts in court from companies providing essential services, such as Energoatom, which has annual revenues of around $4.7 billion (£3.6 billion). Four others worked to launder the money at a Kyiv office.
The tapes, which have not been independently verified, say about $1.2 million was handed to a former deputy prime minister, whom the plotters called “Che Guevara,” after the Argentinian revolutionary leader.
Ms Svyrydenko also said the cabinet submitted proposals to apply sanctions against Timur Mindich, a close associate of Zelenskyy, and businessman Alexander Tsukerman.
Police in Germany have arrested a suspected Hamas member who allegedly obtained guns and ammunition to attack Jewish targets.
Lebanese-born Borhan El-K was picked up on the motorway after crossing into Germany from the Czech Republic on Tuesday night.
In a statement, the German federal prosecutor’s office alleged in August he had procured an automatic rifle, eight Glock pistols and more than 600 pieces of ammunition in Germany.
It’s claimed the weapons were then handed to Wael FM, another suspected member of the Palestinian armed group Hamas, in Berlin.
Wael FM was arrested with the items on 1 October along with two other men named as Adeb Al G and Ahmad I.
Image: Police officer – file image. Pic: iStock
The men, whose full names have not been released due to German privacy laws, were charged with preparing a serious act of violence endangering the German state and being members of a foreign terrorist organisation.
Authorities believe that the group had been gathering supplies since the summer.
“The weapons were intended for use by Hamas in assassination attacks on Israeli or Jewish institutions in Germany,” the federal prosecutor’s office said in a statement at the time.
A source suggested that the first three men were detained when they met for the weapons handover.
The arrests came a day before Yom Kippur, the holiest day of the Jewish calendar.
Hamas – which is considered a terrorist organisation by the EU – previously denied any connection to the men and said the allegations against it were “baseless”.
Another alleged member of the group, Mohammed A, was arrested on 3 November in London at the request of German police.
He’s accused of taking five handguns and ammunition from Abed Al G and transporting them to Vienna where they were stored.
This morning Danish Police searched premises linked to Borhan El-K and another suspect in and around Copenhagen following Mr El-K’s arrest on Tuesday.
He was due to appear before a judge today.
In February, four suspected Hamas members went on trial in Berlin accused of plotting attacks on Jewish sites in Europe.