Ford’s “From America, For America” deal, offering employee pricing for all, is helping drive sales. But, with Trump’s new tariffs, how long will the savings last?
A handshake with every American
The campaign was introduced a little over a month ago, but CEO Jim Farley said it’s already giving the company a lift.
Ford launched the “From America, For America” campaign on April 3, promoting its “American-made” vehicles with some serious savings opportunities.
The offer includes employee pricing across most 2024 and 2025 Ford and Lincoln models. According to Ford, it’s a “handshake deal with every American.”
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Ford is offering savings across all powertrains, including gas, hybrid, plug-in hybrid (PHEV), and electric vehicles. The only models excluded are Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition, Navigator, and Super Duty Trucks.
After seeing early success, the company extended the offer through the Fourth of July. Farley said the company has sold over 150,000 vehicles with employee pricing since April.
Customers are appreciating @Ford’s ‘From America, For America’ offer. We’ve sold 150,000+ vehicles w/ employee pricing since April. Grateful for our dealers and glad to be offering a good deal to our customers!
Like most of the auto industry, Ford is bracing for the impact of Trump’s new auto tariffs. However, it may be in a better position than other major automakers.
Since Ford builds a greater percentage of its vehicles in the US than any other major OEM, outside of Tesla, it isn’t expected to take as big of a hit.
After releasing first-quarter earnings last week, Ford warned that Trump’s tariffs could cost the company up to $2.5 billion in 2025. Crosstown rival GM estimated the extra tariffs could add an extra $4 billion to $5 billion in costs this year.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
Ford made around 2 million vehicles in the US last year, according to S&P Global Mobility. With another 391,000 built in Mexico and 54,000 in Canada, Ford imported around 21% of its vehicles sold in the US. GM, on the other hand, imports around 46%.
Last week, a spokesperson confirmed with Electrek that Ford will raise prices on vehicles built in Mexico, including the Mustang Mach-E, Maverick pickup, and Bronco Sport.
The move is part of Ford’s “usual mid-year pricing actions combined with some tariffs we are facing,” the spokesperson told Electrek.
2025 Ford Mustang Mach-E (Source: Ford)
It will not impact vehicle prices at the dealership or in transit. The higher prices will affect imported cars from May 2, which are expected to arrive at dealerships in late June. By how much? Although full prices were not revealed, the spokesperson said the Bronco Sport Heritage saw a $600 increase, while the Maverick XLT AWD’s price increased by $700.
Ford’s employee pricing is still available on these vehicles through July 4. For EV buyers, Ford is offering a few extra savings opportunities.
Through its “Power Promise,” Ford is offering a free Level 2 home charger on any new EV lease or purchase. The company is sweetening the deal with some extra perks, including 24/7 live EV support, proactive roadside assistance, and an 8-year, 100,000-mile battery warranty.
Looking to score some savings while they are still here? We’ve got you covered. You can use our links below to find deals on new Ford F-150 Lightning and Mustang Mach-E models in your area.
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New EVs got a little more expensive in April, and consumers saw fewer deals than before, according to new estimates from Cox Automotive’s Kelley Blue Book.
In April, the average transaction price (ATP) for a new EV climbed to $59,255. That’s up 3.7% from the same time last year, and slightly higher, by 0.2%, than in March. Kelley Blue Book even revised March’s average price downward to $59,132.
Erin Keating, executive analyst at Cox Automotive, noted that “Ever since President Trump announced auto tariffs 47 days ago, the cost of new cars has been steadily climbing.”
At the same time, incentives took another dip. They made up just 11.6% of the average EV transaction price in April, down from 13.9% when they peaked in November 2024. This marks the second month in a row that EV incentives have declined.
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Tesla led the way in May, selling more than 45,000 EVs – its best performance of the year so far. Most of those sales came from the updated Model Y, which continues to dominate the US EV market. Tesla’s average transaction price rose in April to $56,120, up both month over month and year over year.
Meanwhile, the Cybertruck, once the top-selling EV priced over $100,000, had an average sales price of $89,247 last month. But sales dropped below 2,000 units for the first time in a year, signaling a potential cool-off for the controversial pickup.
Overall, new EV sales in April were down nearly 6% from March, based on Kelley Blue Book’s early estimates. But year-to-date EV sales in 2025 are still up 5.4% compared to the same period in 2024.
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The EV3 is already one of the top-selling EVs in Europe and Korea, but when will Kia bring it to the US? After it was recently spotted testing on US streets, the Kia EV3 could finally make its North American debut soon. Here’s what we know.
When will the Kia EV3 make its North American debut?
Kia’s compact electric SUV was again the top-selling EV in Korea last month. It’s also currently among the best-selling electric cars in Europe.
Kia sold 27,761 EVs in Europe in the first quarter, up 17% from the previous record set in Q3 2023. The EV3 led the surge with 17,878 models sold, or 64% of Kia’s total electric vehicle sales in the region.
In March, the EV3 was also the best-selling retail electric car in the UK, driving Kia’s EVs to a record 21% share of its total sales. With the EV3 rolling out in other global markets, like Australia and New Zealand, when will it finally arrive in the US?
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After the Kia EV3 was recently spotted testing on US streets, its North American debut could finally be coming up soon.
The new video from KindelAuto shows the 2026 Kia EV6 GT-Line trim, but with what appears to be the US-spec model. Despite the camo, you can see the EV3 has minor design changes, like added orange side reflectors, which are likely to meet regulations.
Although Kia has yet to confirm it, the EV3 could make its North American debut as early as later this year and launch in early 2026. Prices will be revealed closer to its debut, but the EV3 will likely start at around $35,000 to $40,000.
Kia’s smaller electric SUV starts at around 36,000 euros ($40,000) in Europe and roughly $30,700 in Korea (KRW 42.08 million).
In the meantime, those in North America will see Kia’s first electric sedan, the EV4, arrive next year. Kia confirmed the 2026 EV4 will have a built-in NACS port to access Tesla Superchargers and an estimated driving range of up to 330 miles. Prices are also expected to start at around $35,000 to $40,000.
Less than a year after officially launching in the US, the 2025 Audi Q6 e-tron has received its safety rating from the Insurance Institute for Highway Safety (IIHS). According to the German automaker, its compact luxury crossover has been awarded Top Safety Pick+ status—the highest possible rating from the IIHS.
The Q6 e-tron remains the newest edition to Audi’s long-running all-electric segment of sedans, GTs, and SUVs. We first caught wind of it back in March 2024 when Audi teased a shadowy image while promising the Q6 e-tron would “overtake expectations.”
The 2025 Q6 e-tron made its official debut last September. The lineup includes an RWD version that delivers the longest range (321 miles) of any Audi BEV. At that point, the Q6 e-tron had received a five-star safety rating from the Euro NCAP, but until today, we were still awaiting its rating from the IIHS.
Today, Audi confirmed that the 2025 Q6 e-tron is an IIHS Top Safety Pick+ – the best you can get.
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Source: IIHS.org
Audi Q6 e-tron wins Top Safety Pick+ amidst higher criteria
When announcing the award status from the IIHS, Audi pointed out that the US institute altered its Top Safety Pick+ criteria for 2025 models, making the top-tier award harder to achieve. This included a new focus on rear-passenger safety and a moderate overlap front collision test, which simulates a head-on collision, whereas the test vehicle strikes a vehicle of equal size and weight at 40 mph with 40% of the front widths of those vehicles overlapping.
The compact crossover achieved a “good” (the highest IIHS) rating on all tests, warranting the Top Safety Pick+ status. As such, the IIHS has deemed the Q6 e-tron one of the safest all-electric models on the road.
The 2025 Q6 e-tron starts at $63,800 in the US and is currently available in three trimlines and a Premium quattro powertrain configuration.
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