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WhatsApp has launched its first global marketing campaign in reaction to a public backlash against a privacy policy announcement.

The messaging platform says the campaign is designed to reiterate its “commitment to privacy”.

It comes after months of uncertainty around the Facebook-owned app after its updated privacy policy sparked confusion and concern among some users over possible increased data sharing.

WhatsApp boss Will Cathcart admitted the incident had in part led to the creation of a marketing campaign around the platform.

But he also said it was a chance for the company to make its case for using encryption.

“The idea is we’re going to communicate to people the benefits of privacy and encryption directly,” he said.

“What we’re really trying to do here is take end-to-end encryption, which is an abstract term, and help translate it to people.

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“We view this as underscoring our commitment to privacy and encryption at a time which we think is particularly relevant because there continue to be attacks on it in some parts of the world, so we think it’s particularly important that consumers understand what it is and what’s at stake.”

Home Secretary Priti Patel has previously criticised Facebook’s plans to expand the end-to-end encryption already in use on WhatsApp to the messaging sections of its other apps: Instagram and Facebook Messenger.

She has claimed it places children at risk and offers a hiding place for abusers and other criminals.

Mr Cathcart acknowledged that some people would still have questions about the system, but argued that those who criticise encryption often did so without also “connecting it to all the benefits” it can provide.

“It’s a really critical tool for people like journalists, activists, whistleblowers – we think people get that, but we believe it is a really critical tool beyond that – it’s for everyone,” he said.

“It keeps people safe from hacking. It protects people from fraud, it protects people from identity theft.”

The campaign, which will include online, radio, TV and digital outdoor advertising, also comes as the platform faces new pressure from other encrypted messaging services, with many switching away from WhatsApp in the wake of the policy update confusion.

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Rachel Reeves threatens to sue Roman Abramovich over Chelsea FC sale proceeds

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Rachel Reeves threatens to sue Roman Abramovich over Chelsea FC sale proceeds

The chancellor and foreign secretary are threatening to take Roman Abramovich to court to seize the proceeds of his Chelsea FC sale.

The Russian oligarch, who is sanctioned by the UK government over his alleged links to Vladimir Putin, sold Chelsea for £2.5bn to an American consortium in 2022, after Russia’s invasion of Ukraine.

Those funds remain in a frozen UK bank account but are meant to be used for humanitarian causes linked to the Ukraine war.

Roman Abramovich was seen by Ukraine as a potential go-between with Vladimir Putin
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Abramovich has denied close ties to Vladimir Putin. File pic: Reuters

Chancellor Rachel Reeves and Foreign Secretary David Lammy have now said they are “deeply frustrated” an agreement cannot be reached with the oligarch and will take him to court if it cannot be dealt with soon.

In a joint statement, they said: “The government is determined to see the proceeds from the sale of Chelsea Football Club reach humanitarian causes in Ukraine, following Russia’s illegal full-scale invasion.

“We are deeply frustrated that it has not been possible to reach agreement on this with Mr Abramovich so far.

“While the door for negotiations will remain open, we are fully prepared to pursue this through the courts if required, to ensure people suffering in Ukraine can benefit from these proceeds as soon as possible.”

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"We can all see over the last months how much the world is changing, but the British government isn't just going to stand by and watch that change.
"We ought to shape it in our national interest.
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Rachel Reeves said she was ‘deeply frustrated’ an agreement had not been reached by Roman Abramovich

Abramovich was forced to sell Chelsea – which he bought for a reported £140m – after 19 years of ownership, after being sanctioned by the government over his alleged close ties to the Russian president – something he denies.

The sale was made under the supervision of the Office of Financial Sanctions Implementation, under the proviso the proceeds go to humanitarian aid in Ukraine.

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Ukraine targets Russian military aircraft

In March, the Foreign Office said officials were in talks with Abramovich’s representatives, but multiple sources told the BBC there had been no meetings between any Labour ministers and members of the foundation set up to oversee the funds since last July’s general election.

They said there was a deadlock and a political decision by a minister is needed to negotiate and sign off an agreement.

It is not known if there have been meetings in the three months since then.

The £2.5bn – and interest accrued – would make up for some of the reduction in the aid budget, announced in February.

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Water industry: Commission finds five areas where ‘fundamental change’ is needed

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Water industry: Commission finds five areas where 'fundamental change' is needed

“Interlocking failures” in the water sector across England and Wales can be fixed through fundamental reform in five key areas, according to a major interim report.

The Independent Water Commission, established last year and led by a former deputy governor of the Bank of England, was scathing of government and regulatory oversight of the industry – long blighted by criticism over performance, particularly over sewage spills, shareholder payouts and bonuses for bosses.

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Sir Jon Cunliffe said: “There is no simple, single change, no matter how radical, that will deliver the fundamental reset that is needed for the water sector.

“We have heard of deep-rooted, systemic and interlocking failures over the years – failure in government’s strategy and planning for the future, failure in regulation to protect both the billpayer and the environment and failure by some water companies and their owners to act in the public, as well as their private, interest.

“My view is that all of these issues need to be tackled to rebuild public trust and make the system fit for the future. We anticipate that this will require new legislation.”

The commission, which is due to make its final recommendations later in the summer, failed to rule out the creation of a super regulator to bring oversight into alignment.

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Currently, regulation is muddied by a multi-body approach that includes Ofwat and the Environment Agency.

The five areas under scrutiny:
• Long term direction from government, including through the planning process.
• The creation of a simplified legislative framework, which could include new objectives around public health.
• Regulation but “a fundamental strengthening and rebalancing of Ofwat’s regulation is needed”, it is argued.
• Transparency and accountability within private water firms.
• The management of water industry assets, including pipework.

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Sir Jon added: “I have heard a strong and powerful consensus that the current system is not working for anyone, and that change is needed. I believe that ambitious reforms across these complex and connected set of issues are sorely needed.

“I have been encouraged to see, on all sides of the debate, that people have been prepared to engage constructively with our work; I look forward to that continuing as we enter the final stages.”

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Ex-BT chief Patterson sounded out about £300m Waves Audio float

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Ex-BT chief Patterson sounded out about £300m Waves Audio float

A former BT Group chief is being lined up to steer an audio technology business used by many of the world’s leading musicians through a £300m London flotation.

Sky News has learnt that Gavin Patterson, who now sits on various boards including Ocado Group, is in talks to chair Waves Audio ahead of a listing which could come as soon as next month.

City sources said an agreement between the company and Mr Patterson had yet to be finalised.

Sky News revealed several weeks ago that Waves Audio, which is headquartered in Israel, had hired bankers from Panmure Liberum to oversee an initial public offering (IPO).

The company, which is majority-owned by founders Meir Sha’ashua and Gilad Keren, is expected to raise millions of pounds from the sale of new shares, although the details have yet to be finalised.

Waves Audio makes professional digital audio signal processing technology and audio effects used in recordings, mixing, mastering, post-production, broadcasting and live sound.

It employs more than 200 people, and has a major international presence, including in Europe and the US.

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A successful float on London’s main market would be a relative rarity given the depressed level of IPO activity in the last couple of years.

Data compiled by EY, the professional services firm, showed that there were just five new listings on the London market in the first quarter of the year.

Pessimism about the outlook for flotations has been compounded by a steady trickle of companies cancelling their London listings or shifting them overseas – with drugmaker Indivior the latest to abandon the City on Monday.

The UK market’s biggest hope – that Shein, the Chinese-founded online fashion retailer, would defy the impact of US President Donald Trump’s tariffs and list in London – appears to have been dashed, with reports last week suggesting that it would float in Hong Kong instead.

A spokesman for Waves Audio declined to comment.

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