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The largest automaker in the US has pulled paid advertising on Twitter after Elon Musk completed his takeover of the social media company.

Musk’s $44bn (£38bn) deal to buy Twitter completed on Thursday and he reportedly sacked the company’s chief executive and two other top bosses.

The world’s richest man tweeted “the bird is freed” and “let the good times roll” before a tweet on Friday announcing the setting up of the content moderation council.

Late on Friday, GM Motors Co said in a statement it had temporarily halted paid ads on the platform as a “normal course of business” after a significant change in a media platform.

The Detroit automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership”, adding its “customer care interactions on Twitter will continue”.

Ad sales made up more than 90% of Twitter’s revenue in the second quarter.

Some ad agencies and brands had expressed scepticism and concern over Twitter’s future at a presentation back in May.

More on Elon Musk

Tesla and SpaceX boss Musk, who has described himself as a “free-speech absolutist”, appealed directly to advertisers in an open-letter tweet on the eve of the deal’s closing.

He said: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!… Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”

Musk then tweeted on Friday saying the social media platform will form a moderation council “with widely diverse viewpoints” and that “no major content decisions or account reinstatements” will be made before it meets.

In a later tweet, he said the company had “not yet” made any changes to its content moderation policies.

Musk previously promised to overhaul the service by getting rid of fake accounts and ensuring it’s a place where a “range of beliefs can be debated in a healthy manner”.

Donald Trump – arguably once Twitter’s most famous user – is among those who could have their account reinstated.

The former president was banned after the siege on the US Capitol in January 2021 for allegedly inciting violence with two of his posts.

However, Musk earlier this year called the ban a “mistake” and “morally wrong”.

Read more:
Super app or Wild West? The future of Twitter under Elon Musk

Musk’s purchase of Twitter was completed a day before the 28 October deadline to avoid the deal going to court. The company had taken legal action to force the deal through after Musk backed out in July over the number of fake and spam accounts.

Earlier this week, Musk posted a bizarre video of himself entering Twitter’s San Francisco headquarters carrying a sink alongside the message: “Entering Twitter HQ – let that sink in”.

Musk, who has updated his Twitter bio to “Chief Twit”, said on Thursday he did not buy the social media platform to make more money but “to try to help humanity, whom I love.”

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White House considering inviting Zelenskyy to Trump-Putin meeting in Alaska – reports

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White House considering inviting Zelenskyy to Trump-Putin meeting in Alaska - reports

The White House is considering inviting Volodymyr Zelenskyy to a meeting between Donald Trump and Vladimir Putin in Alaska, according to reports in the US.

The reports come a day after Washington and Moscow confirmed the US and Russian presidents will meet on Friday to discuss bringing about an end to the war in Ukraine.

A senior US official and three people briefed on internal discussions have told Sky News’ US partner network NBC News that the Trump administration is now considering inviting the Ukrainian president to the summit.

“It’s being discussed,” one of the people briefed on the talks was quoted as saying.

The sources said a visit by Mr Zelenskyy has not been finalised – and it is unclear whether the Ukrainian leader will be in Alaska for the summit.

However, the senior administration official said it is “absolutely” possible.

“Everyone is very hopeful that would happen,” the official said.

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Asked whether the US had officially invited Mr Zelenskyy to Alaska, a senior White House official said: “The President remains open to a trilateral summit with both leaders. Right now, the White House is focusing on planning the bilateral meeting requested by President Putin.”

Mr Trump told reporters at the White House on Friday before the Alaska summit was confirmed that “we’re getting very close to a deal” that would end the war.

The US president added there will be “some swapping of territories to the betterment of both sides”.

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US diplomacy ‘totally amateur’

Zelenskyy suggests he’s unwilling to give up territory

However, the Ukrainian president warned on Saturday that allowing Russia to keep territory it has occupied in Ukraine will result in another invasion.

He said allowing Mr Putin to annex Crimea in 2014 didn’t prevent Russia forces from occupying more parts of Ukraine during the current conflict.

Mr Zelenskyy added: “Now, Putin wants to be forgiven for seizing the south of our Kherson region, Zaporizhzhia, the entire territory of Luhansk and Donetsk regions, and Crimea. We will not allow this second attempt to partition Ukraine.

“Knowing Russia – where there is a second, there will be a third.”

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Zelenskyy: Ukraine will not give land to ‘occupier’

NATO allies say Ukraine must be involved in negotiations

The reports Mr Zelenksyy could be invited to Alaska come as Ukraine and several NATO allies have reportedly been privately concerned Mr Trump might agree to Mr Putin’s proposals for ending the war without taking their positions into account.

In a joint statement on Saturday night, UK Prime Minister Sir Keir Starmer and the leaders of France, Italy, Germany, Poland, Finland and the European Commission said Ukraine’s future cannot be decided without Kyiv.

They said: “Ukraine has the freedom of choice over its own destiny. Meaningful negotiations can only take place in the context of a ceasefire or reduction of hostilities.

“The path to peace in Ukraine cannot be decided without Ukraine.

“We remain committed to the principle that international borders must not be changed by force.

“The current line of contact should be the starting point of negotiations.”

Read analysis:
Lifting sanctions a ‘massive victory for Moscow’

Stakes high for Alaska summit as Zelenskyy faces nightmare deal
Why Trump will have a lot of ice to break at Alaska summit

From left: Volodymr Zelenskyy, Donald Trump and Vladimir Putin. Pics: AP
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From left: Volodymr Zelenskyy, Donald Trump and Vladimir Putin. Pics: AP

UK hosts Ukrainian officials ahead of summit

British Foreign Secretary David Lammy had earlier hosted a meeting of top Ukrainian officials and European national security advisers alongside US vice-president JD Vance on Saturday ahead of the Trump-Putin meeting.

The meeting took place at the foreign secretary’s official country retreat, Chevening, in Kent, where Mr Vance is staying at the start of a UK holiday.

After the meeting, Mr Lammy said: “The UK’s support for Ukraine remains ironclad as we continue working towards a just and lasting peace.”

From left: Rustem Umerov, David Lammy, JD Vance and Andriy Yermak. Pic: X/David Lammy
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From left: Rustem Umerov, David Lammy, JD Vance and Andriy Yermak. Pic: X/David Lammy

It is understood that the meeting had been called at Washington’s request, and included representatives from the US, Ukraine, France, Germany, Italy, Finland and Poland as well as the UK.

Ukraine was represented by Rustem Umerov, secretary of the country’s national security and defence council, and the head of Mr Zelensky’s office, Andriy Yermak.

In a post on social media, Mr Yermak said the allies’ positions were “clear” that “a reliable, lasting peace is only possible with Ukraine at the negotiating table, with full respect for our sovereignty and without recognising the occupation”.

Ahead of the meeting at Chevening, Sir Keir discussed the talks in a call with Mr Zelenskyy on Saturday and also spoke to French President Emmanuel Macron.

A Downing Street spokeswoman said Sir Keir and Mr Macron “discussed the latest developments in Ukraine, reiterating their unwavering support for President Zelenskyy and to securing a just and lasting peace for the Ukrainian people”.

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Lifting sanctions on Putin for Trump meeting is a massive victory for Moscow

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Lifting sanctions on Putin for Trump meeting is a massive victory for Moscow

The location of Alaska is unexpected.

Although close to Russia geographically – less than three miles away at the narrowest point – it’s a very long way from neutral ground.

The expectation was they would meet somewhere in the middle. Saudi Arabia perhaps, or the United Arab Emirates. But no, Vladimir Putin will be travelling to Donald Trump’s backyard.

Follow latest: Zelenskyy says Ukraine will not give up land

It’ll be the first time the Russian president has visited the US since September 2015, when he spoke at the UN General Assembly. Barack Obama was in the White House. How times have changed a decade on.

The US is not a member of the International Criminal Court, so there’s no threat of arrest for Vladimir Putin.

But to allow his visit to happen, the US Treasury Department will presumably have to lift sanctions on the Kremlin leader, as it did when his investment envoy Kirill Dmitriev flew to Washington in April.

And I think that points to one reason why Putin would agree to a summit in Alaska.

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Can Trump end the war in Ukraine?

Read more:
Analysis: Trump will have a lot of ice to break
Explainer: What would a Ukraine ceasefire involve?

Instead of imposing sanctions on Russia, as Trump had threatened in recent days, the US would be removing one. Even if only temporary, it would be hugely symbolic and a massive victory for Moscow.

The American leader might think he owns the optics – the peace-making president ordering a belligerent aggressor to travel to his home turf – but the visuals more than work for Putin too.

Shunned by the West since his invasion, this would signal an emphatic end to his international isolation.

Donald Trump has said a ceasefire deal is close. The details are still unclear but there are reports it could involve Ukraine surrendering territory, something Volodymyr Zelenskyy has always adamantly opposed.

Either way, Putin will have what he wants – the chance to carve up his neighbour without Kyiv being at the table.

And that’s another reason why Putin would agree to a summit, regardless of location. Because it represents a real possibility of achieving his goals.

It’s not just about territory for Russia. It also wants permanent neutrality for Ukraine and limits to its armed forces – part of a geopolitical strategy to prevent NATO expansion.

In recent months, despite building US pressure, Moscow has shown no intention of stopping the war until those demands are met.

It may be that Vladimir Putin thinks a summit with Donald Trump offers the best chance of securing them.

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It’s been four years since a US president met Putin – and Trump will have a lot of ice to break

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It's been four years since a US president met Putin - and Trump will have a lot of ice to break

Donald Trump and Vladimir Putin will meet where their countries brush shoulders.

But why Alaska and why now?

A US-Russia summit in Alaska is geography as metaphor and message.

Alaska physically bridges both countries across the polar expanse.

Follow latest: Ukraine war live updates

Choosing this location signals strategic parity – the US and Russian leaders face to face in a place where their interests literally meet.

Alaska has surged in geopolitical importance due to its untapped fossil fuels.

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Trump has aggressively pushed for more control in the Arctic, plans for Greenland and oil access.

Holding talks there centres the conversation where global energy and territorial stakes are high, and the US president thrives on spectacle.

Reuters file pic
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Reuters file pic

A dramatic summit in the rugged frontier of Alaska plays into his flair for the theatrical.

It is brand Trump – a stage that frames him as bold, unorthodox and in command.

It was 2021 when a US president last came face-to-face with a Russian president.

The leaders of the two countries haven’t met since Russia invaded Ukraine.

Pic: AP
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Pic: AP

But Trump is in touch with all sides – Russia, Ukraine and European leaders – and says they all, including Putin, want “to see peace”.

He’s even talking up the potential shape of any deal and how it might involve the “swapping of territory”.

Volodymyr Zelenskyy has repeatedly insisted he will not concede territory annexed by Russia.

Moscow has sent the White House a list of demands in return for a ceasefire.

Read more:
Russia reacts to Trump talks plan
JD Vance raises concerns about free speech in UK

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‘I’m not against meeting Zelenskyy’

Trump is attempting to secure buy-in from Zelenskyy and other European leaders.

He styles himself as “peacemaker-in-chief” and claims credit for ending six wars since he returned to office 200 days ago.

There’s much ice to break if he’s to secure a coveted seventh one in Alaska.

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