The Big 12 is on the cusp of extending its current television contract with ESPN and Fox, according to ESPN sources.
The league is in the final stages of putting together a six-year, $2.28 billion contract extension that includes a sizable pay bump for schools. The new contract, which takes hold starting in 2025, includes ESPN owning more than 60 percent of the inventory and Fox adding a sizable portion of college basketball.
The contract’s near completion was first reported by the Sports Business Journal.
The deal projects for the Big 12 to make a sharp increase in media revenue per school, despite Oklahoma and Texas not being in the league after the 2024 season. A source said that the league is expected to agree to a grant of rights with its 12 members for the length of the deal.
The overall value of the Big 12’s media deal is expected to increase from $220 million annually to $380 million. That’s an average increase in media-only revenue per school from $22 million to $31.7 million (the $380 million is now divided 12 ways with the addition of BYU, UCF, Cincinnati and Houston).
The new deal will mark an uptick in the Big 12’s overall distribution number, which currently stands at $42.6 million per school. That number is subject to myriad variables such as NCAA tournament units, bowl revenue and new College Football Playoff revenue.
It’s safe to project the overall per-school revenue increasing to nearly $50 million starting in 2025-26. That number could well be much bigger depending on money the 12-team College Football Playoff delivers.
“I think it positions the Big 12 as a continued player in college athletics,” said a Big 12 source. “It makes it a really viable entity and keeps it strongly positioned in college athletics and among the Power 5 conferences.”
Former Big 12 commissioner Bob Bowlsby told Texas lawmakers in August 2021 that the league could take a 50 percent media revenue hit in the wake of the departure of Oklahoma and Texas.
This move to extend with the Big 12’s current television partners is a byproduct of new commissioner Brett Yormark’s aggressive push since arriving in office and declaring the Big 12 “open for business.”
This summer, Yormark creatively maneuvered for the league to engage with the current television partners nearly a year and a half before the exclusive negotiating window was set to open. The league announced its intentions to engage on Aug. 31 and now has the framework of a deal earlier than the Pac-12, despite the Pac-12 being in the open market with its deal expiring at the end of next season.
“With the transition of the two schools out and four schools in, it provides stability for the conference,” said the Big 12 sources. “And it obviously increases revenue.”
The Big 12 chose not to go to the open market, a move that did not expose the league to outside bidders and could have potentially yielded more money for the Big 12 in the long term. But it gives the league security and visibility on traditional platforms.
ESPN’s uptick in investment in the league will give it access to both the most inventory and the league’s top games. According to reporting from the SBJ, ESPN’s so-called “A” package includes the top four football picks each season and 12 of the top 20. That gives Fox a sizable portion of strong inventory among the 26 football games it has each year. According to the SBJ, ESPN gets the Big 12 football championship and the men’s and women’s basketball championships.
Along with a significant investment and commitment to Big 12 football, Fox is adding Big 12 basketball to the package. The Big 12 has been the country’s top men’s basketball conference in recent seasons, with Kansas and Baylor winning the past two national titles and Texas Tech losing the title game in overtime in 2019.
There should continue to be consistent revenue from NCAA tournament units for the league considering the strong recent basketball history of Houston, Cincinnati and BYU.
The near-completion of the deal will shift the focus to the Pac-12, which reports have linked to Amazon as a potential partner. With Fox having access to USC and UCLA games via the Big Ten deal, it had been only loosely linked to the Pac-12. ESPN’s interest level in the league in the wake of this commitment will be closely watched.
The Big 12 deal will expire in 2031, which is one year after the Big Ten’s record-setting deal expires. Notably for the Big 12 moving forward, the contract comes up before the SEC (2034) and ACC (2036) deals expire. This extension will mark the end of what’s known as third-tier rights for the Big 12, in which schools controlled certain game inventory. Instead, those third-tier rights will be distributed to ESPN, which means the schools no longer have to sell them.
That’s a combined 2,938 career games played between the two players, sharing the ice with hundreds of teammates, spanning from Hall of Famers to one-night wonders. Yet there’s only one player in NHL history that was a teammate to both Wayne Gretzky and Alex Ovechkin.
His name is Mike Knuble, a winger who played 16 hardscrabble seasons in the NHL. And he was as surprised as you are to learn he’s the unexpected link between two hockey legends whose careers didn’t overlap.
“I get to be one of the funny trivia answers! Got to put that in Trivial Pursuit or a bar game or something,” he told ESPN recently, with a laugh.
As Ovechkin neared the Gretzky record, Knuble started wondering whether he was the only player to have skated with both the Washington Capitals star and The Great One as a teammate.
“I kind of was spitballing with somebody: ‘Well, who’s played in Washington and with the New York Rangers that’s also about my age?’ I’m like, ‘There’s nobody really. So maybe it’s just me,'” he said.
Knuble was a 26-year-old forward with the New York Rangers in 1998-99, the final season of Gretzky’s career. He played three seasons with Ovechkin in Washington (2009-10 through 2011-12) before finishing his career at age 40 with the Philadelphia Flyers.
“The fact that Ovi is nipping at Gretzky’s heels is just crazy,” Knuble said.
Gretzky was in his elder statesman era with the Rangers, and Knuble got to witness the mania when it was announced he was retiring after 20 seasons. But Knuble was the elder statesmen when he arrived in Washington to find a 24-year-rock star in Ovechkin, who had just won his first Hart Trophy and scoring title, as the face of the Capitals’ “Young Guns” resurgence.
“I just felt so fortunate to play with them. They’re both such superstars,” he said.
In the process, Knuble became someone uniquely qualified to compare, contrast and analyze the two greatest goal scorers in NHL history as teammates.
KNUBLE WAS DRAFTED 76th overall by the Detroit Red Wings in 1991. After four seasons at the University of Michigan, and some time in the AHL, he joined the Red Wings as a rookie in 1996-97.
Knuble was no goal-scoring slouch, tallying 278 times in 1,068 NHL games, but he had a different approach to that art than Gretzky or Ovechkin did: He was famous for parking himself inches from the goaltender’s crease and scoring short-distance goals while being mauled by opposing defensemen.
“[Hockey Hall of Famer] Dino Ciccarelli was the pioneer of that. He was undersized, under-gunned and got the s— beat out of him all the time,” Knuble said. “He scored 600 goals back when they could be really mean to you. I went [to the crease] when they weren’t as mean.”
Knuble chuckles when he sees goal-scoring heat maps in coaches’ offices that show an intense crimson around the crease.
“I’ll be talking to young players and I draw the East Coast of the United States. I draw Florida and then I draw Cuba and then a draw a big shark further away,” he said. “And I’m like, ‘If all the fish are right here between Florida and Cuba, why would you be swimming all the way over here if you’re a shark and you’re hungry? All the fish are right here! Go to where the fish are!'”
For most of the 1980s and 1990s, the fish were wherever Wayne Gretzky had the puck on his stick.
Knuble had never met Gretzky before, but he was a fan — not just as a kid growing up in Toronto, but as an adult playing in the NHL.
Before the 1998 Olympics, he cornered Red Wings captain Steve Yzerman in the weight room to sheepishly ask if he might bring home a signed Gretzky stick from Nagano, Japan. Knuble was stunned when Yzerman returned with a personalized autographed stick, the butt end burned with an Olympic logo that incorporated Gretzky’s initials into it.
A few months later, the Red Wings traded Knuble to the Rangers for a second-round draft pick. Which meant the guy asking for Wayne Gretzky’s autograph was now Wayne Gretzky’s teammate.
“You see his jersey and you see your jersey, and it’s the same color as his. And you’re just like, ‘Holy s— here we go,'” Knuble said. “I remember saying my hellos and then just sitting in my stall, not talking to him for a couple of weeks. I was quiet on the bus with him, too. I’d just sit and listen to his recollections about his time in Edmonton, dropping names and telling stories.”
Time with Gretzky away from the rink was fleeting. There were cities on the road where Gretzky could grab dinner with his teammates and not get mobbed — mostly “non-traditional” hockey markets, according to Knuble — but everywhere else, fans would swarm the most famous hockey player in the world.
“He’d give the time, but it wasn’t going to be too much time. He knew how to handle that balance,” he said.
Gretzky wasn’t a boisterous presence in the Rangers’ dressing room. That’s partially because the Rangers had other leaders to whom he would defer, such as captain Brian Leetch. “He wasn’t trying to outshine anyone. But everyone knew that when he wanted to say something, the floor was his,” Knuble said.
Knuble wasn’t a primary linemate for Gretzky during his time with the Rangers. He’d watch from the bench as The Great One operated from his office behind the opponent’s net, and wait for his chance to join the Gretzky scoring ledger.
“You’re just hoping that he scored and you got a point with him. You just want to hear your name linked with him,” said Knuble, who scored two goals assisted by Gretzky in 1998-99.
Those goals by Knuble were some of the final points collected by Gretzky in his legendary career. That season would be his last.
The Rangers weren’t going to make the playoffs that season. As the games dwindled on the schedule, the speculation about Gretzky’s future grew louder. Knuble remembers the Rangers players purposefully avoiding the topic inside the room, but then it happened: It was officially announced very late in the season that Gretzky would be retiring.
The Rangers’ next game after that announcement was at the Ottawa Senators on April 15, 1999.
“We were in Ottawa and the Canadian National Guard surrounded our hotel because it was his last game in Canada,” Knuble recalled. “I’ll never forget coming out of the hotel for the game and seeing guys with rifles.”
The hotel restricted access to guests only, having people show some form of ID to get into the lobby, which was still jam-packed with people trying to find Gretzky. The Rangers’ bus would park in front of the hotel, drawing all of the attention from fans as Gretzky found another exit.
“Wayne was always really good about going out the back door, sending diversion out in the front, and then he’d slip out,” Knuble said. “And I’m sure Alex got good at playing those games, too.”
KNUBLE CURRENTLY COACHES teenage hockey players in Michigan. They know about his NHL career. They’ll ask whether he has Alex Ovechkin in his phone contacts list.
“I’ll show it to them and tell them that he’s probably changed his number like eight times. But go ahead and call him. Go knock yourselves out,” he said, laughing. “But I’m super proud to have it. The kids appreciate that. It’s a good cocktail party conversation, too.”
Knuble was in his third NHL season when he became Gretzky’s teammate. He was entering his 13th season when he signed with the Capitals as a free agent in 2009, having previously battled against Ovechkin & Co. as a member of the Flyers.
As much as he knew about Gretzky before becoming his teammate, Knuble knew little about Ovechkin before joining him.
“There was a little bit of mystery,” he said.
Ovechkin had scored 219 goals in his first four NHL seasons and would add another 50 goals to that total in Knuble’s first season in Washington. He skated fast, blasted more shots than anyone in the league and hit like a truck. He was a force of nature. Knuble said one of his biggest challenges as a teammate was not to be in awe of Ovechkin’s abilities.
“As a player you had to be very careful that you didn’t defer to him too much. You knew what he could do, but it wasn’t like ‘force it, force it, force it’ to him all the time,” he said. “I think you had to get him the puck when you could and do some of the legwork. But when you had a chance — and you were in a high-end, high percentage scoring area — you had to shoot the puck. You couldn’t defer all the time.”
Knuble assisted on 14 goals by Ovechkin during his 220 games with the Capitals.
“I think the biggest thing is you didn’t want to slow him down. He’s trending to be a hundred-point guy, and now you’re playing with him, you’re linked to him, you don’t want his percentage go down,” Knuble explained. “If he’s down to an 80-point pace, well, who are they going to point the finger at? It’s not because of him, it’s because of me. So you didn’t want to be that guy.”
Off the ice, the two didn’t spend much time together. Knuble was older and had children. Ovechkin hung with younger players, a crew who all grew up together on the Capitals. Knuble understood the dynamics.
“When I was in Detroit, it wasn’t like I was hanging out with Yzerman. You’re with your peers,” he said. “Maybe there’s the odd time you end up at the same restaurant or you have a team event where you hang out, but your boys are your boys.”
As he watched Ovechkin continue to pile on goals, playing with a variety of teammates — Knuble, for the record, thinks Ovechkin might already have the record if Nicklas Backstrom could have remained healthy — he figured Ovechkin had a shot at catching Gretzky if his body cooperated.
“If he stayed healthy, with the way he finishes … could he be second or third all-time? And then he stayed really healthy and kept playing well,” Knuble said. “He’s always been blessed with great health on the ice, where nothing super fluky happened to him. The most impressive thing about him is his longevity.”
Ovechkin’s maturity was a factor in that longevity, according to Knuble.
“I think Alex has just stood the test of time a little bit. You’re a young guy, you kind of live hard on and off the ice, and then when you’re older you realize, ‘I can’t be doing this as much,'” he said.
Finally hoisting something other than an individual trophy also helped.
“I think winning a Stanley Cup was really big for him, too. I think that was a big feather in his cap. You don’t want to be a golfer that’s never won a major, you know?” Knuble said. “I think him winning the team thing was just basically the last box he needed to check.”
Ovechkin is now older (39) than Gretzky was (38) when Knuble played with him in New York. The Capitals captain has matured, but Knuble still sees that spark of youth in his game as he chases Gretzky’s record.
“It’s fun to see him just happy, see him in his joy,” he said. “I think when he was younger, the joy that carried him was the most noticeable thing. Eventually you get older and the joy settles down a little bit, but still he plays with so much of it.”
KNUBLE ADMITS THAT Ovechkin and Gretzky are “different in the way they do their things,” but share one key similarity: the way the understood their responsibilities in selling the sport they love.
“Wayne was very good at being an ambassador of the game. He knew that it’s super inconvenient for him, but he’s going to do it with a smile on his face. He’s not going to bitch about it. It’s his job to move the game forward,” he said. “Alex is pretty good about that stuff too. And it was hard for him. He’s not a North American, but certainly Alex has been a great ambassador of the game here.”
Part of being an ambassador of the game is inspiring subsequent generations to pick up a stick or watch a game. Knuble said both players accomplished that during their careers.
“They’ve both been so good to the game, to the NHL and great role models for kids,” he said. “Wayne revamped the game in his way. And then Ovi revamped it again with his way — a little more flash, a little more flare. We all copied Wayne and then kids today copied Ovi.”
There have been other all-time players who starred in their respective eras, from Mario Lemieux to Sidney Crosby to Connor McDavid. But Knuble believes there’s something different about the way Gretzky and Ovechkin have broken through as sports celebrities.
“People coast to coast in the United States know who [Ovechkin] is, and what more can you ask for, especially as a hockey player?” he said. “You go to California and you can be on the beach there playing volleyball and be like, ‘Who’s Alex Ovechkin?’ And they’ll be like, ‘Oh, that Russian dude in D.C., right? Hockey player?’ If you can get that kind of thing, then that’s a successful athlete.”
As Knuble watches the Ovechkin record chase unfold, his thoughts are with Gretzky. He believes The Great One has shown exemplary class in watching an all-time mark potentially fall. Like Gordie Howe did when Gretzky chased his records, Gretzky has blessed Ovechkin’s own record pursuit.
“Wayne’s such an ambassador, saying, ‘Hey, I can’t wait to see this come to fruition. I can’t wait to see him chase it down. I’m going to be there and be thrilled for him when the time comes.’ And that’s not a lie. That’s not bulls—. And it’s just great,” Knuble said. “The league is thrilled that another generational player has come through. It’s just crazy that this even remotely had a chance to happen.”
Almost as crazy as an NHL veteran who kicked around with five different franchises being the only player to have called the top two goal scorers in league history as his teammates.
“I was on the ice with both. Got sticks signed by both. Got to say that I spent with each of them,” he said. “Again, I just feel so fortunate.”
CHARLOTTE, N.C. — NASCAR went before a federal judge Wednesday and asked for the antitrust suit filed against the stock car series to be dismissed. Should it proceed, NASCAR asked that the two teams suing be ordered to post a bond to cover fees they would not be legally owed if they lose the case.
NASCAR also asked U.S. District Judge Kenneth Bell of the Western District of North Carolina to dismiss chairman Jim France as a defendant in the suit filed by 23XI Racing, a team co-owned by NBA Hall of Famer Michael Jordan, and Front Row Motorsports, which is owned by entrepreneur Bob Jenkins.
Bell promised a fast ruling but indicated he was unlikely to dismiss the suit when he closed the 90-minute hearing. The calendar he set when he received the case last month calls for a December trial.
“This case is going to be tried this year, and deserves to be tried this year,” Bell said.
Bell replaced Judge Frank Whitney, who heard the first round of arguments in early November. The teams went before Whitney and asked to be recognized as chartered teams this year as the suit progresses, but Whitney denied the motion.
The teams appealed and the case was transferred to Bell, who overruled Whitney and granted an injunction that allow 23XI and Front Row to compete with charter recognition throughout the 2025 season. That led NASCAR to request the teams post a bond to cover all the payouts they will receive as chartered teams as collateral should the teams lose the case.
NASCAR and the teams that compete in the top Cup Series operate with a franchise system that was implemented in 2016 in which 36 cars have “charters” that guarantee them a spot in the field at every race and financial incentives. There are four “open” spots earmarked for the field each week.
The teams banded together in negotiations on an improved charter system in a contentious battle with NASCAR for nearly two years. NASCAR in September finally had enough and presented the teams with a take-it-or-leave-it offer that had to be signed same day — just 48 hours before the start of the playoffs.
23XI and Front Row were the only two teams out of 15 who refused to sign the new charter agreement. They then teamed together to sue NASCAR and France, arguing as the only stock car entity in the United States, NASCAR has a monopoly and the teams are not getting their fair share of the pie.
Both organizations maintained they would still compete as open cars, but convinced Bell last month to give them chartered status by arguing they would suffer irreparable harm as open cars. Among the claims was that 23XI driver Tyler Reddick, last year’s regular season champion, would contractually become an immediate free agent if the team did not have him in a guaranteed chartered car.
Bell peppered both sides with questions regarding payout structures, what harm NASCAR would suffer if the teams were open cars and other issues.
“Why give a charter to anyone?” he at one point asked NASCAR.
Replied NASCAR attorney Christopher Yates, of Latham & Watkins: “NASCAR would be perfectly fine going back to that (pre-charter) model.”
Bell admitted he doesn’t normally hear motions to dismiss but did Wednesday because “we’ve got to get this case moving.” He later said he felt the hearing was beneficial as he was able to “size up” the attorneys and they could do the same with him.
Bell also warned both sides to work together to avoid disputes and promised the losing side will pay the fees for the discovery portion of the case.
With all indications that Bell is not going to dismiss the suit, it appears the only suspense will be if he orders the teams to post bond before the season begins next month. NASCAR argued Wednesday that it needs that money earmarked because it would be redistributed to the chartered teams if 23XI and Front Row lose.
Jeffery Kessler, considered the top antitrust lawyer in the country, argued that NASCAR has made no such promise to redistribute the funds to other teams. Kessler said NASCAR told teams it was up to NASCAR’s discretion how it would use the money and didn’t rule out spending some on its own legal fees.
Jordan and Jenkins attended the first hearing but were not present Wednesday. Only 23XI co-owner Denny Hamlin was present, along with his fiancee and mother. France and vice chairman Mike Helton were in the gallery with NASCAR’s in-house legal counsel and members of the communications team.
College football reporter; joined ESPN in 2008. Graduate of Northwestern University.
DANIA BEACH, Fla. — While discussing the opportunity that awaits Penn State in the College Football Playoff, coach James Franklin said Wednesday that the showdown against Notre Dame is about “representing our schools and our conferences.”
Franklin then caught himself, realizing Notre Dame coach Marcus Freeman was sitting just to his right.
“Or our conference, excuse me,” Franklin said.
Penn State will be representing the Big Ten against FBS independent Notre Dame in the College Football Playoff Semifinal at the Capital One Orange Bowl on Thursday night (7:30 p.m. ET, ESPN) at Hard Rock Stadium.
The Nittany Lions reached the Big Ten championship game before earning a No. 6 seed in the first 12-team CFP, while the Fighting Irish made the playoff as an at-large and earned the No. 7 seed despite playing in one fewer game.
Franklin said he thinks a larger CFP ultimately requires more uniformity around college football, including every team to be part of a conference and playing the same number of league games. Notre Dame, one of three remaining FBS independents, sees its status as central to the school’s identity and has resisted chances to join the Big Ten and other conferences over the years. The Fighting Irish compete in the ACC for most of their other major sports, and they have a scheduling agreement with the ACC in football.
“It should be consistent across college football,” Franklin said. “This is no knock at [Freeman] or Notre Dame, but I think everybody should be in a conference. I think everybody should play a conference championship game, or nobody should play a conference champion championship game. I think everybody should play the same number of conference games.”
Penn State reached the CFP by playing nine conference games as well as the Big Ten championship game against No. 1 Oregon, which defeated the Nittany Lions 45-37 on Dec. 7. The Big 12 also has maintained a nine-game league slate, while the SEC and ACC have stayed at eight conference games.
Franklin, who coached at Vanderbilt before Penn State, praised the SEC for remaining at eight league games, which the league’s coaches wanted. The SEC has repeatedly considered going to nine league games during Franklin’s time in the Big Ten.
“I was not a math major at East Stroudsburg, but just the numbers are going to make things more challenging if you’re playing one more conference game,” he said.
Franklin also highlighted other areas of the sport that could be made more uniform, including starting the season a week earlier to ease the strain of playing more games with an expanded playoff. He reiterated his desire to appoint a college football commissioner unaffiliated with a school or a conference, and once again mentioned longtime coach and current ESPN analyst Nick Saban as an option, along with former Washington and Boise State coach Chris Petersen, now a Fox college football analyst, and Dave Clawson, who recently stepped down as Wake Forest’s coach.
“We need somebody that is looking at it from a big-picture perspective,” Franklin said.
Freeman acknowledged that Notre Dame prides itself on its independence. He said the team uses the weekend of conference championships, when they’re guaranteed not to be playing, as another open week for recovery and other priorities.
Notre Dame ended the regular season Nov. 30 and did not play again until Dec. 20, when it hosted Indiana in a first-round CFP game. In helping craft the format for the 12-team CFP, former Notre Dame athletic director Jack Swarbrick agreed that if the Irish were selected, they would not be eligible to earn a bye into the quarterfinals.
Freeman noted that he doesn’t have a strong opinion on whether college football needs more uniformity.
“I’m a guy that just [thinks], ‘Tell us what we’re doing and let’s go, and you move forward,'” Freeman said. “I love where we’re at right now. [Athletic director] Pete Bevacqua and our Notre Dame administration will continue to make decisions that are best for our program.”
Franklin said his desire for greater consistency stems from the CFP selection process and the difficulty of committee members to sort through teams with vastly different paths and profiles, and determine strength of schedule and other factors.
“How do you put those people that are in that room to make a really important decision that impacts the landscape of college football, and they can’t compare apples to apples or oranges to oranges?” Franklin said. “I think that makes it very, very difficult.”