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The Big 12 is on the cusp of extending its current television contract with ESPN and Fox, according to ESPN sources.

The league is in the final stages of putting together a six-year, $2.28 billion contract extension that includes a sizable pay bump for schools. The new contract, which takes hold starting in 2025, includes ESPN owning more than 60 percent of the inventory and Fox adding a sizable portion of college basketball.

The contract’s near completion was first reported by the Sports Business Journal.

The deal projects for the Big 12 to make a sharp increase in media revenue per school, despite Oklahoma and Texas not being in the league after the 2024 season. A source said that the league is expected to agree to a grant of rights with its 12 members for the length of the deal.

The overall value of the Big 12’s media deal is expected to increase from $220 million annually to $380 million. That’s an average increase in media-only revenue per school from $22 million to $31.7 million (the $380 million is now divided 12 ways with the addition of BYU, UCF, Cincinnati and Houston).

The new deal will mark an uptick in the Big 12’s overall distribution number, which currently stands at $42.6 million per school. That number is subject to myriad variables such as NCAA tournament units, bowl revenue and new College Football Playoff revenue.

It’s safe to project the overall per-school revenue increasing to nearly $50 million starting in 2025-26. That number could well be much bigger depending on money the 12-team College Football Playoff delivers.

“I think it positions the Big 12 as a continued player in college athletics,” said a Big 12 source. “It makes it a really viable entity and keeps it strongly positioned in college athletics and among the Power 5 conferences.”

Former Big 12 commissioner Bob Bowlsby told Texas lawmakers in August 2021 that the league could take a 50 percent media revenue hit in the wake of the departure of Oklahoma and Texas.

This move to extend with the Big 12’s current television partners is a byproduct of new commissioner Brett Yormark’s aggressive push since arriving in office and declaring the Big 12 “open for business.”

This summer, Yormark creatively maneuvered for the league to engage with the current television partners nearly a year and a half before the exclusive negotiating window was set to open. The league announced its intentions to engage on Aug. 31 and now has the framework of a deal earlier than the Pac-12, despite the Pac-12 being in the open market with its deal expiring at the end of next season.

“With the transition of the two schools out and four schools in, it provides stability for the conference,” said the Big 12 sources. “And it obviously increases revenue.”

The Big 12 chose not to go to the open market, a move that did not expose the league to outside bidders and could have potentially yielded more money for the Big 12 in the long term. But it gives the league security and visibility on traditional platforms.

ESPN’s uptick in investment in the league will give it access to both the most inventory and the league’s top games. According to reporting from the SBJ, ESPN’s so-called “A” package includes the top four football picks each season and 12 of the top 20. That gives Fox a sizable portion of strong inventory among the 26 football games it has each year. According to the SBJ, ESPN gets the Big 12 football championship and the men’s and women’s basketball championships.

Along with a significant investment and commitment to Big 12 football, Fox is adding Big 12 basketball to the package. The Big 12 has been the country’s top men’s basketball conference in recent seasons, with Kansas and Baylor winning the past two national titles and Texas Tech losing the title game in overtime in 2019.

There should continue to be consistent revenue from NCAA tournament units for the league considering the strong recent basketball history of Houston, Cincinnati and BYU.

The near-completion of the deal will shift the focus to the Pac-12, which reports have linked to Amazon as a potential partner. With Fox having access to USC and UCLA games via the Big Ten deal, it had been only loosely linked to the Pac-12. ESPN’s interest level in the league in the wake of this commitment will be closely watched.

The Big 12 deal will expire in 2031, which is one year after the Big Ten’s record-setting deal expires. Notably for the Big 12 moving forward, the contract comes up before the SEC (2034) and ACC (2036) deals expire. This extension will mark the end of what’s known as third-tier rights for the Big 12, in which schools controlled certain game inventory. Instead, those third-tier rights will be distributed to ESPN, which means the schools no longer have to sell them.

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Auburn moving ’26 game to Atlanta for NIL gain

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Auburn moving '26 game to Atlanta for NIL gain

Auburn is moving its 2026 home game with Baylor to Mercedes-Benz Stadium in Atlanta as part of an arrangement with the Aflac Kickoff Game to provide NIL opportunities for Auburn players, a first in college football for neutral-site games.

The Peach Bowl, in coordination with the Aflac game, will provide opportunities for promotional appearances for Auburn players promoting ticket sales and ancillary events.

“Any time we have the ability to advance Auburn student-athletes’ ability to earn third-party NIL compensation, we will take that opportunity,” athletic director John Cohen said. “The exposure of playing on a national stage against a Power 4 opponent in one of the premier neutral-site games in the country will not only benefit our student-athletes financially, but it will also enhance their brands.”

Baylor and Auburn met in this year’s season opener for each team, with the Tigers winning 38-24 in Waco, Texas. Next year’s game was originally scheduled to be played at Auburn as the second game of a home-and-home.

Auburn will receive an allotment of 20,645 tickets for the game, while Baylor will receive the SEC standard 3,000 tickets held for visiting teams. The Aflac Kickoff Game will sell the remaining inventory.

This game will mark just the sixth time that Baylor and Auburn have met dating to 1954. The series is currently tied 2-2-1, including the Tigers’ win this year.

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Indiana CB Ponds set to return against Oregon

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Indiana CB Ponds set to return against Oregon

No. 7 Indiana is set to regain All-Big Ten cornerback and special teams ace D’Angelo Ponds this week as the seventh-ranked Hoosiers visit No. 3 Oregon.

Ponds, a first-team All-Big Ten selection and second-team All-America selection in 2024, was a late scratch from Indiana’s Sept. 27 game against Iowa with an undisclosed injury. The Hoosiers did not play last week, and coach Curt Cignetti said Monday that he expects Ponds “to be fine and play.”

The 5-foot-9, 173-pound Ponds had 11 tackles, three tackles for loss, an interception and a blocked punt return for a touchdown this season. He had 55 tackles, three interceptions, nine pass breakups and a blocked kick in 2024.

Ryland Gandy started in place of Ponds against Iowa.

“[Defensive coordinator Bryant Haines] took out the eraser and ink pen and the game plan changed a little bit, played a little bit more zone than he planned on playing going into the game, and I thought we did well,” Cignetti said.

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Winners and losers of Connor McDavid’s contract extension

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Winners and losers of Connor McDavid's contract extension

Connor McDavid responded to months of speculation by signing a contract extension with the Edmonton Oilers on Monday.

Notice how we didn’t say that he “ended” that speculation: McDavid’s contract, which carries an extremely team-friendly $12.5 million average annual value, is only for two years beyond this one, meaning the best hockey player in the world could still become the most coveted free agent in NHL history in summer 2028.

But if you’re the Oilers, you’re taking the glass-half-full approach. Or more to the point, a half-full (Stanley) Cup: Connor McDavid has at least three more chances to bring the first championship since 1990 to Edmonton.

As with any significant decision in the NHL, there are winners and there are losers.

Here’s the fallout from Connor McDavid’s new contract:


WINNER: Connor McDavid

Since it’s only a two-year extension, McDavid will have a slew of questions about why he chose that term and what it means for his ultimate future in Edmonton. But then after those questions are asked and answered, McDavid will focus on winning a Stanley Cup in Edmonton and a gold medal for Canada this season without being burdened with speculation. With this season and then two more, those questions can wait until at least September 2027.

This deal was done before the first puck was dropped on the NHL season, and one has to assume Connor wanted it that way.


With McDavid’s contract situation settled, the entirety of the rumor mill will now focus on Crosby’s future with the Pittsburgh Penguins.

It’s a topic that Crosby is already sick of discussing but one that’ll grow in volume with each Penguins loss — and the pundits are predicting a lot of Penguins losses this season.

At least McDavid’s pending unrestricted free agency lured some of that spotlight away from Sid. Now, he’s the primary fuel source for this season’s rumor industry.


WINNER: Edmonton fans

When Oilers fans would say that McDavid wasn’t going anywhere, it sounded more aspirational than emphatic.

Maybe this season would be the last shot. Maybe he desired to play for one of the NHL’s glamour franchises, or one he felt had a longer contention window than Edmonton’s.

Visions of teary-eyed news conferences of the past filled their memories, like that time the other greatest player in franchise history ended up being The Great One in Los Angeles — heck, the Kings were even one of the teams that had the cap space ready for Connor next summer.

But he chose Edmonton. Not for the long term — at least not now — but he chose Edmonton. To continue living there. To continue playing there. Because he wanted to bring a championship there.


LOSERS: Everyone else

No McDavid rumor mill. No McDavid free agency frenzy. No McDavid arriving in New York or Dallas or Los Angeles or Tampa Bay or (gasp) Toronto to elevate those teams into immediate Stanley Cup favorite status. No hearing the faint sounds of the “Imperial March” as we tuned in to watch McDavid taking his talents from Edmonton to the highest bidder.

Yes, the smart money was always on him staying in Edmonton. It doesn’t mean the rest of us can’t be a little bummed that he left all that fun on the table — along with over $100 million in free agent riches.


WINNER: Stan Bowman

McDavid decided on Monday that he wanted to ink a two-year extension with the Oilers. That was after months of contemplation about whether — and if so, for how long — he wanted to commit to Edmonton. Part of that process was sitting down with Bowman to hear the GM’s plans for the Oilers moving forward. Ultimately, they got him to remain an Oiler for a few more runs at the Stanley Cup.

Now, one could say that the pitch enticed McDavid to remain with the Oilers for only two more seasons beyond this one, which might not say much for its effectiveness. And one could say that McDavid having essentially given Bowman money out of his pocket to spend should empower the player to have more say in organizational decisions. But, c’mon, no franchise player has that kind of pull within the organization.

On an unrelated topic: Congratulations to Oilers’ coach Kris Knoblauch, who coached McDavid in juniors, on his new contract, given to him by Jeff Jackson, who is CEO of hockey operations and used to be McDavid’s agent.


LOSER: The Oilers’ runway

Now comes the hard part: Building a team around McDavid and fellow Oilers star Leon Draisaitl that can finally celebrate a Stanley Cup championship; or, failing that, one that convinces McDavid that the future in Edmonton is bright enough for him not to take his stuff and leave in 2028.

There’s frankly a better chance of the former happening than the latter.

The defending Western Conference champs bring back most of the same roster as last season, although the loss of Corey Perry might doom their Stanley Cup Final karma. After that, Bowman has some decent money coming off a rising cap next summer, including both goaltenders.

McDavid is essentially Uncle Jimmy in Season 4 of “The Bear,” slamming down a countdown clock until the restaurant is a success or goes bust. Bowman will spend the next three years frantically pawing at ingredients to find the right recipe.


WINNER: GM empowerment

Every NHL general manager has, at some point, tried to sell a player with an expiring contract on taking a little less to help the team in a salary-capped league. Most times, that player will absolutely refuse to be the victim of past contractual mistakes by management — maybe there’s a small hometown discount, but the stars want to be paid as such.

It used to be that Sidney Crosby was the model for contractual sacrifice, as he has had the same $8.7 million AAV since the 2008-09 season. Back then, it was 15.3% of the cap. On his latest extension, it’s 9.1% of the cap. As of now, McDavid will make 12.0% of the cap in 2026-27, although that could still decrease.

It’s team-friendly to the point that he’s not even the highest-paid player on the Oilers. Every GM in the league is going to harmonize when saying in unison: “Be like Connor.”

If the Oilers win during that two-year deal … well, now they have proof of concept, too.


LOSER: NHLPA

Any time a player decides to take less than market value, it’s not exactly a rising tide lifting others’ boats.

While the NHLPA was no doubt thrilled that Kirill Kaprizov got the Minnesota Wild to improve on what was already a record-breaking offer to settle on the highest value ($136 million) and AAV ($17 million on an eight-year term) in league history.

But the mind boggles at what McDavid could have landed as the most coveted free agent in hockey history, instead of maintaining his current cap hit for two more seasons.


WINNER: Leon Draisaitl

As I reported earlier this year, Draisaitl’s decision to sign an eight-year contract extension through 2033 did not mean that McDavid would commit long term to the Oilers, too.

As it stands, Draisaitl will have McDavid feeding him pucks for the next three seasons at a minimum. That’s three times better than just having him for the 2025-26 season, which was certainly a possibility as McDavid mulled his future as a pending UFA.

It’s not ideal, but it’s not catastrophic. And hey, he’s still the highest-paid player on the Oilers! Who saw that coming?


Of all the potential landing spots for McDavid, none would have knocked the hockey world off its axis like the Ontario native taking his talents to the Toronto Maple Leafs. A 1-2 punch of McDavid and Matthews might have convinced even the most cynical Leafs fans that the team could win its first Stanley Cup since 1967.

Alas, after losing Mitch Marner to the Golden Knights in the offseason, Matthews will have to wait until summer 2028 to potentially play with McDavid … when they’re both UFAs … and coincidentally share the same agent. Now that’s a fun summer.


WINNER: McDavid’s legacy in Edmonton

Assuming he plays the full term, McDavid will have given Edmonton 13 years of his life — after a bunch of draft lottery balls bounced the Oilers’ way in 2015 — in pursuit of the Stanley Cup.

He has lifted the team to two straight Cup Finals and three conference finals overall, to the point where he was just the second skater in NHL history to win playoff MVP in a losing effort. Two additional seasons might not sit well with some Edmonton fans, especially after Draisaitl committed to eight more seasons last September.

But the majority of fans likely see this as McDavid propping the contention window open by leaving a Scrooge McDuck money bin of free agent riches on the table, and giving the Oilers added cap flexibility. If he leaves in 2028, he won’t have abandoned Edmonton — it’ll be after giving that franchise his everything. If it ends without a Cup, it’ll be the Oilers’ legacy to have squandered it.


LOSER: The state income tax debate

The advantages for those teams that play in states without income tax have been restated and hotly debated ever since the Tampa Bay Lightning, Florida Panthers and Vegas Golden Knights started lifting the Stanley Cup. Players such as Brad Marchand have noted that a lack of state income tax has enabled teams to maintain roster consistency and attract talent.

But it didn’t lure McDavid on this contract. Which, as Panthers executive Roberto Luongo cheekily tweeted, doesn’t really stoke the fires of this burning issue:

He might still end up playing in Florida or Las Vegas or Dallas when this contract is up. But for now, he’s committed to playing in Alberta, where the income tax rate is 15%.

We’ll just have to wait for the Panthers to win a third straight Stanley Cup over the Oilers for that debate to reignite…

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