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Elon Musk has asked his Twitter followers whether he should bring back Vine.

Less than a week after completing his contentious $44bn takeover, the self-anointed “Chief Twit” appears open to relaunching the short-form video app axed by his new company back in 2016.

“Bring back Vine?” tweeted Musk in the early hours of Monday, with just over 69% backing its return in a poll of more than two million people.

Musk has put big business decisions to his followers before – last year the world’s richest man asked whether he should sell 10% of stock in his electric car firm Tesla, and abided by the result by selling shares worth $5bn.

When he first bought shares in Twitter in April, he ran a poll asking if people wanted an edit button. The feature has since begun testing, but only for members of the premium Twitter Blue subscription.

A potential Vine comeback would see it entering a much more crowded market than the one it left six years ago, with TikTok building upon the idea and attracting hundreds of millions of users worldwide.

TikTok’s popularity has seen other platforms like Instagram change, delivering its own users a similarly curated feed of never-ending clips to scroll through.

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Why would Musk want to bring back Vine?

The SpaceX founder has spoken in vague terms about turning Twitter into an “everything app”, which would aim to combine familiar features from other services into one platform.

If he wanted to make Twitter a bigger destination for videos, and look to boost user numbers, going after the TikTok crowd would seem an obvious – if cynical – move.

“What could we do to make it better than TikTok?” he asked following his latest poll, perhaps aware that a previous attempt at a relaunch by Vine’s co-creator did not quite catch on.

When Vine was axed three years after its 2013 launch, it had an estimated 200 million users scrolling through various viral video clips, from memes to major news moments.

As of earlier this year, TikTok had more than one billion active monthly users. Its success has been put down to how successfully its algorithm tailors users’ feeds to keep them engaged.

Meanwhile, Twitter is struggling to keep its most active users. According to internal research seen by Reuters, the number of “heavy users” (those who log in six or seven days a week, tweeting three to four times) has been in “absolute decline” since the COVID pandemic began.

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‘Let that sink in’

What else is Musk planning?

The early days of Musk’s tenure at Twitter have been dominated by talk of what he might do with the platform.

He denied a report he is planning mass lay-offs, and insisted no moderation decisions will be taken until he has set up a council with “widely diverse viewpoints” amid speculation that long-banned accounts could return.

The issue was brought into stark relief over the weekend when Musk himself tweeted – and then deleted – a link to an article promoting an unfounded conspiracy theory about the hammer attack on Nancy Pelosi’s husband.

Musk has, however, revealed that the platform’s verification policy “is being revamped right now” after multiple reports that Twitter will start charging users who want to keep their blue badge.

Twitter verification is designed for high-profile figures who wish to prove their identity, such as politicians, film stars, musicians, and journalists.

Platformer and The Verge report that Musk wants to lock verification behind Twitter Blue at $4.99 a month.

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Bank of England issues inflation warning but cuts interest rate to 4%

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Bank of England issues inflation warning but cuts interest rate to 4%

The Bank of England has cut the interest rate for the fifth time in a year to 4% but warned that climbing food prices will cause inflation to jump higher in 2025.

In a tight decision that saw members of the rate-setting committee vote twice to break a deadlock, the Bank cut the rate to the lowest level in more than two-and-a-half years. Households on a variable mortgage of about £140,000 will save about £30 a month.

Andrew Bailey, governor of the Bank of England, said: “We’ve cut interest rates today, but it was a finely balanced decision. Interest rates are still on a downward path, but any future cuts will need to be made gradually and carefully.”

Money latest: What interest rate cut means for savers and borrowers

The Monetary Policy Committee (MPC), the nine-member panel that sets the base interest rate, voted in favour of lowering borrowing costs by 0.25 percentage points.

However, rate-setters failed to reach a unanimous decision, with four members of the committee voting to keep it on hold and another four voting for a 0.25 percentage point cut.

Alan Taylor, an external member of the committee, initially called for a larger 0.5 percentage point cut but after a second vote reduced that to 0.25% to break the deadlock. Had they failed to reach a decision, Mr Bailey, the governor, would have had the decisive vote.

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It is the first time the committee has gone to a second vote and highlights the difficulty policymakers face in navigating the current economic climate, in which economic growth is stagnating, with at least one rate-setter fearing a recession, but inflation remains persistent.

Although the central bank voted to cut borrowing costs, it also raised its inflation forecasts on the back of higher food prices.

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‘We’ve got to get the balance right on tax’

The bank predicted that the headline rate of inflation would hit 4% in September, up from a previous estimate of 3.75%.

The September inflation rate is used to uprate a range of benefits, including pensions.

The increase was driven by food, where the inflation rate could hit 5.5% this year. About a tenth of household spending is devoted to food shopping, which means it can have an outsized impact on inflation.

The Bank said this risked creating “second round effects”, whereby a sense of higher inflation forces people to push for pay rises, which could push inflation even higher.

Economists at the Bank blamed poor harvests, weather conditions, and changes to packaging regulations but also, in a blow to the chancellor, higher labour costs.

It pointed out that a higher proportion of workers in the food retail sector are paid the national living wage, which Rachel Reeves increased by 6.7% in April.

Economists at the Bank also blamed higher employment taxes announced in the autumn budget. “Furthermore, overall labour costs of supermarkets are likely to have been disproportionately affected by the lower threshold at which employers start paying NICs… these material increases in labour costs are likely to have pushed up food prices.”

There is also evidence that employers’ national insurance increases are causing businesses to curtail hiring, the Bank said. It comes as unemployment in the UK rose unexpectedly to a fresh four-year high of 4.7% in May. Separate data shows the number of employees on payroll has contracted for the fifth month in a row,

The Bank said the unemployment rate could hit 5% next year and warned of “subdued” economic growth, with one member – Alan Taylor – warning of an “increased risk of recession” in the coming years.

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Trump announces yet more tariffs and praises ‘significant step’ from Apple

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Trump announces yet more tariffs and praises 'significant step' from Apple

Donald Trump has announced 100% tariffs on computer chips and semiconductors made outside the US.

The move threatens to increase the cost of electronics made outside the US, which covers everything from TVs and video game consoles to kitchen appliances and cars.

The announcement came as Apple chief executive Tim Cook said his company would invest an extra $100bn (£74.9bn) in US manufacturing.

Soon, all smartwatch and iPhone glass around the world will be made in Kentucky, according to Mr Cook, speaking from the Oval Office.

“This is a significant step toward the ultimate goal of ensuring that iPhones sold in the United States of America are also made in America,” said Mr Trump.

“Today’s announcement is one of the largest commitments in what has become among the greatest investment booms in our nation’s history.”

Mr Cook also presented the president with a one-of-a-kind trophy made by Apple in the US.

Trump seen through the trophy given to him by Tim Cook. Pic: AP
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Trump seen through the trophy given to him by Tim Cook. Pic: AP

Trump’s tariffs hit India hard

Mr Trump has previously criticised Mr Cook and Apple after the company attempted to avoid his tariffs by shifting iPhone production from China to India.

The president said he had a “little problem” with Apple and said he’d told Mr Cook: “I don’t want you building in India.”

India itself felt Mr Trump’s wrath on Wednesday, as he issued an executive order hitting the country with an additional 25% tariff for its continued purchasing of Russian oil.

Indian imports into the US will face a 50% tariff from 27 August as a result of the move, as the president seeks to increase the pressure on Russia to end the war in Ukraine.

Mr Trump told reporters at the White House he “could” also hit China with more tariffs.

Read more:
Trump could meet Putin as early as next week

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‘Good chance’ Trump will meet Putin soon

Apple’s ‘olive branch’

Apple, meanwhile, plans to hire 20,000 people in the US to support its extra manufacturing in the country, which will total $600bn (around £449bn) worth of investment over four years.

The “vast majority” of those jobs will be focused on a new end-to-end US silicon production line, research and development, software development, and artificial intelligence, according to the company.

Apple’s investment in the US caused the company’s stock price to hike by nearly 6% in Wednesday’s midday trading.

The rise may reflect relief by investors that Mr Cook “is extending an olive branch” to Mr Trump, said Nancy Tengler, chief executive of money manager Laffer Tengler Investments, which owns Apple stock.

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Primark-owner ABF gets Hovis deal oven-ready

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Primark-owner ABF gets Hovis deal oven-ready

The London-listed parent of Primark was on Wednesday applying the finishing touches to a landmark transaction that will unite the Hovis and Kingsmill bread brands under common ownership.

Sky News understands that a deal for Associated British Foods (ABF) to acquire Hovis from private equity firm Endless is likely to be announced by the end of the week.

The timetable remains subject to delay, banking sources cautioned on Wednesday.

The deal, which will see ABF paying about £75m to buy 135 year-old Hovis, is likely to trigger a lengthy review by competition regulators given that it will bring together the second- and third-largest suppliers of packaged bread to Britain’s major supermarkets.

ABF owns Kingsmill’s immediate parent, Allied Bakeries, which has struggled in recent years amid persistent price inflation, changing consumer preferences and competition from larger rival Warburtons as well as new entrants to the market.

Confirmation of the tie-up will come three months after Sky News revealed that ABF and Endless – Hovis’s owner since 2020 – were in discussions.

Industry sources have estimated that a combined group could benefit from up to £50m of annual cost savings from a merger.

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Allied Bakeries was founded in 1935 by Willard Garfield Weston, part of the family which continues to control ABF, while Hovis traces its history even further, having been created in 1890 when Herbert Grime scooped a £25 prize for coming up with the name Hovis, which was derived from the Latin ‘Hominis Vis’ – meaning ‘strength of man”.

The overall UK bakery market is estimated to be worth about £5bn in annual sales, with the equivalent of 11m loaves being sold each day.

Critical to the prospects of a merger of Allied Bakeries, which also owns the Sunblest and Allinson’s bread brands, and Hovis taking place will be the view of the Competition and Markets Authority (CMA) at a time when economic regulators are under intense pressure from the government to support growth.

Warburtons, the family-owned business which is the largest bakery group in Britain, is estimated to have a 34% share of the branded wrapped sliced bread sector, with Hovis on 24% and Allied on 17%.

A merger of Hovis and Kingsmill would give the combined group the largest share of that segment of the market, although one source said Warburtons’ overall turnover would remain higher because of the breadth of its product range.

Responding to Sky News’ report in May of the talks, ABF said: “Allied Bakeries continues to face a very challenging market.

“We are evaluating strategic options for Allied Bakeries against this backdrop and we remain committed to increasing long-term shareholder value.”

Prior to its ownership by Endless, Hovis was owned by Mr Kipling-maker Premier Foods and the Gores family.

At the time of the most recent takeover, High Wycombe-based Hovis employed about 2,700 people and operated eight bakery sites, as well as its own flour mill.

Hovis’s current chief executive, Jon Jenkins, is a former boss of Allied Milling and Baking.

ABF declined to comment, while neither Endless nor Hovis could be reached for comment.

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