The Electric Vehicle Council of Australia launched a fun new ad campaign video to drive EV adoption by highlighting the many benefits of going electric. Although the video targets those living in Australia, the message holds true anywhere you live.
Australia, like much of the world, is at a critical point as it aims to reduce carbon emissions and improve the well-being of its citizens.
Australia’s government introduced its new National Electric Vehicle Strategy last month as part of its initiative to drive EV adoption and reduce road emissions. The new plan consists of three primary goals, including the following:
Encourage Australians to go electric.
Increase the amount of affordable and accessible EVs.
Establish the resources and infrastructure needed to support rapid EV adoption.
Electric vehicle sales surpassed hybrids for the second month in a row in Australia last month, according to The Driven, as the industry shifts to zero-emission options.
However, the government says that its lack of national policy thus far has made it harder to access EVs than it should be. Australia is next to Russia as one of the only advanced economies without a fuel efficiency standard.
Although the country is planning to limit emissions through its new EV strategy, due to the lack of fuel efficiency standards currently, new cars in Australia use 40% more fuel than in the EU and 20% more than in the US, making it urgent to accelerate the pace of EV adoption.
New video shows the benefits of owning an EV in Australia
To encourage buyers to make the switch, The Electric Vehicle Council of Australia launched a new video ad campaign to show EVs not only look cool and emit zero emissions but are also super functional.
The video starts off by highlighting the advanced technology and software loaded in EVs, such as in a Tesla, BMW, Hyundai, or Genesis EV.
Or, for the performance people out there, the powerful Porsche Taycan GTS, with up to 590 hp (440 kW), can hit 0 to 60 mph in 3.5 seconds.
In addition, several EVs now, like the Hyundai IONIQ 5 and Kia EV6, offer helpful features, like vehicle-to-load (V2L), to upgrade your weekend getaway with portable power. Or, with vehicle-to-grid (V2G), you can use the EV’s battery to power your home and save money on utility bills.
The idea of the new campaign is to show people EVs can do it all; whether you are looking for a weekend getaway, more performance, or to save the environment, there is an electric car for you.
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Volkswagen Group Africa has officially begun production of a modern electric farm tractor at its multifunctional facility in Gashora, Rwanda in a bid to advance modern, low-emission agricultural initiatives in Africa.
Part of a larger Rwandan initiative called the GenFarm Project, the new VW tractor is part of a “holistic ecosystem” of electrified farming machinery set to be used throughout rural Africa – where liquid fossil fuels are often just as difficult to come by as electricity. The goal is to provide machinery that’s both sustainable and reliable.
“We are growing our footprint in Africa and regard Rwanda as a key growth market. This project demonstrates our commitment to sustainable practices and highlights our ability to provide mobility solutions to the rural community in addition to the urban community currently serviced by our Volkswagen Mobility Solutions Rwanda business,” explains Martina Biene, Volkswagen Group Africa Chairperson and Managing Director. “The GenFarm Project fosters technological innovation and aligns with Volkswagen Group’s strategy to generate meaningful value for both society and the environment through sustainable mobility.”
The GenFarm project will eventually provide mobility services for transportation of goods and people. In June 2023, Volkswagen Group Africa signed a Memorandum of Understanding (MoU) with the Government of Rwanda to provide land for the establishment of the GenFarm Project.
The Volkswagen tractors’ electric motor produces 20 kW (about 27 hp), making it about the same size as the Solectrac product (which hasn’t worked out well in the US, it must be said). That motor gets its electrons from a 32 kWh swappable battery. Batteries are swapped/charged at the Empowerment Hub to minimize downtime. DC fast charging isn’t available, but the relatively small, swappable batteries (hopefully) mean that’s not much of a problem.
The GenFarm project hopes the new VW electric tractor will help clean up Rwanda’s agricultural sector, which currently accounts for some 25% of the national Gross Domestic Product.
Electrek’s Take
We’ve talked a lot about the lack of new farmers in America, but the problem is global – especially as western companies, and western ideas about consumerism, continue to spread. Products like this electric tractor from VW will make farming cleaner, quieter, and (hopefully) more attractive to young workers.
A new, all electric Peterbilt 579EV is in-service at Honda’s Lincoln, Alabama assembly plant, where it’s busy transporting newly-built Honda cars from the plant to a nearby railhead for shipment to dealers across the country.
Part of a pilot program between Honda, Alabama Power, and Virginia Transportation Corp., the new electric semi truck will help stakeholders gather data about the practicality and performance of the battery-powered Pete and use it to generate case studies for broader electrification initiatives. Other supporters of the pilot project include the Alabama Clean Fuels Coalition and, of course, Peterbilt.
“We remain committed to delivering for our customers and the environment,” offered Leo Doire, owner and CEO of Virginia Transportation Corp. “Our new Peterbilt 579EV model will be tested to determine how well it performs against the high productivity demands of our operations. The partners we have at the table will help us maximize this opportunity and prepare to scale up if we get the results we are hoping for.”
The truck itself has been spec’ed to be perfect for the kind of short haul and drayage applications Honda has in mind. This particular Peterbilt 579EV is fitted with PACCAR’s 400 kWh battery and a 670 hp electric motor good for an impressive 2,050 lb-ft of peak torque at 0 rpm.
The truck offers 150 miles of operating range and can be charged in about 3 hours on a 120 kW charger installed specifically for that purpose. A charger, it should be noted, that was partially paid for by Alabama Power.
“Alabama Power’s ‘Make Ready’ program provides businesses with valuable rebates to help reduce the upfront costs of installing EV infrastructure,” says Alabama Power Electric Transportation Manager Hasin Gandhakwala. “We are committed to partnering with customers who are exploring state and federal grant opportunities. Alabama Power is dedicated to advancing EV technologies to better serve the needs of our customers.”
With the big Pete’s 82,000 lb. GVWR and 150 miles of range between charging sessions, it seems like these guys will be making a lot of back-and-forth runs between the Honda plant and the CSX terminal to me. Here’s hoping they see the benefits of electrifying the rest of their vehicle transport fleets somewhat sooner than later.
On today’s episode of Quick Charge, we’ve got big solar breaking ground all over, despite the incoming administration’s supposed lack of love for home-grown clean energy. Our guests today walk us through home solar, energy storage, and more.
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