Elon Musk says Tesla will give a free month of a Full Self-Driving package to every owner in North America, but only once it is “super smooth.”
The CEO has had a fixation on people “not understanding the value of Tesla’s Full Self-Driving package,” which the automaker now sells for $15,000.
As you can imagine, the option is not a really popular one.
Tesla has never released the take-rate (percentage of Tesla buyers who order the feature), but we deduced that it is between 15-20% based on data previously released by Tesla.
That’s in North America, where Tesla has released its FSD Beta feature. Globally, it is likely closer to 10%, and that’s because Tesla started selling the package in 2016 when it was sold for a fraction of the current $15,000 price tag.
There are two things that Tesla could do that would potentially greatly increase the number of FSD buyers:
Make FSD ownership transferable to new car purchases
Offer free FSD Beta trials
Tesla has been extremely reticent to the former even though it has been brought up for years, and it could also help Tesla sell new cars by encouraging owners to upgrade to new vehicles.
As for the latter, Musk said that it is coming, but only once FSD is “super smooth”:
Once FSD is super smooth (not just safe), we will roll out a free month trial for all cars in North America. Then extend to rest of world after we ensure it works well on local roads and regulators approve it in that country.
Of course, “super smooth” is a subjective goal. Some FSD Beta drivers would argue that it is already there, but many don’t have anything close to a “smooth” experience with the system.
Electrek’s Take
It is a really interesting situation from a business standpoint.
At this point, every percentage point of owners that Tesla can convince to buy FSD is likely around $300 million worth of revenue that it can create. The opportunity is absolutely huge.
The fact that Tesla doesn’t do it right now is telling. Tesla knows that it would have issues convincing a significant number of those owners with the current state of FSD Beta. For the most part, people with FSD Beta right now, like myself, are training the system without getting much value out of it. In my own experience, driving off highways with FSD Beta is more stressful than without.
I can see this changing in the future, but just not on Musk’s always “by the end of the year” timeline.
Also, I’d note that there’s a massive difference between driving better with FSD than without versus Tesla’s actual promise of a robotaxi service.
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Executives from TravelCenters America (TA) and BP were joined by local elected officials at a ribbon cutting for the two companies’ first DC fast charging hub on I-95 in Jacksonville, Florida – the first of several such EV charging stations to come online.
Frequent road-trippers are no doubt familiar with TA’s red, white, and blue logo and probably think of the sites as safe, convenient stops in otherwise unfamiliar surroundings. The company hopes those positive associations will carry over as its customers continue to switch from gas to electric at a record pace in 2025 and beyond.
“Today marks a significant milestone in our journey to bring new forms of energy to our customers as we support their changing mobility needs, while leveraging the best of bp and TA,” explains Debi Boffa, CEO of TravelCenters of America. Boffa, however, was quick to – but TA is quick to point out that TA isn’ no’t leaving its ICE customers behind. “While this is significant, to our loyal customers and guests, rest assured TA will continue to provide the same safe and reliable fueling options it has offered for over 50 years, regardless of the type of fuel.”
The charging hub along the I-95 offers 12 DC fast charging ports offering up to 400kW of power for lickety-quick charging. While they’re at the TA, EV drivers can visit restrooms, shop at TA’s convenience store, or eat at fast food chains like Popeyes and Subway. Other TA centers offer wifi and pet-friendly amenities as well – making them ideal partners for BP as the two companies builds out their charging networks.
“As we expand our EV charging network in the US, I am thrilled to unveil our first of many hubs at TA locations,” offers Sujay Sharma, CEO of BP Pulse Americas. “These sites are strategically located across key highway corridors that provide our customers with en route charging when and where they need it most, while offering convenient amenities, like restaurants and restrooms.”
The new e2500-THL and TS electric Ultra Buggies from Toro offer construction and demo crews a carrying capacity of 2500 lbs. (on the TS model), six-and-a-half foot dump height (on the THL), nearly 13 cubic ft. of capacity, and hours of quiet, fume-free operation.
For their open-mindedness, those crews will be rewarded with machines powered by 7 kWh’s worth of Toro HyperCell lithium-ion battery. That’s good enough for up to eight hours of continuous operation, according to Toro – enough for two typical working shifts.
And, thanks to the Toro Ultra Buggies’ narrow, 31.5″ width, they can easily navigate man doors on inside jobs, as well, making them ideal for indoor demolition and construction jobs. A zero-turn radius and auto-return dump mechanism that ensures the tub automatically returns to the proper resting position make things easy for the operator, too.
Toro says that each of its small (for Toro) e2500 Ultra Buggy units can replace as many as five wheelbarrows on a given job site. Pricing is expected to start at about $32,000.
GM has deployed three of its HYDROTEC hydrogen gensets to the Los Angeles area as a way to help generate power for EV drivers and emergency vehicles recovering from the devastating effects of the recent wildfires.
“GM is extending targeted local support to our customers and employees who have been impacted by the California wildfires,” said Duncan Aldred, vice president global commercial growth strategies and operations. “We’re finding ways to help get people back on the road and using our resources to make a difference in the recovery in the weeks and months to come.”
The mobile charging station rollout is part of a broader response to the fires from GM that includes “planned” philanthropic contributions to nonprofits serving affected communities, employee giving campaigns to benefit the American Red Cross Los Angeles region and the California Fire Foundation, and a complimentary subscription to Crisis Assist Services, which enables customers with OnStar-equipped vehicles to get information about the fires, receive routing guidance, and access immediate emergency assistance from an OnStar advisor.
GM also says it’s providing customers with damaged or destroyed GM vehicles assistance toward the purchase or lease of a new GM vehicle, subject to certain terms and conditions, which may include certain qualifications and restrictions. The company will also help cover collision repair deductible costs for damage to GM vehicles incurred from the wildfires – again, subject to certain qualifications and restrictions.
Electrek’s Take
While it’s certainly commendable for GM to take steps in an effort to support wildfire victims, it feels like a company that made more than $19 billion in gross profits in 2023 (and over $20 billion in 2022; 2024 numbers aren’t out yet – but the company did well enough to spend more than $6 billion buying back its own stock) could have done better than announcing “planned” donations and asking its employees to pony up. By my math, GM shareholders could have given each of the 163,000 global employees the company had in 2023 a $36,000 one-time bonus in lieu of those stock buybacks.
That said, how many companies are doing nothing at all? Good on GM for trying, then – here’s hoping others step up, too.