
‘What are we going to be when we grow up?’: Inside Houston’s transition to the Big 12
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Harry Lyles Jr., ESPN Staff WriterJun 28, 2023, 08:00 AM ET
HOUSTON — DANA HOLGORSEN is putting his Houston football team through its paces during a spring practice at the school’s indoor facility.
On one end of the field, Houston‘s 11 conference championship seasons are posted in red letters against the wall. At the other end, Houston’s 30 bowl appearances are listed. While the accomplishments of the past are never out of view, there is an eagerness in the air to capture an even brighter future, a sense that bigger and better things are ahead.
When the doors swing open and practice moves outside, it’s a surprisingly sunny day with some light clouds and a nice breeze in the city’s Third Ward, and the energy ramps up.
At the center of it are quarterbacks Lucas Coley, who worked his way up to No. 2 on the depth chart last season, and Donovan Smith, a transfer from Texas Tech. They’re in competition to replace Clayton Tune, who was a force the past two seasons for Holgorsen’s offense.
Smith, who led Tech to a double-overtime comeback win over Houston in Week 2 last season, looks the part; he’s listed at a sturdy 6-foot-5 and 241 pounds. At one point, he throws a 60-yard dime to sophomore wide receiver CJ Nelson that draws some ooh and aahs as Future’s “I’m So Groovy” plays in the background.
As Holgorsen wraps up practice, he gathers the team near midfield. He gives the players words of encouragement and tells them they need to have more practices like the one they just had.
Hovering around throughout the practice, in a white tee, camo pants and Space Jam Air Jordan 11s, has been former Texas star and Houston native Vince Young, who drops wisdom on the quarterbacks after Holgorsen breaks the huddle.
This is the type of day many around the program, and in the city of Houston in general, have longed for since 1996, when they believe the Cougars got the short end of the stick in conference realignment. With the Southwest Conference dissolving, Baylor, Texas, Texas A&M and Texas Tech bolted for what had been the Big Eight, making it the Big 12, while Houston wound up in the newly formed Conference USA. But things will come full circle for the Cougars on July 1, when they officially — and finally — become members of the Big 12.
“This is that moment,” Houston athletic director Chris Pezman said. “Probably in the early 2010s, Clemson had a ‘What are we going to be? We’re going to go f—ing win at football’ moment. And this is kind of a moment where we have the opportunity to have that.
“What are we going to be when we grow up?”
OUTSIDE OF HOUSTON’S Alumni Center athletics facility, on a wall of windows about 20 feet high, is a huge “UH” logo next to an equally sized “XII” Big 12 logo. It’s a new pairing, but the emblems look natural together.
Dozens of men’s and women’s athletes from all sports funnel in and out of the building, buzzing throughout the lobby. Meanwhile, in the football section of the building, upstairs and to the right, a mockup of Houston’s planned football-only facility sits on a table in the reception area shared by Holgorsen and his right-hand man, Ryan Dorchester. It’s a reminder of the work still to be done in the transition to the Big 12.
Just down the hall from his office, Holgorsen is in the team room getting ready for a meeting, drinking out of a styrofoam cup that reads in red lettering “HOUSTON” with the “US” in black.
Holgorsen made an uncommon move after the 2018 season, leaving a Power 5 school in West Virginia for a Group of 5 school in Houston after helping the Mountaineers transition from the Big East to the Big 12. But Holgorsen has had a vision of what Houston football could be since 2008, when he was the Cougars’ up-and-coming offensive coordinator for quarterback Case Keenum and a unit that was second in the nation with 562.8 yards per game.
“In 2008, this was — I loved it,” Holgorsen said. “It felt Group of 5, it felt commuter school, it felt Third Ward.
“Someone was here the other day and I go, ‘What do you think the difference is between here now and here then?’ He goes, ‘Well, other than everything?'” Holgorsen said with a laugh.
Holgorsen said it wasn’t hard to leave Morgantown after eight years at the helm, but added, “I loved it there. I mean, I would have stayed there forever, but they were more committed here than they were there. And [Houston] promised me that it would be run like a Power 5 place, and it is, which is another reason why we got into the Big 12, because we’re already acting like we’re in the Big 12.”
The changes that Holgorsen had to oversee at West Virginia when it moved to the Big 12 — including adding to his staff and restructuring recruiting — essentially had to happen on the fly, as the school accepted an invitation to join the conference in late October 2011 and played in the Big 12 the following season.
Houston has been preparing for its step up for more than 21 months, accepting an invitation to join the Big 12 in September 2021. And while this isn’t Holgorsen’s first rodeo in the Big 12, it’s not the same bull he’s grabbing by the horns.
“Just because I’ve made that transition doesn’t guarantee any kind of success whatsoever,” Holgorsen said. “Now there’s familiarity, and I kind of know now the one advantage that we have here at Houston: It was a two-year plan, not a two-month plan [like it was at West Virginia].”
Still, Holgorsen said his role has changed since he first took the Houston job because of the Big 12 transition.
“For me it’s less X’s and O’s and more CEO. You know, more fundraising,” he said. Holgorsen was asked if he thought he was good at that. After a brief pause, he replied, “I talked myself out of $1 million.”
In June 2022, Houston announced a $150 million fundraising campaign titled “HOUSTON RISE” in preparation for the move. During the presentation, Holgorsen pledged $1 million of his $4.2 million salary to show his commitment.
Holgorsen said he is comfortable with the shift in his role and in delegating some duties because of the continuity of his staff and the trust he has in them.
Officially the assistant athletic director for football operations, Dorchester (better known as “Dor”) had been at West Virginia prior to Holgorsen’s arrival in 2011 but has stayed with him ever since. The same is true of Darl Bauer, Houston’s director of strength and performance, and less formally, the program’s “culture setter.” Doug Belk, Houston’s associate head coach, defensive coordinator and one of college football’s rising stars in the coaching ranks, has been with Holgorsen since 2017. Casey Smithson, Houston’s director of player personnel, has been with Holgorsen since 2014, with a brief gap in 2019 when Holgorsen initially arrived in Houston.
In speaking with Dor, it quickly becomes clear why he and so many others have stuck with Holgorsen.
“If he sees it, he’s got to say something about it. But I think the biggest thing about him is he’s not ego driven. It’s never been about him. It’s never about his idea,” Dorchester said. “He’s never been so egotistical that it’s like, ‘This is how we’re going to do this and I’m refusing to listen to anybody give me any sort of advice, or have an idea on something else.'”
Holgorsen still describes himself as a ball coach, somebody who is in the meetings and setting schedules. He turned over playcalling duties a year ago, and said he has been happy with how that has worked out. He also trusts Belk to get the defense closer to its 2021 form after an injury-filled 2022.
“So where we’re at from that is functional,” Holgorsen said. “As long as that’s functional, then I can do other things. Any of that becomes unfunctional, then I’ve got to put everything else on hold because that’s the most important thing.”
ULTIMATELY, WHETHER A program’s move up from the Group of 5 to the Power 5 is a success or a failure comes down to the roster. In the spring, 37 players on Houston’s 85-man roster were new via recruiting and the transfer portal, after Holgorsen brought in what he estimated was 30-32 new players last year.
“Now, are all 37 of those Big 12 football players? I hope. But in recruiting, you’re always going to have misses,” he said. “Now from a high school perspective, we’re landing — and this is two years in a row — some that we wouldn’t have landed. Clearly. We’re getting some back that we didn’t get out of high school. Is it at the rate that it needs to be to be able to compete with TCU, West Virginia, Texas, Kansas State, Baylor, Cincinnati, Oklahoma State? I don’t know. I hope. I think it’s trending in that direction.”
Belk, who plays a big role in Houston’s recruiting, said the transition also is paying dividends in that area.
“People are very prideful about not only the state of Texas, but being from the city of Houston,” he said. “Growing up, you see ‘Friday Night Lights,’ and you see all these different things. And I think a lot of those guys that are venturing out away from the state of Texas and the city of Houston and surrounding areas, they really want to be at home.
“But the opportunity for them to play at the highest level hasn’t been there, and we can all understand that, as much as we would like to have them here. Now we have an opportunity to get in the fight and battle with everybody that’s coming in and out of the state and in and out of the city to compete to get those guys on campus. And the first step to that has been really, really good for us.”
Smithson, who came to Houston in 2020 from West Virginia, said the recruiting staff was made up of three people and some interns when he arrived. He says it’s now on par with where they need to be at the Power 5 level with seven full-time people.
Their strategy in recruiting hasn’t necessarily changed, though. “You’re always looking for the best player possible,” Smithson said. “But the question always is, are they good enough to win your conference? And that player changes between the American and Big 12.”
Once the players get in the building, Bauer assumes the development role and helps get new players up to speed while maintaining a standard among the entire team.
“We need to build a program that can sustain success,” Bauer said. “And the culture piece, he puts the majority of that on me. We’re going to bring these guys in, whether they’re transfers or jucos or whoever, installment of the culture. If a guy’s a hard worker, if guys are not hard workers, if their punctuality is not good, if their discipline is not good, I take all those things personally because I take it on myself as a strength coach to utilize our environment to install that software into their brains. Their brain’s a computer, you got to install it, you get them thinking a certain way and get them talking a certain way.”
With the move up to the Power 5, Holgorsen said one of the most important changes in terms of building the roster is the increased importance not just of quality, but also of quantity.
“It goes back to, you know, we got some top-level guys that I know can play in the Big 12,” Holgorsen said. “We had top-level guys that I know could have played the Big 12 last year. It’s more 44 instead of 22.
“The point is, you better have two to three at each position so that when [someone] goes down, you’re not putting a Group of 5 player in there.”
CHRIS PEZMAN’S DESK is lathered in papers. The former Houston football letterman (1989-1992) and captain has been the university’s athletic director since December 2017. He has seen up close what the program has been and has a vision of what it can be.
“There’s a lot to get done, but it’s all good. I ain’t complaining,” he said. “You’re just like, ‘Got to get this done, got to get that done.’ And have this one chance to make this transition. You kind of gotta nail it.
“Trying to find the balance of what matters and helps them win, and helps give us a chance is … it’s a lot. But I’ll take it. I mean, being on the other side, getting left out and having been there, I’d much rather be on this side of it.”
Part of the intrigue in hiring Holgorsen back in 2019 was for this exact opportunity. After a 70-14 Armed Forces Bowl loss to Army in 2018, Houston wanted to make sure its next coach would make that drubbing a distant memory, while also propelling the team into a future they believe they’ve deserved for decades.
“When we hired him, we were still two years away from the opportunity to move into the Big 12,” Pezman said. “And so you’d hope that it would happen, but I certainly didn’t expect it to happen so quickly.”
It’s sometimes still a shock for Pezman. “I’m telling you, man, I walk into meetings, I’m looking around like, ‘Am I in the right spot?’ It’s almost like imposter syndrome,” he said.
But he quickly reroutes the direction of the sentiment. “There’s nothing we haven’t done, and that was without anything — support or infrastructure or money. So we’re going to be all right. I know we’re going to be good.”
The urgency for a new football facility is not lost on Pezman, and he insisted that despite being more than a year removed from the announcement of the project without breaking ground, the $140 million complex is happening.
Pezman said the timeline for completion is 24 to 30 months from when ground is broken, which is scheduled for the end of the 2023 season. “We’re trying to do it in phases,” he said. “That’s what we’re working through right now.
“I need to get football right. You’ve been downstairs, you know what we’re working with, and [Holgorsen’s] right. Day to day is not good enough. Especially when you see what basketball has, what baseball has. We’ve got to get football … their own space and a chance to operate like everybody else is.”
The biggest obstacle through Pezman’s lens is the financials.
“Our revenues are going to go up at like a 45-degree angle, our expenses are going up at a 90-degree angle,” he said. “And so you’re trying to figure out a way to balance what you know you’ve got to do to give your coaches and your program a chance to be successful, but also afford it.”
One way affording it becomes easier is if fans show up to games, which is something Pezman has been optimistic about. The program had set a goal of 5,100 new season tickets and surpassed that, with more than 6,000 new season-ticket orders and 23,500 overall, a TDECU Stadium record.
Along with the season tickets, Houston is adding 10 new suites to their stadium for the fall. “They were gone in a day,” Pezman said. “Literally one day. If you just told me that five years ago, I feel like it’d take me two months to do that. And those are not cheap, they’re like 50 grand a pop.
“So I know the revenues are coming, they’re going to be there. Now we got to hit on our per-game revenue and our mini packages and things like that. But I would tell you, big picture it’s just getting everybody in the mindset of what we were isn’t what we are and what we’re going to be, and that means a lot of different things.”
One of those things — if not the main thing — is the product on the field. In that regard, Pezman said he is “cautiously optimistic.”
He said he believes that considering the Cougars’ schedule — which includes 10 teams that made bowls last season — if they finish with a seven- or eight-win season, “[Holgorsen] could be coach of the year.”
“Figure out a way to get to a bowl game, figure out a way to continue to build the roster, the depth that you have to have to have a chance to be consistently successful, and then build up off of that. Hopefully by — maybe I’m being too ambitious — but by Year 3, you’re hopefully starting to edge up and people are like, ‘Hey, if the stars align, they could be playing for a conference championship.'”
HOUSTON KICKS OFF the 2023 season at home against UTSA, which has won 23 games in the past two seasons under Jeff Traylor, including last season’s thrilling triple-overtime season opener between the teams. The following week, the Cougars go down the road to Rice, then begin their first Big 12 conference slate at home Sept. 16 against 2022 College Football Playoff finalist TCU.
The conference schedule includes an October visit from former Southwest Conference rival Texas for the teams’ first meeting since 2002. While Houston fans have waited two decades for a chance to knock off the Longhorns, this might be their lone shot for the foreseeable future as Texas moves on to the SEC next season.
For the historical record, Houston officially becomes a member of the Big 12 on July 1. For Holgorsen and his staff, it’s just another day on the calendar.
“What’s the difference in now and July? Nothing.” Holgorsen said in March. “Now what’s the difference in now, and next July, and the next July? A lot. This July our budget’s going to be the same as it was last July. … I’ve been very happy with the budget and all that stuff. I mean, we’re gonna be all right.
“Now, it needs to grow the next year once we get more money from the Big 12 and it needs to grow the next year once we get more money from the Big 12. But we’re gonna be two Julys and three Julys away from where it’s like being anywhere close to being on par with the other people that have been in the Big 12, not counting BYU, Cincinnati and UCF.”
Holgorsen also said that the season ticket sales, plus money from concessions and other revenue streams will be great for the school’s athletic department starting this summer.
“That stuff’s extremely exciting,” he said. “But it ain’t happening overnight, we all know that.
“But a couple years down the road when we’re fully vested, and our facilities are up to par, that’s when it’s like, ‘OK, now we’re here.’
“What’s kind of cool is I think we’ve all got the same mindset about legacy. What Kelvin [Sampson] is doing in basketball, he ain’t doing anything else for the rest of his career. He’s going to keep doing this and build it and leave a legacy. What [university president Renu Khator has] done and is doing, she’s going to do it for another however many years and get it to where it’s as good as it can possibly be, which is her legacy and then she’s going to be done.
“I’d like to do the same thing in football. I don’t want any other job. This one is going to be hard enough and extremely challenging. And that’s why we do what we do, is to build it when it’s challenging. And so it’s going to be challenging, so let’s just keep building it and get it to where I feel like it can be in the next five years, which, what is that?
“I think it can be the best place in the Big 12.”
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Sports
‘Zero interest,’ ‘zero market’: What does Nico Iamaleava’s future hold after his Tennessee exit?
Published
4 hours agoon
April 16, 2025By
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Max Olson
CloseMax Olson
ESPN Staff Writer
- Covers the Big 12
- Joined ESPN in 2012
- Graduate of the University of Nebraska
Apr 15, 2025, 02:25 PM ET
The shock waves that came with the breakup of quarterback Nico Iamaleava and the Tennessee football program continue to reverberate.
Iamaleava’s case, which involved contract discussions, a skipped practice before the spring game and quick roster exit, has produced a flurry of action since Saturday, when coach Josh Heupel told reporters that “no one is bigger than” the program. It’s also a case study into the changing world of college football and has produced heated reaction, hyperbole and countless theories on how to fix the sport as the entire collegiate model awaits a judge’s blessing on how it will move forward.
But the most interesting aspects of the Iamaleava saga are still unresolved. His departure from Tennessee leaves a brand-name school and player at a compelling crossroads as both sides scurry to find answers for the 2025 season.
The early read after talking to sources in college football is that neither Tennessee nor Iamaleava is likely to have far better options for next season.
Iamaleava’s future is in the hands of his father, Nic, and a trusted family friend named Cordell Landers, a former Florida personnel staffer. Both are representing the quarterback in discussions with schools. Iamaleava’s next step is tied to a tricky spring transfer portal market where headwinds for a desirable landing place include awkward timing and the reputational damage from his Tennessee exit.
Finding a better football fit than Iamaleava had at Tennessee, where he was entering his third year, will be difficult. He’s coming off a season in which he threw for 2,616 yards with 19 touchdowns and five interceptions, and the Volunteers had the talent around him to again be one of college football’s top offenses. At his new school, however, he’ll need to win the starting job, learn the offense and be surrounded by a strong enough supporting cast to show significant enough improvement to stay on the radar of NFL teams. He also needs to win over the locker room.
And then there’s the money. Multiple sources have told ESPN that Iamaleava’s camp is seeking much more through the portal than the $4 million they hoped to earn with the Vols this year. The read after talking to sources, however, is that he’s unlikely to find a situation that gets him to that number.
“I think he has zero market,” said a general manager at a Power 4 school. “It will be an interesting test of how smart and disciplined colleges are in looking at him.”
There has not been a flood of immediate interest in Iamaleava from big brands. Schools with less-than-established quarterback situations such as Notre Dame, USC, North Carolina and UCF have not expressed significant interest, according to team sources. Big paydays come from leverage, and there appears to be little out there.
Sources caution that Iamaleava is talented enough that some market will form. He led the SEC’s ninth-best scoring offense in conference play and finished ninth in QBR (70.5) last season. There will be a place for a solid SEC starter with a five-star pedigree somewhere in the sport. But can he find a contender willing to invest millions and guarantee him a starting job?
SEC rules prohibit immediate eligibility for players who transfer within the conference during the spring portal window. That’s a limiting factor that cuts into the market. And the timing of the move has made coaches hesitant to go all-in.
Iamaleava’s camp strongly considered entering the transfer portal at the end of December, according to sources close to the quarterback. Had he made a move at that time, fresh off a 10-win season and College Football Playoff appearance, he likely would’ve been greeted with a strong list of options from teams desperate for an experienced arm and willing to pay top dollar, as Miami was for Georgia‘s Carson Beck in January.
USC and Notre Dame have been linked to Iamaleava, but sources at both schools have denied interest. The Trojans are moving forward with Jayden Maiava, who started their final four games last season. The Fighting Irish are in the middle of a three-man competition between Steve Angeli, CJ Carr and Kenny Minchey.
North Carolina is in the market for an upgrade at quarterback in the spring portal window, but sources expect the Tar Heels to focus their efforts on South Alabama‘s Gio Lopez when he officially enters the portal Wednesday.
UCF has an Iamaleava connection with quarterbacks coach McKenzie Milton, who worked with the quarterback during his stint as a Tennessee offensive analyst. But the Knights have already brought in Indiana transfer Tayven Jackson this offseason and are not expected to be in the mix.
3:00
Iamaleava’s departure from Vols opens opportunities for others
With Nico Iamaleava leaving the Tennessee program and headed for the transfer portal, the quarterback job is up for grabs between Jake Merklinger and George MacIntyre
UCLA has been perceived as a contender for the Southern California native almost by default, despite adding veteran App State transfer Joey Aguilar in the winter portal window. It’s worth noting the Bruins previously held a commitment from Iamaleava’s younger brother, Madden, before he flipped to Arkansas in December, so there’s already a hurdle for his camp to overcome. Madden Iamaleava had been the local gem of UCLA coach DeShaun Foster’s first full recruiting class, but he and Long Beach Poly teammate Jace Brown bailed on the Bruins on signing day for Arkansas.
From the timing to the public nature of the exit to the attention he’d draw upon arrival, there’s a general vibe of hesitancy around the market. Essentially, coaches see a narrow path to success with the time frame, learning the offense and the pressure on Iamaleava to produce at the amount he’s expected to be paid.
“Absolutely zero interest,” another Power 4 general manager said.
Meanwhile, Tennessee will need to find an immediate and significant upgrade who can seamlessly transition and thrive in 2025. This would involve a transfer learning a new offense, winning over the team and having the arm talent to be an adequate maestro in Heupel’s up-tempo system. If this is going to be an established Power 4 starter, he’d also have to be OK walking away from a locker room, coaching staff and teammates who he’s bonded with for months ahead of the season.
“This is a terrible time,” said an industry source familiar with the quarterback market, with observations applying to both the quarterback and Tennessee. “You are setting yourself up to fail. You are so late. You get no spring ball, and all new wide receivers and a new system. The kids being paid a lot of money are already in the system, or they are four months into it.”
So far, Tennessee has appeared to have little luck in its search for talent. Sources told ESPN that at least one starting quarterback has received a raise thanks to an inquiry his agent received from Tennessee. Expect the agents of nearly every established starter in the ACC, Big Ten and Big 12 to get a call.
“I feel 100% confident that we have nothing to worry about,” one general manager of a Big 12 program said, “but how do you ever truly know?”
Sports
How Tennessee clawed back power in refusing QB’s NIL demand
Published
15 hours agoon
April 15, 2025By
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Dan WetzelApr 15, 2025, 09:00 AM ET
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Dan Wetzel is a senior writer focused on investigative reporting, news analysis and feature storytelling.
Tennessee coach Josh Heupel was on the team bus Saturday morning as it pulled in front of Neyland Stadium for the annual spring game. It was the end of a tumultuous, and potentially career-defining, week.
The Volunteers had just split with their star quarterback, Nico Iamaleava, after an attempted renegotiation of Iamaleava’s compensation for the 2025 season fell through.
Heupel and Iamaleava had always had a strong relationship, but when the QB didn’t report to practice Friday, there was little choice. “We’re moving on as a program without him,” Heupel would say later.
After all, how can you run a college team when your leader is holding out?
“There’s nobody bigger than the ‘Power T,'” Heupel said.
A great line. And a true one that would ring out as a rallying cry to NIL-weary coaches across the country: “If they want to play holdout, they might as well play get out,” Miami coach Mario Cristobal echoed.
Still, this is the SEC. This is major college football with all the expectations and pressure. This is a coaching profession where careers can turn on a single game, let alone season. “Do it the right way” tends to work only if you win.
As Heupel was about to step off the bus to face a crowd of Volunteers fans, his team was, at least on paper, less of a contender than two days prior. The reaction could have gone in any direction.
He was greeted with roaring cheers.
Iamaleava’s legacy as a quarterback remains unknown, a work in progress for the 20-year-old with three years of collegiate eligibility remaining.
In terms of his impact on the early days of the NIL era in college football though, he is a seminal figure, somehow representing both ends of the pendulum swing of player empowerment.
In the spring of 2022, Iamaleava, then just a high school junior, agreed to a four-year deal worth approximately $8 million with Tennessee’s NIL collective, Spyre Sports Group. It included a $350,000 up-front payment, per reporting by the Athletic, with money paid out during his senior season at Warren High School in California.
It was a bold, and strategically smart, play by Tennessee. While other schools were wading cautiously into NIL and the NCAA was feverishly trying to set up so-called “guardrails,” the Vols smartly saw where things were headed. When the NCAA eventually challenged the deal, the state’s attorney general stepped in and won an injunction.
Now, however, the player who was once cheered and who was paid millions before becoming the full-time starter is the poster child for NIL backlash. Rather than play out the final season of his deal — which would pay him about $2.2 million — Iamaleava reportedly wanted some $4 million that was commensurate with what other quarterbacks who transferred this year were getting.
Asking for more was Iamaleava’s right, but with rights comes risk. As with any negotiation, you can push too far.
Iamaleava is a promising and tough player, but 11 of his 19 touchdown passes last season came against lesser competition. He has great potential, but something didn’t sit right in Knoxville with how the process has played out.
This felt obnoxious.
“It’s unfortunate, just the situation and where we’re at with Nico,” Heupel said. “I want to thank him for everything that he’s done since he’s gotten here … a great appreciation for that side of it.”
That said, if being the starter and cornerstone at Tennessee — with its rich history, its massive fan base, its QB-developing head coach, its SEC spotlight and years of familiarity — isn’t enough without a few more bucks, then so be it.
It can’t all be about money, even these days.
“This program’s been around for a long time,” Heupel said. “A lot of great coaches, a lot of great players that came before, laid the cornerstone pieces, the legacy, the tradition that is Tennessee football. It’s going to be around a long time after I’m done and after they’re gone.”
Whatever games Tennessee might lose without Iamaleava, it gained in dignity by drawing a line in the sand. That’s what the fans were rightfully cheering; a boomerang that saw the school claw back some power.
Just as Iamaleava had the right under current rules to walk away if his demands weren’t meant, so too could the Volunteers. If it’s all business, then let it be all about business.
Iamaleava will be fine, mind you. He has already made more money than most Americans ever will, and he can’t legally drink yet. And this isn’t the first of these kinds of disputes, just the first that was so public and messy.
Iamaleava might or might not get $4 million next season. Negotiations were poorly managed, costing the player leverage and reputation. The market for a guy with questionable commitment, especially during the late transfer cycle, could be limited, what with big-time schools mostly set at QB.
He will still get plenty though. Would he have developed better long term under Heupel playing for the Vols? Well, Iamaleava didn’t think it was worth finding out.
Again, his career, his choice. It’s all fair game.
As for Tennessee, it might not even take a step back this season. Having a QB focused on his next deal rarely works in the first place. This might even be a boost for team chemistry.
Long term, it’s still Tennessee. It’s still Rocky Top. Heupel still has the No. 1 quarterback recruit in the Class of 2026 — Faizon Brandon of North Carolina — committed.
Most importantly, the Vols served a very public reminder that spending cash doesn’t assure anything. Money matters, but it has to be on the right guys — just as it is in the NFL or NBA. Think of how some of those big-budget Texas A&M recruiting classes worked out.
Ohio State is believed to have had the largest NIL budget last season. If it had gone to players who cared only about their deals and not each other, the Buckeyes would have collapsed after the loss to Michigan. Instead they got stronger.
What Iamaleava, once the poster child for players getting their value when he was still a recruit, has become is proof that a team can have values, too.
A program has to stand for something.
Tennessee showed it does, and that is why Heupel, at the end of a difficult week, found Tennessee fans standing for something as well.
To cheer.
Sports
Why Luis Robert Jr. could be MLB trade deadline’s most sought-after slugger
Published
18 hours agoon
April 15, 2025By
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Bradford DoolittleApr 15, 2025, 07:00 AM ET
Close- MLB writer and analyst for ESPN.com
- Former NBA writer and analyst for ESPN.com
- Been with ESPN since 2013
CHICAGO — At 27, Luis Robert Jr. is already a relic of sorts, the last remaining player from the White Sox’s all-too-brief era of contention.
On the south side of Chicago, that era seems like a very long time ago. That’s how a pair of 100-loss seasons, including last year’s record-setting 121-loss campaign, can warp a baseball fan’s perception of time. In fact, it was only 3½ years ago when, on Oct. 12, 2021, Chicago was eliminated by the Houston Astros from the American League Division Series.
Seventeen players appeared in that game for the White Sox. Robert had a hit that day but had to leave early with leg tightness — one of a string of maladies that have bedeviled his career. He is the only one of those 17 still in Chicago.
The irony: If Robert was playing up to his potential, he wouldn’t be around, either. And if he regains his mojo, he’s as good as gone.
Robert has the chance to be the most sought-after position player in 2025’s in-season trade market. Pull up any speculative list of trade candidates and Robert is near the top. Executives around the league ask about him eagerly. Despite a lack of positive recent results — including a disastrous 2024 and a rough start to this season — it’s not hard to understand why.
“A player like Luis Robert always gets a lot of attention,” White Sox GM Chris Getz said when the season began. “We’re really happy where he’s at, and how he approached spring training and how he’s performing. We expect him to perform at a very high level.”
Robert’s tools are impossible to miss. His bat speed (93rd percentile in 2025, per Statcast) is elite. His career slugging percentage when putting the ball in play is .661, slotting him in the 89th percentile among all hitters. It’s the same figure as New York Mets superstar Juan Soto. Robert’s sprint speed (29.0 feet per second) is in the 94th percentile. When healthy, he’s a perennial contender to add a second Gold Glove to the one he won as a rookie.
Still, the allure of Robert is as much about his contract as it is about his baseline talent. Smack in his prime and less than two years removed from a 5.3 bWAR season, Robert will earn just $15 million in 2025 and then has two team-friendly club options, both at $20 million with a $2 million buyout.
No potentially available hitter has this combination: a recent record of elite production, a right-now prime age, top-of-the-charts underlying talent and a club-friendly contract with multiyear potential but plenty of off-ramps. That such a player toils for a team projected to finish in the basement has for a while now made this a matter of if, not when, he is moved.
“I didn’t think I’d be here,” Robert said through an interpreter. “But I’m glad that I’m here. This is the organization that made my dream come true. It’s the only organization that I know.”
The White Sox could certainly have dealt Robert by now, based on that contract/talent combination alone. But the luxury of the contract from Chicago’s standpoint is that it buys the team time to seek maximum return. First, Robert has to show he’s healthy — so far, so good in 2025 — then he needs to demonstrate the kind of production that would make an impact for a team in win-now mode.
“He’s just extremely talented,” first-year White Sox manager Will Venable said. “The one thing that I learned about him, and watching him practice every day, is he practices extremely hard. He’s extremely focused. He certainly has the physical ability, but he’s the type of player he is because he works really hard.”
Certainly, the skills are elite, but the production has been inconsistent and, for now, headed in the wrong direction.
When Robert broke in with Chicago a few years ago, he was a consensus top-five prospect. ESPN’s Kiley McDaniel ranked Robert fifth before the 2020 season, but in his analysis of the ranking, McDaniel noted one of the key reasons Robert is still on the White Sox five years later: “The concern is that Robert’s pitch selection is weak enough — described as a 35 on the 20-80 scale — that it could undermine his offensive tools.”
Since the beginning of last season, there have been 202 hitters with at least 450 plate appearances. According to the FanGraphs metric wRC+, only 15 have fared worse than Roberts’ 80. Only 10 have posted a worse ratio of walks to strikeouts (0.22). Only nine have a lower on-base percentage (.275).
Despite starting the season healthy, his superficial numbers during the early going are even worse than last year. As the team around him plunged to historic depths, Robert slashed to career lows across the board (.224/.278/.379 over 100 games). This year, that line is a disturbing .163/.250/.245.
There is real evidence that Robert is trying to reform. The most obvious evidence is a walk rate (10.3%) nearly double his career average. The sample is small, but there are under-the-hood indicators that suggest it could be meaningful. For example, Robert’s early chase rate (34.2%, per Statcast) is a career low and closer to the MLB standard (28.5).
For aggressive swingers well into their careers, trying to master plate discipline is a tall task. Few established players of that ilk have had a longer road to travel than Robert. During the wild-card era, there have been 1,135 players who have compiled at least 1,500 plate appearances. Only 17 have a lower walk-to-strikeout ratio than Robert’s career figure (0.21).
On that list are 133 hitters with a career mark of 0.3 W/SO or lower, who together account for 645 different seasons of at least 300 plate appearances. Only 26 times did one of those seasons result in at least a league-average ratio, or about 4%. Only one of those hitters had two such seasons, another 24 did it once and 108 never did it.
Still, 4% isn’t zero. To that end, Robert spent time during the winter working out with baseball’s current leader in W/SO — Soto.
“It’s no secret that one of the reasons why he’s one of the best players in the game is that he’s quite disciplined,” Robert said. “And that’s one of the things I want to improve.”
That’s easier said than done, and for his part, Soto said the workouts were mostly just that — workouts, though they were conducted with Robert’s hitting coach on hand. As with everyone else, it’s the sheer talent that exudes from Robert that caught Soto’s eye.
“Tremendous baseball player and tremendous athlete,” Soto told ESPN’s Jorge Castillo in Spanish. “He showed me a lot of his abilities that I didn’t know he had. That guy has tremendous strength, tremendous power. And he really surprised me a lot in everything we did.”
In this year’s Cactus League, Robert produced a .300/.386/.500 slash line, with four homers.
“If I’m able to carry on the work that I did during spring training, I’m going to have a good season,” Robert said. “Especially in that aspect of my vision of the whole plate. I know I can do it.”
Getz — who will have to determine if and when to pull the trigger on a Robert deal — lauded Robert’s efforts during the spring.
“Luis Robert is in an excellent spot,” Getz said. “The amount of three-ball counts that he had in spring training was by far the most he has had as a professional player. So that just speaks to his determination and focus to put together quality at-bats.”
It’s a bittersweet situation. The remaining vestige of the last good White Sox team remains the club’s most talented player. He’s in his age-27 season, often the apex of a hitter’s career. Yet if he reaches that apex, it’s only going to smooth his way out of town.
For the White Sox, all they can do is make sure Robert can stay focused on the field, while tuning out the trade chatter that isn’t going away.
“We’re going to support Luis,” Getz said. “I know that oftentimes he gets asked questions whether he’s going to be traded, but I’ve been really impressed with how he’s been able to remain focused on his craft. He’s very motivated to show the baseball world what he’s capable of doing.”
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