TALLAHASSEE, Fla. — Florida State athletic director Michael Alford picks up a thick white binder in his office, one that he keeps with him at all times for reference. He calls it a “living, breathing document,” one that has pages and pages of financial models, valuations and projections for his athletic department all the way through 2043.
When he says both Florida State and the ACC are facing an insurmountable revenue gap with the SEC and Big Ten, he can point to the spreadsheets. His concerns have been aired both privately and publicly. Florida State has been the most vocal school in the ACC about this revenue gap and also what that gap could mean for FSU’s long-term future in the league.
Florida State’s vocal approach has been strategic — and has coincided with what is expected to be its best football season in nearly a decade. Ten years removed from its last national championship, No. 8 Florida State knows there is no turning back — both from its very public demands for more money and the on-field stakes for the team and the conference when it plays No. 5 LSU on Sunday night in Orlando (7:30 p.m. ET, ABC).
This, of course, presents an interesting contrast. The ACC needs Florida State to be good to change its own football narrative and help close the revenue gap with the SEC and Big Ten. But a championship-contending Florida State could have the leverage to leave the ACC when another seismic shift in conference realignment arrives.
“We haven’t been shy about letting everyone know that we are looking at all of our options,” Alford said during a recent interview with ESPN. “You know that Malcolm Gladwell book, ‘The Tipping Point?’ What are our tipping points over the next 10 years, next 15 years? What contracts come to play that are going to impact us? We’re not making a decision for next month, next year. We’re looking five, 10, 20 years down the road, to make sure that we make the best decisions for Florida State.”
To say football success is critical is an understatement. Now in Year 4, coach Mike Norvell has worked to turn around a program that was in decline when he arrived. After starting 3-10 in his first 13 games, Norvell faced questions about the direction Florida State was headed, but he never wavered in his belief that he and his staff would get the Seminoles back on track.
Rebuilding the foundation of the program through hard work, discipline and culture was just the first step. Norvell has also used the transfer portal to fill holes across the roster, and those transfer additions — from defensive end Jermaine Johnson to safety Jammie Robinson to running back Trey Benson and defensive end Jared Verse — have played a huge role in getting Florida State to its current preseason top-10 ranking.
Beating eventual SEC West champion LSU to start last season helped get Florida State to its first 10-win season since 2016. But their meeting this time around comes with far loftier expectations for both programs, considering how much their respective fortunes have changed over the span of one year — from serious question marks to serious playoff contenders.
Florida State goes into the matchup having won six straight to close 2022. More importantly, the Seminoles return the bulk of their offensive and defensive production, including quarterback Jordan Travis — a Heisman contender — leading rusher Trey Benson, top receiver Johnny Wilson and projected first-round pick Jared Verse at defensive end. In all, Florida State returns 77 players from last season, but Norvell once again used the transfer portal to add several players who will start against the Tigers, including receiver Keon Coleman (Michigan State), defensive tackle Braden Fiske (Western Michigan) and cornerback Fentrell Cypress II (Virginia).
“I believed in where we were going even when nobody else maybe did,” Norvell told ESPN. “I had a group of players that believed in where we were going, maybe when nobody else did. So now that we’re at this point, there’s still that belief. I think you see a program that’s on the ascent.”
Norvell has benefitted from both a shift in priorities over the past two years and better financial standing. University president Richard McCullough was hired in August 2021, and he then hired Alford four months later to run the athletic department.
Alford had spent the previous 15 months working as CEO and president of Seminole Boosters — the primary fundraising arm of the Florida State athletic department. When he arrived in Tallahassee in 2020, Florida State was at a crossroads not only for the football program but for the entire department.
The football program was struggling to win games and sell tickets and was on its third head coach since 2017. Then COVID-19 hit and an athletic department that was already cash-strapped was forced to make cuts — 20% to its operating budget, including a nearly $1 million salary reduction for Norvell over 2020 and 2021. A project to build a standalone football facility had stalled and Florida State was stuck paying an $18 million buyout to coach Willie Taggart, fired before the 2019 season ended. More investment was needed in football.
Alford worked on fundraising through Seminole Boosters to start making football investment a priority again. During his time with the Boosters, 2,000 members were added, and he raised $15 million to go toward the football facility, which is expected to be completed in 2025.
“If you look at programs like Clemson, we were lagging behind some of the top programs and so we made all those investments in football and with the idea that we have to win,” McCullough told ESPN.
Alford and his staff have raised nearly $221 million over the past three years. A large portion has gone directly into football — including a bigger assistant coach salary pool, more staff positions, renovations to the locker room and weight room and giving Norvell a hefty pay raise. Norvell is now scheduled to make $8.05 million per year — more than double what he made during the pandemic.
Alford has plans to renovate Doak Campbell Stadium to make it more of a revenue driver and he is still finalizing details with a private equity firm that has been consulting with Alford since he became AD on a wide variety of topics, including stadium pricing, suites, hospitality, concessions and merchandising.
That firm is co-founded by Jerry Jones, owner of the Dallas Cowboys. Alford worked with the Cowboys from 2008 to 2012 as senior director of corporate partnerships and sales and was part of the team that helped sell AT&T Stadium, which opened in 2009.
“If you get someone who wants to work hard, and is smart, usually good things follow, and I think that is the definition of Michael,” said Jerry Jones Jr., who worked closely with Alford in Dallas. “When you think about the persistent work ethic, the salesmanship, but also the smarts to get something accomplished.”
With investment and fundraising efforts in football ramped up, Alford and McCullough also began working on where Florida State fits in the national picture. Major conference realignment had already begun, with Texas and Oklahoma announcing in July 2021 they would join the SEC — leaving schools like Florida State to evaluate its future.
Florida State has spent about $750,000 hiring media, revenue and financial consultants and a group of lawyers to help the in-house legal counsel take a look at the current ACC grant of rights — which gives the league control over broadcast rights and television dollars through 2036.
That is a change in approach from previous athletic directors, who preferred to say little publicly and were not nearly as aggressive in positioning Florida State for long-term success.
“I let my stance be known and I let expectations be known,” Alford said. “It’s really not being shy. It’s just saying we have an issue. As a conference, we have an issue and we need to address it. I need to address it on behalf of Florida State. We need to continue to push the envelope and push the envelope with a sense of urgency.”
When the Seminoles joined the league and began playing football in 1992, they were at the height of their success under coach Bobby Bowden. Their success (national titles in 1993 and 1999, along with nine straight ACC championships) gave the basketball-first ACC much needed credibility on the football field. But the Seminoles also questioned whether the ACC would ever make football a priority.
To that end, speculation engulfed the program in 2012 during a wave of conference realignment that saw the Big Ten, Big 12 and ACC make changes to their membership. Florida State was rumored to be looking at the Big 12. Comments made in May 2012 are eerily similar to those made over the past several months. Then-coach Jimbo Fisher said during ACC spring meetings, “TV revenue is big. That’s what’s changed the landscape of college athletics, in particular college football.”
In the months that followed, then-ACC commissioner John Swofford flew to Tallahassee and met individually with the university president and board members about signing a grant of rights agreement, as a way to keep the league together for the long term. The ACC had lost Maryland to the Big Ten and could not afford to lose Florida State, too.
Believing it was in the university’s best interest to sign, then-president Eric Barron did so in 2013, but a portion of the fan base was unhappy with the decision.
Three years later, that grant of rights was extended even further with the addition of the ACC Network to the ESPN television deal and would go through 2036. Florida State willingly signed both times, a point multiple ACC insiders make when discussing the angst the Seminoles have publicly shared about closing the looming revenue gap.
They also point out what has happened to Florida State since 2016 — a dip in the football program that they believe has done nothing to help enhance the value of ACC football. Between 2017 to 2021, Florida State only had one winning season.
“They just haven’t been very good,” one insider said. “That hasn’t helped us any.”
Alford likes to counter that argument with numbers. Despite being down, Florida State averaged 3.09 million viewers from 2014 to 2021, leading all ACC schools. Last year, two of Florida State’s regular-season games had more than 3 million viewers, and its bowl game against Oklahoma was the second-most viewed ACC postseason game behind the Orange Bowl between Clemson and Tennessee.
To that end, Alford wants a change to the revenue sharing model when it comes to television distribution. Currently, that money is divided up evenly among all league schools. Alford believes it should be weighted on brand, marketability and ratings. It is an argument he has not won yet, but he will keep making it in the hopes that there will be change.
That of course, leads to questions about what the next play is for Florida State. There does not appear to be another landing spot at the moment in either the Big Ten and SEC, as both conferences have made clear. There also is the matter of challenging the grant of rights in court and a $120 million exit fee. On Friday, the ACC added Stanford, Cal and SMU, a move that will provide more money to existing members. But Florida State was one of three schools to vote against the additions, believing it did not address the long-term revenue issues.
“It’s not that we’re unhappy in the ACC,” Alford said. “If that narrative’s out there, it’s not correct. It’s a great conference. It represents greatness in athletics. But when you look at the resources that are needed to continue to provide those winning edge resources for our coaches and student-athletes, that’s where the points need to be looked at, and that’s what we’re doing.”
The ACC knows it needs the Seminoles onboard for its own long-term prospects. This football season happens to come at a crucial time for both the league and Florida State.
Though the ACC is second behind the SEC in total College Football Playoff appearances, the league has not had a CFP contender since Clemson made it in 2020. Florida State has not made the CFP since 2014. Having both those schools ranked in the preseason top 10 is a huge starting point for a league fighting a narrative that football does not measure up.
“We have to get off to a really good start,” ACC commissioner Jim Phillips said during ACC media days in Charlotte. “It doesn’t negate having a really good season, if you don’t, but if you stumble once or twice it’s really difficult to overcome that. Florida State and Clemson getting a lot of opportunities, I think we have a bunch of others that can also get off to a good start and show that the league is a really, really good football league.”
Florida State begins that quest Sunday night, knowing full well its moves over the past year will mean more scrutiny — but an even bigger opportunity not only for this season, but down the line.
“Yes, there’s going to be a lot of eyes,” Norvell said. “You’re on a grand stage. When you come to a program that’s in the national spotlight, you come to a program like Florida State, it’s only going to be magnified. That’s what these guys have chosen to do. I like embracing it. Nothing’s guaranteed but if you’re willing to work, it makes the journey so much more enjoyable and rewarding because of all the experiences.”
Thoroughbred racing suffered its most ignominious, industry-deflating moment 50 years ago today with the breakdown of Ruffian, an undefeated filly running against Foolish Pleasure in a highly promoted match race at Belmont Park. Her tragic end on July 6, 1975, was a catastrophe for the sport, and observers say racing has never truly recovered.
Two years earlier, during the rise of second-wave feminism, the nation had been mesmerized by a “Battle of the Sexes” tennis match between Billie Jean King and Bobby Riggs. King’s win became a rallying cry for women everywhere. The New York Racing Association, eager to boost daily racing crowds in the mid-1970s, proposed a competition similar to that of King and Riggs. They created a match race between Kentucky Derby winner Foolish Pleasure and Ruffian, the undefeated filly who had dominated all 10 of her starts, leading gate to wire.
“In any sport, human or equine, it’s really impossible to say who was the greatest,” said outgoing Jockey Club chairman Stuart Janney III, whose parents, Stuart and Barbara, owned Ruffian. “But I’m always comfortable thinking of Ruffian as being among the four to five greatest horses of all time.”
Ruffian, nearly jet black in color and massive, was the equine version of a Greek goddess. At the age of 2, her girth — the measurement of the strap that secures the saddle — was just over 75 inches. Comparatively, racing legend Secretariat, a male, had a 76-inch girth when he was fully developed at the age of 4.
Her name also added to the aura. “‘Ruffian’ was a little bit of a stretch because it tended to be what you’d name a colt, but it turned out to be an appropriate name,” Janney said.
On May 22, 1974, Ruffian equaled a Belmont Park track record, set by a male, in her debut at age 2, winning by 15 lengths. She set a stakes record later that summer at Saratoga in the Spinaway, the most prestigious race of the year for 2-year-old fillies. The next spring, she blew through races at longer distances, including the three races that made up the so-called Filly Triple Crown.
Some in the media speculated that she had run out of female competition.
Foolish Pleasure had meanwhile ripped through an undefeated 2-year-old season with championship year-end honors. However, after starting his sophomore campaign with a win, he finished third in the Florida Derby. He also had recovered from injuries to his front feet to win the Wood Memorial and then the Kentucky Derby.
Second-place finishes in the Preakness and Belmont Stakes left most observers with the idea that Foolish Pleasure was the best 3-year-old male in the business.
Following the Belmont Stakes, New York officials wanted to test the best filly against the best colt.
The original thought was to include the Preakness winner, Master Derby, in the Great Match Race, but the team of Foolish Pleasure’s owner, trainer and rider didn’t want a three-horse race. Since New York racing had guaranteed $50,000 to the last-place horse, they paid Master Derby’s connections $50,000 not to race. Thus, the stage was set for an equine morality play.
“[Ruffian’s] abilities gave her the advantage in the match race,” Janney said. “If she could do what she did in full fields [by getting the early lead], then it was probably going to be even more effective in a match.”
Several ballyhooed match races in sports history had captured the world’s attention without incident — Seabiscuit vs. Triple Crown winner War Admiral in 1938, Alsab vs. Triple Crown winner Whirlaway in 1942, and Nashua vs. Swaps in 1955. None of those races, though, had the gender divide “it” factor.
The Great Match Race attracted 50,000 live attendees and more than 18 million TV viewers on CBS, comparable to the Grammy Awards and a pair of NFL “Sunday Night Football” games in 2024.
Prominent New York sportswriter Dick Young wrote at the time that, for women, “Ruffian was a way of getting even.”
“I can remember driving up the New Jersey Turnpike, and the lady that took the toll in one of those booths was wearing a button that said, ‘I’m for her,’ meaning Ruffian,” Janney said.
As the day approached, Ruffian’s rider, Jacinto Vasquez, who also was the regular rider of Foolish Pleasure including at the Kentucky Derby, had to choose whom to ride for the match race.
“I had ridden Foolish Pleasure, and I knew what he could do,” Vasquez told ESPN. “But I didn’t think he could beat the filly. He didn’t have the speed or stamina.”
Braulio Baeza, who had ridden Foolish Pleasure to victory in the previous year’s premier 2-year-old race, Hopeful Stakes, was chosen to ride Foolish Pleasure.
“I had ridden Foolish Pleasure and ridden against Ruffian,” Baeza said, with language assistance from his wife, Janice Blake. “I thought Foolish Pleasure was better than Ruffian. She just needed [early race] pressure because no one had ever pressured her.”
The 1⅛ mile race began at the start of the Belmont Park backstretch in the chute. In an ESPN documentary from 2000, Jack Whitaker, who hosted the race telecast for CBS, noted that the atmosphere turned eerie with dark thunderclouds approaching before the race.
Ruffian hit the side of the gate when the doors opened but straightened herself out quickly and assumed the lead. “The whole world, including me, thought that Ruffian was going to run off the screen and add to her legacy,” said longtime New York trainer Gary Contessa, who was a teenager when Ruffian ruled the racing world.
However, about ⅛ of a mile into the race, the force of Ruffian’s mighty strides snapped two bones in her front right leg.
“When she broke her leg, it sounded like a broken stick,” Vasquez said. “She broke her leg between her foot and her ankle. When I pulled up, the bone was shattered above the ankle. She couldn’t use that leg at all.”
It took Ruffian a few moments to realize what had happened to her, so she continued to run. Vasquez eventually hopped off and kept his shoulder leaning against her for support.
“You see it, but you don’t want to believe it,” Janney said.
Baeza had no choice but to have Foolish Pleasure finish the race in what became a macabre paid workout. The TV cameras followed him, but the eyes of everyone at the track were on the filly, who looked frightened as she was taken back to the barn area.
“When Ruffian broke down, time stood still that day,” Contessa said. Yet time was of the essence in an attempt to save her life.
Janney said that Dr. Frank Stinchfield — who was the doctor for the New York Yankees then and was “ahead of his time in fixing people’s bones” — called racing officials to see whether there was anything he could do to help with Ruffian.
New York veterinarian Dr. Manny Gilman managed to sedate Ruffian, performed surgery on her leg and, with Stinchfield’s help, secured her leg in an inflatable cast. When Ruffian woke up in the middle of the night, though, she started fighting and shattered her bones irreparably. Her team had no choice but to euthanize her at approximately 2:20 a.m. on July 7.
“She was going full bore trying to get in front of [Foolish Pleasure] out of the gate,” Baeza said. “She gave everything there. She gave her life.”
Contessa described the time after as a “stilled hush over the world.”
“When we got the word that she had rebroken her leg, the whole world was crying,” Contessa said. “I can’t reproduce the feeling that I had the day after.”
The Janneys soon flew to Maine for the summer, and they received a round of applause when the pilot announced their presence. At the cottage, they were met by thousands of well-wishing letters.
“We all sat there, after dinner every night, and we wrote every one of them back,” Janney said. “It was pretty overwhelming, and that didn’t stop for a long time. I still get letters.”
Equine fatalities have been part of the business since its inception, like the Triple Crown races and Breeders’ Cup. Some have generated headlines by coming in clusters, such as Santa Anita in 2019 and Churchill Downs in 2023. However, breakdowns are not the only factor, and likely not the most influential one, in the gradual decline of horse racing’s popularity in this country.
But the impact from the day of Ruffian’s death, and that moment, has been ongoing for horse racing.
“There are people who witnessed the breakdown and never came back,” Contessa said.
Said Janney: “At about that time, racing started to disappear from the national consciousness. The average person knows about the Kentucky Derby, and that’s about it.”
Equine racing today is a safer sport now than it was 50 years ago. The Equine Injury Database, launched by the Jockey Club in 2008, says the fatality rate nationally in 2024 was just over half of what it was at its launch.
“We finally have protocols that probably should have been in effect far sooner than this,” Contessa said. “But the protocols have made this a safer game.”
Said Vasquez: “There are a lot of nice horses today, but to have a horse like Ruffian, it’s unbelievable. Nobody could compare to Ruffian.”
ESPN baseball reporter. Covered the Washington Wizards from 2014 to 2016 and the Washington Nationals from 2016 to 2018 for The Washington Post before covering the Los Angeles Dodgers and MLB for the Los Angeles Times from 2018 to 2024.
NEW YORK — A blunder that typifies the current state of the New York Yankees, who find themselves in the midst of their second six-game losing streak in three weeks, happened in front of 41,401 fans at Citi Field on Saturday, and almost nobody noticed.
The Yankees were jogging off the field after securing the third out of the fourth inning of their 12-6 loss to the Mets when shortstop Anthony Volpe, as is standard for teams across baseball at the end of innings, threw the ball to right fielder Aaron Judge as he crossed into the infield from right field.
Only Judge wasn’t looking, and the ball nailed him in the head, knocking his sunglasses off and leaving a small cut near his right eye. The wound required a bandage to stop the bleeding, but Judge stayed in the game.
“Confusion,” Yankees manager Aaron Boone said. “I didn’t know what happened initially. [It just] felt like something happened. Of course I was a little concerned.”
Avoiding an injury to the best player in baseball was on the Yankees’ very short list of positives in another sloppy, draining defeat to their crosstown rivals. With the loss, the Yankees, who held a three-game lead over the Toronto Blue Jays in the American League East standings entering June 30, find themselves tied with the Tampa Bay Rays for second place three games behind the Blue Jays heading into Sunday’s Subway Series finale.
The nosedive has been fueled by messy defense and a depleted pitching staff that has encountered a wall.
“It’s been a terrible week,” said Boone, who before the game announced starter Clarke Schmidt will likely undergo season-ending Tommy John surgery.
For the second straight day, the Mets capitalized on mistakes and cracked timely home runs. After slugging three homers in Friday’s series opener, the Mets hit three more Saturday — a grand slam in the first inning from Brandon Nimmo to take a 4-0 lead and two home runs from Pete Alonso to widen the gap.
Nimmo’s blast — his second grand slam in four days — came after Yankees left fielder Jasson Dominguez misplayed a ball hit by the Mets’ leadoff hitter in the first inning. On Friday, he misread Nimmo’s line drive and watched it sail over his head for a double. On Saturday, he was slow to react to Starling Marte’s flyball in the left-center field gap and braked without catching or stopping it, allowing Marte to advance to second for a double. Yankees starter Carlos Rodon then walked two batters to load the bases for Nimmo, who yanked a mistake, a 1-2 slider over the wall.
“That slider probably needs to be down,” said Rodon, who allowed seven runs (six earned) over five innings. “A lot of misses today and they punished them.”
Jazz Chisholm Jr.’s throwing woes at third base — a position the Yankees have asked him to play to accommodate DJ LeMahieu at second base — continued in the second inning when he fielded Tyrone Taylor’s groundball and sailed a toss over first baseman Cody Bellinger’s head. Taylor was given second base and scored moments later on Marte’s RBI single.
The Yankees were charged with their second error in the Mets’ four-run seventh inning when center fielder Trent Grisham charged Francisco Lindor’s single up the middle and had it bounce off the heel of his glove.
The mistake allowed a run to score from second base without a throw, extending the Mets lead back to three runs after the Yankees had chipped their deficit, and allowed a heads-up Lindor to advance to second base. Lindor later scored on Alonso’s second home run, a three-run blast off left-hander Jayvien Sandridge in the pitcher’s major league debut.
“Just got to play better,” Judge said. “That’s what it comes down to. It’s fundamentals. Making a routine play, routine. It’s just the little things. That’s what it kind of comes down to. But every good team goes through a couple bumps in the road.”
This six-game losing skid has looked very different from the Yankees’ first. That rough patch, consisting of losses to the Boston Red Sox and Los Angeles Angels, was propelled by offensive troubles. The Yankees scored six runs in the six games and gave up just 16. This time, run prevention is the issue; the Yankees have scored 34 runs and surrendered 54 in four games against the Blue Jays in Toronto and two in Queens.
“The offense is starting to swing the bat, put some runs on the board,” Boone said. “The pitching, which has kind of carried us a lot this season, has really, really struggled this week. We haven’t caught the ball as well as I think we should.
“So, look, when you live it and you’re going through it, it sucks, it hurts. But you got to be able to handle it. You got to be able to deal with it. You got to be able to weather it and come out of this and grow.”
Bobby Jenks, a two-time All-Star pitcher for the Chicago White Sox who was on the roster when the franchise won the 2005 World Series, died Friday in Sintra, Portugal, the team announced.
Jenks, 44, who had been diagnosed with adenocarcinoma, a form of stomach cancer, this year, spent six seasons with the White Sox from 2005 to 2010 and also played for the Boston Red Sox in 2011. The reliever finished his major league career with a 16-20 record, 3.53 ERA and 173 saves.
“We have lost an iconic member of the White Sox family today,” White Sox chairman Jerry Reinsdorf said in a statement. “None of us will ever forget that ninth inning of Game 4 in Houston, all that Bobby did for the 2005 World Series champions and for the entire Sox organization during his time in Chicago. He and his family knew cancer would be his toughest battle, and he will be missed as a husband, father, friend and teammate. He will forever hold a special place in all our hearts.”
After Jenks moved to Portugal last year, he was diagnosed with a deep vein thrombosis in his right calf. That eventually spread into blood clots in his lungs, prompting further testing. He was later diagnosed with adenocarcinoma and began undergoing radiation.
In February, as Jenks was being treated for the illness, the White Sox posted “We stand with you, Bobby” on Instagram, adding in the post that the club was “thinking of Bobby as he is being treated.”
In 2005, as the White Sox ended an 88-year drought en route to the World Series title, Jenks appeared in six postseason games. Chicago went 11-1 in the playoffs, and he earned saves in series-clinching wins in Game 3 of the ALDS at Boston, and Game 4 of the World Series against the Houston Astros.
In 2006, Jenks saved 41 games, and the following year, he posted 40 saves. He also retired 41 consecutive batters in 2007, matching a record for a reliever.
“You play for the love of the game, the joy of it,” Jenks said in his last interview with SoxTV last year. “It’s what I love to do. I [was] playing to be a world champion, and that’s what I wanted to do from the time I picked up a baseball.”
A native of Mission Hills, California, Jenks appeared in 19 games for the Red Sox and was originally drafted by the then-Anaheim Angels in the fifth round of the 2000 draft.
Jenks is survived by his wife, Eleni Tzitzivacos, their two children, Zeno and Kate, and his four children from a prior marriage, Cuma, Nolan, Rylan and Jackson.