Nissan has announced a new performance trim level of the Ariya at the Tokyo Auto Salon 2024 show this week: Meet the Ariya NISMO. It’s a more powerful, sporty, and body kit-clad version of the company’s only modern BEV offering and, for now, it will be limited to sale in the Japanese market.
The Ariya NISMO offers marginally higher output than the standard version of the car, with 320 kW (~430 hp) of power and 600 Nm (~440 lb-ft) of torque. Other changes are largely aesthetic, though Nissan really wants you to buy in to the idea that a set of fancy rims make the Ariya handle appreciably better, saying “highly rigid 20-inch aluminum wheels generates superior stability and turn-in ability as well as better line-tracing and enhanced cornering ability at high speeds.” OK!
A special NISMO drive mode is added to the car that enhances acceleration and responsiveness, with a new artificial cabin noise apparently inspired by the sound of Formula E race cars. That sound is demoed in the video below. It certainly sounds… spacey.
Ariya NISMO marketing video
On the inside, you’ll be treated to NISMO seats and trim, presumably meaning gratuitous red piping (not that that’s a bad thing, necessarily).
There’s no word if the Ariya NISMO will be sold in the US or other markets globally, or how much more it will cost when it goes on sale in Japan this spring. The NISMO trim will be available for both battery capacity variants of the Ariya (66 kWh and 91 kWh), with slight differences in peak power output.
Electrek’s take
Naysayers might call the Ariya NISMO a fancy body kit, new seat covers, and software tuning… and they’d probably be right. Nissan’s dilution of the NISMO badge on its more “mainstream” vehicles is well documented in its ICE lineup, and it looks like that tradition continues here with the Ariya.
Given the Ariya NISMO appears destined only for Japan, this is likely just an effort to extract a bit more profit margin from the car before Nissan’s next-generation BEVs are announced in the coming year or two. Nissan has signaled its next-gen BEVs will be a major transition point for the company, and in the context of the greater EV market, I suspect the Ariya has reached the zenith of its relevance, even in generally electric car-averse Japan. Now’s the time to cash in.
With the next Leaf likely to be announced this year on a crossover-based design (and presumably, with a substantially lower price), the Ariya seems destined to become an “also-ran” in the carmaker’s portfolio sooner rather than later.
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From the establishment of the Bratislava Automobile Works (BAZ) in the early 1970s through to the fall of communism and its subsequent ascension to the European Union, Slovakia has positioned itself as the world’s leading producer of cars per capita.
Nicknamed “Europe’s Detroit,” the mountainous nation of just 5.4 million has attracted major manufacturers such as Volkswagen, Stellantis, Kia and Jaguar Land Rover.
Sweden’s Volvo Cars is also poised to open an electric vehicle factory near Kosice in eastern Slovakia, representing the country’s fifth manufacturing facility.
Such is its dominance, Slovakia’s auto industry currently accounts for roughly 11% of its gross domestic product, half of the country’s industrial output and about one-tenth of its total employment.
A multitude of challenges, from U.S. tariffs and Chinese competition to higher domestic taxes and a geopolitical shift away from the EU, threaten to undermine its standing as a world leader in car production, however.
Matej Hornak, an analyst at Slovenská Sporiteľňa, Slovakia’s largest bank, described Slovakia’s auto sector as uniquely exposed to Trump’s tariffs when compared to others in Central and Eastern Europe.
That’s because Slovakia’s exports to the U.S. represent 4% of its total exports, Hornak said, with approximately 80% of that volume consisting of cars.
Zuzana Pelakova, director of the economy and business program at Globsec, a think tank based in Slovakia’s capital of Bratislava, singled out U.S. tariffs as the top near-term risk to Slovakia’s auto industry.
“The main immediate risk, more than the EV transition and all the other ones, is tariffs. This is a significant challenge,” Pelakova told CNBC by telephone.
“I would say now, in the current situation, the U.S.-EU trade alliance has stabilized, and tariffs have been lowered to 15%, which is certainly better than the initial proposal but is still challenging,” she added.
The U.S. and EU agreed to a framework trade deal in July, with U.S. Donald Trump’s administration imposing a blanket tariff of 15% on most EU goods. The agreement marked a significant reduction from Trump’s threat to impose charges of 30% and almost halved the tariff rate on Europe’s auto sector from 27.5%.
Industry groups, which tentatively welcomed the trade deal, expressed deep concern about the costs associated with the new tariff reality.
Workers install chassis components onto a Kia Ceed automobile on the assembly line at the Kia Slovakia sro plant in Zilina, Slovakia, on Friday, Oct. 27, 2023.
Bloomberg | Bloomberg | Getty Images
“While a decline in U.S. demand poses a challenge for Slovak carmakers, they are simultaneously facing pressure in other markets as competition from Chinese manufacturers intensifies,” Hornak told CNBC by email.
“U.S. tariffs are thus only one piece of the puzzle — the broader picture requires closer attention,” he added.
EV transition
Slovakia has suffered a couple of notable setbacks on the road to full electrification in recent months.
Volkswagen opted for Portugal over Slovakia for its new electric ID.1 model, while Stellantis, which has the Trnava plant in western Slovkaia, picked Spain as its destination for a new EV.
Nonetheless, Slovenská Sporiteľňa’s Hornak said the country’s car plants still appear to be competitive within their respective corporate groups for the allocation of EV production.
There is a lack of targeted governmental and institutional support for the industry’s transformation. In fact, the situation is quite the opposite.
Matej Hornak
Analyst at Slovenská Sporiteľňa
Volvo’s upcoming EV plant in eastern Slovakia, for instance, represents “one of the most significant investments in this field,” Hornak said, with China’s Gotion High Tech and Slovakian partner InoBat set to build an EV battery plant reflective of “another key investment.”
“On the other hand, there is a lack of targeted governmental and institutional support for the industry’s transformation. In fact, the situation is quite the opposite: due to fiscal consolidation measures, the business environment in Slovakia is deteriorating,” Hornak said.
“The increasing tax and levy burden on companies — such as the introduction of a transaction tax — further disadvantages domestic businesses in the international market,” he added.
Russian President Vladimir Putin (R) talks to Slovak Prime Minister Robert Fico (L) during their bilateral meeting, September 2 2025, in Beijing, China.
Contributor | Getty Images News | Getty Images
Prime Minister Robert Fico’s government has raised taxes and imposed new levies on financial transactions as part of a broader push to repair the country’s troubled public finances. The measures, which stoked tensions within the ruling coalition, have been criticized by Slovakia’s auto industry.
Alexander Matusek, head of Slovakia’s Automotive Industry Association (AIA SR), told Bloomberg in late May that Fico’s government risked hurting the country’s auto sector with tax rises, as well as a geopolitical shift away from major trading partners.
A Slovakian government spokesperson did not respond to a CNBC request for comment.
Strategic risk
Fico’s government has been at odds with the EU’s approach to Russian President Vladimir Putin’s full-scale invasion of Ukraine.
The Slovakian prime minister said earlier this month that he would refuse to support tougher EU energy sanctions against Russia unless the bloc first tackles rising energy costs and mounting pressure on the region’s car industry.
Thousands of people took to the streets of Bratislava last month to protest over a meeting between Fico and Putin, in an escalation of previous demonstrations over Fico’s pro-Russia stance.
Protesters hold signs and flags during the second anti-government protest in a row, in Kosice, Slovakia, on September 23, 2025.
Anadolu | Anadolu | Getty Images
“The Slovak government’s more accommodating stance toward Russia and its higher euroscepticism create additional uncertainty for Slovak companies, adding another layer of strategic risk to their planning,” Hornak said.
“As a result, Slovakia is increasingly perceived by European leaders as a less reliable partner, which may negatively influence investment decisions — both from existing investors and potential new entrants,” Hornak said.
Europe’s Detroit vs. Motor City
Globsec’s Pelakova said that while Slovakia’s auto industry faces several challenges, comparisons to America’s Motor City could do with some nuance.
“There’s definitely challenges but not in a sense that it will derail the trajectory currently, which brings us back to the initial Detroit comparison, which I don’t think we’re headed to,” Pelakova said.
“I would say there are two layers to that comparison because you can see that this is so significant and major carmakers were made in Detroit. Yes, that’s a comparison that I agree with, and I think it’s fair. But we know how Detroit ended about 30 to 40 years ago, so that bit, I wouldn’t necessarily compare,” she added.
Tesla electric vehicles are parked at a Tesla service center on Aug. 2, 2025 in San Diego, California.
Kevin Carter | Getty Images
There are generally two ways for a company to increase its profit: increasing sales or cutting costs. Preferably both at the same time — because a rise in revenue might be overshadowed by spiking expenses.
That’s what happened to Tesla in the third quarter. Revenue at Elon Musk’s electric vehicle company rose 12% year on year, the first increase in three quarters. Despite that, net income plunged 37% from a year earlier.
The culprits? Lower vehicle prices, presumably in a bid to compete with Chinese manufacturers that are vacuuming up market share, as well as a 50% increase in operating expenses partly due to artificial intelligence and “other R&D projects,” according to Tesla.
Investors didn’t appear too pleased by Tesla’s after-the-bell report, sending its shares 3.8% lower in extended trading. The company’s earnings report followed disappointing ones from Netflix and Texas Instrument the day prior, which caused their shares to sink 10% and 5.6% respectively during regular trading Wednesday stateside.
Those moves dragged down the broader market. The three major U.S. indexes fell, though they managed to regain some losses by the session’s close. Still, the S&P 500 and Nasdaq Composite are now looking at declines for October, for now.
There’s just six more days of trading before October ends. But that’s six days packed with earnings reports from tech behemoths such as Alphabet, Apple, Meta and Microsoft, which could very well turn around the fate of stocks.
The crypto industry recently had one of its worst days ever. More than 1.6 million traders suffered a combined $19.37 billion erasure of leveraged positions over a 24-hour period beginning Friday, Oct. 10.
More than a week after the event, its ripples are being felt mostly in smaller coins. Bitcoin is trading roughly 11% below its Oct. 10 highs. But lesser-known coins such as XRP, solana, dogecoin and BNB are trading between 15% and 24% off their pre-liquidation prices.
Elon Musk announced that he is pushing Tesla to increase its electric vehicle production due to what he anticipates will soon be increased demand for autonomous driving.
Tesla’s production plans have undergone significant changes over the last five years.
The automaker started the decade growing at a roughly 50% annual rate and aimed to produce 20 million cars annually by 2030.
Now, Tesla has a production capacity of less than 3 million vehicles, and it is using roughly only 60% of this capacity due to low demand.
I feel confident in expanding Tesla’s production. So that is our intent, to expand as quickly as we can our future production. I was reticent to do that until we had clarity on achieving unsupervised full self-driving, but at this point, I feel like we’ve got clarity and it makes sense to expand production as fast as we reasonably can.
The CEO stated that he is “100% confident” that Tesla will solve unsupervised self-driving – a claim he has made every year for the last six years.
Musk said that once people can text inside their cars, demand won’t be an issue:
Here’s the killer app: really, what it comes down to is, “Can you text while you’re in the car?” And if you tell someone, “Yes, the car is now so good you can be on your phone and text the entire time while you’re in the car,” anyone who can buy the car will buy the car. End of story.
He added that the most significant increase in production will come from Cybercab, which he expects will enter production in Q2 2026.
The vehicle lacks a steering wheel and pedals. Therefore, if Tesla doesn’t solve unsupervised self-driving by then, it will be useless.
The CEO reiterated that he expects Tesla to remove the safety monitor from its Robotaxi in Austin, Texas, by the end of the year and release unsupervised FSD in consumer vehicles on the same timeline.
Electrek’s Take
Increasing production based on presumed demand coming from a feature, unsupervised self-driving, that isn’t finished, and that you have been consistently wrong in predicting.
What could possibly go wrong?
Elon always says that “people don’t understand how impactful self-driving will be.” I think they do. He is confusing people not believing his self-driving timelines with people not believing in self-driving.
If Tesla does deliver unsupervised self-driving in HW4 vehicles, I do believe that it will result in a significant increase in demand.
However, I don’t think Tesla is as close as Elon is leading shareholders to believe.
Tesla may or may not remove the safety drivers from its Robotaxis in Austin, but that’s a geo-fenced areas with a bunch of limitations.
Turning on unsupervised self-driving in consumer vehicles and Tesla taking responsibility for the system is an entirely different thing, and the automaker is not ready for it.
But there’s some good that could come out of this. If Tesla increases Model 3 and Model Y production in anticipation of full self-driving, it could result in lower prices.
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