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After Ford announced a surprising shift to more affordable EVs, its luxury Lincoln brand is putting electric on the back burner.

Lincoln backtracks on EVs as Ford shifts to affordable

In an interview (via Detroit News), Lincoln President Dianne Craig said that the company is “listening to what customers really need.”

According to Craig, since “Navigator customers tend to tow more,” electric vehicles don’t “make as much sense.”

“That’s how we think about this transition — whether it’s hybrids, plug-in hybrids, full hybrids, ultimately to EVs down the road — it’s going to be different depending on segmentation,” Lincoln’s president explained.

The comments starkly contrast what the brand touted just two years ago under then-president Joy Falotico.

Before Craig took over as President in December 2022, Lincoln unveiled its Star Concept that April. The Lincoln Star was presented as the vision for four new EVs promised out by 2026 to compete with GM’s Cadillac Lyriq. Lincoln said EVs were expected to account for half its global volume by 2025.

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Lincoln Star EV Concept (Source: Lincoln)

Here we are, over a quarter of the way through 2024, and Lincoln has yet to launch its first all-electric vehicle.

Craig confirmed the brand won’t make “any grand declarations” on its EV roadmap until “we really understand what our premium customers want.” For now, Lincoln is focusing on its current lineup, including the Corsair, Nautilus, and new Aviator.

Initial plans called for a three-row Aviator EV to enter production by the end of 2024, followed by a Corsair EV in early 2025 and an electric Navigator, which was expected in 2026.

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2024 Lincoln Nautilus interior (Source: Lincoln)

Lincoln launched the new Nautilus this month, which will serve as a tech beacon for Ford’s luxury brand.

Although Lincoln sees the transition to EVs as inevitable, the luxury brand says now is not the right time to make those declarations.

The comments come after a source told Bloomberg Businessweek that Ford was developing a low-cost EV platform to power a smaller electric pickup and SUV with starting prices around $25,000.

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Ford electric Explorer SUV for Europe (Source: Ford)

Ford’s first affordable EV is expected to launch in 2026 to rival the low-cost electric car Tesla is working on. Meanwhile, Ford is delaying plans for a larger three-row electric SUV due to the shift. Ford’s CEO, Jim Farley, stressed the importance of smaller, more affordable EVs to make a profit.

Electrek’s Take

While Lincoln is “listening to its customers,” the brand could set itself behind rivals like Cadillac, Porsche, BMW, Genesis, Volvo, and others that already have EVs on the road.

Porsche unveiled its electric Macan earlier this year, which has already scored over 10,000 orders. Hyundai’s Genesis brand is expanding in the US after EV sales nearly quadrupled last year.

Volvo is set to launch its fully electric 7-seater SUV, the EX90, starting at $76,695. Range Rover said its first EV had over 16,000 buyers waiting last month. As you can see, there is demand for luxury electric vehicles. Customers don’t know what they want until you show it to them.

By delaying EVs now, Lincoln is only setting itself further behind. EV startups like Rivian and Lucid are also gaining market share in the luxury segment.

Rivian’s R1S electric SUV was the seventh best-selling EV in the US last year, topping the F-150 Lightning and Tesla Model X. More recently, the brand revealed its more affordable R2, which could take even more market share from gas-powered vehicles.

What do you guys think? Is Lincoln making a mistake? Let us know what you think in the comments.

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Watch this autonomous excavator build a 215 foot retaining wall [video]

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Watch this autonomous excavator build a 215 foot retaining wall [video]

The robotics experts at ETH Zurich have developed an autonomous excavator that uses advanced AI to help it complete high-skill tasks without a human operator.

Dry stone wall construction typically involves huge amounts of operator labor. Doing it right requires not just hours of labor, but hours of skilled, experienced labor. At least, it used to. If the crew at ETH is successful, building stone retaining walls will soon become a “set it and forget it” task for robots to complete. Robots like their HEAP excavator.

HEAP (Hydraulic Excavator for an Autonomous Purpose) is a customized Menzi Muck M545 developed for autonomous operation that uses electrically-driven hydraulics to operate an advanced boom arm equipped with draw wire encoders, LiDAR, Leica iCON site-mapping, and a Rototilt “wrist” on the end that makes it look more like a high-precision robotic arm than a traditional heavy equipment asset.

ETH HEAP tech stack

Image via ETH Zürich.

Which makes sense. After all: the ETH guys are roboticists, not skilled heavy equipment operators. So, how does their robot do against skilled operators?

“We are currently outperformed by human excavator operators in placement speed,” ETH researchers wrote in Science Robotics. “Such operators, however, typically require string and paint references with which to register their construction and often a second or third person outside the machine to provide guidance and to insert small supporting stones, gravel, and soil by hand and shovel. In contrast, our process can build complex nonplanar global surface geometries without physical reference markers, does not require a skilled driver or small supporting stones, and provides a full digital twin of the built structure for better accountability and future reuse.”

Translation: the robot is slower, but it gets the job done.

You can watch the ETH HEAP put all its onboard tech to work building a 215 foot long, 20 foot high retaining wall all on its own in the video, below.

Autonomous excavator constructs dry stone wall

The completed project can be seen at Circularity Park in Oberglatt, Switzerland, and illustrates the potential for autonomous equipment to build with irregularly-shaped materials. And with skilled operators in short supply everywhere, the potential to free up operators so they can go where they’re really needed.

Electrek’s Take

ETH Zürich’s robot excavator has been in development for years, with numerous white papers exploring its potential uses in construction and agriculture published on the company’s site. It’s quite a rabbit hole, as internet deep-dives go, and I highly recommend it.

That said, the electrically driven hydraulics and high-precision Rototilt wrist on the end of the boom arm’s “claw” alone make this futuristic excavator worth some attention. As more and more manufacturers switch to full electric or even “just” electric drive, research into better solutions for existing hydraulic equipment and expertise could lead to big market wins.

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Elon Musk reveals Tesla software-locked cheapest Model Y, offers 40-60 more miles of range

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Elon Musk reveals Tesla software-locked cheapest Model Y, offers 40-60 more miles of range

Elon Musk has revealed that Tesla software-locked its cheapest Model Y (Standard Range RWD), and it plans to offer 40 to 60 more miles of range for $1,500-$2,000.

Over the years, Tesla has periodically offered cheaper vehicles with shorter ranges, and rather than building a new vehicle with a smaller battery pack, the automaker has decided to instead use the same battery packs capable of more range and software-locked the range.

Yesterday, we reported that Tesla stopped taking orders for the cheapest version of Model Y, the Standard Range RWD with 260 miles of range. Instead, Tesla started offering a new Long Range RWD with 320 miles of range.

Separately, CEO Elon Musk revealed that the previous Model Y Standard Range RWD was a software-locked vehicle – something that was suspected but never confirmed.

The CEO announced that Tesla plans to unlock the rest of the battery packs for an additional 40 to 60 miles of range:

The “260 mile” range Model Y’s built over the past several months actually have more range that can be unlocked for $1500 to $2000 (gains 40 to 60 miles of range), depending on which battery cells you have.

Musk said that Tesla is currently “working through regulatory approvals” to enable this” for this upgrade offer.

Previously, Tesla owners simply had to go to their mobile apps to pay and unlock the extra range.

Electrek’s Take

This has been a controversial approach by Tesla because it is inefficient to have unused extra heavy batteries in your vehicle. Some argue that if it’s already built, in your car, why not use it?

Tesla’s counterargument is that it is selling them a vehicle with clear specs for a specific price.

That’s technically true since Tesla goes out of its way not to specify the kWh energy capacity of its vehicles.

I think it would just be fair to at least know what you are buying before you do. Some Model Y SR RWD owners will see this as good news to have the opportunity to pay for 40 to 60 miles of range through a software update, and others will be disappointed that their vehicles have been hauling a few hundred pounds of extra weight for no reason.

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Tesla axes cheapest Model Y – but now there’s a longer range one for $2k more

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Tesla axes cheapest Model Y – but now there's a longer range one for k more

Tesla has introduced a new variant of the Model Y – the Long Range Rear-wheel drive – and axed the previous RWD model, which had previously been the cheapest Model Y ever in the US.

Tesla’s prices have been doing their usual fluctuating lately, with the Model Y getting a $2k discount just two weeks ago. That discount brought it to equivalent to its lowest price ever, at least when tax credits are included.

But now Tesla has axed that model, the standard range RWD Model Y, and replaced it with a longer range model for $2k more.

Tesla updated its website to add the new Long Range RWD Model Y, starting at a base price of $44,990. But, like the last model, it also qualifies for the US EV tax credit, so if you qualify for that, you can get it for $37.5k instead.

The LR RWD model started shipping early last month in Europe, so it’s not a big surprise to see it come to America now.

The new model is much the same as the old model, but has a larger battery. Instead of the 260-mile range of the SR RWD, the LR RWD comes with 320 miles of range. That’s quite a jump for just $2k more, though for people who don’t need the range, the lower base price might have been nice to retain.

That said – prior to April 19, the Model Y SR RWD sold for the same price as the LR RWD today. During the first quarter of the year, Tesla did run some temporary discounts, but basically, among the price fluctuations, you are now just getting a longer-range car for about the same price as you might have paid at certain points in the past few months. Not too shabby.

Along with these changes, Tesla also added the new Quicksilver paint option for $2,000, but it’s only available on Long Range AWD and Performance models.

This color is a lighter gray/silver, but with a lot of depth to it. It’s been out in Europe since 2022, and is quite a good looking color by all accounts (if you’re into that sort of thing). This is the first it’s come to the US – though some inventory cars have been available in the color for the last week or so.

Tesla also says that owners who bought the 260-mile battery actually got a car that came with additional hidden battery capacity. Tesla has done this before in the name of manufacturing simplicity – produced a single battery pack, but locked some to lower amounts of range through software.

Tesla plans to offer software unlocks which will allow owners who bought the 260-mile SR RWD to add an additional 40-60 miles of range, depending on which battery cells they have, for an additional $1,500-2,000. But this plan is pending regulatory approval, so stay tuned for when that might happen.

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