Nissan launched a new business plan on Monday as the Japanese automaker looks to drive down EV costs. The new plan calls for significant EV cost reductions to reach EV and ICE cost parity by the end of the decade.
Despite kicking off a new era with the launch of its LEAF in 2010, Nissan has quickly fallen behind with longer-range, more advanced EVs rolling out.
“We cannot continue old ways of business from the past into the future,” Nissan’s CEO Makota Uchida explained in January.
The 90-year-old automaker announced its new “The Arc” business plan Monday as it looks to compete with Tesla and low-cost automakers from China. Nissan aims for “significant next-generation EV cost reduction” with new partnerships and technology.
Nissan’s new strategy will run between its NEXT and Ambition 2030 plans. “Faced with extreme market volatility,” Uchida said, “Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
The two-part plan includes accelerating its transition to EVs while maintaining a “balanced electrified/ICE portfolio.” Through the initiative, Nissan aims to reach 1 million in annual sales with an operating profit margin of over 6% by the end of fiscal 2026.
Nissan unveils new business plan to accelerate EV shift (Source: Nissan)
Nissan reveals its new business plan to cut EV costs
Nissan says this will pave the way for the second part, which includes enabling the EV transition with partnerships, differentiated innovations, and new revenue streams for long-term growth.
From the new business opportunities, Nissan sees revenue potentially reaching 2.5 trillion yen ($16.5 billion).
2023 Nissan Ariya (Source: Nissan)
Nissan will launch 30 new models over the next three years, including 16 electrified and 14 ICE models. From 2024 to 2030, Nissan will launch 34 electrified models to cover all segments. The automaker expects electrified vehicles to account for 40% of global sales by 2026 and 60% by 2030.
In the US, Nissan is investing $200 million in integrated customer service with plans to refresh 78% of its line-up. This includes launching e-POWER and plug-in hybrid models.
Nissan is looking to pick up the slack in China with eight new energy vehicles (NEVs), including four Nissan-branded NEVs. The automaker plans to export models by 2025. By 2026, Nissan targets 1 million units in annual sales, an increase of 200,000.
In Europe, Nissan is launching six all-new models, aiming for a 40% EV sales mix by 2026.
Nissan’s “product offensive” will include new development and manufacturing upgrades to make EVs more affordable.
The automaker says by developing “EVs in families, integrating powertrains, utilizing next-gen manufacturing, group sourcing, and battery innovations,” Nissan aims to reduce the cost of next-gen EVs by 30% (compared to the current Nissan Ariya). This will help drive down costs to achieve cost parity between EV and ICE cars by fiscal 2030.
2024 Nissan LEAF (Source: Nissan)
Nissan plans to introduce new EV tech, including NCM li-ion, LFP, and all-solid-state batteries for a wide range of uses. Its new NCM batteries are expected to reduce fast charging times by 50% while increasing energy density by 50%.
After confirming an EV partnership with Honda earlier this month, Nissan followed up with another collaboration with Mitsubishi as the automaker seeks to boost its competitiveness.
Nissan confirmed it will launch a new LEAF successor and electric Juke and Qashqai (Rogue Sport in the US) models in Europe. According to reports, the new LEAF will look nothing like the model it’s replacing with a more SUV/crossover design, similar to the Ariya. It will also roll out in the US and other global markets.
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Electric logistics company Einride is set to go public through a SPAC merger deal with blank-check firm Legato Merger Corp. that values the Swedish brand at a staggering $1.8 billion. (!)
A SPAC deal is a transaction in which a Special Purpose Acquisition Company (SPAC), which is effectively a publicly-traded shell corporation that’s formed solely to raise capital, merges with an operating company to bring it into a public trading market. It’s a process that was popular in the heady, “draw a truck, make a billion dollars” era that saw recently pardoned criminal and alleged sex offender Trevor Milton launch the now-defunct hydrogen truck brand Nikola, and one that offers a faster and sometimes more flexible (read: less regulated) alternative to a traditional Initial Public Offering (IPO).
“We’ve proven the technology, built trust with global customers, and shown that autonomous and electric operations are not just possible, but better,” says Einride CEO, Roozbeh Charli. “This Transaction positions us to accelerate our global expansion and continue to deliver with speed and precision for our customers. The foundation is built, the demand is clear, and our focus is on execution and delivering the future of freight.”
“Our proprietary technology stack, purpose built for autonomous operations, combined with our vessel-agnostic approach, provides significant competitive advantages,” comments Henrik Green, CTO of Einride. “With our demonstrated safety record and established ability to operate autonomous vehicles commercially, we are well-positioned to capture the significant market opportunity as the industry transitions to electric and autonomous freight.”
The Transaction values Einride at $1.8 billion in pre-money equity value and is expected to generate approximately $219 million in gross proceeds before accounting for potential redemptions of Legato’s public shares, transaction expenses and any further financing. Additionally, the Company is seeking up to $100 million of private investment in public equity (or, “PIPE”) capital to accelerate growth.
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BYD is bringing its most affordable EV to the Land Down Under. The Atto 1 arrives as Australia’s cheapest new EV, just as BYD is finding its footing.
BYD reveals Atto 1 EV prices in Australia
The Atto 1 is a rebadged version of BYD’s compact electric hatch, sold as the Seagull in China, the Dolphin Surf in Europe, and the Dolphin Mini in other overseas markets.
BYD’s low-cost electric car arrives as the Chinese auto giant closes in on Tesla, which has dominated Australia’s EV market thus far.
Starting at just $23,990 before on-road costs, the Atto 1 is now the cheapest new electric vehicle in Australia. The electric hatch is available in two trims: Essential and Premium. The Atto 1 Premium, priced from $27,990, before on-road costs.
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The base Essential model is powered by a 30 kWh BYD Blade battery, providing a WLTP driving range of 220 km. Upgrading to the Premium trim gets you a larger 43.2 kWh battery, good for a WLTP driving range of 310 km.
Inside, the Atto 1 features a 10.1″ floating infotainment screen with Apple CarPlay and Android Auto, as well as a 7″ driver display cluster. The higher-priced Premium trim adds a wireless phone charger, heated front seats, and a 360-degree camera.
BYD also revealed that the Atto 2 SUV starts at $31,990 before on-road costs. The Premium variant is priced from $35,990.
“The Atto 1 and Atto 2 represent the next step in BYD’s vision for accessible, premium electric mobility for Australian drivers,” according to BYD Australia COO, Stephen Collins.
Both will begin arriving at dealerships next month and are expected to see strong demand as some of the most affordable EVs on the market.
BYD Atto 2 compact electric SUV (Source: BYD)
BYD is closing in on Tesla in Australia after going back and forth as the best-selling EV brand over the past few months.
Through October, BYD sold 19,248 electric vehicles in Australia, according to data from The Driven. Tesla, on the other hand, has sold 23,569 vehicles.
BYD is already outselling Tesla in the UK, parts of Europe, and other overseas markets. With two new low-cost models rolling out, Australia could be next.
Tesla is working on Apple CarPlay integration inside its electric vehicles, according to a new report.
If it does happen, it would mark a major reversal of Tesla’s in-car infotainment strategy.
In the mid-2010s, Tesla CEO Elon Musk said that the automaker was working on integrating phone mirroring, such as Android Auto and Apple CarPlay, but that was a decade ago, and it never happened.
Now, half of the industry is moving away from the technology as automakers increasingly seek full control over the infotainment systems in their vehicles.
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Today, Bloomberg came out with a surprising report that claims Tesla is currently working to integrate Apple CarPlay:
The carmaker has started testing the capability internally, according to the people, who asked not to be identified because the effort is still private. The CarPlay platform — long supported by other automakers — shows users a version of the iPhone’s software that’s optimized for vehicle infotainment systems. It’s considered a must-have option by many drivers.
There are not many details on the report other than it would be integrated as a window within Tesla’s broader interface, and that it could launch within the next few months – though it could also be killed just like the last time Tesla talked about it.
Tesla is also planning to use the standard version of CarPlay, not the newer “Ultra” iteration that can control instrument clusters and climate functions. However, the company is planning to support the wireless version, allowing drivers to connect their iPhones without a cable.
Electrek’s Take
I’ll file this one under “I’ll believe it when I see it.” It would be quite a reversal of Tesla’s strategy.
Of all the automakers turning away from Apple CarPlay, Tesla was suffering the least because its software experience is by far the best, including its voice-to-text, as CarPlay is particularly useful to answer text messages through voice while driving, but there are still many people who would prefer the CarPlay experience.
The way I see it, CarPlay integration is not particularly difficult and should at least be offered as an option for those who want it.
And if automakers want to own the whole infotainment experience inside their vehicles, they have to earn it by making the experience a smooth one.
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