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Sean “Diddy” Combs aggressively marketed himself to the ultra-rich as he turned his edgy rap glamor into a billion-dollar fortune.

Billionaires told The Post he would cold email with business proposals, while other Wall Streeters acclaimed him as a “genius” and one CEO of the New York Stock Exchange called him an “inspiration” on a par with the Founding Fathers

But after federal investigators raided his Los Angeles and Miami homes as part of what law enforcement sources have told The Post is a sex-trafficking investigation led by the Southern District of New York, his career as an entrepreneur and investor is in jeopardy. Diddy has denied wrongdoing and called the probe “a witch hunt.”

Diddy was first declared a billionaire by hip-hop wealth expert Zack O’Malley Greenburg in 2022, but had coveted the status for years, telling Forbes in 1999, “I wanted to be very, very rich.”

Along the way he acquired a Rolodex littered with bold-faced names: he partnered with billionaire investor Ron Burkle; was “mentored” by hedge fund guru Ray Dalio; had his fashion line sold in Macy’s and Dillards; went into business with alcohol giant Diageo; opened the New York Stock Exchange with Este Lauder heir William Lauder; struck deals with Zac Posen and Liz Claiborne; 50% owned his own TV channel Revolt; launched a water range with Mark Wahlberg; and teamed up with Salesforce’s Marc Benioff to launch a black business marketplace.

In 2003, he sent the then owner of the Dallas Maverick Mark Cuban an email asking to design the uniforms for the NBA team, Cuban told The Post. They had never met so the cold email was a bold move.

For Diddy, it was a slam dunk to associate his new clothing brand, Sean John, with a pro sports team.

While Diddy took credit for the design, it was actually Diddy’s top designer who created it and Diddy signed off, Cuban said.

“We were an up and coming team at a time when pro sports teams didnt do anything with entertainment industry people,” Cuban said.

“We never even met… we never did any follow up or anything beyond that,” Cuban said.

For Diddy who had gone to Howard University to study business a single deal with an NBA team gave him credibility that he leveraged for even more dealmaking.

But it was a two-way street: Diddy also used his own cache the promise of entry into a world of celebrity to attract investment for his projects.

The same year as his Mavericks deal, Diddy got Burkle, a serial investor worth an estimated $2.9 billion according to Forbes, to inject $100 million into his fashion range Sean John.

It was to become Diddy’s longest-standing Wall Street relationship. After it was done, they partied with Michael Jackson while Sean John became a fixture in Macy’s and Dillards stores.

The next year the rapper teamed up with Este Lauder to create multiple fragrances, including one that was named “Unforgivable.”

The move gave him instant social cache. It let him rub shoulders, lucratively, with a New York social dynasty and in turn gave their decades-old brand a fresh, contemporary glamor associated not just with rap music, but his celebrity-packed White Parties in the Hamptons.

The company was thrilled with the partnership and chief operating officer William Lauder said Diddy was a “man who has built a phenomenal reputation as a tastemaker in music, in fashion and in business.”

The Lauder and Macy’s deals were celebrated with Diddy ringing the New York Stock Exchange’s opening bell in 2003, a sign of his power and influence.

Analysts said Diddy was one of the first celebrities to essentially license his name to brands and companies were able to draw on that to reach a more diverse group of customers.

In 2007, he was approached by the alcohol giant Diageo to become a brand spokesperson for its Croc vodka.

But he countered by proposing he become brand manager and chief marketing officer in return for a 50% profit share — and even had the business cards made up for his new role before the deal was done.

The vodka brand agreed. He missed no opportunity to promote it with the deal paying him nearly $1 billion over the next 15 years and turning Croc into a hugely successful brand.

The savvy negotiations led many in Hollywood to respect Diddy’s acumen. He was a master entrepreneur, one music business insider who said the rapper was widely respected in Hollywood as a businessman told The Post.

He was a super intelligent hardworking guy and a genius at brands… he turned Croc into a billion dollar business.

When he rang the NYSE bell in 2016 as a representative for Croc, then NYSE president Tom Farley said Diddy was “an inspiration” to him and similar to the Founding Fathers since they were both hustlers.

The comments were written up by Diddy’s own news website Revolt, which often reported favorably on its co-founder.

But the Diageo relationship ended in rancor in 2023 with Diddy accusing the multinational of racism; the case was settled in January with Diageo now sole owner of Croc and DeLen tequila.

In 2015, Diddy again teamed up with Burkle and also with boyband heartthrob turned movie star Mark Wahlberg, to buy now defunct water company AquaHydrate.

Once again, Diddy promoted it energetically, appearing on both coasts with Wahlberg.

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At least on paper, Burkle had the longest relationship with Diddy of any of his business partners. He has not commented on the allegations against Diddy.

Earlier this year Burkle, a one time close friend of former president Bill Clinton, was linked to another alleged sex trafficker when he was listed in an unsealed court filing naming people associated with Epstein. There is no suggestion Burkle engaged in wrongdoing.

Diddy also forged a relationship with Dalio, who as well as founding Bridgewater, the world’s largest hedge fund, has a personal net worth of $15.4 billion, according to Forbes, and has become a sought-after guru for his principle of radical transparency.

In 2017, at a Forbes gathering for the “100 Greatest Living Business Minds,” Diddy approached Bridgewater founder Ray Dalio and started peppering him with business questions.

Diddy was a frequent attender at business events. His celebrity rider included his own drink brands and “a young Thai coconut.”

Dalio tweeted in 2019 that Diddy “asked me to mentor him” and posted a slickly-produced video of a “recent mentor session of ours.”

?[H]es a real hero, Dalio said. And he wants to be a role model and help others.

“The greatest joy Im having now is helping other people to be successful, particularly helping people who can help a lot of people. Sean Combs, also known as @Diddy, is one such person,” Dalio posted, boosting Diddy to 1.3m followers looking for financial wisdom.

In 2021 Diddy teamed up with tech mogul Marc Benioff, CEO of Salesforce, who Forbes estimates to be worth $10.5 billion, to launch “SHOP CIRCULATE,” a marketplace for black-owned businesses.

That same year he launched a similar online marketplace, Empower Global.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said.

He told Billboard magazine last year that he wants to collaborate with Byron Allen, the TV mogul, and billionaire Hollywod director Tyler Perry to create a “black-owned media conglomerate,” although neither struck any deals with him.

After Diddy was accused by his ex Cassie of rape, sex trafficking, and domestic violence last November, and settled the suit without admitting her claims, brands began distancing themselves.

Macy’s, which still carried his fashion line, said they would stop selling his products. And 18 companies selling products on Empower are reported to have left the platform in recent months.

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Post Office spin doctor said he was in a ‘corporate cover up’ – years before apology issued to Horizon victims

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Post Office spin doctor said he was in a 'corporate cover up' - years before apology issued to Horizon victims

A former Post Office communications director told fellow employees he was at “the heart of a corporate cover-up”, at the same time as sub-postmaster prosecutions were taking place and years before an apology was made to victims.

The inquiry into faulty Horizon software, and the associated prosecution of 700 sub-postmasters for theft and false accounting, is taking place to establish a clear account of the implementation and failure of the Fujitsu created software.

As well as the wrongful convictions many more sub-postmasters racked up large debts, lost homes, livelihoods, and reputations as they borrowed heavily to plug Horizon’s incorrectly generated shortfalls in their Post Office branches.

The issue has received renewed attention after the January airing of ITV drama Mr Bates v The Post Office.

An email presented to the inquiry on Tuesday showed the Post Office’s former group communications and corporate affairs director Mark Davies believed he was part of a cover-up and conspiracy.

“It’s fascinating to be part of a conspiracy. To be at the heart of a corporate cover-up,” Mr Davies said in an email to Post Office communications staff, a legal team member, and another director.

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At the time the email was sent, in January 2015, the Post Office was prosecuting sub-postmasters using data from Horizon.

It wasn’t until 2019 that an apology was issued to sub-postmasters as part of their successful High Court challenge of Horizon and related prosecutions.

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A barrister representing sub-postmasters and sub-postmistresses has told Sky News there is evidence of faults with some

‘Blaming the journalists’

Despite this, it was known at the time that branch accounts could be accessed and altered remotely by the maker Fujitsu or by the Post Office IT helpdesk.

Mr Davies, appearing at the inquiry, said he thought this remote access was only used once when asked why one of his employees said the idea of remote access was “totally loony” and a “conspiracy theory”.

Emails sent by him were consistently “blaming the journalists” for asking questions about Horizon failings, a barrister for the inquiry Julian Blake said.

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It was a characterisation accepted by Mr Davies, who said: “With the benefit of hindsight, they absolutely, some of [the emails] look ludicrous, I agree.”

A report into Horizon flaws conducted by forensic accountants Second Sight commissioned by Post Office had identified bugs but Mr Davies and his team viewed its authors as lacking independence.

Second Sight were “colluding” with sub-postmasters, Mr Davies said in an email to the Post Office’s then chief executive Paula Vennells.

Various emails shown to Mr Davies on Tuesday described journalists and Second Sight as “attackers” and media reports as “sloppy”.

Additional reporting by Evan Dale.

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Labour leader reassures union bosses in row over workers’ rights plans – but it’s not over yet

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Labour leader reassures union bosses in row over workers' rights plans – but it's not over yet

Sir Keir Starmer has moved to reassure trade union bosses about his party’s plans to strengthen workers’ rights, after he was accused of watering them down.

The party has promised a radical shake-up for workers if they win office – including banning zero hours contracts, employment rights from day one, and ending the practice of “fire and rehire”.

The new deal for working people was billed as the biggest advance in workers’ rights for decades when first unveiled by Angela Rayner in 2021.

The party made some changes last summer, but union bosses claimed a new document circulated to them last week was an attempt to row back further on these commitments.

Sharon Graham, the general secretary of the Unite union, called the new document – which has not been made public – a “betrayal” and “unrecognisable” from the original plans.

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With tensions running high, bosses of trade unions affiliated to Labour met with Sir Keir, deputy leader Angela Rayner and shadow chancellor Rachel Reeves and agreed to scrap the new draft.

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In a joint statement they said: “Labour and the affiliated unions had a constructive discussion today. Together we have reiterated Labour’s full commitment to the new deal for working people as agreed in July.

“We will continue to work together at pace on how a Labour government would implement it in legislation.”

Union sources who feared the Labour leadership were bowing to pressure from big business ahead of the election, claimed the party had been talked into a retreat.

After three hours at Labour’s south London headquarters – although it is understood Sir Keir was not there for the whole meeting – Ms Graham said Labour’s position had changed.

 Sharon Graham
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Unite leader Sharon Graham

She told Sky News: “It was constructive. I think it was really important to have the workers’ voices heard in the meeting itself, because we wanted to reaffirm our position that the New Deal for Working People must be implemented.

“We’ve got a really good position where that has been recommitted to. We’re meeting again in three weeks’ time after we put some information together to discuss a new document. It was a crunch meeting. It was a red line meeting. But I think we’ve got there.” She added: “I think it [Labour’s position] has changed”.

The new deal had originally come with a promise that an “employment rights bill” to legislate for it would be introduced within 100 days of winning power, although this is now seen as unrealistic.

Some changes were agreed last summer at the national policy forum, a gathering of party officials, MPs and union leaders, which the Unite boss claimed was an attempt to “curry favour with big business”.

The Financial Times reported last week that a new draft included even more business-friendly language on fire and rehire – essentially sacking workers and hiring them back on less favourable terms.

The paper reported that it contained a line about the importance of allowing businesses to “restructure to remain viable and preserve their workforce when there is genuinely no alternative”.

It was also claimed that zero hours contracts would not be completely banned because some people choose to have them – but give workers rights to a contract reflecting their usual work pattern.

Labour has also promised to bring in fair pay agreements for social care workers, which a right-wing research group Policy Exchange claimed could add £225 to the average council tax bill.

Read more:
Labour ‘shouldn’t return money to union backer’
Rayner’s plan for workers’ rights sets up key battle

Sir Keir’s party has already pruned back their 2021 plans to invest £28bn in green energy, after a protracted battle within the party.

Union leaders will be holding Sir Keir and his shadow chancellors’ feet to the fire to ensure another of his party’s more radical dividing lines does not go the same way, under the glare of an election campaign.

But despite the smiles today, this is a row delayed, with more wrangling to be done.

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Tory MPs share despair at PM’s top team over Commons vote in leaked WhatsApps

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Tory MPs share despair at PM's top team over Commons vote in leaked WhatsApps

The frustration and despair of Tory MPs felt towards Rishi Sunak’s top team is revealed in leaked WhatsApp messages obtained by Sky News.

One MP called the parliamentary operation a “shitshow” and “crazy”, while another said they were “at a loss” at the handling of a crunch Monday night vote on excluding MPs arrested on suspicion of serious sexual or violent offences.

They echo comments Tory MPs have made privately to Sky News.

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There is fury today among Tory MPs after most found themselves on the losing side of a vote on a Lib Dem and Labour motion to exclude any MP arrested for a serious offence from the parliamentary estate, which would bring Westminster into line with many other workplaces.

The bulk of Tory MPs backed a different plan – to exclude MPs at the point of charge, arguing that MPs could easily become the target of vexatious complaints.

It was a free vote, which meant MPs did not have to vote on party lines.

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However, in a move that baffled Conservative MPs, when the Commons came to vote to overturn the opposition motion, the Tory whips did not put up “tellers” – vote counters – and so it could not be held, meaning the opposition motion passed.

This often happens because of disorganisation or confusion about events in the chamber, and often marks a failing of either the Tory whips or the Commons leader’s office – figures appointed by Mr Sunak.

The WhatsApps show a government minister – Anne Marie Trevelyan – summoning Tories after initially losing the Lib Dem vote: “Anyone on estate who didn’t vote on amendment O please return asap! Lost amend by one vote. Otherwise the decision is arrest Not charge.”

Other Tories – Jill Mortimer and Jack Brereton – add weight to the appeal to vote down the Lib Dem motion, as does minister Greg Hands.

Brendan Clarke-Smith calls the Lib Dem plan to exclude MPs from parliament on arrest “an attack on basic civil liberties”.

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However, Cambridgeshire MP Anthony Browne suddenly announces three minutes later: “Division off!”

There is incredulity with Pauline Latham demanding to know what has happened, adding: “This is crazy.”

Conservative MP Angela Richardson. Pic: House of Commons
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Conservative MP Angela Richardson said the vote was a shitshow. Pic: House of Commons

Miriam Cates explains to colleagues there were no tellers, Angela Richardson says “what a shitshow!”, Andrea Leadsom says “A sad day”. Ms Cates says: “I am completely at a loss to understand why those of us who shouted ‘no’ were not told that there were no tellers” – indicating frustration with Mr Sunak’s parliamentary operation.

Mr Clarke-Smith says: “Angela better hope her interview goes well then. Unbelievable.” This is a reference to Angela Rayner, who is currently under police investigation and could be interviewed under caution in coming weeks. She denies all allegations and has not been arrested and Labour says this will not happen, but even if she were, she would not be excluded because the reason for arrest is unlikely to pass the serious offence test.

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The dialogue concludes with Mr Brereton saying: “We’re all going to be banned from the estate now…” and Ms Cates saying, “Watch the vexatious complaints roll in…”

One Tory said there was an “end of days vibe” in the Tory Party and the messages were evidence of a “meltdown” because the Tory whips can’t handle simple votes.

They too call it a “shitshow”.

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