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A mere eight months after initially launching its N7 SUV in China, BYD sub-brand Denza has followed up with a refreshed version with better technology and significantly lower starting prices. Initially targeting potential Model Y customers, the N7’s sales have yet to reach Denza’s expectations, leading to today’s new demand levers and some new subsidies for switching to the updated model.

Denza operates as a premium EV sub-brand under the Build Your Dreams (BYD) umbrella. It was founded in 2010 as a joint venture with Daimler AG, now Mercedes-Benz Group. The German automaker has since reduced its stake in the venture to 10%, giving BYD all the freedom to expand to marque and its portfolio.

Since the early 2022 restructuring, Denza has launched three EV models: The D9 MPV, the N8 crossover, and the N7 SUV. Following the release of the latter two models in 2023, Denza set its sights on expanding from its native China to Europe, officially launching the brand overseas during IAA Mobility in Munich last summer.

Shortly before that, Denza launched the N7 SUV mentioned above in China as a competitive answer to the Tesla Model Y – a global best-seller in the EV world. Although slightly larger than the Y, the N7 arrived similarly priced and had a lot of expectations riding on it to lure some of those would-be Tesla customers in China. That, unfortunately, was not the case.

Since sales began in July 2023, the Denza N7 SUV maxed out monthly sales at 1,800 units last September, followed by three months of barely eclipsing the 1,000 unit mark before dropping below 500 sales per month in 2024. To combat these lackluster sales, BYD and Denza are pulling a few clever demand levers to get the hype train up again and once again aim at Tesla.

  • Denza SUV
  • Denza SUV
  • Denza SUV
  • Denza SUV

Denza already refreshes N7 SUV, cuts MSRPs by 20%

To once again entice consumers to choose the N7 over the Tesla Model Y, Denza launched an updated version of SUV during an event in Shenzen, China, on April 1. The refreshed EV is now available in four separate variants, compared to six on the original launch.

CnEVPost points out that the refreshed N7 now features blade batteries from BYD, in two sizes – a 71.8 kWh pack in the entry-level variant and 91.3 kWh in the other three. That translates to CLTC ranges of 550 km (342 miles), 702 km (436 miles), and 630 km (392 mi) for the two top trims, respectively.

In addition to better technology, Denza has slashed all the starting prices of the N7 SUV, shaving as much as 20% off compared to the predecessors that launched in China last summer. Here’s how those prices now compare:

Denza NH7 Pro RWD
(550 km)
Pro RWD
(702 km)
Max AWD Ultra AWD N/A N/A
2023 models RMB 301,800 ($41,700) RMB 321,800
($44,475)
RMB 319,800 ($44,200) RMB 339,800 ($46,950) RMB 349,800 ($48,350) RMB 379,800 ($52,500)
2024 Refresh RMB 239,800 ($33,150) RMB 259,800 ($35,900) RMB 289,800 ($40,000) RMB 329,800 ($45,575) N/A N/A
Savings RMB 62,000 RMB 62,000 RMB 30,000 RMB 10,000 N/A N/A

For comparison, Tesla just upped the price of the Model Y in China this week, available in three variants starting at prices of RMB 263,900 ($35,475), RMB 304,900 ($42,150), and RMB 368,900 ($51,000), respectively.

Aside from the entry-level Pro variant, the Denza N7 SUV supports simultaneous charging on both its plugs up to 230 kW, garnering 350 km of range in 15 minutes.

Chinese consumers who put RMB 2,000 down to reserve the updated N7 before May 5 will get RMB 10,000 ($1,380) off their final payment, which equates to a discount of RMB 8,000. Current owners of the original Denza N7 SUV can qualify for a subsidy of up to RMB 50,000 ($7,000) if they replace their EV with a newer version by May 31.

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Podcast: Electrek car of the year, NIO Day, what’s coming for EVs in 2025, and more

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Podcast: Electrek car of the year, NIO Day, what's coming for EVs in 2025, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss our choice for Electrek car of the year, NIO Day, what’s coming for EVs in 2025, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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Would you buy an EV without $7,500 credit?

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Would you buy an EV without ,500 credit?

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Electrek’s EV of 2024: The Volvo EX30

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Electrek's EV of 2024: The Volvo EX30

2024’s Electrek EV of the year will again be controversial: The Volvo EX30. The svelt car from the Swedish brand that is owned by a Chinese company tops our list because it embodies the future of EVs. The EX30 was originally going to be made in only in China, but is now being built in Europe as well and it could even be built in the US where deliveries are just now starting.

The non controversial part is that this is an amazing EV. From the Swedish minimalist interior and exterior styling, to the AWD version’s 3.4 0-60 time (the quickest accelerating Volvo) to its $35,000 starting price, the EX30 screams innovation. But, as they say, that’s not all…

In the past Electrek’s vehicle of the year were:

Why does the EX30 fit the bill this year? It is a combination of a lot of factors.

The EX30 is indicative of the future of EVs. Just like last year’s winner, the Tesla Model Y, it is a world car. The same car will be on sale in China, Europe and now the US. It will be built in China and in Europe. Depending on the math of a Trump administration’s tax incentives – or lack thereof, it might even be built in the US. Volvo hasn’t yet said if it will come to the South Carolina plant where the bigger EX90 is built. If the Biden Administration didn’t raise the tariffs on Chinese-built vehicles to 100%, the US would likely already have Chinese versions of the vehicle on its roads. If the Trump administration drops its the 100% China tariff, the US might again see Chinese-made EX30s.

Finally, a small EV!

One of the most refreshing aspects of the EX30 is its size. The Chevy Bolt was recently discontinued by GM, leaving a huge hole in the compact EV space. Sure, there are two-door Fiat 500E and EV Mini Coopers floating around, but those are more niche cars.

The small size isn’t just for looks, easier parking and more garage space. That also means a smaller battery and less energy can get the car around. With up to 153 kW charging capability, Volvo’s EX30 can go from 10% to 80% in just over 25 minutes at most DC fast chargers. And 150kW will do fine here, no need to seek out the faster 350kW varieties. That also means charging it will save time, energy, and money, especially on the road.

In EV-heavy European markets like Norway, the EV30 outsells everything on the market outside of Tesla’s declining Model Y. Volvo says the rocket-like AWD version is in high demand in the US.

“The EX30 has been one of the most popular EVs in Europe and will be coming to the U.S. this year with a very attractive and competitive starting price for the 422 horsepower Twin Motor Performance model with 253 miles of range. A Single Motor variant is scheduled to come to the U.S. later in 2025 with an even more affordable starting price”

Hopefully, other car makers are taking note. Make a compelling small car and Americans, yes Americans, will lap them up.

Safety

It wouldn’t be a Volvo if it weren’t a safe car and it has the 5-star NCAP results to prove it. (NSFW:)

How compelling?

Read my full review from a year ago to get the excitement about this car. Check out the Reddit forums to hear how drivers are enjoying the vehicle. When I drove the car, I was flabbergasted with how well the RWD version handled, let alone the AWD model.

Let’s get those eye-watering specs out:

  • Horsepower: 268 RWD/422 AWD
  • Torque: 253ftlbs RWD/ 400ftlbs AWD
  • Top speed: 112 mph
  • Battery: 69kWh
  • Range: 265/275 miles
  • Towing: 2,000 lb./2,500 lb.
  • Dimensions: Height: 61.2 in., Width: 72.3 in., Length: 166.7 in.
  • Base price: $34,950FWD/$44,900 AWD

If you are an American wondering about the size of the EX30, it fits exactly between the Chevy Bolt EV and EUV, which is to say a small car, by today’s standards. Also the 7-inch ground clearance makes the micro-SUV moniker a little bit more believable than on the Bolt.

Those monster-for-a-compact-SUV horsepower and torque settings aren’t just for speed. You can also tow some small-to medium-sized loads (up to 2500lbs) with the EX30. That makes this a great camping option.

The EX30 Vehicle to X (grid/home/load/etc) of 11kW has been demoed but isn’t touted by Volvo.

Electrek’s take:

I should note here that the Kia EV9 was a close second for this award but the smaller car is what we need for 2025.

I think that’s a big takeaway from me here. We need more smaller car options. Car size has gotten way out of hand in the US and that escalation problem is spreading globally. Large cars are inefficient and dangerous.

Another theme that the EX30 follows is global politics, specifically the ongoing trade issues between China and the West. Donald Trump and his sidekick Elon Musk will likely change US EV policy yet again and it will be interesting to see how that changes incentives for US cars, including the EX30.

For now though, as US drivers are getting their hands on the speedy little EX30, we have a favorite car going into 2025.

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