A mere eight months after initially launching its N7 SUV in China, BYD sub-brand Denza has followed up with a refreshed version with better technology and significantly lower starting prices. Initially targeting potential Model Y customers, the N7’s sales have yet to reach Denza’s expectations, leading to today’s new demand levers and some new subsidies for switching to the updated model.
Denza operates as a premium EV sub-brand under the Build Your Dreams (BYD) umbrella. It was founded in 2010 as a joint venture with Daimler AG, now Mercedes-Benz Group. The German automaker has since reduced its stake in the venture to 10%, giving BYD all the freedom to expand to marque and its portfolio.
Since the early 2022 restructuring, Denza has launched three EV models: The D9 MPV, the N8 crossover, and the N7 SUV. Following the release of the latter two models in 2023, Denza set its sights on expanding from its native China to Europe, officially launching the brand overseas during IAA Mobility in Munich last summer.
Shortly before that, Denza launched the N7 SUV mentioned above in China as a competitive answer to the Tesla Model Y – a global best-seller in the EV world. Although slightly larger than the Y, the N7 arrived similarly priced and had a lot of expectations riding on it to lure some of those would-be Tesla customers in China. That, unfortunately, was not the case.
Since sales began in July 2023, the Denza N7 SUV maxed out monthly sales at 1,800 units last September, followed by three months of barely eclipsing the 1,000 unit mark before dropping below 500 sales per month in 2024. To combat these lackluster sales, BYD and Denza are pulling a few clever demand levers to get the hype train up again and once again aim at Tesla.
Source: Denza
Denza already refreshes N7 SUV, cuts MSRPs by 20%
To once again entice consumers to choose the N7 over the Tesla Model Y, Denza launched an updated version of SUV during an event in Shenzen, China, on April 1. The refreshed EV is now available in four separate variants, compared to six on the original launch.
CnEVPost points out that the refreshed N7 now features blade batteries from BYD, in two sizes – a 71.8 kWh pack in the entry-level variant and 91.3 kWh in the other three. That translates to CLTC ranges of 550 km (342 miles), 702 km (436 miles), and 630 km (392 mi) for the two top trims, respectively.
In addition to better technology, Denza has slashed all the starting prices of the N7 SUV, shaving as much as 20% off compared to the predecessors that launched in China last summer. Here’s how those prices now compare:
Denza NH7
Pro RWD (550 km)
Pro RWD (702 km)
MaxAWD
UltraAWD
N/A
N/A
2023 models
RMB 301,800 ($41,700)
RMB 321,800 ($44,475)
RMB 319,800 ($44,200)
RMB 339,800 ($46,950)
RMB 349,800 ($48,350)
RMB 379,800 ($52,500)
2024 Refresh
RMB 239,800 ($33,150)
RMB 259,800 ($35,900)
RMB 289,800 ($40,000)
RMB 329,800 ($45,575)
N/A
N/A
Savings
RMB 62,000
RMB 62,000
RMB 30,000
RMB 10,000
N/A
N/A
For comparison, Tesla just upped the price of the Model Y in China this week, available in three variants starting at prices of RMB 263,900 ($35,475), RMB 304,900 ($42,150), and RMB 368,900 ($51,000), respectively.
Aside from the entry-level Pro variant, the Denza N7 SUV supports simultaneous charging on both its plugs up to 230 kW, garnering 350 km of range in 15 minutes.
Chinese consumers who put RMB 2,000 down to reserve the updated N7 before May 5 will get RMB 10,000 ($1,380) off their final payment, which equates to a discount of RMB 8,000. Current owners of the original Denza N7 SUV can qualify for a subsidy of up to RMB 50,000 ($7,000) if they replace their EV with a newer version by May 31.
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Electric logistics company Einride is set to go public through a SPAC merger deal with blank-check firm Legato Merger Corp. that values the Swedish brand at a staggering $1.8 billion. (!)
A SPAC deal is a transaction in which a Special Purpose Acquisition Company (SPAC), which is effectively a publicly-traded shell corporation that’s formed solely to raise capital, merges with an operating company to bring it into a public trading market. It’s a process that was popular in the heady, “draw a truck, make a billion dollars” era that saw recently pardoned criminal and alleged sex offender Trevor Milton launch the now-defunct hydrogen truck brand Nikola, and one that offers a faster and sometimes more flexible (read: less regulated) alternative to a traditional Initial Public Offering (IPO).
“We’ve proven the technology, built trust with global customers, and shown that autonomous and electric operations are not just possible, but better,” says Einride CEO, Roozbeh Charli. “This Transaction positions us to accelerate our global expansion and continue to deliver with speed and precision for our customers. The foundation is built, the demand is clear, and our focus is on execution and delivering the future of freight.”
“Our proprietary technology stack, purpose built for autonomous operations, combined with our vessel-agnostic approach, provides significant competitive advantages,” comments Henrik Green, CTO of Einride. “With our demonstrated safety record and established ability to operate autonomous vehicles commercially, we are well-positioned to capture the significant market opportunity as the industry transitions to electric and autonomous freight.”
The Transaction values Einride at $1.8 billion in pre-money equity value and is expected to generate approximately $219 million in gross proceeds before accounting for potential redemptions of Legato’s public shares, transaction expenses and any further financing. Additionally, the Company is seeking up to $100 million of private investment in public equity (or, “PIPE”) capital to accelerate growth.
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BYD is bringing its most affordable EV to the Land Down Under. The Atto 1 arrives as Australia’s cheapest new EV, just as BYD is finding its footing.
BYD reveals Atto 1 EV prices in Australia
The Atto 1 is a rebadged version of BYD’s compact electric hatch, sold as the Seagull in China, the Dolphin Surf in Europe, and the Dolphin Mini in other overseas markets.
BYD’s low-cost electric car arrives as the Chinese auto giant closes in on Tesla, which has dominated Australia’s EV market thus far.
Starting at just $23,990 before on-road costs, the Atto 1 is now the cheapest new electric vehicle in Australia. The electric hatch is available in two trims: Essential and Premium. The Atto 1 Premium, priced from $27,990, before on-road costs.
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The base Essential model is powered by a 30 kWh BYD Blade battery, providing a WLTP driving range of 220 km. Upgrading to the Premium trim gets you a larger 43.2 kWh battery, good for a WLTP driving range of 310 km.
Inside, the Atto 1 features a 10.1″ floating infotainment screen with Apple CarPlay and Android Auto, as well as a 7″ driver display cluster. The higher-priced Premium trim adds a wireless phone charger, heated front seats, and a 360-degree camera.
BYD also revealed that the Atto 2 SUV starts at $31,990 before on-road costs. The Premium variant is priced from $35,990.
“The Atto 1 and Atto 2 represent the next step in BYD’s vision for accessible, premium electric mobility for Australian drivers,” according to BYD Australia COO, Stephen Collins.
Both will begin arriving at dealerships next month and are expected to see strong demand as some of the most affordable EVs on the market.
BYD Atto 2 compact electric SUV (Source: BYD)
BYD is closing in on Tesla in Australia after going back and forth as the best-selling EV brand over the past few months.
Through October, BYD sold 19,248 electric vehicles in Australia, according to data from The Driven. Tesla, on the other hand, has sold 23,569 vehicles.
BYD is already outselling Tesla in the UK, parts of Europe, and other overseas markets. With two new low-cost models rolling out, Australia could be next.
Tesla is working on Apple CarPlay integration inside its electric vehicles, according to a new report.
If it does happen, it would mark a major reversal of Tesla’s in-car infotainment strategy.
In the mid-2010s, Tesla CEO Elon Musk said that the automaker was working on integrating phone mirroring, such as Android Auto and Apple CarPlay, but that was a decade ago, and it never happened.
Now, half of the industry is moving away from the technology as automakers increasingly seek full control over the infotainment systems in their vehicles.
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Today, Bloomberg came out with a surprising report that claims Tesla is currently working to integrate Apple CarPlay:
The carmaker has started testing the capability internally, according to the people, who asked not to be identified because the effort is still private. The CarPlay platform — long supported by other automakers — shows users a version of the iPhone’s software that’s optimized for vehicle infotainment systems. It’s considered a must-have option by many drivers.
There are not many details on the report other than it would be integrated as a window within Tesla’s broader interface, and that it could launch within the next few months – though it could also be killed just like the last time Tesla talked about it.
Tesla is also planning to use the standard version of CarPlay, not the newer “Ultra” iteration that can control instrument clusters and climate functions. However, the company is planning to support the wireless version, allowing drivers to connect their iPhones without a cable.
Electrek’s Take
I’ll file this one under “I’ll believe it when I see it.” It would be quite a reversal of Tesla’s strategy.
Of all the automakers turning away from Apple CarPlay, Tesla was suffering the least because its software experience is by far the best, including its voice-to-text, as CarPlay is particularly useful to answer text messages through voice while driving, but there are still many people who would prefer the CarPlay experience.
The way I see it, CarPlay integration is not particularly difficult and should at least be offered as an option for those who want it.
And if automakers want to own the whole infotainment experience inside their vehicles, they have to earn it by making the experience a smooth one.
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