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Voters in Grimsby – one of Sky News’s election Target Towns – have been offering their views on politics, politicians and “broken promises”.

The electoral battle in Grimsby and Cleethorpes, the Target Towns, will be fierce. Labour will need an 11.7 point swing to win this newly-merged constituency back from the Conservatives.

In 2019, residents in Grimsby voted Tory for the first time since the end of the Second World War. The old Cleethorpes constituency was always more of a bellwether, having voted Conservative since 2010.

However, it has shed some of its rural, Conservative-voting residents in the merger.

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Sunak or Starmer?

Politics live: Why have politicians lost people’s trust?

Speaking on the Politics Hub With Sophy Ridge, small business owner Shannon said she might not vote in the next general election later this year as she “just can’t trust anything anybody says”.

She said she has felt this way since Brexit – something Grimsby was overwhelmingly in support of – because “we were promised ‘x’ and ‘y’ and it hasn’t happened, so I’m just totally disengaged from it”.

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Asked whether local MPs on the panel – Conservative Lia Nici and Labour’s Melanie Onn – could change her mind, Shannon said “possibly”, but reiterated how let down local people feel.

“We’re promised a lot, but it’s never delivered,” she said. “Talk of things happening… and then it doesn’t happen and people are just fed up… have been told this is what we’re going to get, but it doesn’t actually happen. And that’s why people have just lost faith.”

The Politics Hub With Sophy Ridge has reported from Grimsby
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The Politics Hub With Sophy Ridge has reported from Grimsby

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‘Lack of leadership’

Steven told Sophy Ridge that he will “force” himself to vote at the election as “you should”, but he doesn’t believe there is anyone worth voting for.

“I find politics almost unbelievable,” he added. “It’s nothing to believe in. There’s no one to believe in.”

He puts the blame down to a “lack of leadership nationally” and that the current crop of politicians “lack the statesmanship” needed.

“The politicians that we looked up to and respected as children and young people seem to have vanished,” he added. “It seems to be petty about scandal, backbiting.

“I think there are important issues that need to be addressed in this country, and I think turn on the television or watch debates, and that seems to be sorely lacking in politics at the moment.”

‘Start caring about us’

Sarah used a former US president to express her upset at the state of politics today, telling Sophy Ridge: I think Ronald Regan said it best – the most terrifying words in the English language are, ‘I’m from the government and I’m here to help’, which I think is basically what most people think about the intervention of either Labour or a Conservative government.”

She said neither party had done anything for the town during their stints in power, and despite growing up in Grimsby, she was keen to leave as a result.

“It’s a shame really, because, you know, my family is from here, I’ve lived most of my life here, so it should be a place that is going to be a draw for young people – especially when you look at the housing prices.

“We just went to Liverpool in February and that’s such a wonderful city, you know, it’s like apples and oranges. But you look at what’s going [in Grimsby] and… the town centre is all fake shops or barbers or charity shops.

“No one does care about us and at the end of the day you can vote for any politician, but when they start caring about us, maybe we’ll care back.”

Stark and bleak view from Target Town voters

The battle for a town that no one there wants.

Sky News is reporting from Grimsby in the run up to the general election as one of its ‘Target Towns’ – a key constituency prized by both Conservatives and Labour – Great Grimsby and Cleethorpes.

But it turns out that Grimsby doesn’t really want them.

It hasn’t always been a town doused in apathy. In 2016, 70% of people here voted to leave the EU – one of the highest results in the country – and in the 2019 election, the constituency turned Tory for the first time since the Second World War.

But five years on, polling by Sky News found that since then, the number of people saying they “almost never” trust the British government to place the needs of the nation above the interests of their own party has nearly doubled – from 26% to 49%.

It’s a stark but bleak view. Voters tonight described both leaders as uninspiring and uninteresting.

When asked what they make of the current prime minister, words like ‘weak’ and ‘performative’ were used. Voters couldn’t make their mind up about the Labour leader, saying they were unsure about him or his policies.

The lack of a clear dividing line between the two parties could be a problem in the general election, especially as both parties have been trying to show a bit more leg this week ahead of a fully fledged election campaign.

Labour have shown a hint of more radical policies today, with their announcement on aiming to nationalise railways within five years. But have they waited a bit too long to impress the people of Grimsby?

The Conservatives ratified their Rwanda policy into law today, but voters here weren’t hugely enthused by that either. One member of the audience tonight proclaiming they care much more about housing and the environment. They asked – why is the centre of political debate about Rwanda and a policy we don’t really care about?

Apathy might override this election.

‘We fight for your town’

So what did the politicians have to say in response?

Both the Tory and Labour MPs accepted their roles in the downbeat feelings, with Ms Onn saying: “I do think I’m part of a system that bears responsibility for not communicating politics well, not engaging with people, not making them feel that they are heard enough through the course of our debates.

“I think the British public at large probably deserve to hear people occasionally say we haven’t always been as good as we could.”

But Ms Nici insisted it was not all just sniping in parliament and MPs do care about what happens to their constituents – and the country.

“What your MP does is go out, have a look at the legislation and then fight for your town,” she said. “I work hard every day to make sure that I’m listening to what you want and to be able to represent that right at the heart of at Grimsby.”

And both MPs agreed the town had a great future ahead after the next election. But it will be for the Shannons, Stevens and Sarahs to decide who stands up for them after the next election.

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Labour taking ‘Tory crown jewel’ feels like a momentum shift

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Labour taking 'Tory crown jewel' feels like a momentum shift

It was a wafer-thin victory, but a huge win.

The symbolism of Labour taking the West Midlands mayor, a jewel in the Tory crown, could be felt in the room as Labour activists gathered in Birmingham to celebrate the win with their new mayor Richard Parker and Labour leader Sir Keir Starmer.

There are moments on election journeys when the momentum shifts – and this win felt like one of them.

“We humbly asked [the voters] to put their trust and confidence in a changed Labour Party and they did. And that is a significant piece of political history that we’ve made here today,” said Sir Keir at his victory rally.

“So the message out of these elections, the last now the last stop before we go into that general election, is that the country wants change.

“I hope the prime minister is listening and gives the opportunity to the country to vote as a whole in a general election as soon as possible.”

Labour leader Sir Keir Starmer celebrates with the new West Midlands mayor Richard Parker. Pic: PA / Jacob King
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Labour leader Sir Keir Starmer celebrates with the new West Midlands mayor Richard Parker. Pic: PA / Jacob King

This win gave them the boost that was missing when they won the Blackpool South by-election on a massive 26-point swing, but then failed to pick up the hundreds of council seats they were chasing.

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This win, on just 1,508 votes or 0.25 per cent of the vote, was a body blow for a Conservative party that believed they could just about cling on. Ben Houchen, the Tees Valley mayor, is now the last Tory standing.

For Labour, then a moment to bookmark.

Andy Street after losing the mayoral race for the West Midlands. Pic: PA / Jacob King
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Andy Street after losing the mayoral race for the West Midlands. Pic: PA / Jacob King

Just as Boris Johnson’s Hartlepool by-election win in 2021 was a low point for Sir Keir – he told me this week that he considered resigning over the loss because he thought it showed he was the barrier to Labour’s recovery – this too will feel devastating not just for Andy Street but for the PM too.

Labour has beaten him in a street fight. He’s bloodied with Sir Keir now emboldened.

“This was the one result we really needed,” said one senior Labour figure. “It’s been our top focus for the past week and symbolically a very important win.”

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Analysis of local election and mayoral results

And Labour needed the boost, because, as Professor Michael Thrasher pointed out in his Sky News’ national vote share projection calculated from the local election results, Sir Keir was not picking up the sort of vote share that Tony Blair was winning in the run-up to the 1997 Labour landslide.

His latest calculation of a 35% vote share for Labour and 26% for the Tories, put Sir Keir winning a general election but short of a majority.

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What the West Midlands mayoral win did for Sir Keir was to give him a clear narrative that he is coming for the Tories and will do what he needs to take them down.

It raises inevitable questions about what is next for Rishi Sunak. The prime minister had nowhere to go today, not one win to celebrate. The worst performance in council elections in 40 years, was already pretty much as bad as it gets before the loss of Andy Street. The former Conservative mayor was magnanimous towards the prime minister, saying the loss was his alone.

Defeated Andy Street followed by victor Richard Parker. Pic: PA / Jacob King
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Defeated Andy Street followed by victor Richard Parker. Pic: PA / Jacob King

But colleagues will not be so generous. One former cabinet minister said this loss was “devastating”. “We’re done and there’s no appetite to move against him,” said the senior MP. Many Tories tell me they are now resigned to defeat and believe Mr Sunak and his team needed to own it, rather than the rest of the party.

The coming days might be bumpy, the mood will be stony. But Tories tell me not much will actually change for them.

For Sir Keir, he now needs to sell not the changed Labour Party, but his vision for changing the country. The West Mids mayor’s win was dazzling, but it could have so easily gone the other way. And as Mr Sunak fights to survive, Labour still has to fight hard to win.

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